Digital Commons Network^™

A Practical Guide For Teaching With Generative Ai In Sport Management, Geoffre Sherman, David Pierce

Journal of Applied Sport Management

Generative artificial intelligence (GenAI) is reshaping how sport management educators design assignments, evaluate student work, and develop professional competencies. This article presents a practical pedagogical framework that integrates GenAI tools within the Design Council's Double Diamond process—Discover, Define, Develop, and Deliver—to scaffold student thinking across project-based courses. Rather than positioning GenAI as a replacement for student reasoning, the model treats it as a collaborator in roles such as a research assistant, clarifier, creative teammate, and editor. Fluency in prompt engineering is developed progressively through structured exercises that emphasize verification, iteration, and critical evaluation of model outputs. Two complementary assessments—the Prompt …

Toward Greater Wellbeing: Student-Guided Strategies For Improving Sport And Recreation Engagement, Vinu Selvaratnam, Laura Wood, Ryan Snelgrove

Journal of Applied Sport Management

Despite widespread recognition of campus recreation as a key contributor to student well-being, many university students remain underactive, even when programming is available. This study explores student-generated strategies for improving participation in campus recreation, drawing on open-ended responses from 182 undergraduates at a large Canadian university. Using thematic content analysis and chi-square comparison, we examine how suggestions differ between students who report being sufficiently active and those who do not. Seven core themes emerged, with underactive students more likely to identify structural barriers such as inconvenient scheduling, limited facility access, and insufficient communication. These suggestions are interpreted through the Leisure …

Exploration Of Leadership Competencies In College Athletes: An Impact Of Student-Athlete Advisory Committee On Leadership Development, Karina Jolly, Alison Fridley, Jake Simms, Chris Corr, Sarah Stokowski

Journal of Applied Sport Management

The Student-Athlete Advisory Committee (SAAC) is designed to engage college athletes in decision-making processes that influence the NCAA and its member institutions. College athletes provide personal insight into the NCAA intercollegiate athletic experience, thereby influencing policy. SAAC participation prompts the application of transferable sport-specific skills such as leadership and work ethic in a professional setting. This study explores SAAC’s impact on the leadership competencies of college athletes. Results reveal that college athletes who participate in SAAC scored higher on three of the nine leadership factors examined. These findings highlight the importance of leadership programming tailored for college athletes, with SAAC …

The Momentum Continues: 2026 Asma Conference Highlights, Marshall Magnusen

Journal of Applied Sport Management

The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2026, the annual conference was hosted by Temple University. Highlights from the annual conference include Dr. Robin Hardin from the University of Tennessee receiving the ASMA Distinguished Service and Mentorship Award and Drs. Corr, Petersen, and Stokowski becoming ASMA Research Fellows.

The Privilege Of Service And Mentorship, Robin Hardin

Journal of Applied Sport Management

N/A

Linking Sport Simulation Games To Real-World Sport Consumption: The Role Of Passion And Sport Enjoyment, Jeeyoon Kim

Journal of Applied Sport Management

This study examines the potential of utilizing sport simulation games in promoting real-world sport consumption. Drawing on diversification theory, we examine whether psychological experiences (arousal, belonging, achievement) in simulated sport play leads to sport enjoyment and subsequently increases sport consumption intentions (participating, spectating, media viewing); passion-type (harmonious vs. obsessive) is set as a boundary condition based on the dualistic model of passion. Using online survey data from 431 US/Canadian adults who regularly play sport simulation games, multi-group SEM was conducted. In harmonious group, arousal and belonging were positively linked to all three intention-types through sport enjoyment, supporting a positive relation …

Understanding What Drives College Football Season Ticket Renewals, Chris Greenwell, Adam Cocco, Nels Popp

Journal of Applied Sport Management

Recent changes in intercollegiate athletics have significantly impacted the economics of college football. Heightened competition and increased operational costs have necessitated greater revenue generation through ticket sales, as ticket sales contribute a significant amount of revenue to college athletic department’s budgets. Therefore, this study utilizes self-determination theory to investigate factors influencing football season ticket holders’ intentions to renew. Employing a survey of 6,777 season ticket holders from 11 schools competing in an NCAA Division I Power 4 conference, the study identifies significant predictors of renewal intentions based on intrinsic (Team Direction, Game Day Experience, and Sense of Being Valued) and …

Algorithmic Advantage: How Ai Is Reshaping Ncaa Recruiting Strategy And Athlete Mobility, Lawrence W. Judge, Marshall Magnusen

Journal of Applied Sport Management

Artificial Intelligence (AI) is transforming NCAA sports recruiting by offering scalable, data-rich tools that enhance how talent is identified, evaluated, and strategically pursued. Amid the complexities introduced by the transfer portal, name, image, and likeness (NIL) regulations, and rising recruitment costs, AI enables collegiate programs to make faster, more accurate, and financially informed recruiting decisions. Drawing on examples from emerging technologies and real-world institutional practices, the paper highlights the operational benefits of AI, such as efficiency gains, enhanced evaluation accuracy, and expanded reach to under-resourced or geographically remote athletes. At the same time, it critically explores challenges around algorithmic bias, …

From Enhancement To Substitution: A Strategic Provocation On Simulation-Based Sport, Grant B. Morgan, Andreas Stamatis

Journal of Applied Sport Management

Advances in artificial intelligence, large-scale machine learning, and simulation technologies are rapidly transforming how sport is played, analyzed, and consumed. To date, most scholarly and industry discussions frame these technologies as tools that enhance embodied sport by improving performance, officiating, media production, and fan engagement. This paper extends that conversation by posing a more provocative strategic question: under what conditions might simulation move from enhancement to substitution? Focusing explicitly on sport as a business and entertainment enterprise, we argue that many of sport’s core sources of cultural and economic value—uncertainty of outcome, narrative continuity, legitimacy, and collective meaning—are structurally …

Relationships Win: Human Connection Outperforms Data In Collegiate Athletics, Chris Corr

Journal of Applied Sport Management

Advanced analytics and artificial intelligence (AI) occupy an increasing position and function within the institutional setting of collegiate athletics. At both the departmental and programmatic levels, collegiate athletic stakeholders have consistently increased their reliance on AI and data within decision-making processes and strategic development. Given its importance to competitive success, AI interfaces such as machine-based learning, predictive analysis, and natural language processing has been increasingly integrated within the recruiting process of prospective and transfer athletes. However, while such reliance on data-driven strategies and predictive analytics hold competitive value within the talent identification and evaluation process, the relational role of the …

Artificial Intelligence As A Catalyst For Systemic Sport Ecology, Ugo Arbieu, Laís Carneiro, Sonia Tieo, Franck Courchamp

Journal of Applied Sport Management

Artificial intelligence (AI) is reshaping both sport management and environmental science, yet these developments have largely evolved in parallel. AI can serve not merely as a technical tool but also as a catalyst for systemic sport ecology, a field that integrates sport, digital innovation and environmental sustainability. Advances in discriminative, generative and agentic AI enable the synthesis of complex ecological and sport-related data, improving monitoring, forecasting, resource efficiency, policy design, and decision-making across scales. In doing so, AI offers a pathway beyond fragmented sustainability interventions and can support holistic approaches to the interconnected crises of climate change, pollution, and biodiversity …

Embodied Emotion At Scale: Sport As The Collective Emotion Laboratory For Human Development In The Age Of Ai, Hyun-Woo Lee, Junseok Kim, Yelim Yoo, Zhi Lu

Journal of Applied Sport Management

Sport represents humanity’s largest-scale emotion laboratory where intense competitive emotions are practiced within safe boundaries through collective participation. As artificial intelligence evolves to systematize virtual and digital experiences, sport's irreplaceable embodied practice of collective participation becomes more apparent, not less. This conceptual paper demonstrates how artificial intelligence can optimize emotional learning from large-scale sport experiences while highlighting, rather than replacing, their unique human development value. Authors propose a four-level framework positioning sport organizations as comprehensive emotional development centers that leverage AI-powered technologies, including video analytics capturing facial expressions, body movements, and collective synchrony, to systematize emotional intelligence development. The framework …

An Introduction To The Ai Special Issue And A Modern Framework For Ai In Sport Management, Jun Woo Kim, Vitaly Ford

Journal of Applied Sport Management

This paper introduces the special issue while also exploring the theoretical foundations and practical applications of AI in sport management, guided by Artificial Intelligence: A Modern Approach (Russell & Norvig, 2021). The manuscript examines AI’s evolution from rule-based systems to large language models (LLM)–driven intelligent agents and classifies the technology into five major subfields—machine learning, natural language processing, computer vision, reinforcement learning, and AI agency. Using real-world sport industry examples and recent academic research, this paper presents a modern taxonomy of AI’s role in sport management, articulates managerial implications, and outlines future research directions necessary for sustainable and ethical integration …

Football Spending For Success: Analyzing Investment And Team Performance In Ncaa Fbs Programs, Keunsu Han, Jin Dong Park, Kyungeun (Karry) Kwon

Journal of Applied Sport Management

This study examines the relationship between financial investment and team performance in NCAA Division I Football Bowl Subdivision (FBS) football programs from 2010 to 2023. Key variables include total football spending, head coach salaries and bonuses, and win-loss records. Ordinary Least Squares (OLS) regression models were used to examine these associations, controlling for conference affiliation by distinguishing between the so-called power and non-power conferences. The results indicate that greater investment in football operations and coaching compensation is significantly associated with higher win percentages, particularly within power conference programs. However, the impact of financial investment on final rankings differs by conference …

An Examination Of The Stock Returns Of Top Partners During Of The 2024 Paris Olympic Games, Timothy Koba

Journal of Applied Sport Management

The International Olympic Committee generated $7.6 billion in revenue from 2017-2021, with 30% coming from The Olympic Partnership (TOP) Program marketing rights, which has grown from $96 million to $2.3 billion since 1985. In addition to the direct sponsorship costs, additional activation costs are incurred by the organization as they market, advertise, and highlight their product during the event they sponsor to achieve a financial return. The purpose of this study is to assess whether TOP partners outperform a matched non-partner during the 2024 Paris Olympic Games.

This study utilizes an event study methodology to create three event windows related …

A Content Analysis Of The Journal Of Applied Sport Management From 2009 To 2024, Jeffrey Petersen, Marshall Magnusen

Journal of Applied Sport Management

The Journal of Applied Sport Management (JASM), originally launched as the Journal of Sport Administration and Supervision in 2009, has published a total of 231 peer-reviewed manuscripts during its first 16 years. While many other journals within this field have been studied to better understand research topics, types, and impact, JASM has yet to be examined. This content analysis study explored 19 variables related to the research topics, methods, authorship, and impact of these articles, and provided important insights from both descriptive and inferential statistics regarding existing trends and opportunities for development for both the journal as a …

From Coping Strategies To Fan Well-Being: Resource Dynamics Of Team Identification, Impulse Control, And Psychological Capital In Negative Experiences, Hyun-Woo Lee, Yelim Yoo, Kun Chang, Jun-Phil Uhm

Journal of Applied Sport Management

Guided by conservation of resources theory, the authors examine how team identification, impulse control difficulties, coping strategies, and psychological capital shape fans’ well-being in negative fan experiences. Survey from 300 sport fans were analyzed using structural equation modeling. Results showed that identification promoted adaptive coping and reduced cutting off reflected failure, whereas impulse control difficulties increased denial and cutting off reflected failure. Denial unexpectedly enhanced psychological capital while reducing well-being, and venting functioned as a double-edged mediator across positive/negative pathways. Psychological capital was the strongest predictor of well-being, underscoring its role as a central resource linking coping to outcomes.

A Cause For Celebration: Jasm Indexed In Scopus, Marshall J. Magnusen, Lawrence W. Judge, Jun Kim

Journal of Applied Sport Management

The Journal of Applied Sport Management (JASM) achieved a major milestone in Fall 2025 with its acceptance for indexing in Scopus, marking a pivotal advancement in the journal’s visibility, credibility, and global reach. This accomplishment reflects years of collaborative effort among JASM’s editors, reviewers, authors, and the Tennessee Research and Creative Exchange (TRACE) team at the University of Tennessee–Knoxville. Since its founding in 2009 as the Journal of Sport Administration and Supervision and subsequent rebranding in 2013, JASM has evolved into a leading open-access platform for applied sport management scholarship. Under the leadership of Dr. Marshall Magnusen (2020–2025), the …

Enhancing The Sport Spectatorship Market For Hearing-Impaired Audiences: Accessibility And Engagement Strategies, Niveditha Karthikeyan

Journal of Applied Sport Management

This paper examines the application of the Americans with Disabilities Act (ADA) to the in-person sport spectatorship experience of hearing-impaired individuals. The delivery of the core sport product, especially at the stadium, is not equally accessible to individuals with disabilities, particularly for audience with hearing impairments. While the ADA mandates accessibility in public accommodations, its implementation for communication access within sport venues remains inconsistent. Through a focused review of legal frameworks, venue practices, and emerging technologies, the paper identifies gaps in current accessibility efforts and outlines practical recommendations to enhance inclusivity. Key strategies include the use of AI-powered real-time captioning, …

Promotions And Themes: An Empirical Analysis Of Attendance Factors In The National Women's Soccer League, Lena Gunn, Alexander Traugutt

Journal of Applied Sport Management

The National Women's Soccer League (NWSL) has experienced significant growth, making it crucial to understand attendance drivers at matches. This study evaluated the impact of themed events and promotions on attendance during the 2023 NWSL season. Using data from all regular-season home matches (N = 167), an OLS regression analyzed how various factors influenced attendance measured as a percentage of stadium capacity. Results revealed that themed events significantly increased attendance, while traditional promotions showed a positive but non-significant effect. External factors including post-World Cup timing, visiting team marquee players, and market demographics also significantly influenced attendance. These findings provide actionable …

Promoting Well-Being Among Intercollegiate Student-Athletes: The Impact Of Collegiate Sport Business Practices, Laura Kruger

Journal of Applied Sport Management

The purpose of this experimental study was to identify if the implementation of an educational gratitude workshop could increase intercollegiate student-athletes’ self-reported perceptions of well-being and reduce stress, considering sport administrators must address rising mental health concerns among athletes. Participants of various sport teams were randomly assigned to an experimental or control group to assess differences among self-reported measures of state gratitude, psychological distress, life satisfaction, athlete burnout, and perceived available support in sport. Statistical significance was found in the data analysis which demonstrated that the workshop was meaningful, and it significantly influenced the experimental group’s perceived available support in …

The Caitlin Clark Effect: Evidence Of Athlete-Driven Market Disruption In Women’S Collegiate Basketball, Lawrence W. Judge, Jeffrey C. Petersen

Journal of Applied Sport Management

Caitlin Clark’s emergence as a generational collegiate basketball talent triggered a profound shift in consumer behavior, known as the “Caitlin Clark Effect” (CCE) (Lucas, 2025). This study examined attendance and venue utilization data from the University of Iowa’s women’s basketball program, spanning pre-, during-, and post-Clark periods. Results from one-way ANOVA analyses showed a statistically significant increase in average game attendance (home, away, and neutral), rising from 5,387 pre-Clark to 13,877 in her senior year (p < .001), with a sustained post-Clark average of 9,890. Arena capacity utilization followed a similar trajectory, increasing from 37.3% to 92.4%. Notably, post-Clark utilization remained at 74.3%, indicating durable fan interest. These findings provide time-sequenced evidence of a singular athlete catalyzing lasting institutional and market change in women’s collegiate sports. The study advances sport business theory by illuminating the strategic implications of athlete-driven branding and challenges assumptions underpinning facility planning and resource allocation.

Antecedents Of Brand Authenticity In Cause-Related Sport Marketing Campaigns, Keevan Statz, Brian Gordon

Journal of Applied Sport Management

Cause-related sport marketing (CRSM) has been a popular managerial technique over the last two decades. There is a common perception that for CRSM to be effective, consumers must perceive the sponsoring brand to be authentic in its actions. Minimal empirical research has analyzed the antecedent factors that lead consumers to perceive a brand as authentic in CRSM. Using multiple linear regression, six antecedent factors’ impact on brand authenticity were tested. Perceptions of the brand’s motives and brand transparency were found to have a statistically significant impact on brand authenticity.

The Role Of Fans’ Responses To Sponsorship Activation In Shaping Sport Sponsorship Effectiveness, Junyi Bian, Benjamin Colin Cork

Journal of Applied Sport Management

The study explored how types of benefit in sponsorship affect fans’ inference of sponsors’ motives and their consequences on sponsorship effectiveness. A total of 1,478 National Basketball Association fans were recruited via Amazon Mechanical Turk and completed surveys through Qualtrics. Findings indicated that sponsors’ motives varied with types of benefit, with egoistic motives linked to utilitarian benefit and altruistic or normative motives tied to hedonic and social benefit. These results extended previous research by exploring more than the altruistic-egoistic motive dichotomy in linking benefit types to sponsorship effectiveness, highlighting the importance of aligning benefit with fan preference to boost relevance.

Matching Colors In Jersey Sponsorship: The Effect Of Team-Colored Sponsor Logo On Jersey Aesthetics And Purchase Intention, Sung Wook Son, Antonio Williams

Journal of Applied Sport Management

In jersey sponsorship, some sponsors today have decided to modify their logo colors to match the team colors. The present research examined the role of team-colored sponsor logo in jersey sponsorship, paying particular attention to its impact on perceived aesthetics of the jersey and fans’ willingness to purchase. Three experiments using both fictitious and actual sponsors across two different sports showed that the team-colored sponsor logo on a jersey was a positive predictor for both perceived aesthetics and purchase intention at all levels of team identification. The findings also revealed the indirect effect of the team-colored sponsor logo on purchase …

The Benefits Of Service With The Applied Sport Management Association: Make A Contribution!, Chad Seifried

Journal of Applied Sport Management

The Applied Sport Management Association’s Distinguished Service and Mentorship Award was initiated in 2022 as a renaming and repurposing of the ASMA Scholar Lifetime Achievement Award presented from 2009 to 2020. This service and mentorship award recognizes an ASMA member who has exhibited continued, exemplary service to ASMA, who connects sport management research with practitioners in an applied manner, and who demonstrates dedication to students and mentorship within the ASMA. Recipients of this award provide a keynote address to the ASMA membership at the annual conference. The content of this address is published in the Journal of Applied Sport Management, …

“The Only Ones I Could Rely On”: An Exploration Of The International Athlete Experience At Ncaa Division I Institutions, Chris Corr, Nicole Sellars, Christopher Atwater, Charles Macaulay, Karina Jolly, Sarah Stokowski, Marek Taškár

Journal of Applied Sport Management

International athletes constitute a significant demographic within NCAA Division I athletics, offering diverse cultural perspectives and often enhancing team performance. Despite the documented importance of social support structures in facilitating their socio-cultural adaptation, the role of institutional and organizational support remains underexplored. This study aims to bridge this gap by examining the experiential satisfaction of international athletes competing in NCAA Division I sports, with a particular focus on their perceptions of institutional and organizational support. Utilizing a qualitative approach, semi-structured interviews were conducted with 33 international athletes across multiple NCAA Division I institutions. The findings reveal varying degrees of dissatisfaction, …

Advancing The Mission: Highlights From The 2025 Asma Conference, Marshall Magnusen

Journal of Applied Sport Management

The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2025, the annual conference was hosted by the University of Cincinnati under the direction of Dr. Matt Huml. Highlights from the annual conference include Dr. Chad Seifried from Louisiana State University receiving the ASMA Distinguished Service and Mentorship Award and Dr. Lawrence Judge of Ball State University becoming an …

A Conceptual Framework Of Work Passion And Key Intelligences Among Coaches, Paul Yuseung Doh, Minjung Kim, Brent D. Oja

Journal of Applied Sport Management

This study proposes a conceptual framework that integrates work passion and three key intelligences: cultural intelligence, digital intelligence, and emotional intelligence, to enhance coaching effectiveness and psychological well-being in sport. The framework explores the anticipated antecedents and outcomes of work passion and these intelligences among coaches. The proposed framework contributes theoretically by highlighting the role of work passion and integrative intelligences as foundational elements for innovative work behaviors in sport coaching, which ultimately enhancing both coaching effectiveness and psychological well-being among coaches. This framework also offers practical insights for sport organizations to strategically invest in coaching development, promoting adaptive, tech-savvy, …

What Happens When Grit Goes Bad? Conceptualizing “Dark” Grit Among Sport Employees, Brent D. Oja, Samantha L. Jordan

Journal of Applied Sport Management

This paper details the complexities of the construct known as “grit” and specifically examines the potential for the positive effects of grit to turn maladaptive or “dark.” Although grit is commonly viewed as a generative construct that helps individuals achieve success and experience well-being, past scholars have suggested there could be a “too much of a good thing” effect whereby the helpful outcomes of grit reach a turning point and become detrimental. We propose that the sport industry is an ideal environment for this phenomenon to occur because the industry has high labor demands, and its employees have a strong …