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System For Providing Push Media Notifications Meeting Search Criteria, Vincent Dureau, Jonathan Wald
System For Providing Push Media Notifications Meeting Search Criteria, Vincent Dureau, Jonathan Wald
Defensive Publications Series
A system and method are disclosed for providing push notifications on TV and movie content meeting set criteria based on categorical queries. The system considers queries recently issued by users, runs them offline, and identifies any new additions to the result set. The system either responds to specific user interest in receiving updates or infers relevance to decide whether or not to send a push notification to the user. The system calculates a score and sets threshold values above which a notification is sent to the user. The notifications could be sent by email, bite-sized alert, operating system (OS) alert …
Using First-Party Website Identity For Remarketing Attribution And Optimization, Chao Cai
Using First-Party Website Identity For Remarketing Attribution And Optimization, Chao Cai
Defensive Publications Series
An improved method of evaluating and optimizing marketing campaigns utilizes first-party cookies to facilitate split testing. Users are assigned to control or treatment groups to assess the relative effectiveness of two different approaches. Marketers can produce precise, granular estimates of the ROI of a particular campaign by combining content optimization and marketing optimization in the context of evaluating campaign strategy.
Google Votes: A Liquid Democracy Experiment On A Corporate Social Network, Steve Hardt, Lia C. R. Lopes
Google Votes: A Liquid Democracy Experiment On A Corporate Social Network, Steve Hardt, Lia C. R. Lopes
Defensive Publications Series
This paper introduces Google Votes, an experiment in liquid democracy built on Google's internal corporate Google+ social network. Liquid democracy decision-making systems can scale to cover large groups by enabling voters to delegate their votes to other voters. This approach is in contrast to direct democracy systems where voters vote directly on issues, and representative democracy systems where voters elect representatives to vote on issues for them. Liquid democracy systems can provide many of the benefits of both direct and representative democracy systems with few of the weaknesses. Thus far, high implementation complexity and infrastructure costs have prevented widespread adoption. …
Pre-Fetching Batched Advertisements On Mobile Devices, Russell Quong, Steve Osborn
Pre-Fetching Batched Advertisements On Mobile Devices, Russell Quong, Steve Osborn
Defensive Publications Series
A mobile device may include an advertisement subsystem that can transmit ad requests to an advertisement network to receive batched advertisements to be stored in an ad cache. When an application executing on the mobile device requests an advertisement from the advertisement subsystem, the advertisement subsystem can select and serve the prefetched advertisement even if the mobile device is offline. Impression and/or performance data may be transmitted to the advertisement network once the mobile device is online. In some implementations, the advertisement subsystem can combine signal data from multiple applications having differing permissions to create a more comprehensive ad request. …
Mood Advisor Based On A User's Online And Device Activity, Javier Maria Gomez Beltran
Mood Advisor Based On A User's Online And Device Activity, Javier Maria Gomez Beltran
Defensive Publications Series
A system can determine correlations between user moods and user activities performed with devices, and can provide advice affecting user moods based on such correlations. For example, the system records moods of a user, such as by requesting that the user input his or her current moods periodically to devices. The system also determines and records activities and conditions that are engaged in by the user over time, based on the user's usage of devices for physical and online activity and based on detection of user activity using devices and device data. The system correlates moods of the user to …
Absolute Attribution Using Frequency Extrapolation, Robert Marsa
Absolute Attribution Using Frequency Extrapolation, Robert Marsa
Defensive Publications Series
Systems and methods pertaining to attribution are provided. In some implementations, a method enables assigning accurate credit to known factors by quantifying the effects of unknown factors in influencing behavior. The method may include examining a lift of being exposed to additional advertising to quantify the effect of the additional advertising. The method may further include measuring the lift directly for the non-zero events and using extrapolation to determine a baseline for the zero event.
Determination Of A Primary Window, Marcel Gordon
Determination Of A Primary Window, Marcel Gordon
Defensive Publications Series
A primary window management system can be used to determine a primary window from a multitude of windows opened in one or more applications. Applications may include web browsers, text editors, raster graphics editors, word processors, etc. The system determines the primary window from the multitude of windows based on user input. Then, the system modifies user interfaces of the one or more applications to provide easy navigation to the primary window from other windows.
Proximity Based Social Search, Justin Lewis, Gavin James
Proximity Based Social Search, Justin Lewis, Gavin James
Defensive Publications Series
The invention discloses a proximity search system. The system receives a search query from a first user to search for a second user. The system then identifies one or more candidate users in proximity to the first user. Further, the system transmits a proximity token to the respective client devices of the one or more candidate users. The system further causes the client devices to broadcast the proximity token. The system then determines that the first user’s client device detects the proximity token broadcasted by a second user’s client device. The system provides the first user with search results that …
Ranking Resources Referring To Locations, Weihao Lin
Ranking Resources Referring To Locations, Weihao Lin
Defensive Publications Series
A system and method ranks resources referring to locations. In one aspect, the method includes generating a location graph, the graph including resource nodes representing resources, location nodes representing geographic locations, and edges between resource nodes and location nodes. Each edge between the resource nodes and the location nodes represents a reference in the resource represented by the resource node to the geographic location represented by the location node. The method includes initializing scores in the location graph for resource nodes or location nodes or both; calculating a score for each resource node based on scores for location nodes sharing …
Management Of Versioned Map Data Tiles Stored On A Client Device, Keith Ito, Ronghui Zhu, Tommy Nourse
Management Of Versioned Map Data Tiles Stored On A Client Device, Keith Ito, Ronghui Zhu, Tommy Nourse
Defensive Publications Series
A pre-fetching map data system and method identifies a subset of map data to corresponding to one or more points of interest to be displayed on the map. The map data is stored on a remote map database and in the form of map data tiles bearing version numbers. The pre-fetching map data system identifying those map data tiles that correspond to the subset of map data corresponding to the one or more points of interest, where the identified pre-fetch map data tiles are sent from the remote database to a client device for storing the pre-fetch map data tiles. …
Temporal/Spatial Calendar Events And Triggers, Daniel Klein, Dean Jackson
Temporal/Spatial Calendar Events And Triggers, Daniel Klein, Dean Jackson
Defensive Publications Series
Spatial and/or temporal triggers may be established so that when actuated, one or more notifications such as reminders may be provided to one or more users. These triggers may be established manually, e.g., by a user operating a user interface, automatically, e.g., by scraping calendar and/or email data to ascertain and/or predict various aspects of upcoming appointments such as start times, duration, date, location, and so forth, or a combination of the two. Spatial triggers may be actuated based on a determination that a user is, or will be, at a particular location. Temporal triggers may be actuated at particular …
Incentivizing Publishers To Join A Publisher Network, Patrick Hummel, Christopher Harris
Incentivizing Publishers To Join A Publisher Network, Patrick Hummel, Christopher Harris
Defensive Publications Series
This paper discusses an automated system in which publishers would be able to tell the advertisement platform which features they would value having and how much these features are worth to them. The advertisement platform can decide which features to develop as well as which publishers to invite to join the advertisement platform. The advertisement platform uses the information about how the publishers value certain features to find publishers who value the same features, before the advertisement platform develops the features. The advertisement platform may invite the publishers who value the same features to join the system, and may make …
Secure Traffic Metering With A Router, Swaminathan Krishnamurthy, Nick Arini
Secure Traffic Metering With A Router, Swaminathan Krishnamurthy, Nick Arini
Defensive Publications Series
Current gateway-based metering is not capable of capturing secured traffic because the gateway sits in the middle of the server-client transaction. A current solution uses client-side metering for secured traffic and gateway-based metering for unsecured traffic. This current solution is becoming less practical with the ever-increasing use of encryption for Internet delivered traffic. To overcome the above-noted problems, and other problems, with metering Internet traffic, disclosed herein are systems and methods that enable such secured traffic to be metered at a router or gateway.