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The Perception Of Innocence And Guilt: Understanding Relationships Between Exonerees And Their Loved Ones, Martha E. Mccullough Mar 2024

The Perception Of Innocence And Guilt: Understanding Relationships Between Exonerees And Their Loved Ones, Martha E. Mccullough

USF Tampa Graduate Theses and Dissertations

Exoneration and wrongful conviction complicate the field of criminology and the criminal justice system. Much of the scholarship on wrongful conviction focuses on the faults of the criminal justice system, such as false or misleading forensic evidence, false confessions, official misconduct, inadequate legal defense, and more. However, there is less research on the social, psychological, and economic impact of a wrongful conviction on those who have been wrongfully convicted and those associated with wrongful convictions (e.g., exoneree's loved ones). Recent studies indicate that social and psychological implications after a wrongful conviction may not only affect exonerees but also their loved …


An Analysis Of Therapeutic Alliance And Group Cohesion In A Group Positive Psychology Intervention Serving Middle School Students Reporting Low Life Satisfaction, Alexis Taylor Mar 2024

An Analysis Of Therapeutic Alliance And Group Cohesion In A Group Positive Psychology Intervention Serving Middle School Students Reporting Low Life Satisfaction, Alexis Taylor

USF Tampa Graduate Theses and Dissertations

While previous research has focused on how positive psychology treatments relate to outcomes, it is also essential to evaluate the therapeutic process of these treatments. The therapeutic process consists of elements like the therapeutic alliance and the efforts the clinicians and the client put into the process (Bordin, 1979). Positive psychology intervention therapeutic processes differ from traditional treatments, as they have a skills-building perspective rather than a problem-focused perspective (Cunha et al., 2019; Datu & Bernardo, 2020; Kwok et al., 2016). Thus, the therapeutic relationship may take on a different form. Furthermore, as therapy approaches differ, so do the modalities …


The Effect Of The Covid-19 Pandemic On The Environmental Perceptions Of College Students, Sydney H. Kaylor Mar 2024

The Effect Of The Covid-19 Pandemic On The Environmental Perceptions Of College Students, Sydney H. Kaylor

USF Tampa Graduate Theses and Dissertations

In this study, the environmental perception changes in college students during the COVID-19 pandemic were investigated. During the almost worldwide lockdown between March and December 2020, many students experienced dramatic changes in their socioeconomic life that have affected their well-being, ability to learn, and environmental perceptions. Students were sent home from college campuses, many businesses were shut down, and changes were seen in the environment throughout the world. The many industries and businesses that were shut down decreased the pollution that was in the atmosphere, in our water, and on the land. In many places, lockdown policies lead to improved …


Mentorship In A Virtual World: How Remote Work Relates To Mentoring Relationships And Outcomes, Alyssa M. Lezcano Mar 2024

Mentorship In A Virtual World: How Remote Work Relates To Mentoring Relationships And Outcomes, Alyssa M. Lezcano

USF Tampa Graduate Theses and Dissertations

In the context of an increasingly virtual workplace, it is critical to understand how remote and hybrid work arrangements relate to key developmental, interpersonal relationships at work, such as mentoring relationships. Guided by the existing mentoring literature as well as leader distance theory, the present study aimed to examine the mentorship experiences of early-career protégés who worked remote and hybrid hours. Three waves of data were collected to investigate the influence of remote work and mentor distance on protégés’ perceptions of mentoring support received. Specifically, the study examined protégés’ degree of remote work, perceptions of social and spatial distance between …


Fraud Brainstorming In An Era Of Remote Work: The Effects Of Alternative Video Conferencing Configurations And Audit Team Hierarchy, Ahmed Shuaib Mar 2024

Fraud Brainstorming In An Era Of Remote Work: The Effects Of Alternative Video Conferencing Configurations And Audit Team Hierarchy, Ahmed Shuaib

USF Tampa Graduate Theses and Dissertations

In 2020, the coronavirus pandemic prompted governments to respond by implementing social distancing regulations and travel bans. Although these actions helped mitigate the spread of the virus, they also created unique challenges for businesses and their employees. Firms transitioned quickly from face-to-face work settings to remote work arrangements using video conferencing technologies (VCT). These technologies enable video calls with or without instant messaging (chat) to facilitate information exchange. For audit firms, group tasks that were previously performed in face-to-face settings had to be performed using VCT. A commonly performed group task in auditing is fraud brainstorming, which auditing standards require …


From The Patient’S Perspective: Understanding The Colorectal Cancer Patient Experience Portrayed In Edutainment Television, Allison M. Fisher Mar 2024

From The Patient’S Perspective: Understanding The Colorectal Cancer Patient Experience Portrayed In Edutainment Television, Allison M. Fisher

USF Tampa Graduate Theses and Dissertations

This study qualitatively examined how edutainment television portrayed the colorectal cancer (CRC) patient experience, and whether it reflects the real-life CRC patient experience. This was done by first facilitating a textual analysis of edutainment television episodes from popular medical dramas and the docuseries Country Ever After. Interviews with real-life CRC patients were then facilitated to gather perspectives on whether edutainment television’s depictions were reflective of their experiences. This study utilized cultivation theory to identify whether edutainment television reinforces stigmas about the CRC patient experience. Additionally, uses and gratifications theory was implemented to investigate how CRC patients interact with media platforms …


Temporospatial Deep Learning Strategies For Prediction Of Disease Progression In Radiology, John D. Mayfield Mar 2024

Temporospatial Deep Learning Strategies For Prediction Of Disease Progression In Radiology, John D. Mayfield

USF Tampa Graduate Theses and Dissertations

While the fields of machine learning and medicine are deeply rooted in axiomatic scientific principles, there is an element of art that makes the practice imperfect, yet innately human. As the two fields have seen the greatest overlap in their collective history, there remains a chasm between them in terms of practical translation for the patients who desire and deserve personalized medicine. As presented in this dissertation, I and my collaborators have contributed to the groundwork for future exploration of predicting disease progression by identifying signals within sequential medical imaging to provide a temporospatial relationship upon which we can make …


The Cultural Relevance Of The Well-Being Promotion Program, Gabrielle Francis Mar 2024

The Cultural Relevance Of The Well-Being Promotion Program, Gabrielle Francis

USF Tampa Graduate Theses and Dissertations

Schools are well-situated to be a primary setting to provide mental health services to youth. In fact, most minoritized students who receive mental health services do so through school (Ali et al., 2019). However, even school-based mental health services are not equitably accessed and provided for diverse populations of students, and minoritized students are less likely to have their mental health needs met in schools (Gudiño et al., 2009; Thomas et al., 2011). There are several reasons for the disparity in mental health services amongst students including the cultural relevance of interventions (Santiago-Rosario et al., 2021) and the early departure …


Initial Findings On Student Progress And Satisfaction In A New Model Of Hyperflexible Online Delivery For University Students, Colin Beer, Kate Ames, Noal Atkinson, Damien Clark, Peter Hosie Mar 2024

Initial Findings On Student Progress And Satisfaction In A New Model Of Hyperflexible Online Delivery For University Students, Colin Beer, Kate Ames, Noal Atkinson, Damien Clark, Peter Hosie

Journal of Global Education and Research

University degrees are usually delivered in defined sessions —by term, semester, or in week-based blocks— whereby students are required to complete their studies by the due date. Term or session-based schedules that require students to complete the study within set timeframes are, however, potentially restrictive. Temporal challenges associated with work and life can impede progress and add to the specific problem of student attrition in online learning. As universities seek to deliver innovative options for their students, increased attention is being paid to alternate models of delivery. This paper reports on the development of a hyperflexible online Master of Business …


What Hospitality And Tourism Higher Educators Learned From Covid-19: A Case Of Turkiye, Ayse Collins, Ayse S. Dulger, Muharrem Tuna, Muzaffer Uysal Mar 2024

What Hospitality And Tourism Higher Educators Learned From Covid-19: A Case Of Turkiye, Ayse Collins, Ayse S. Dulger, Muharrem Tuna, Muzaffer Uysal

Journal of Global Education and Research

Among all the sectors, the hospitality and tourism sector has been detrimentally affected by the impact of the COVID-19 pandemic. This research aimed to determine how changes have been experienced specifically in the Turkish tourism higher education and tourism sector. Twenty-seven academics from the hospitality and tourism education departments were interviewed. Most agreed that restrictions have limited student access to hands-on practical courses and internships, which are crucial to developing necessary competencies. Moreover, the results showed the curriculum does not always meet the needs of the hospitality industry for a trained and skilled workforce. The challenge is to decide what …


Determining Students’ Personality Traits According To Parental Perspectives: A Scale Development Study, Cengiz Aglar, Tuncay Dilci Mar 2024

Determining Students’ Personality Traits According To Parental Perspectives: A Scale Development Study, Cengiz Aglar, Tuncay Dilci

Journal of Global Education and Research

The educational community recognizes individual differences, but it is important to fully address them in educational settings. While there are existing studies on personality traits, none focus on the personality traits of students aged 6-18. This study aims to fill this gap, as personality traits significantly influence personal, academic, and professional life. Understanding student personalities allows for the development of more effective educational programs, facilitating their full potential. The study included parents of 2,229 students from a population of 16,505,271 aged 6-18 in Turkiye. Through exploratory factor analysis (EFA), a reliable 61-item 5-point Likert scale (α = .942) was …


Pre-Service Teachers Evaluate Mentors And Teaching Practice Schools Using Metaphors, Suzan Canli, Hasan Demirtas Mar 2024

Pre-Service Teachers Evaluate Mentors And Teaching Practice Schools Using Metaphors, Suzan Canli, Hasan Demirtas

Journal of Global Education and Research

The present study aimed to analyze the views of pre-service teachers, expressed through metaphors, about the adequacy of mentors and teaching practice schools and their recommendations for effective mentoring. A phenomenological design was adopted, and participants included 105 mentees. The current mentors and teaching practice schools had attributes that were not adequate for active mentoring. The mentor should be selected based on criteria such as professional competence, ability to perform mentoring roles, and positive interpersonal relationships. The teaching practice schools should be selected based on human relations, educational activities, the quality of education and instruction, and the physical conditions of …


Examining Employees Under Stress By Pandemic, Hurricane, And Bridge Closure, Hilmi A. Atadil, Alison J. Green, Nestor M. Arguea Mar 2024

Examining Employees Under Stress By Pandemic, Hurricane, And Bridge Closure, Hilmi A. Atadil, Alison J. Green, Nestor M. Arguea

Journal of Global Business Insights

As researchers, recognizing and capturing once-in-a-lifetime events in real-time is essential. The researchers felt compelled to document the impacts of the natural disasters, pandemics, and bridge closures that directly affected the geographical area in which they lived. These sequential crises touched countless lives in the region. Most critically, disseminating and recording these rapid developments has been vital so that others may learn from this time when faced with similar situations. It is the duty of researchers immersed in such extraordinary circumstances to acknowledge and examine the implications in the moment, given the singularity of living through consecutive disasters of this …


Financial Characteristics Of Mobile Banking And Payment Users In The United States, Jordan Mitchell, Xiao Li, Doug Steel, Phillip Decker Mar 2024

Financial Characteristics Of Mobile Banking And Payment Users In The United States, Jordan Mitchell, Xiao Li, Doug Steel, Phillip Decker

Journal of Global Business Insights

This study aims to examine the personal finance characteristics of mobile banking and mobile payment users in the United States. To achieve this goal, we used the 2018 National Financial Capability Study, which surveyed over 27,000 American adults regarding their personal financial standing and behaviors. By using ordinary least squares models, our results indicated that the use of mobile banking and mobile payment technology was associated with lower age, Non-White Ethnicity, higher income, higher debt load, debt types (auto, student, credit card, and predatory), and spending more than one’s income. These results reveal that the higher one’s income, financial liabilities, …


Determinants Influencing The Adoption Of Mobile Banking By Women In Bangladesh, Soma Dey, Sacchidanand Majumder Mar 2024

Determinants Influencing The Adoption Of Mobile Banking By Women In Bangladesh, Soma Dey, Sacchidanand Majumder

Journal of Global Business Insights

Women’s mobile banking adoption is linked to several advantages, including empowering women, enhancing investment in women-owned businesses, and decreasing extreme poverty.This study explores the demographic and socioeconomic characteristics that affect women’s mobile banking adoption in Bangladesh using Bangladesh Demographic and Health Surveys (DHS; 2020) data. In this study, 12,147 ever-married women aged 15-49 are included in the analysis. The chi-square test is used to examine the effect of socioeconomic and demographic factors on women’s mobile banking adoption. Then, the enter method of a binary logistic regression model is applied to identify the factors most strongly affiliated with it. The result …


Taking Pleasure In Distinction: Unlocking Specialty Coffee Preference, Ondrej Mitas, Danny D. Han, Belle Struijer, Lotte Willems, Thomas H. Chatwick Mar 2024

Taking Pleasure In Distinction: Unlocking Specialty Coffee Preference, Ondrej Mitas, Danny D. Han, Belle Struijer, Lotte Willems, Thomas H. Chatwick

Journal of Global Business Insights

Specialty coffee, comprising a tenth of the global coffee trade, is distinguished by its strict quality requirements and traceable origins. The diverse flavor profiles of specialty coffee raise demands on providers to serve individual taste preferences. Prior research has not sufficiently explored how to predict customer preferences for specific flavor profiles or how these preferences influence behavioral intentions such as revisiting or recommending a café. This study hypothesized that customer involvement, the extrinsic factors of coffee experience, and culinary risk-taking would predict flavor preference, which would in turn affect behavioral intentions. In an experiment involving 47 participants, individuals tasted and …


Examination Of The Delphi Method For Establishing A Quantitative Literacy Framework In Undergraduate Mathematics Course, Emily Elrod, Joo Young Park Feb 2024

Examination Of The Delphi Method For Establishing A Quantitative Literacy Framework In Undergraduate Mathematics Course, Emily Elrod, Joo Young Park

Numeracy

The increased relevancy and importance of quantitative literacy (QL) have called for educational reform in undergraduate mathematics course offerings. However, lack of clear guidelines has led to wide variability in the content and outcomes of math courses meant to address QL. Therefore, having an expert consensus regarding content and outcomes for an undergraduate mathematics course focusing on QL would advance the quantitative literacy initiative in higher education. The authors propose the Delphi Method to aid in developing a framework based on expert opinions. The authors explain the Method and suggest the result of this process should yield a research-based framework …


The Weekly Challenger, February 29, 2024, The Weekly Challenger, Et Al Feb 2024

The Weekly Challenger, February 29, 2024, The Weekly Challenger, Et Al

Weekly Challenger Newspaper Collection

The February 29, 2024, issue of The Weekly Challenger.


Differentiating Magic: A Call For A Differential Approach, Weston L. Wright Feb 2024

Differentiating Magic: A Call For A Differential Approach, Weston L. Wright

USF Tampa Graduate Theses and Dissertations

This paper seeks to propose an alternative approach for studying magic. It is often the case inacademia, when studying magic, scholars use an understanding of modernity which favors a scientific perspective. When doing so, some scholars have concluded magic has become extinct in our modern society; despite recent research suggesting magical practice is thriving. Likewise, this scholarship promotes an idea of magic grounded in fear, ignorance, superstition, and fraudulence. The goal of this paper is two-fold. First, I seek to advocate for an approach to magic that allows for a plurality of perspectives to be acknowledged, not just a scientific …


“You Are Not The Same Person You Were:” On Diagnosis Seeking During A Liminal Period And Systemic Lupus Erythematosus, Kaylee A. Appleton Feb 2024

“You Are Not The Same Person You Were:” On Diagnosis Seeking During A Liminal Period And Systemic Lupus Erythematosus, Kaylee A. Appleton

USF Tampa Graduate Theses and Dissertations

“You are the healthiest looking sick person I’ve ever met”

(Daphne, 62)

Systemic Lupus Erythematosus (SLE) is one of many chronic illnesses considered to be “invisible.” Once the onset of symptoms occurs, the illness can drastically change the dynamic of an individual's life in ways that may not be noticeable to others, even before a chronic illness diagnosis. I discuss how these individuals experience the liminal period of developing symptoms and seeking a diagnosis. Furthermore, I discuss vignettes that exemplifies the occurrence of a liminal state while looking at the current for-profit set-up of healthcare in the United States. Utilizing …


Examining Crises Resilience In Tourism : A Systematic Review Of Literature, Kanyamwa Lunanga Félix, George Ariya, Priscillah Omagwa Feb 2024

Examining Crises Resilience In Tourism : A Systematic Review Of Literature, Kanyamwa Lunanga Félix, George Ariya, Priscillah Omagwa

Journal of Sustainability and Resilience

This study is the systematic review of literature on the resilience of tourism businesses. Following the various crises and disasters that shook the World between 2000 and 2020, the interest of researchers in tourism resilience has increased significantly. Despite the interest felt by these scientists, the notion of resilience has remained fragmented in terms of its definition and dimensions. This review presents an overview of the literature on the resilience of tourism businesses from 2013 to June 2023. The study revealed that there is a lack of cohesion in the literature on resilience from the definition to its influencing factors. …


Horizontal Economic Inequality And Mass Atrocity Risk: A Large-Sample Empirical Inquiry, Charles H. Anderton, Roxane A. Anderton Feb 2024

Horizontal Economic Inequality And Mass Atrocity Risk: A Large-Sample Empirical Inquiry, Charles H. Anderton, Roxane A. Anderton

Genocide Studies and Prevention: An International Journal

Our research question is: Does inter-group horizontal economic inequality elevate state-perpetrated mass atrocity risk? Theoretical perspectives in genocide studies show how economic and other forms of discrimination against ethnic or religious groups can elevate the risk of government violence against them. Among the approximately five dozen large-sample empirical studies of mass atrocity risk, only a few consider the effects of economic discrimination. Moreover, no large-sample empirical studies, to the best of our knowledge, test hypotheses related to how inter-group horizontal economic inequalities (as distinct from vertical economic inequalities based on GINI coefficients or quantile income or wealth measures) affect mass …


Energetic Value Estimates Of Wild And Domesticated Food Items Consumed By Congolese Bayaka Foragers, Lucie Benoit, Sheina Lew-Levy, Yann R. Ouamba, Alyssa N. Crittenden Feb 2024

Energetic Value Estimates Of Wild And Domesticated Food Items Consumed By Congolese Bayaka Foragers, Lucie Benoit, Sheina Lew-Levy, Yann R. Ouamba, Alyssa N. Crittenden

Journal of Ecological Anthropology

We present a dataset that systematically estimates the energetic value of wild and domesticated food resources collected and consumed by Congolese BaYaka foragers. This dataset is unique in that it accounts for everyday practices of food processing and consumption. Reported values of inedible portions, moisture content, and estimated energetic values (kcal/g) were extracted from field research and the published food chemistry and nutrition literature. These data are central to understanding how nutritional needs are met in rainforest environments and will allow for current and future tracking of diet composition in this and similar ecologies. The dataset is available at https://doi.org/10.6084/m9.figshare.19446938.v9


The Role Of Muslim Women In Nigeria’S Socioeconomic Development Through The Implementation Of The United Nations Sustainable Development Goals, Faqiat Afolake Adeaga Feb 2024

The Role Of Muslim Women In Nigeria’S Socioeconomic Development Through The Implementation Of The United Nations Sustainable Development Goals, Faqiat Afolake Adeaga

USF Tampa Graduate Theses and Dissertations

This research explores the often underestimated yet pivotal role of Muslim women in propelling socio-economic development in Nigeria, specifically focusing on the implementation of the United Nations Sustainable Development Goals (SDGs). The primary research question seeks to comprehend the transformative impact of faith-based women-led NGOs, including Ansar-ud- Deen, Nawair-ud-Deen, FOMWAN, and NASFAT, on Muslim women's empowerment and their contribution to SDG1 (extreme poverty), SDG3 (health), SDG4 (education), and SDG5 (gender equality) in Nigeria. Simultaneously, the secondary research question explores successful strategies employed by these organizations in empowering Muslim women, with a keen focus on potential areas for improvement. Incorporating research …


Shadow Boxing: Nueve Registros Nuevos De Aves Silvestres Venezolanas Que Pelean Contra Sus Propios Reflejos / Shadow Boxing: Nine New Records Of Venezuelan Wild Birds' Species That Fight Their Own Reflections, Carlos Verea Feb 2024

Shadow Boxing: Nueve Registros Nuevos De Aves Silvestres Venezolanas Que Pelean Contra Sus Propios Reflejos / Shadow Boxing: Nine New Records Of Venezuelan Wild Birds' Species That Fight Their Own Reflections, Carlos Verea

Revista Venezolana de Ornitología

Shadow boxing behavior has barely been recorded in birds within the Neotropical region, with most data collected from Venezuela. In order to improve the scarce knowledge on this topic, visual observations of birds performing such behavior were randomly recorded in the Coastal Mountain Range of northern Venezuela. Eleven wild bird species belonging to three passerine families (Furnariidae, Thraupidae, Icteridae) were documented shadow boxing, nine of them for the first time. Birds recorded had a hostile response to their reflections on car components, glass sliding doors, and windows. The length of a shadow boxing episode ranged from six to 28 minutes …


Comparing The Effects Of The Comprehensive School Threat Assessment Guidelines Training Workshop: Online Vs. In-Person, Caroline Mierzwa Feb 2024

Comparing The Effects Of The Comprehensive School Threat Assessment Guidelines Training Workshop: Online Vs. In-Person, Caroline Mierzwa

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to examine participant outcomes related to the Comprehensive School Threat Assessment Guidelines (CSTAG) professional development training workshop when delivered in-person and online. Participant outcomes in knowledge of threat assessment, ability to classify a threat case appropriately, and overall evaluations of the training workshop were examined to evaluate threat assessment team aspirations to use the threat assessment procedures and effectiveness of the CSTAG training. Kirckpatrick's Model of Evaluation was utilized to investigate participants' reactions to the training and learning outcomes. Furthermore, participant results were assessed based on their respective position within schools, encompassing roles such …


Predicting Travel And Congestion In Post-Pandemic America: Phase 2 Implications For Urban Mobility, Mahim Khan, Vivek Gupta, Dunn Brian, Luke Albert Feb 2024

Predicting Travel And Congestion In Post-Pandemic America: Phase 2 Implications For Urban Mobility, Mahim Khan, Vivek Gupta, Dunn Brian, Luke Albert

Research Reports

The COVID-19 pandemic has had a profound impact on travel behavior, particularly in the realm of public transportation. This report aims to assess the long-term effects of the pandemic on the transportation system, with a focus on transit ridership and congestion in dense urban areas. The research conducted in this project, including the analysis of transit data, estimation of daily passenger miles traveled, and evaluation of mode shares, provides valuable insights for understanding the effects of the pandemic on transportation systems. The research team categorized ten modes of public transportation into four categories: bus, heavy rail, light rail, and monorail. …


Proceedings Of The International Conference On Culture, Tourism, And Hospitality: Volume 1, Cihan Cobanoglu, Hanqin Qiu, Jiaying Lyu, James H. W. Shen Feb 2024

Proceedings Of The International Conference On Culture, Tourism, And Hospitality: Volume 1, Cihan Cobanoglu, Hanqin Qiu, Jiaying Lyu, James H. W. Shen

University of South Florida (USF) M3 Publishing

This is the first volume of the International Conference on Culture, Tourism, and Hospitality Proceedings Series.


Designing Experiences: Unveiling Passenger Perspectives Through Service Design At An Airport, İnci Polat, Ahmet Ozturk, Ruveyda Koc, Yudem Inel Feb 2024

Designing Experiences: Unveiling Passenger Perspectives Through Service Design At An Airport, İnci Polat, Ahmet Ozturk, Ruveyda Koc, Yudem Inel

Journal of Global Hospitality and Tourism

Service design refers to applications that design, align, and optimize business operations to improve the experiences of both users and employees to support customers’ journeys. The fundamental objective of this conceptual framework is not solely to fabricate a comprehensive, pleasurable, and unforgettable encounter for customers but also to create a sustainable, proficient, and fruitful resolution for providers. This study aims to measure passenger satisfaction using service design tools, such as customer journey maps and research walls, and to demonstrate the impact of service design experience on value co-creation and customer satisfaction. In this context, this study comprises two phases. The …


The Art Of Artificial Intelligence Illusion: Exposing Digital Deception In The Hospitality Industry, Mohamed Youssef Helal, Mahmoud Ibraheam Saleh Feb 2024

The Art Of Artificial Intelligence Illusion: Exposing Digital Deception In The Hospitality Industry, Mohamed Youssef Helal, Mahmoud Ibraheam Saleh

Journal of Global Hospitality and Tourism

This study investigates how artificial intelligence (AI) tools influence deceptive digital practices within the hospitality industry. As AI capabilities such as chatbots and language models are increasingly used in the industry, their potential impact on deception warrants examination. A comprehensive review is conducted to analyze how hospitality businesses utilize AI tools and how this shapes deceptive behaviors online. Specifically, the review examines how AI-generated content may erode consumer trust and decision-making. It also explores the emerging use of machine learning to fabricate fake reviews and social media posts. As deception undermines trust in businesses and the industry, the effectiveness of …