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Factors Associated With European Citizen’S Political Participation: From European Youth’S Perspectives, Huiting Chen
Factors Associated With European Citizen’S Political Participation: From European Youth’S Perspectives, Huiting Chen
Chulalongkorn University Theses and Dissertations (Chula ETD)
The political participation of young people can undoubtedly have a positive impact on a country. Especially in the EU as a democratic country, the political participation of citizens is also very important for the EU. However, it can be seen in the previous literature that the youth population is not very enthusiastic in terms of political participation. Therefore, the main purpose of this paper is to explore the factors that influence the political participation of European youth. And the main gap of this paper is to elaborate on the mismatch between the definition of political participation and the perception of …
The Adjustment And Influence Of The Italian Government’S Policy Towards China Under The Background Of Bri, Zekun Liang
The Adjustment And Influence Of The Italian Government’S Policy Towards China Under The Background Of Bri, Zekun Liang
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper makes a brief review of the Italy's policy towards China before the BRI was proposed, and the characteristics of Italy's policy towards China through the methods of literature analysis and comparative study. This paper holds that based on the BRI, the adjustment of Italy's policy towards China is mainly reflected in three aspects: politics, economy and culture. The adjustment of the policy towards China has also had an important impact on Sino-Italian relations and Sino EU relations. 2020 marks the 50th anniversary of the establishment of diplomatic relations between China and Italy. Since the establishment of diplomatic relations, …
The European Union Policies On Climate Change Toward Animal Welfare, Kitjaphat Sasombat
The European Union Policies On Climate Change Toward Animal Welfare, Kitjaphat Sasombat
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to explore and investigate the European Union climate and animal welfare protection regime on how the European Union protects animals from climate change using quantitative data on climate change, cooperation of governments, and animal welfare protection. Using regime theory, I analyze the method and identify the cooperation European Union has developed in animal welfare protection from climate change. My analysis shows a weak correlation between the two areas and numerous obstacles preventing the European Union from completely cooperating and providing the full protection animals deserve. The study concluded that the climate regime of the European Union might …
Exploring Impacts Of The Syrian Refugee Crisis On German And Turkish Political Relations Between 2015 And 2021: From The German Perspective, Siyu Pan
Chulalongkorn University Theses and Dissertations (Chula ETD)
Due to the fluctuating interests of states, the international environment has a complex and ever-changing structure. In these circumstances, governments work in their best interests to adapt to the shifting world order. Türkiye and Germany have historically had cordial ties, which have deepened on an economic, political, and cultural basis, testifying to a more profound interdependence between Türkiye and Germany. The Syrian conflict has become one of the most important crises in international affairs. This crisis has significantly impacted the political parties and cultural influence of several nations, including Germany and Türkiye. When the issue of Syrian refugees became a …
Is Cryptocurrency A Hedge, Safe Haven, Diversifier Against Thailand, Indonesia, Philippine Stock Market On Pre-Covid-19 And During Covid-19?, Suphawit Keakultanes
Is Cryptocurrency A Hedge, Safe Haven, Diversifier Against Thailand, Indonesia, Philippine Stock Market On Pre-Covid-19 And During Covid-19?, Suphawit Keakultanes
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research study whether cryptocurrencies act as a hedge, safe haven or diversifier against Thailand, Philippines, and Indonesia stock exchange market. Using DCC-GARCH model and hypothesis test, we examine the hedge ratio and the conditional correlation between cryptocurrencies and TIP’s stock exchange market. The sample cover data on the return of the TIP’s index, Bitcoin, Ethereum, Tether and Litecoin from 1st January 2016 to 31st December 2021. The empirical results show that traditional cryptocurrencies, such as Bitcoin and Litecoin can act as diversifier, Ethereum can act as hedge instrument in PSEI index. Tether can act as the hedge and safe …
The Link Between Esg And Firm Performance In Healthcare Industry: The Moderating Role Of Firm Age And People Awareness, Thongpattra Nanna
The Link Between Esg And Firm Performance In Healthcare Industry: The Moderating Role Of Firm Age And People Awareness, Thongpattra Nanna
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper examines the link between ESG and firm performance in healthcare industry moderated by firm age and advertising expenses from 2011 to 2020. Firm performance is measured by Tobin’s Q, ROA, ROE and asset turnover. This study finds the evidence that environmental pillar is the most important metric to improve firm value in healthcare equipment & supplies and advertisement helps social and governance pillars to add more value. Biotechnology looks alike, but firm age can moderate environment pillar to increase the value. Moreover, social pillar is the most influential to add firm value for healthcare provider & services and …
Market Reactions Towards Changes In Analysts’ Ratings And Target Prices, Evidence From Thailand, Talatarn Kromadit
Market Reactions Towards Changes In Analysts’ Ratings And Target Prices, Evidence From Thailand, Talatarn Kromadit
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper aims to perform a comprehensive analysis of the effects of the stock ratings and target prices announcement published by analysts from both domestic and foreign brokerage firms in the Thai market. There are two quantitative indicators that will be focused on in this study, target prices and stocks rating, by observing the change of these two factors along with the change of market price, I will be able to study market reaction by using the Fama-French 3-factor modal (Fama and French, 1992) to detect AR and CAR within each focused window period. The observation period starts from January …
Are Short Sellers Equally Informed? Evidence From The Us. Credit Rating Announcements, Omtong Kasemsant
Are Short Sellers Equally Informed? Evidence From The Us. Credit Rating Announcements, Omtong Kasemsant
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study uses credit rating and daily short sale data of firms listed in NYSE from January 2015 to December 2021 to examine whether there is informed trading. Although post-announcement abnormal return is negatively correlated with abnormal short volume, no evidence of informed short selling is found. Higher level of pre-announcement abnormal short selling is positively correlated to default risk and also explained by the incentives of short sellers to short more when past returns are negative. Furthermore, increase in short selling that is preceded by credit watch placement is more pronounced before credit rating downgrades. Moreover, the evidence shows …
Spac Sponsors And Their Effects On Spac Prices, Kanda Karnjanonun
Spac Sponsors And Their Effects On Spac Prices, Kanda Karnjanonun
Chulalongkorn University Theses and Dissertations (Chula ETD)
The purpose of this paper is to find the effect from SPAC sponsor after the merger announcement. I study SPAC IPOs which had acquiror and target nation in the United States and were public between January 2020 and December 2021. The final sample has 186 SPACs. I select The Forbes 400 in 2021 as a proxy for sponsor reputation. I use event study methodology to test for SPAC sponsors and their effects on SPAC prices. I find that there is no statistical evidence that sponsor reputation has impact on SPACs price on the announcement date of combination. There are two …
The Impact Of Government Response’S Policy To Covid-19 On Stock Market Volatility, Chaiwat Ratchawat
The Impact Of Government Response’S Policy To Covid-19 On Stock Market Volatility, Chaiwat Ratchawat
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research explores the effect of government's COVID-19 response policy on stock market volatility. We explain the stock market volatility dynamics via the index that measures the strict level of government response’s policy to COVID-19. Using EGARCH (1,1) model to identify stock market volatility from daily stock market return of 68 countries and apply the Arellano–Bond two-step system GMM estimator for dynamic panel data analysis, we found that the stock market volatility in the COVID-19 period can be reduced by the government policy response to COVID-19. Furthermore, after dividing the index into 3 types, all types of policy also reduce …
The Hedging Effectiveness Of Disruptive Technology Etfs To Asia Emerging Markets, Theerapong Theerahsapphawittaya
The Hedging Effectiveness Of Disruptive Technology Etfs To Asia Emerging Markets, Theerapong Theerahsapphawittaya
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examines the role of hedge and safe haven of four disruptive technology ETFs to six Asia emerging markets and assess whether if COVID-19 pandemic has altered the dynamic conditional correlations and hedge effectiveness between these assets. Using daily return data from February 23, 2018 to January 28, 2022, first, the results indicate that despite the outperformance of disruptive technology ETF’s returns during COVID-19 pandemic, these ETFs do not have a hedge or safe haven property against Asia emerging market downturns as their returns were still positively correlated. They can only be used as diversifier tools to the Asia …
The Impact Of Esg Performance On Firm-Idiosyncratic Risk In The Us And Canada, Nutcha Kongpreecha
The Impact Of Esg Performance On Firm-Idiosyncratic Risk In The Us And Canada, Nutcha Kongpreecha
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper aims to examine how environmental, social, and governance (ESG) performance affects the idiosyncratic risk of firms in the United States and Canada between 2007 and 2020. This study retrieves ESG scores and other factors from the Refinitiv DataStream, the firms used for analysis in this paper are 480 listed companies. Results show that ESG performance can reduce idiosyncratic risk in different firms' characteristics and periods. First, ESG performance can subdue the idiosyncratic risk in both sensitive and non-sensitive industries at the same level. Second, only the environmental pillar in the sensitive industry has an additional negative influence on …
Does Bond Market Development Impact The Flight-To-Quality From Stock To Bond During Covid-19?, Patcharee Sae-Tiaw
Does Bond Market Development Impact The Flight-To-Quality From Stock To Bond During Covid-19?, Patcharee Sae-Tiaw
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper analyzed flight to quality effect from stocks to government bonds in 46 countries including developed and emerging countries during COVID pandemic. The empirical result from panel data framework shows that the flights exist and government bonds remain offered diversification benefit to investors when they are most needed. The negative stock-bond correlation was also amplified when pandemic is more severe in developed countries. Moreover, this study reveals that countries with a higher degree of bond market development can support bonds act as a safe haven better and have more negative in stock-bond correlation.
How Sensitive Are Ipos To The Fear Of The Covid-19 Pandemic In Emerging Markets?, Kavisara Vachekrilas
How Sensitive Are Ipos To The Fear Of The Covid-19 Pandemic In Emerging Markets?, Kavisara Vachekrilas
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates the relationship between COVID-19-related pandemic fear and the short-term performance of initial public offerings in emerging markets. This paper investigates whether the short-term fear of COVID-19 continues to influence post-IPO performance. In doing so, the fundamental methodology is cross-sectional ordinary least squares (OLS) regression and numerous variables are included to the model as control variables. The results show that whether looking at the first-day trading price of an IPO or the subsequent trading prices, the effect of pandemic fear (GFI, RCI and RDI) was positive. However, results were somewhat different for HighGFI, which was a dummy variable …
Oil Shocks And Corporate Investment: Evidence From Stock Exchange Of Thailand (Set), Pakkawat Kitsirikarn
Oil Shocks And Corporate Investment: Evidence From Stock Exchange Of Thailand (Set), Pakkawat Kitsirikarn
Chulalongkorn University Theses and Dissertations (Chula ETD)
This special project empirically examines the impact from the different type of oil price shocks on corporate investment. This study follows the method proposed by Kilian (2009). He uses the structural vector autoregression model to decompose oil price shock into 3 type which comprised with oil supply shock, oil aggregate demand shock, and oil specific demand shock. Moreover, this work also incorporates industrial competition to investigate how it link to the impact of oil shock on corporate investment. The empirically examine period is Jan 2007 to Dec 2018. This study uses the firm-level data of companies listed in the stock …
Causality Between Corporate Social Responsibility And Corporate Financial Performance, Yatida Palasri
Causality Between Corporate Social Responsibility And Corporate Financial Performance, Yatida Palasri
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper examines the causality relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) of the listed companies in Asian Pacific emerging markets from 2010 to 2020. This paper analyzes the direction of causality between CSR and CFP in five different industries including energy, consumer non-cyclical, financial, technology and healthcare industries. This paper aims to study whether aggregated CSR scores and non-aggregate CSR scores (i.e., environmental, social and governance scores) toward the CFP measures (i.e., return-on-equity and Tobin’s Q ratios) have unidirectional or bidirectional relationship. In doing so, the bivariate panel vector autoregressive model and Granger causality test …
Is Thai Baht A Safe Haven Currency During The Covid-19 Pandemics, Nanapat Chaochavanil
Is Thai Baht A Safe Haven Currency During The Covid-19 Pandemics, Nanapat Chaochavanil
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper empirically investigates whether or not Thai Baht (THB) is actually one of the safe haven currencies. Moreover, we also extend analysis to see if its safe haven pattern is persistent during the COVID-19 pandemic. We are not only study for THB, but also take into account other traditional well known safe- haven currencies namely U.S. Dollar (USD), British pound sterling (GBP), Euro (EUR), Swiss Franc (CHF) and Japanese Yen (JPY). By investigating between 2010 - 2019, our results do not support the idea that THB is a safe haven currency. Nevertheless, this paper found that for other well-known …
The Effect Of Air Pollution On Stock Returns: Evidence From Thailand And Indonesia, Fengxu Lin
The Effect Of Air Pollution On Stock Returns: Evidence From Thailand And Indonesia, Fengxu Lin
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this paper is to investigate the impact of air pollution on stock returns in Thailand and Indonesia from January 1, 2016, to June 30, 2021. Further effects of air pollution on stock returns during the seasonal pollution period, full moon period, new moon period, and high pollution period are also studied. The result shows that a lagged day of air pollution proxy significantly reduces stock returns in Thailand. The significant negative effect of air pollution on stock returns is similar to that after controlling for the January effect. This is consistent with the finding of Li and …
Thai Foreign Policy Amid The Us-China Competition Of Vaccine Diplomacy Between 2020 And 2021, Vajaris Hemmaphat
Thai Foreign Policy Amid The Us-China Competition Of Vaccine Diplomacy Between 2020 And 2021, Vajaris Hemmaphat
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research seeks to analyze Thai foreign policy’s posture toward the United States and China amid the competition of vaccine diplomacy in the Southeast Asia region between 2020 and 2021. This research focuses on the conduct of Thai foreign policy by applying ‘hedging strategy’ as a main theoretical framework in explaining how Thailand managed to diversify its COVID-19 vaccine portfolios, in order to have a clearer understanding of whether Bangkok can perform a well-crafted hedging strategy or Thai’s traditional diplomacy has lost ground in its default setting. This research has been done by examining official documents from the Thai government, …
Brain Drain Situation Of Thai Skilled Workers: Push-Pull Factors And Intentions To Return, Nawapat Choosuwan
Brain Drain Situation Of Thai Skilled Workers: Push-Pull Factors And Intentions To Return, Nawapat Choosuwan
Chulalongkorn University Theses and Dissertations (Chula ETD)
Brain Drain occurs when a country loses human capital with specialized skills or with higher education due to worker emigration. In Thailand, the brain drain index has risen in recent years. As the problem of migration of Thai skilled workers remains and becomes worse, it is necessary to investigate the factors that contribute to brain drain of highly trained Thai professionals. The push and pull factors of international migration are used to investigate what motivates skilled people to leave their home country (push factor) and what motivates skilled workers to stay in the destination country (pull factor). Furthermore, the study …
Global Talent Competitiveness Index: The Implication Of 6 Gtci Pillars On Singapore, Malaysia, And Thailand’S Real Gdp Per Capita To Promote Talent Development, Jintatat Chaiyapuck
Global Talent Competitiveness Index: The Implication Of 6 Gtci Pillars On Singapore, Malaysia, And Thailand’S Real Gdp Per Capita To Promote Talent Development, Jintatat Chaiyapuck
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to examine the implications of the Global Talent Competitiveness Index (GTCI) against real GDP per capita. Specifically, the study aims to show the relationship between 6 GTCI variables between Singapore, Malaysia, and Thailand and explore the significance and the implications of the GTCI index in the innovation-driven economies. The conceptual framework can be elaborated through 6 GTCI indices. The first four indices in the input model are: (1) enabling and impeding talent attraction and institutional development; (2) attracting talents; (3) growing talent through formal education, lifelong learning, and access to growth opportunities; and (4) retaining talents through …
The Role Of Economic Factors Affecting Thai Older Persons’ Life Satisfaction., Daria Turavinina
The Role Of Economic Factors Affecting Thai Older Persons’ Life Satisfaction., Daria Turavinina
Chulalongkorn University Theses and Dissertations (Chula ETD)
An aging population is one of the significant demographic issues affecting the world. As Thailand is moving closer to being considered a super-aged society, major policy reforms must be made to prepare for this transition. Economic factors have long been established as one of the factors contributing to elderly life satisfaction. As the aging population is becoming an ever-increasing and more relevant phenomenon, policymakers' goals are shifting to accommodate the sociopolitical changes that will come with the demographic developments. This independent study examines a sample of n=4716 Thai elderly. The statistical techniques used in this study are Linear Regression and …
The Comparative Study Of U.S.-China Soft Power Diplomacy To Asean, Hui Ma
The Comparative Study Of U.S.-China Soft Power Diplomacy To Asean, Hui Ma
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper addresses the following question: “How have China and the U.S. Used soft power diplomacy differently in ASEAN countries in recent times?” Soft power has been a key topic of global interest for more than thirty years. Joseph Nye has defined soft power as “the ability [of states] to obtain preferred outcomes by attraction rather than coercion or payment.”[1] It is something embodied in a country's "cultural values, social system, development model, way of life, and ideology" and an important component of a country's comprehensive national power. A key way to generate “attraction” is through culture, especially cultural diplomacy. …
The National Identity Representation In Bangkok's Museums, Yiwen Xu
The National Identity Representation In Bangkok's Museums, Yiwen Xu
Chulalongkorn University Theses and Dissertations (Chula ETD)
The main objective of this research was to explore how national identity is represented in different museums in Bangkok. Therefore, three museums in Bangkok were selected as the research subjects: Bangkok National Museum, Museum Siam, and Bangkok Art and Culture Centre. Through a qualitative research approach, the researcher investigated the above-mentioned objective by engaging with key informants from museums and scholars from the field of museum communication management. Semi-structured interviews were utilized with five key informants. The research findings illustrated that the three selected museums had arranged the exhibitions appropriately according to their nature by utilizing different exhibition communication approaches. …
Consumers’ Perceptions And Attitudes Towards Louis Vuitton And Their Brand Ambassadors, Victor Mechai Siharath
Consumers’ Perceptions And Attitudes Towards Louis Vuitton And Their Brand Ambassadors, Victor Mechai Siharath
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this study was to explore consumers’ perceptions and attitudes towards Louis Vuitton and their brand ambassador, BTS. The study was qualitative in nature. An online focus group discussion was used to collect data from eight participants. The participants were purposively selected and a selection criterion was administered to ensure diversity amongst participants. The participants were consumers of Louis Vuitton, aged between 22-28 years old, and were also aware that BTS are Louis Vuitton’s brand ambassador. This study employed a discussion guideline as the research instrument. The luxury value perception framework was used to explore consumers’ perceptions towards …
Chinese Consumers’ Exposure To Weibo Posts, Awareness, And Behavioral Tendency Regarding Environmental Issues, Xue Gao
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study’s objective is to examine Chinese consumers' exposure to Weibo posts, their environmental awareness, and behavioral tendency regarding environmental issues. This study examines the association between Chinese consumers' exposure to Weibo posts and awareness regarding environmental issues and the relationship between environmental awareness and consumer behavior. An online survey collected data from 200 individuals aged 18 to 59 exposed to Greenpeace, Weibo Environmental Protection, or other ecological posts on Weibo between October 1, 2020, and October 31, 2021. The findings indicated that respondents have a neutral exposure to Weibo posts (M=2.90), with the most exposure to text posts. Environmental …
The Influence Of Brand Ambassador On Brand Image And Purchasing Decision Of C-Vitt Among Expatriates And Locals, Agung Baskara
The Influence Of Brand Ambassador On Brand Image And Purchasing Decision Of C-Vitt Among Expatriates And Locals, Agung Baskara
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research aims to examine the influence of brand ambassador on brand image and purchasing decision of product vitamin C drinks, C-Vitt, among 2 different groups which were expatriates and Thai. The study also examined the relationship of each variable whether it’s positively related or negatively related. Study of this paper was conducted with a quantitative approach. Online questionnaire was distributed across several online expats and Thai communities. 213 valid respondents had been collected in 4 weeks period of data collection. The outcome of this research showed each of the variables were positively related. Moreover, it also illustrated that there …
Thai Viewers’ Exposure, Engagement, And Purchase Intention On The Youtube Advertisements During Covid-19 Pandemic, Xinxin Ye
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research aimed to analyze the Thai viewers’ exposure, engagement, and purchase intention on the YouTube advertisements during covid-19 pandemic. The research explored the relationship between the exposure to YouTube advertisements and Thai viewers’ engagement with YouTube advertisements, as well as the relationship between Thai viewers’ engagement with YouTube advertisements and their purchase intention. This study focused especially in the personal care products category. This quantitative research was conducted through an online questionnaire which collected data from a total of 206 valid respondents, aged between 18 and 55 years old who lives in Thailand. The results from the study reveals …
Feasibility Study Of Portable Spirometer Development, Chawanrat Trekarnjanavong
Feasibility Study Of Portable Spirometer Development, Chawanrat Trekarnjanavong
Chulalongkorn University Theses and Dissertations (Chula ETD)
The peak flow meter is suggested by WHO and GINA for daily use by asthma patients in order to monitor symptoms and manage exacerbations. Even though the peak flow meter is compact, affordable, and portable, it only provides PEFR information. In comparison, the spirometer delivers more thorough lung information. However, it is expensive and difficult to carry, especially the conventional spirometer used in hospitals. The patient must visit the hospital to use it. This research aims to study the functionalities requires for developing the portable spirometer, targeted user and acceptable price in Thai market. Users place a high value on …
จากสตาร์ทอัพสู่ยูนิคอร์น: ศึกษากรณีการปรับตัวด้านกลยุทธ์การบริหารจัดการทรัพยากรมนุษย์ของ บริษัท แฟลช เอ็กซ์เพรส จำกัด, ชวิน พนังนุวงศ์
จากสตาร์ทอัพสู่ยูนิคอร์น: ศึกษากรณีการปรับตัวด้านกลยุทธ์การบริหารจัดการทรัพยากรมนุษย์ของ บริษัท แฟลช เอ็กซ์เพรส จำกัด, ชวิน พนังนุวงศ์
Chulalongkorn University Theses and Dissertations (Chula ETD)
งานศึกษานี้มุ่งตอบคำถามวิจัยที่ว่า 1) บริษัท แฟลช เอ็กซ์เพรส จำกัด มีกลยุทธ์ด้านการบริหารจัดการทรัพยากรมนุษย์อย่างไร ในช่วงปรับตัวสู่การเป็นสตาร์ทอัพยูนิคอร์น และ2) กลยุทธ์ด้านการบริหารทรัพยากรมนุษย์ของบริษัทฯ มีส่วนอย่างไรต่อความสำเร็จของบริษัทฯ ในการเป็นสตาร์ทอัพยูนิคอร์น โดยผู้วิจัยได้ใช้แนวคิดกลยุทธ์การปรับตัวองค์กรของ Daft และทฤษฎีกลยุทธ์ด้านการบริหารทรัพยากรมนุษย์ งานศึกษานี้ใช้ระเบียบวิธีวิจัยเชิงคุณภาพ เก็บข้อมูลด้วยวิธีการสัมภาษณ์เชิงลึก (In-Depth Interview) กับกลุ่มตัวอย่างจำนวนทั้งสิ้น 25 ราย ประกอบด้วยผู้บริหารระดับสูง ผู้บริหารและพนักงานฝ่ายทรัพยากรมนุษย์ และพนักงานทั่วไป และศึกษาเอกสารของบริษัทฯ ข้อค้นพบของงานวิจัยชิ้นนี้คือ กลยุทธ์หลักในระดับองค์กรของบริษัท แฟลช เอ็กซ์เพรส จำกัด ถูกกำหนดโดยกลยุทธ์ทางธุรกิจของบริษัทฯ และกลยุทธ์ของฝ่ายทรัพยากรมนุษย์ถูกกำหนดโดยกลยุทธ์หลักระดับองค์กรอีกทีหนึ่ง โดยสามารถแบ่งกลยุทธ์หลักขององค์กรออกเป็น 3 ยุค ได้แก่ ยุคอันธพาล, ยุคกฎระเบียบ และยุควัฒนธรรม ในยุคอันธพาล กลยุทธ์ของฝ่ายทรัพยากรมนุษย์ คือการเน้นไปที่กระบวนการสรรหาและตอบแทน โดยเน้นการสร้างภาพลักษณ์ที่ดีของบริษัทฯ และทำยอดจำนวนรับเข้าพนักงานให้มากที่สุด กลยุทธ์ด้านทรัพยากรมนุษย์ในยุคกฎระเบียบ มีจุดเน้นที่การสื่อสารองค์กร และการนำเทคโนโลยีเข้ามาบริหารจัดการทรัพยากรมนุษย์ เพื่อตอบสนองต่อจำนวนของพนักงานที่เพิ่มขึ้นอย่างก้าวกระโดด และในยุควัฒนธรรม กลยุทธ์ด้านทรัพยากรมนุษย์มีจุดเน้นที่กระบวนการพัฒนาบุคลากรและการสร้างวัฒนธรรมองค์กร เพื่อให้พนักงานเกิดความผูกพันต่อองค์กรและมีศักยภาพที่จะสร้างความเติบโตให้แก่บริษัทฯ อย่างต่อเนื่องในระยะยาว