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Measuring The Intensity Of Mymotivators™ / Whole Brain® Communication In Print Advertising, Tanner Schulz

Undergraduate Honors Capstone Projects

Advertising’s purpose is to create a state of mind conducive to purchase (Colley, 1961).

This study seeks to identify, measure, and understand the intrinsic motivators communicated within print advertisements and quantify their intensities. The theory is that ads with more intense motivator content - distributed somewhat evenly across all four quadrants of the Whole Brain ® Model - will be more effective in influencing that state of mind.

This research is the first step in identifying, quantifying, and visualizing motivators communicated within print advertisements. The study analyzed 15 print ads found in contemporary magazines.

The framework for this work is …

Billbugs In Turfgrass (Sphenophorus Spp.), Desiree Wickwar, Ricardo Ramirez

All Current Publications

Billbugs are weevils, a type of beetle, in the genus Sphenophorus. At least 10 billbug species are known pests of turfgrass and can be found in both warm and cool season turfgrasses throughout the United States. Though billbug adults do feed on the leaves of turfgrasses, it is the larvae that cause visible damage. Larvae feed within the stems and on roots of grasses, leading to the development of yellow or brown patches, with the potential to escalate into large patches of dead turfgrass. Billbug management in turfgrass presents a number of unique challenges, but early monitoring and informed integration …

Educational Policies Committee Agenda, April 7, 2022, Utah State University - Continuing Education

Educational Policies Committee

Agenda

1. Approval of 3 March 2022 Minutes.
2. Subcommittee Reports

   a. Curriculum Subcommittee(Matthew Sanders) Course Approvals – 0

   b. Academic Standards Subcommittee (Renee Galliher) Minutes – No March meeting….nothing to report.

   c. General Education Subcommittee (Lee Rickords) Minutes – March 15, 2022

3. Other Business Continued EPC membership.

Program Proposals

• Request from the Department of Plants, Soils and Climate in the College of Agriculture and Applied Sciences to offer a new specialization (Bioinform
• Request from the Department of Theatre Arts in the Caine College of the Arts to change the name of the Theatre Arts Theatre Education Certification Option BFA to …

How To Read A Scientific Article, Usu Libraries

All E-Learning Resources

Attention: As of 2026 updated versions of this item will no longer be available on Digital Commons. Please contact [email protected] for more information.

This module will provide tips for reading and analyzing a scientific article.

Emulating Succession Of Boreal Mixedwood Forests In Alberta Using Understory Protection Harvesting, Ivan Bjelnanovic, Philip G. Comeau, Sharon Meredith, Brian Roth

Aspen Bibliography

Understory protection harvesting is a form of partial cutting that can be used in aspen (Populus tremuloides Michx.)-dominated stands that have understories of white spruce (Picea glauca (Moench) Voss). This practice involves removing 75% to 85% of the merchantable aspen while minimizing damage to the advance spruce regeneration, in addition to leaving 15% to 25% of the aspen standing to reduce potential windthrow of the spruce understory. In this paper, we summarize results from 18 stands measured 10 to 12 years after understory protection harvest. Diameter growth of spruce increased during the first five years after harvest while …

Curriculum Subcommittee Agenda, April 7, 2022, Utah State University

Educational Policies Committee

1. Approval of 3 March 2022 Minutes
2. Program Proposals
3. Semester Course Approval Reviews https://usu.curriculog.com/
4. Other Business New Curriculum Subcommittee Chair appointment. Acceptance of membership for 2022-2023 academic year.

Program Proposals

• Request from the Department of Plants, Soils and Climate in the College of Agriculture and Applied Sciences to offer a new specialization (Bioinformatics and Computational Biology) to the MS and PhD degrees of Plant Science.
• Request from the Department of Theatre Arts in the Caine College of the Arts to change the name of the Theatre Arts Theatre Education Certification Option BFA to Theatre Arts Education BFA.
• Request from the Department …

Aging-Associated Changes In Motor Function Are Ovarian Somatic Tissue-Dependent, But Berm Cell And Estradiol Independent In Post-Reproductive Female Mice Exposed To Young Ovarian Tissue, Tracy L. Habermehl, Kaden B. Underwood, Kevin D. Welch, Steven P. Gawrys, Kate C. Parkinson, Augusto Schneider, Michal M. Masternak, Jeffrey Mason

Center for Integrated Biosystems Publications

A critical mediator of evolution is natural selection, which operates by the divergent reproductive success of individuals and results in conformity of an organism with its environment. Reproductive function has evolved to support germline transmission. In mammalian ovaries, this requires healthy, active gonad function, and follicle development. However, healthy follicles do not contribute to germline transmission in a dead animal. Therefore, support of the health and survival of the organism, in addition to fertility, must be considered as an integral part of reproductive function. Reproductive and chronological aging both impose a burden on health and increase disease rates. Tremors are …

The Utah Statesman, March 28, 2022, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan.

Faculty Senate Agenda, March 28, 2022, Utah State University

Faculty Senate & Faculty Senate Executive Committee

Agenda

• Call to Order- Boyd Edwards, Approval of Minutes February 28, 2022
• University Business- Noelle Cockett, President | Frank Galey, Provost
• Information- Paul Barr, Educational Policies Committee, March 3, 2022
• Reports-

Honorary Degrees and Awards Annual Report- Noelle Cockett

Professional Responsibilities and Procedures Annual Report- Scott Hunsaker

• Old Business
• New Business- Faculty Senate Calendar 2022-2023- Boyd Edwards

The “How” Of Exposures: Examining The Relationship Between Exposure Parameters And Outcomes In Obsessive-Compulsive Disorder, Clarissa W. Ong, Julie M. Peterson, Carina L. Terry, Jennifer Krafft, Jennifer L. Barney, Jonathan S. Abramowitz, Michael P. Twohig

Psychology Faculty Publications

Exposure and response prevention (ERP) is the most empirically supported treatment for obsessive-compulsive disorder (OCD). However, details on how to effectively conduct ERP are lacking. The current study aimed to identify exposure parameters associated with better subsequent outcomes in ERP for OCD. We analyzed data from 271 therapy sessions across 46 participants in a randomized controlled trial comparing traditional ERP and ERP conducted from an acceptance and commitment therapy framework (ACT + ERP). Multilevel model results indicated that experiential delivery of acceptance/tolerance practice was associated with higher exposure homework adherence, lower psychological inflexibility, and less OCD symptom severity (except contamination) …

Nitrogen Increases Early-Stage And Slows Late-Stage Decomposition Across Diverse Grasslands, Allison L. Gill, Peter B. Adler, Elizabeth T. Borer, Christopher R. Buyarski, Elsa E. Cleland, Carla M. D'Antonio, Kendi F. Davies, Daniel S. Gruner, W. Stanley Harpole, Kirsten S. Hofmockel, Andrew S. Macdougall, Rebecca L. Mcculley, Brett A. Melbourne, Joslin L. Moore, John W. Morgan, Anita C. Risch, Martin Schütz, Eric W. Seabloom, Justin P. Wright, Louie H. Yang, Sarah E. Hobbie

Wildland Resources Faculty Publications

1. To evaluate how increased anthropogenic nutrient inputs alter carbon cycling in grasslands, we conducted a litter decomposition study across 20 temperate grasslands on three continents within the Nutrient Network, a globally distributed nutrient enrichment experiment
2. We determined the effects of addition of experimental nitrogen (N), phosphorus (P) and potassium plus micronutrient (K_μ) on decomposition of a common tree leaf litter in a long-term study (maximum of 7 years; exact deployment period varied across sites). The use of higher order decomposition models allowed us to distinguish between the effects of nutrients on early- versus late-stage decomposition.
3. Across continents, the …

Plant-Soil Feedbacks Help Explain Plant Community Productivity, Andrew Kulmatiski, Jeanette Norton, Leslie E. Forero, Josephine Grenzer

Browse all Datasets

Plant community productivity tends to increase as species richness increases, but the mechanisms behind this biodiversity-productivity relationship are not fully understood. Plant-soil feedbacks (PSF) are a compelling potential mechanism of the biodiversity-productivity relationship because they can explain patterns of both underyielding and overyielding in diverse plant communities. To test the role of plant-soil feedbacks in the biodiversity-productivity relationship we measured all possible plant-soil feedbacks for sixteen species, and used the measured plant-soil feedbacks to predict plant community biomass production. We compared the predicted plant community biomass production to observed biomass production in a paired biodiversity-productivity experiment.

Making Connections Between Indigenous Cultural Teachings And The Scientific World, Kisha Supernant, Henry Fowler, Tommy Rock

Indigenous Knowledge Symposium

The 2nd Annual Indigenous Knowledge Symposium took place on March 25, 2022. Our theme was Making Connections Between Indigenous Cultural Teachings and the Scientific World. We had three fantastic presenters in the fields of archeology, mathematics, and environmental science. The goal of the event is to bring together campus faculty, staff, and students to learn more about the importance of Indigenous knowledge across academic disciplines and our speakers did a wonderful job of meeting that goal.

Grand County Faith Based Coalition, Grand County Faith Based Coalition

Moab Time Capsule 2022

The Grand County Faith Based Coalition began in April, 2017 as an interfaith group of churches. It grew under the leadership of Pastor Dick Pacheco until his death in December, 2021 to include a wide range of groups of believers in God. These included non-profits, government and school officials, health workers and other interested citizens as well as church leaders and members. Past and current participants and partners are listed in Attachment 1.The new coordinator, Pastor Nathan James, plans to continue with the broad outreach.

On Your Marc, Get Set, Code!, Anna-Maria Arnljots, Paul Daybell, Kurt Alan Meyer, Andrea Payant, Becky Skeen, Liz Woolcott

Library Faculty & Staff Presentations

How are MARC records performing in our search environment? This presentation will look at the process and results of a research project that analyzed how users’ search terms matched up with MARC fields, as well as how and where MARC records were displayed in search results lists. Presenters will discuss the process, the results of the project, and outline how attendees can implement similar research projects at their institutions, including tools and techniques they can use to analyze how their own records are surfacing in a search environment.

Experiential Avoidance In Depression, Anxiety, Obsessive-Compulsive Related, And Posttraumatic Stress Disorders: A Comprehensive Systematic Review And Meta-Analysis, Mehdi Akbari, Mohammad Seydavi, Zahra S. Hosseini, Jennifer Krafft, Michael E. Levin

Psychology Faculty Publications

Although numerous studies on experiential avoidance and its relationship to psychopathology have been conducted, systematic summaries of this research are lacking. The current systematic review and meta-analysis evaluated the transdiagnostic role of experiential avoidance across depression, anxiety and related disorders (obsessive-compulsive and related disorders [OCRDs] and post-traumatic stress disorder [PTSD]) as well as potential moderators of these relations. A total of 441 eligible studies including 135,347 participants (66.16% female, mean age = 31.53) and 899 effect-sizes were summarized. Results indicated a moderate-to-large association of experiential avoidance with anxiety (r = .506) and depressive symptoms (r = .562), major …

Goose Feces Effects On Subarctic Soil Nitrogen Availability And Greenhouse Gas Fluxes, Karen H. Beard, Katharine C. Kelsey, Ryan T. Choi, Jeffrey M. Welker, A. Joshua Leffler

Wildland Resources Faculty Publications

Vertebrate herbivore excrement is thought to influence nutrient cycling, plant nutrition, and growth; however, its importance is rarely isolated from other aspects of herbivory, such as trampling and leaf removal, leaving questions about the extent to which herbivore effects are due to feces. We hypothesized that as a source of additional nutrients, feces would directly increase soil N concentrations and N₂O emission, alleviate plant, and microbial nutrient limitations, resulting in increased plant growth and foliar quality, and increase CH₄ emissions. We tested these hypotheses using a field experiment in coastal western Alaska, USA, where we manipulated goose …

[Letter From Helen M. Knight Elementary School], Jill Tatton

Moab Time Capsule 2022

Utah State University contacted Helen M. Knight Elementary to create items for the time capsule buried on April 1, 2022. The representatives of USU, Lianna Etchberger and Samantha Campbell, and I, decided on posters from kindergarten through 6th grade, as that is what is currently attending H.M.K. Elementary. We especially wanted posters from our youngest students.

The Utah Statesman, March 21, 2022, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan.

Air Pollutant Emissions From Natural Gas-Fueled Pumpjack Engines In The Uinta Basin, Seth Lyman

Browse all Datasets

We measured a comprehensive suite of pollutants emitted from 58 natural gas-fueled pumpjack engines in Utah’s Uinta Basin between January and May 2021, with repeat measurements of five engines in January 2022. We documented the emissions composition of several makes and models of commonly used engines, including Ajax E42, E565, DP60, and DP80 engines; Arrow L795, C101, and C106 engines; and GM Vortec.

Moderators And Predictors In A Parent Hearing Aid Management Ehealth Program, Guadalupe G. San Miguel, Karen F. Muñoz, Tyson Barrett, Michael P. Twohig

Psychology Student Research

Objective: Consistent hearing-aid use is essential for spoken language development of children who are hard of hearing. A recent randomized controlled trial of an eHealth hearing aid management education program found the intervention increased knowledge, perceptions, confidence, and device monitoring among parents of young children. Yet, it is not known which variables can be a point of emphasis to improve treatment outcomes. The purpose of this study was to investigate potential moderators and predictors in the eHealth program.

Design: Randomized controlled trial

Study Sample: Parents (N=78) of children (42 months or younger) were randomized to the intervention or treatment-as-usual (TAU) …

[Letter From Grand County School District], Grand County School District

Moab Time Capsule 2022

It is not enough to wake up each day and merely exist in a neutral world of tough minds and hard hearts; the world necessitates one to wake up each day with a courageous state of mind and a human heart fierce for change.

Reservation For Bear Lake At 10am, Party Of Four: A Look Into The Rmnp Timed Entry Permit System From 2020 To 2021, Noah Creany, Christopher Monz

Environment and Society Student Research

Topics:

1. Background

• Overview of rationing and allocation techniques
• Applications in Rocky Mtn. National Park (RMNP)

2. RMNP visitation trends

3. Timed Entry Permit System (TEPS)

• Effects on visitation & visitor behavior 4.Future TEPS research

Faculty Senate Executive Committee Agenda, March 14, 2022, Utah State University

Faculty Senate & Faculty Senate Executive Committee

Agenda

• Call to Order- Boyd Edwards, Approval of Minutes February 14, 2022
• University Business- Noelle Cockett, President | Frank Galey, Provost
• Information- Paul Barr, Education Policies Committee March 3, 2022
• Reports

Honorary Degrees and Awards Annual Report- Noelle Cockett

Professional Responsibilities and Procedures Annual Report- Scott Hunsaker

• Old Business
• New Business-

Faculty Senate Calendar 2022-2023- Boyd Edwards

DivestUSU- Doug Ramsey | Cristina Chirvasa

The Utah Statesman, March 14, 2022, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan.

Hydrological Intensification Will Increase The Complexity Of Water Resource Management, Darren L. Ficklin, Sarah E. Null, John T. Abatzoglou, Kimberly A. Novick, Daniel T. Myers

Watershed Sciences Faculty Publications

Global warming intensifies the hydrological cycle by altering the rate of water fluxes to and from the terrestrial surface, resulting in an increase in extreme precipitation events and longer dry spells. Prior hydrological intensification work has largely focused on precipitation without joint consideration of evaporative demand changes and how plants respond to these changes. Informed by state-of-the-art climate models, we examine projected changes in hydrological intensification and its role in complicating water resources management using a framework that accounts for precipitation surplus and evaporative demand. Using a metric that combines the difference between daily precipitation and daily evaporative demand (surplus …

Climate Effects On Black Spruce And Trembling Aspen Productivity In Natural Origin Mixed Stands, Mahadev Sharma

Aspen Bibliography

Forest managers need site productivity estimates for tree species growing in mixed stands. Models developed in the past are generally for pure stands and don’t factor in the effects of climate change on site productivity. Therefore, site index (SI) models were developed for black spruce (Picea mariana Mill. B.S.P.) and trembling aspen (Populus tremuloides Michx.) trees grown in natural origin mixed stands. For this, 186 trees (93 black spruce and trembling aspen each) were sampled from 31 even-aged natural mixed stands (sites) (3 trees/species/site) across Ontario, Canada. Stand height growth models were developed by incorporating climate variables during …

Wind And Fire: Rapid Shifts In Tree Community Composition Following Multiple Disturbances In The Southern Boreal Forest, Elias Anoszko, Lee E. Frelich, Roy L. Rich, Peter B. Reich

Aspen Bibliography

Under a warming climate, the southern boreal forest of North America is expected to see a doubling in fire frequency and potential for increased wind disturbance over the next century. Although boreal forests are often considered fire-adapted, projected increases in disturbance frequency will likely result in novel combinations of disturbances with severities and impacts on community composition outside historic norms. Using a network of repeatedly measured vegetation monitoring plots, we followed changes in tree community composition in areas of the Boundary Waters Canoe Area Wilderness (BWCAW), in Minnesota, USA, experiencing disturbances ranging from severe windstorms or wildfires to areas affected …

Facilitation Differentially Affects Competitive Responses Of Aspen And Subalpine Fir Through Stages Of Stand Development, Rebecca Lee Molinari, Matthew F. Bekker, Benjamin D. St. Clair, Jason Bartholomew, R. Justin Derose, Stanley G. Kitchen, Samuel B. St. Clair

Aspen Bibliography

Spatial interactions between trees influence forest community succession. The objective of this study was to investigate how shifts in forest composition and proximity between tree species affect stand development over time in mixed forest systems. At six locations across the Fishlake National Forest, Utah, USA, in stands where facilitation has been documented previously, tree-ring samples were collected from aspen and subalpine fir trees. Basal area increment was calculated to characterize the effects of the proximity of overstory trees on multidecadal growth responses of aspen and subalpine fir in aspen-dominant and mixed aspen–conifer stands. Subalpine fir seedlings were established next to …

Movement Patterns Of Resident And Translocated Beavers At Multiple Spatiotemporal Scales In Desert Rivers, Emma Doden, Phaedra Budy, Tal Avgar, Julie Young

Wildland Resources Faculty Publications

Wildlife translocations alter animal movement behavior, so identifying common movement patterns post-translocation will help set expectations about animal behavior in subsequent efforts. American and Eurasian beavers (Castor canadensis; Castor fiber) are frequently translocated for reintroductions, to mitigate human-wildlife conflict, and as an ecosystem restoration tool. However, little is known about movement behavior of translocated beavers post-release, especially in desert rivers with patchy and dynamic resources. We identified space-use patterns of beaver movement behavior after translocation. We translocated and monitored nuisance American beavers in desert river restoration sites on the Price and San Rafael Rivers, Utah, USA, and compared …