Digital Commons Network^™

Precious Lord, Take My Brand: Consumer Analysis Of Branding Effectiveness Of First Hattiesburg, Kelsey D. Walsh

Honors Theses

This study provides insight into consumer perception of First Hattiesburg’s image strategy, physical space/environment, and personnel/human factors and how they have enticed the community to attend and even become partners at First Hattiesburg. Furthermore, this study provides a unique look at integrated marketing communication (IMC) in a religious organization. Results of this study indicate that First Hattiesburg’s branding style, particularly the consistency of its IMC, contributes significantly to members/attendees’ positive view of the church. Because First Hattiesburg’s branding is so different from most southern Baptist churches and the church is currently experiencing a season of growth, it can be inferred …

“Birth Order’S Effect On Language Delay Detection In Young Children”, Victoria C. Souhlas

Honors Theses

In the field of Speech-Language Pathology, research has shown that the earlier a child is diagnosed with a speech and language disorder, the better the prognosis is for a favorable therapy outcome (Carroll, Bowyer-Crane, Duff, Hulme, Snowling, 2011). This researcher concentrated on how the birth order of a child can affect the prognosis of a speech and language delay. For this study, the goal was to collect quantitative data in order to view the extent of the correlation between birth order and the age of diagnosis. A sample population was found at the DuBard School of Language Disorders at the …

Relationship Versus Transactional Marketing In The Service Industry, Anna-Claire White

Honors Theses

Undergraduate research varies from major to major, offering valuable insight toward understanding more about what one is studying. This study focused on relationship versus transactional marketing in the service industry and the impact that building relationships has on making a sale. The aim of this study was to conduct qualitative and quantitative analyses in order to identify patterns regarding the correlation between building relationships and closing a sale. This objective was accomplished in this study. A sample population of consumers was obtained from a proprietary database from a collection of research obtained during my internship with Company X. The data …

Risk Propensity And The Aviator Shortage, Timothy S. Seales

Honors Theses

This is an exploratory research study of the possible similarities in risk propensity between aviators and potential aviators and to determine the feasibility of using focused marketing strategies to increase the number of annually issued pilot certificates. This exploratory research was chosen for its significance in that there is a steady decline in the number of pilot certificates being issued annually (Blair, 2012), and there is also a dramatic increase in the number of airline pilots reaching the mandatory retirement age of 65 (Cary, 2012). The result of these two combined circumstances may cause an acute aviator shortage in the …

Regulation Of Gene Expression In Karenia Brevis, Skylar C. Rodgers

Honors Theses

Karenia brevis is species of dinoflagellate responsible for most of the harmful algal blooms that occur in the Gulf of Mexico. These blooms can be detrimental to the environment and the economy of a coastal region due to the brevetoxins produced by Karenia brevis. Currently, the cause of these blooms, as well as the mechanisms of associated toxin production, are unknown. Efforts to characterize Karenia brevis at a molecular level are ongoing. However, based on genomic findings, researchers have hypothesized that regulation of gene expression occurs post-transcriptionally. In many organisms, non-coding RNAs, such as natural antisense transcripts (NATs), play …

Body Image And Beauty Routines Among College Women: Genital Grooming And Sexual Attitudes, Amber L. Hammons

Honors Theses

The selection of body altering products available to twenty-first century women is easily accessible and widely utilized. These products, though, are vastly different from those once available to their female predecessors. Although women’s bodies have been sites for societal pressure and control for centuries before the twenty-first, American girls in this century experience body image norms and pressures in qualitatively different ways than girls who came before them. Of particular interest to this study is the differing bodily experience of early twentieth century women to that of twenty-first century women.

The trading in of corsets and floor-length dresses for razors …

Don’T You Be Telling Me How Tah Talk: Education, Ebonics, And Code-Switching, Laquita N. Gresham

Honors Theses

Ebonics, currently referred to as African-American English (AAE), is a highly-controversial topic inside and outside of the classroom. Many educators, scholars, and legislators debate how teachers should approach students who speak AAE and how they can fill the gap between African-American English and Standard English in a way that disbands the dialectal prejudices that may exist. This thesis focuses on code-switching as a pedagogical tool to help teachers instruct Black students in mastering Standard English on a proficient level, particularly Black students who speak AAE. This study explores current problems and practices in the way that English teachers approach AAE …

A Look Into Informal Science Education And Students With Individual Education Plans, Ashleigh M. Davis

Honors Theses

Informal science education is a field of study that is becoming increasingly popular and important in the world of science, especially regarding elementary students. It is important to understand how students with learning disabilities and individual education plans react to informal learning experiences. This case study seeks to reveal the experiences of two students with an individual educational plan due to Attention Deficit and Hyperactivity Disorder (ADHD) when participating in an informal nature hike associated with the Over, Under, and Through: Students Informally Discover the Environment (OUTSIDE) program. The two students demonstrated increased attention and interest in science during and …

Persuasion In Higher Education: Recruitment Of High Ability Students, Ann Marie Chilcutt

Honors Theses

Recruiting high ability students to institutions of higher education varies from university to university and is one of the most important variables for the continuing of successful colleges. This study focused on the variables that were most important to the current cohort of high ability freshmen at the University of Southern Mississippi. The aim of this study was to identify attitudinal and normative communicative components that are most effective for recruiting high ability students to the University of Southern Mississippi. By surveying this cohort of students, and using the Theory of Reasoned Action as a tool in creating questions for …

A Rhetorical Criticism Of Anti-Era Cartoons, Josie A. Burks

Honors Theses

Over the course of American history many battles have been fought to ensure that equality was extended to the citizens of the United States. With momentum from the passage of the Nineteenth Amendment, a bill was introduced to Congress in 1923 that sought to ensure equality for the women of the nation, the Equal Rights Amendment (ERA). Though this bill was later reworded and reintroduced in every subsequent session of Congress, it would not be until 1972 that the bill would become a household name. This thesis analyzes the rhetorical elements that are at play within a selection of anti-Equal …

Outlining The Biocidal Mechanisms Of Synthetic Antimicrobial Peptide Mimics, Tyler D. Brown

Honors Theses

Each day, antibiotic resistance affects the livelihood of individuals worldwide, especially in relation to hospital-acquired diseases. In an effort to combat this resistance, antimicrobial peptides, small biopolymers produced naturally by multicellular organisms, can be used to selectively eliminate bacteria and have demonstrated great potential as alternatives to conventional antibiotics. Many naturally-occurring antimicrobial peptides possess high concentrations of lysine and arginine amino acid residues, which are protonated and positively-charged at physiological pH. Herein, we describe the design and synthesis of antimicrobial peptide mimics, using amino acid mimics. N-3-aminopropyl methacrylamide (APMA) and 3-guanidinopropyl methacrylamide (GPMA) monomers mimic the amino acid residues lysine …

Echoes Of Environmentalist Sensibilities: Exploring The Origins Of A Movement, Hannah Raines

Honors Theses

In 1908 President Theodore Roosevelt demonstrated tremendous foresight by organizing a conference of state governors, congressmen, and Supreme Court justices to address what he considered “the weightiest problem” facing the United States: diminishing natural resources. In the gathering’s opening address, he articulated his concerns as follows: “The occasion for the meeting lies in the fact that the natural resources of our country are in danger of exhaustion if we permit the old wasteful methods of exploiting them longer to continue.” A year prior, in his annual address to Congress, Roosevelt stated, “Optimism is a good characteristic, but if carried to …

Tennessee: The Birth And Development Of Performance-Based Funding In Higher Education, Evan Williams

Honors Theses

Tennessee was the first state to introduce performance based funding metrics into their higher education system in 1979. Over the past 30+ years, the state reevaluated and amended their formula every five years. What was initially an additional allocation that could be earned on top of an institution’s standard budget has now become the sole method of allocating funds for higher education in Tennessee. In 2010 the Tennessee legislature passed the Complete College Tennessee Act, Which put the state on the path to be the first state in the nation that allocates 100% of higher education funds on the basis …

Emotional Intelligence In Nonprofit Hiring Practices: A New Criterion, Monica Shubert

Honors Theses

In the most basic sense of the concept, Emotional Intelligence (EI) is the level of ability to identify, understand, assess, and control the emotions of oneself, others, and groups. It is a concept that has received popular acclaim over the past three decades since the term was first coined. Much of the growing literature on EI is in managerial and organizational behavior fields. The primary goal of much of this literature is to determine the extent to which EI can affect workplace outcomes. Suggestions that EI has a significant impact on workplace success have led to increased interest on how …

How Do They Stay: An Exploration Of The Factors Contributing To College Completion Amongst African-American Women At The University Of Mississippi In The 21st Century., Hope Myriah Owens-Wilson

Honors Theses

This study considers the factors that help increase the chances of black women continuing their studies at the University of Mississippi. Using a snowball method to contact participants and a video camera to record participants, findings showed that the black women who perceived their time at the University of Mississippi positively had previous contact with the University of Mississippi and clear academic goals within the university. Overall, the findings, while mostly consistent with the previous literature, point to areas that this research can delve deeper.

Are The Voting Patterns Of College-Aged Students And The General Public Influenced By Award-Winning Celebrities’ Political Opinions In Presidential Elections?, Andrew S. Blouin

Honors Theses

This thesis study is entitled “Are the Voting Patterns of College-Aged Students and the General Public Influenced by Award-Winning Celebrities’ Political Opinions in Presidential Elections?” This thesis examines primary data from award shows, government campaign financing data, and student survey data obtained at the University of Southern Mississippi. The study investigates both whether award-winning celebrities have a political impact on presidential elections and specifically whether celebrities have a political influence on college-aged people. Data analysis from this study reveals that celebrities do not have a substantial impact upon either presidential elections or upon the voting patterns of young people. This …

Auditory Versus Cursive Writing Drills In Learning New Vocabulary In 4th Grade Children, Rachel S. Tyrone

Honors Theses

Vocabulary acquisition is fundamental in order for children to succeed not only academically, but also socially. Throughout the years, many scholars have researched various techniques to aid children in learning new vocabulary. Two of the techniques to aid vocabulary can be seen by utilizing an auditory and a writing technique. A teacher will present the students with several vocabulary words multiple times throughout a regular school year. These words are vital to the success of the child. Consequently, there is a need to discover a technique that will aid the students in learning the new vocabulary words. In order to …

Education And Economic Development: An Untapped Alliance, Serena E. Williams

Honors Theses

Many Mississippi economic developers firmly believe that education could be the answer to the economic development of a community. However, there is a relatively small amount of research published on how the connection between education and economic development works. This is a case study of the Greater Hattiesburg Area of Mississippi which seeks to explore and to begin to understand how to better the relationship between education and economic development.

The researcher conducted eight in-depth, open-ended interviews with key informants who were directly engaged in the K-12 education system and economic development of the Greater Hattiesburg Area. The researcher coded …

The Effects Of Juror Disclosiveness, Empathy, And Interpersonal Communication Competence On Jury Selection, Owen P. Terry

Honors Theses

The trial jury is one of the most basic elements of our court system and is vital for ensuring a fair trial for all parties involved in a case. This research was concerned with the final stage of the jury selection process in which attorneys are able to select, through various challenges, the jurors who are most well suited for service. Particularly, the goal of this research was to determine whether certain juror communicator characteristics, namely interpersonal communication competence and its derivatives, had effects upon jury selection. A sample of potential jurors completed questionnaires related to these characteristics, and the …

Lady Bird Johnson, Betty Ford, And Second Wave Feminism, Lauren A. Stealey

Honors Theses

The First Ladyship is an ambiguous, constitutionally undefined role. The women who have inhabited this role since Martha Washington have had to interpret this role in their own ways and encounter the scrutiny or approval of their country along the way. On this national stage, these women have influenced and been influenced by contemporary conceptions of American womanhood. National discussion shifted to focus prominently on the role of women particularly during the 1960s and 1970s, in the resurgence of an organized women’s rights movement known as Second Wave Feminism.

In this qualitative study, I focused on two First Ladies during …

Examining The Relationship Between Parental Overprotection, Use Of Assistive Technology, And Independence With Routines Among Children With Physical Disabilities, Kelsey I. Shinnick

Honors Theses

The primary purpose of the present study was to investigate the relationships between parental overprotection/overindulgence, assistive technology utilization, and independence with routines among children with physical disabilities. Participants included 26 primary caregivers of children with physical disabilities age 6 to 12 (M = 8.65, SD = 2.00). Data regarding demographic information, parenting practices, the child’s gross motor functioning, assistive technology (AT) use, independence with routines, and frequency of routines were obtained from the primary caregiver via an online survey. While no significant relationships between the variables of interest were observed after controlling for the child’s age, gross motor functioning, and …

“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz

Honors Theses

The purpose of this study is to better understand how public relations campaigns that are designed to influence public policy can incorporate principles from James E. Grunig’s Excellence Theory to improve campaign effectiveness and relevance. In this case study of the Mississippians for Healthy Families campaign in opposition to Mississippi Proposition 26, social media distributed was viewed to analyze its content messages and practices. The study’s research question was designed to understand communication methods used by Mississippians for Healthy Families through the “No on 26” campaign, and the question was examined through a content analysis of materials collected from MS4HealthyFamilies …

Gender And Career Success In Public Accounting, Jessica L. Rowe

Honors Theses

Public accountants, students, and others evaluated career success and the effect of specific activities on career success. The results suggest that gender bias is not pervasive in public accounting, at least with respect to overall assessments of success, but male and female accountants do appear to weight differently various activities that contribute to career success. This may explain, in part, why women hold fewer public accounting leadership positions than men even though women appear to have an advantage over men when they begin their careers.

Mental Visualization Of Three-Dimensional Space: New Tools And Challenges In Building Design Education, Breshawn C. Mcneal

Honors Theses

As a future building design professional, a student’s ability to mentally “picture” second and third dimensional concepts is important. Learning the fundamentals of mental visualization is tantamount to laying the foundation for a building. Sketching, one of the skills required to bring a building concept to life, helps the student rapidly record their first brilliant thought. Though modern CAD software has the capability to auto-develop a three-dimensional structure, the user constructs a two-dimensional floor plan first, so the program output is based on the user’s initial input. Therefore, the quality of the three-dimensional design is linked to the student’s ability …

Deconstructing The Body: The Exploration Of The Human Mind Through Symbols, Cassandra M. Knudsen

Honors Theses

The writing of fiction is one of the most popular and enjoyable modes of self-expression; not only does it give the writer the freedom to indulge her imagination, but also allows her a particular insight into her own patterns of thought. This form of introspection is especially important to the symbolist, who hopes to convey psychological human truths through the use of symbols. Traditionally, the intentional use of symbolism is frowned upon in fiction writing, as it is seen as distracting from conveying human truth. However, this study hopes to prove through both literary review and the practice of fiction …

Lgbt Parents On American Television, Heather Kahn

Honors Theses

Television is an ever changing medium used in mass communication, and people often rely on this medium for knowledge about different subjects. This study demonstrates how television depictions of marginalized groups can change over time. Focusing specifically on a subset of the LGBT community – parents – this study documents the evolution of LGBT parents on American television. A total of 14 television shows were selected for a qualitative analysis. The parents depicted in these shows were analyzed according to gender, race, class and sexuality. The results were then summarized and put into historical context. This study contributes to the …

Letters Home: Change In Mental State Of Soldiers During The American Civil And Vietnam Wars Seen Through Their Letters Home, Austin W. Hill

Honors Theses

Post-Traumatic Stress Disorder, or PTSD, has only been studied since its diagnosis after the Vietnam War. However, soldiers have always felt the affects of the wars they fought. These affects are physical, mental and emotional. Currently, PTSD is one of the most common affects of war on a soldier. While PTSD has only been studied since its discovery after the Vietnam War, symptoms almost exactly like PTSD have been present in soldiers for decades. This thesis uses letters from soldiers in the Vietnam War to create a basis of trauma that could create PTSD in soldiers. Using this base of …

Pottery And Differential Foodways: An Evaluation Of Social Stratification At The Winterville Site (22ws500), Amy Catherine Geiger

Honors Theses

The Winterville archeological site (22WS500) is a Mississippian-era chiefdom that flourished as a political center. Excavations at the site have unearthed ritual artifacts, deliberate burning, and feasting pits that hint at social stratification and other relationships present during the site’s occupation. This project analyzed 432 ceramic rim sherds from three separate contexts at the site— Area A, Mound C, and the area between Mounds B and C— and used vessel morphology, orifice diameter, decoration, and tempering to find evidence related to the occurrence of ritual feasting events and other food sharing activities as well as document changes in vessel prominence …

Cloning, Expression And Interaction Studies Of The Potential Rubisco Activase Cbbq, Salma A. Dawoud

Honors Theses

Carboxysomes are polyhedral microcompartments found in all cyanobacteria and in many chemoautotrophs. Within their shell they contain the enzyme ribulose-1, 5-bisphosphate carboxylase/oxygenase (RubisCO), which fixes CO₂. Downstream of the carboxysome operon there is another gene cluster containing several genes that may enhance carboxysome function. Two of these genes, cbbQ and cbbO, encode potential RubisCO activases. Using recombinant CbbQ and CbbO protein, and RubisCO isolated from carboxysomes the interaction between these proteins was studied. The CbbO and CbbQ proteins were both His tagged, allowing them to be purified with Ni²⁺-NTA column chromatography. Each of these tagged …

Solving The Obesity Problem One Bite At A Time: A Review Of Interventions, Sally Catherine Davis

Honors Theses

Resource limitations contribute to obesity in southern rural populations. An examination of published research provides evidence related to factors that lead to obesity and to related health consequences. Resource limitations in southern rural areas include a lack of access to healthy foods, a lack of safe areas to exercise or fitness equipment, and a lack of funding to promote the hiring of adequate numbers of healthcare workers to implement prevention programs and treat obesity related diseases. An investigation of obesity rates in Mississippi and Louisiana demonstrate that high rates of obesity exist. Through an exploration of published interventions in both …