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Incentivizing Publishers To Join A Publisher Network, Patrick Hummel, Christopher Harris Feb 2015

Incentivizing Publishers To Join A Publisher Network, Patrick Hummel, Christopher Harris

Defensive Publications Series

This paper discusses an automated system in which publishers would be able to tell the advertisement platform which features they would value having and how much these features are worth to them. The advertisement platform can decide which features to develop as well as which publishers to invite to join the advertisement platform. The advertisement platform uses the information about how the publishers value certain features to find publishers who value the same features, before the advertisement platform develops the features. The advertisement platform may invite the publishers who value the same features to join the system, and may make …


Secure Traffic Metering With A Router, Swaminathan Krishnamurthy, Nick Arini Feb 2015

Secure Traffic Metering With A Router, Swaminathan Krishnamurthy, Nick Arini

Defensive Publications Series

Current gateway-based metering is not capable of capturing secured traffic because the gateway sits in the middle of the server-client transaction. A current solution uses client-side metering for secured traffic and gateway-based metering for unsecured traffic. This current solution is becoming less practical with the ever-increasing use of encryption for Internet delivered traffic. To overcome the above-noted problems, and other problems, with metering Internet traffic, disclosed herein are systems and methods that enable such secured traffic to be metered at a router or gateway.