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“Why Does My White Coat Feel So Tight?”: A Program Evaluation Of Well-Being Support For Physician Assistant Students, Danielle Castro
“Why Does My White Coat Feel So Tight?”: A Program Evaluation Of Well-Being Support For Physician Assistant Students, Danielle Castro
USF Tampa Graduate Theses and Dissertations
This dissertation presents a program evaluation of the Wellness Initiatives (WI) Program in the University of South Florida’s Physician Assistant (PA) Program, an accelerated 24-month graduate curriculum. The problem of practice is that PA students reported burnout, feeling overwhelmed, and difficulty navigating support within a year-round structure that did not consistently align with centralized university services. Guided by Theory of Change as the theoretical framework and Improvement Science as the conceptual framework, the evaluation examined how iterative wellness supports shaped students’ perceptions of well-being across six implementation cycles (May 2023–March 2025). A convergent parallel mixed methods design integrated survey data …
Mentoring Mentalities Made Manifest: Toward A Better Understanding Of Secondary Teacher Mentor Professional Learning, Practice, And Self-Efficacy, Maggie L. Wilson
Mentoring Mentalities Made Manifest: Toward A Better Understanding Of Secondary Teacher Mentor Professional Learning, Practice, And Self-Efficacy, Maggie L. Wilson
USF Tampa Graduate Theses and Dissertations
Teacher shortages are becoming increasingly problematic nationwide. Teacher mentoring has been found to be an effective method of curbing teacher attrition, but little attention has been addressed to ensuring that teacher mentors are receiving the most relevant professional learning experiences to bolster their self-efficacy and mentoring practice. This qualitative study, drawing on research traditions such as grounded theory and case study, seeks to illuminate the mentor self-efficacy and practice of secondary teacher mentors and to understand the role their professional learning plays in how and how well they enact their mentor roles. Through qualitative interviews, including artifact-based interviews, this study …
Critical Discourse Analysis Of Turnaround Leadership Competencies Using A Transformative Leadership Framework, Kevin D. Mcdonald
Critical Discourse Analysis Of Turnaround Leadership Competencies Using A Transformative Leadership Framework, Kevin D. Mcdonald
USF Tampa Graduate Theses and Dissertations
School turnaround leadership has become a leading strategy to address school underperformance emphasizing rapid and dramatic improvement in a school within the bottom five percent of schools as measured by gains in both mathematics and English Language Arts. However, prevailing turnaround leadership discourse largely centers technical and managerial competencies, often marginalizing leadership practices oriented toward equity, advocacy, and social transformation. This narrowing of leadership is particularly consequential for Black male principals, who are disproportionately assigned to low-performing and turnaround schools and whose leadership practice frequently reflects core elements of transformative leadership.
The purpose of this dissertation was to explore current …
Mathematics Anxiety: Understanding Its Concept, Impact On Secondary Students’ Academic Performance And Career Prospects, And Effective Intervention Strategies, Sabiruddin Molla, Safwana Rashid, Saba Sultana
Mathematics Anxiety: Understanding Its Concept, Impact On Secondary Students’ Academic Performance And Career Prospects, And Effective Intervention Strategies, Sabiruddin Molla, Safwana Rashid, Saba Sultana
Numeracy
This study investigates the influence of mathematics anxiety on secondary school students’ academic performance and career pathway selection. Mathematics, often perceived as abstract and challenging, can evoke high levels of anxiety that affect both learning outcomes and career-related decisions. Data were collected from 106 students across two urban secondary schools in Kolkata. Findings revealed that students possessed a significant understanding of the concept of mathematics anxiety (t (105) = 8.48, p < .001, d = 0.82). A strong positive correlation was observed between mathematics anxiety and academic performance (r = .686, p < .001), indicating that elevated anxiety levels correspond with lower achievement. Additionally, a significant positive correlation (r = .475, p < .001) showed that mathematics anxiety influences students’ career pathway selection, with higher anxiety leading to avoidance of mathematics-related careers. The study highlights that negative attitudes toward mathematics often stem from perception rather than actual difficulty. Overall, the findings emphasize the need for innovative teaching strategies and targeted interventions to reduce mathematics anxiety and enhance students’ academic and career outcomes.
Teachers' Perspectives On The Inclusion Of Children With Autism In Preschool And Kindergarten Programs Within Inclusive Classrooms In Saudi Arabia, Budur Alsalamah
Teachers' Perspectives On The Inclusion Of Children With Autism In Preschool And Kindergarten Programs Within Inclusive Classrooms In Saudi Arabia, Budur Alsalamah
USF Tampa Graduate Theses and Dissertations
In recent years, Saudi Arabia has witnessed a significant increase in the number of students with autism being integrated into mainstream classrooms. This is thanks to laws and regulations enacted to provide appropriate education for students with special needs, particularly those with autism, in less restrictive environments. This is a positive step towards providing equal educational opportunities for students with special needs. However, teachers' views on integrating children with autism into mainstream education remain varied. Studies have shown that teachers with positive attitudes towards inclusion are more likely to provide inclusive education in the classroom (Dev & Hayes, 2015). This …
Making Sense Of The Body: Cognitive Science, Disability, And Embodiment, Cheyne L. Joslin
Making Sense Of The Body: Cognitive Science, Disability, And Embodiment, Cheyne L. Joslin
USF Tampa Graduate Theses and Dissertations
The purpose of this project is to analyze different methodological approaches in the philosophy of cognitive science, with the goal of determining their usefulness for explaining and understanding bodily awareness and skill-acquisition over time. The examples of skill-acquisition are limited to motor control, impaired by various kinds of disability—but then acquired over time, via technological or rehabilitative means. These phenomena of motor learning are then viewed through the lens of two competing theoretical approaches in cognitive science: neuromechanical cognitive science, and radical enactivist cognitive science.
The strengths of the neuromechanical framework are found in its historical pedigree, and in the …
The Theatrics Of Political Representation: Homestyle, Boundary Work, And Emotional Labor Among Florida Legislators, Donald E. Mullins
The Theatrics Of Political Representation: Homestyle, Boundary Work, And Emotional Labor Among Florida Legislators, Donald E. Mullins
USF Tampa Graduate Theses and Dissertations
This dissertation examines how political representation is performed and sustained in the Florida Legislature. Rather than treating representation primarily as votes, bills, or policy outcomes, it approaches it as interactional work through which legislators remain believable, accessible, and authoritative across overlapping audiences. Grounded in an interpretivist epistemology and Goffman’s dramaturgy, the study develops an ethnographic account of representation through three analytic anchors: Fenno’s homestyle, Lamont’s boundary work, and Hochschild’s emotional labor. Methodologically, the project draws on ~100 days of participant observation during the 2025 legislative season, hundreds of pages of fieldnotes, and semi-structured interviews with ten Florida legislators. The findings …
“Makes Me Wanna Holler”: Psychological Safety In Program Development Under Anti-Dei Legislation, Derrick B. Johnson
“Makes Me Wanna Holler”: Psychological Safety In Program Development Under Anti-Dei Legislation, Derrick B. Johnson
USF Tampa Graduate Theses and Dissertations
This evocative autoethnographic study explores the professional and emotional experiences of a Black male higher education administrator who developed a college success program for Black male students at a mostly White institution in Northeast Florida. The research took place as new state laws against diversity, equity, and inclusion (DEI) were introduced, showing how these changes disrupt DEI efforts. By using narrative inquiry, the study emphasizes how laws, campus culture, and racial expectations directly affect the emotional intelligence and professional identity needed to support Black male student success.
By focusing on the author's personal experiences, this evocative autoethnography shows the emotional, …
Encouraging A United Response: A Systematic Review And Mixed-Methods Collaborative Evaluation Of Co-Responder Model Effectiveness In Florida, Kelsey Greenfield
Encouraging A United Response: A Systematic Review And Mixed-Methods Collaborative Evaluation Of Co-Responder Model Effectiveness In Florida, Kelsey Greenfield
USF Tampa Graduate Theses and Dissertations
Even before the deinstitutionalization movement caused the influx of state hospital patients into communities ill-prepared to navigate their needs, law enforcement has been responsible for responding to persons in crisis (PIC) due to mental illness. In response to the high rates of incarceration for persons with mental illness (PMI), a growing number of law enforcement agencies have adopted diversion strategies referred to as police-mental health collaboration (PMHC) models to divert PMI away from the criminal justice system and towards community mental health services. Despite nearly forty years of research, there are still considerable knowledge gaps regarding who benefits from PMHCs …
Master’S Students: Experiences, Transitions, And Needs In The College Of Education, Brandi L. Sanchez
Master’S Students: Experiences, Transitions, And Needs In The College Of Education, Brandi L. Sanchez
USF Tampa Graduate Theses and Dissertations
This qualitative case study explores the experiences, transitions, and needs of first-year master’s students in education. Guided by Schlossberg’s Transition Model, the study examines how students perceive shifts in academic rigor, workload, and the increased self-direction required in graduate education. The case study used three data collection methods: semi-structured interviews, document analysis, and observations that provided insights into the student perception of master’s students studying education’s experience, transition, and needs. Additionally, this case study enabled exploration of the research questions across six types of master’s programs within the College of Education. By focusing on the first year of graduate study, …
The Dynamic Nature Of Comprehensibility During Itas’ Oral Language Performances, Tania Ferronato
The Dynamic Nature Of Comprehensibility During Itas’ Oral Language Performances, Tania Ferronato
USF Tampa Graduate Theses and Dissertations
In U.S. academic settings, everyday oral multilingual interactions can pose communicative challenges (Gass & Varonis, 1984), which can be understood and addressed by looking into communicative dynamics. Exploring the construct of comprehensibility, the perceived ease or difficulty in understanding self and others’ speech (Munro & Derwing, 1995a), through a dynamic lens (Nagle et al., 2019; Trofimovich et al., 2022) helps gaining insights into interlocutors’ subjective experiences to better understand the more social nature of successful real-time communication. This is fundamental in linguistically diverse classroom settings where L2 English speakers can be employed as International Teaching Assistants (ITAs) to teach undergraduate …
Representations Of Motherhood In 19th And 20th Century American Literature, Zabrina L. Shkurti
Representations Of Motherhood In 19th And 20th Century American Literature, Zabrina L. Shkurti
USF Tampa Graduate Theses and Dissertations
This dissertation examines how American women writers of the 19th and early 20th centuries constructed, contested, and reimagined motherhood as both a lived experience and a powerful social institution. Drawing on feminist theory and motherhood studies—particularly Adrienne Rich’s distinction between motherhood as experience and motherhood as institution and Shari Thurer’s definition of the “good mother”—it argues that this institution and ideology were never stable or universally attainable. Instead, it functioned as a shifting, exclusionary construct shaped by race, class, industrial capitalism, and patriarchal authority. Through close readings of domestic literature, poetry, fiction, and reformist texts by writers including Elizabeth Oakes …
Human First: How Journalists Employ Ethics Of Care And Empathy When Covering School Shootings, Grace M. Ficara
Human First: How Journalists Employ Ethics Of Care And Empathy When Covering School Shootings, Grace M. Ficara
USF Tampa Graduate Theses and Dissertations
School shootings have become a regular part of the news media cycle in the 21st century. Now, more than ever, journalists are needing to find innovative, yet empathetic, ways to deal with such crises as they navigate their own professional boundaries. Using the Ethics of Care model, this research intends to showcase how journalists have, willingly or unwillingly, utilized an empathetic approach when covering school shootings and how they use these tools to comfort their sources and themselves. Through semi - structured interviews of 9 participants, this study seeks to connect the practice of journalism with the one thing journalists …
Mismatched Music And Meams: Short-Form Social Media Videos And Social Attitude Messaging, Kaitlyn M. Serafin
Mismatched Music And Meams: Short-Form Social Media Videos And Social Attitude Messaging, Kaitlyn M. Serafin
USF Tampa Graduate Theses and Dissertations
“If the formative power in the media are the media themselves, that raises a host of large matters” (McLuhan, 1964, p. 10). Famed communications theorist Marshall McLuhan stated this all the way back in the 60s to explain how technology can act as a formative force in the messaging of media. This is because the medium in which they communicate the messaging can act as its own force, shaping the message like clay. The dominant media at the time of this theory was television; however, in the past decade social media and short-form social media videos have become dominant forms …
Is There No Such Thing As Bad Pr? A Case Study Analysis Of Influencer Pseudo-Events, Authentic Crises, And Crises As Opportunity, And Paracrisis, Sofia Aparicio-Gallagher
Is There No Such Thing As Bad Pr? A Case Study Analysis Of Influencer Pseudo-Events, Authentic Crises, And Crises As Opportunity, And Paracrisis, Sofia Aparicio-Gallagher
USF Tampa Graduate Theses and Dissertations
There's no such thing as bad PR, and any publicity is good publicity are phrases coined by 19th-century P.T. Barnum, a showman and businessman known for his circus hoaxes (Hiergesell, 2025). The idea implies that all media attention, whether negative or positive, is beneficial to the organization or individual. The purpose of this study is to evaluate three brands; Tarte, Poppi, and Shein during a brand event to determine whether it was a pseudo-event created to gain awareness, or a genuine, unplanned crisis. Another purpose of the study was to determine if the event was used as an opportunity for …
A Look At The Potential Impacts Of Priming Thoughts Through The Show Family Guy, Thomas Wiskoff
A Look At The Potential Impacts Of Priming Thoughts Through The Show Family Guy, Thomas Wiskoff
USF Tampa Graduate Theses and Dissertations
This study examined whether brief exposure to a death-themed episode of the adult animated show Family Guy could prime viewers to adopt less serious attitudes toward death and dying. Drawing primarily from priming theory, with supporting insights from cultivation and framing theories, the research focused on the show's unique use of magical realism and irreverent humor, particularly the personification of Death as the sarcastic Grim Reaper, to explore potential shifts in death-related attitudes. Participants (N = 100) were randomly assigned to view one of two clips from Family Guy Season 2, Episode 6 ("Death is a Bitch") with one clip …
Examining The Effect Of Household Socioeconomic Status And Maternal Characteristics On Child Developmental Delay In The United States, Samuel Ilori
USF Tampa Graduate Theses and Dissertations
Child developmental delay remains a pressing public health issue with lifelong implications. This study examines the association between household socioeconomic status, maternal characteristics, and child developmental delay using data from the 2023 National Survey of Children's Health (N = 35,399 female respondents). Bivariate analyses using Chi-square tests and binary logistic regression with sequential modeling were conducted. Results revealed that economic hardship, employment status, maternal mental health, maternal physical health, marital status, and race were significantly associated with child developmental delay (p<0.001). Educational level and poverty level showed no significant associations. Among mothers reporting poor mental health, 90.0% had a child with a delay, compared to 6.6% among those with good mental health. Every mother reporting poor physical health had a child with a delay, while virtually none with good or better physical health did. In the fully adjusted regression model, maternal mental and physical health remained the most powerful predictors, while economic hardship and employment status became non-significant once health was introduced, suggesting mediation. Maternal mental and physical health are the factors most strongly correlated with child developmental delay. Economic hardship matters primarily because it undermines maternal well-being. The COVID-19 pandemic likely intensified these dynamics by disrupting healthcare access and increasing economic instability. Supporting maternal health must be recognized as a fundamental strategy for promoting child development. Universal screening for maternal depression and physical health problems, integrated into pediatric and obstetric care, can identify at-risk mothers early. Policies that reduce economic hardship alleviate the chronic stress that undermines maternal health. Children thrive when their mothers are healthy.
Remotely Training Applied Behavior Analysis Practitioners To Conduct A Repeated Latency Functional Analysis, W. Daniel Oliver-Wong
Remotely Training Applied Behavior Analysis Practitioners To Conduct A Repeated Latency Functional Analysis, W. Daniel Oliver-Wong
USF Tampa Graduate Theses and Dissertations
Previous research has established functional analyses (Iwata et al., 1982/1994) as valuable tools for ABA practitioners. Despite previous findings, behavior analysts often default to other methods when identifying the maintaining variables of problem behavior. Several studies have examined training methods and variations of traditional functional analyses to increase clinical applications. The Repeated Latency Functional Analysis (RLFA) is a newly developed adaptation to the functional analysis (Han et. al., 2023). This study used video modeling to train three ABA practitioners in RLFA procedures through online role-play scenarios. The findings suggested that online video modeling is a promising training modality for ABA …
The Role Of Teacher-Student Identity-Matching In Multi-Informant Universal Screening For Social, Academic, And Emotional Behavior Risk Among Middle School Students, Melissa L. Brown
USF Tampa Graduate Theses and Dissertations
Multi-informant universal screening tools leverage insights from multiple perspectives to paint a comprehensive picture of student risk across a variety of domains. However, many barriers exist to the appropriate and effective implementation of multi-informant universal screening within the school. When such screening tools are utilized without intentional consideration of students’ unique backgrounds and lived experiences, harmful outcomes may disproportionally impact marginalized and minoritized students. To address this, context-sensitive, identity-conscious approaches may improve the accuracy and equity of identifying students in need of support. This study investigated the role of identity concordance (i.e., alignment of teacher and student gender and race/ethnicity) …
Genetic Testing Motivations Among Men With A History Of Prostate Cancer: A Judgment-Based Analysis, Maximilian Junge
Genetic Testing Motivations Among Men With A History Of Prostate Cancer: A Judgment-Based Analysis, Maximilian Junge
USF Tampa Graduate Theses and Dissertations
Identifying individuals at increased hereditary cancer risk through genetic testing can improve early detection, inform treatment decisions, and enhance outcomes for patients and their families. While prior research has largely focused on women, less is known about factors that motivate men with prostate cancer to pursue genetic testing. This study examined components of visual messaging that may influence motivation to undergo genetic testing among men with a self-reported history of prostate cancer. Participants completed a survey in which they viewed eight visual messages that systematically varied across three components: image type (family-focused vs. individualized treatment-focused), written content (familial risk-focused vs. …
Assessing Capability, Opportunity, And Motivation In Relation To Guideline Adherence For Inherited Cancer Risk, Cecilia L. Delisanti
Assessing Capability, Opportunity, And Motivation In Relation To Guideline Adherence For Inherited Cancer Risk, Cecilia L. Delisanti
USF Tampa Graduate Theses and Dissertations
Introduction: Although National Comprehensive Cancer Network (NCCN) guidelines provide cancer screening or risk reduction recommendations for individuals with germline pathogenic and likely pathogenic variants (GPVs) in actionable hereditary cancer genes, guideline adherence remains inconsistent, and the behavioral contributors to this gap remain understudied. To identify behavioral factors related to adherence across inherited cancer risk genes, this study used the COM-B model, which posits that capability, opportunity, and motivation shape health behaviors.
Methods: IMPACT study participants, all with GPVs in a variety of actionable genes, completed surveys (N=575). Minimal adherence was based on gene-specific NCCN guidelines. COM-B constructs (capability, opportunity, motivation) …
The Emotional Construction Of Religious Experience: Senitmentalism And Moral Motivations, Yvonne Candelario
The Emotional Construction Of Religious Experience: Senitmentalism And Moral Motivations, Yvonne Candelario
USF Tampa Graduate Theses and Dissertations
This paper addresses the growing prevalence of reported religious experiences across diverse religious and spiritual traditions, alongside the persistent absence of such reports among many adherents within the same communities. This asymmetry poses a challenge for both supernaturalist and reductively skeptical accounts of religious experience. I develop a naturalistic constructivist framework to explain why some individuals choose to interpret and report some human experiences as religious experiences or report having religious experiences at all, while others do not. Drawing on a post-modern revision of moral theory, an account of constructive sentimentalism, I argue that religious experience is shaped by socially …
Understanding Math-Anxious Teachers' Stories Of Comfort, Competence, And Confidence With Learning And Teaching Mathematics, Deborah Peart Crayton
Understanding Math-Anxious Teachers' Stories Of Comfort, Competence, And Confidence With Learning And Teaching Mathematics, Deborah Peart Crayton
USF Tampa Graduate Theses and Dissertations
Math anxiety is a complex issue that affects students and teachers. It has been researched for decades, but the focus has often been on addressing math anxiety in students, while finding solutions to support elementary teachers experiencing math anxiety has been overlooked. This study fills a gap in existing research by shedding light on math anxiety in elementary education and highlighting ways to address it by leveraging existing structures that support professional development. This qualitative narrative inquiry explores the experiences of four elementary educators who identify as math-anxious and how they report that math anxiety impacts their confidence in teaching …
Everyone Works On The Sustainability Team: Power Structures And Brand Communication In Sustainable Consumption, Sofia Johansson
Everyone Works On The Sustainability Team: Power Structures And Brand Communication In Sustainable Consumption, Sofia Johansson
USF Tampa Graduate Theses and Dissertations
In response to growing concerns about the way in which consumption practices negatively degrade the environment and contribute to climate change, this thesis explores the role in which brands may counteract this. There are two significant issues pertaining to environmental marketing: (1) current efforts to promote green consumerism, through which consumer brands market products as “eco-friendly” with only marginal reductions in climate impact and misleading labels, are insufficient in mitigating climate change. (2) Additionally, this kind of consumption is unjust, whereby it is marked up in price, limiting access to merely individuals in higher income brackets. Given the insufficiencies of …
Examining Whether Survivors Of Domestic Violence Perceive Ifps As More Helpful Than Other Available Support Resources, Aleidys Lopez Romero
Examining Whether Survivors Of Domestic Violence Perceive Ifps As More Helpful Than Other Available Support Resources, Aleidys Lopez Romero
USF Tampa Graduate Theses and Dissertations
Injunctions for protection (also known as restraining orders or civil protection orders) are often used by survivors as a line of defense against continued instances of physical violence or stalking by abusers (Houseman et al., 2024). This study aims to fill these gaps by examining whether survivors of domestic violence perceive IFPs as more helpful than other available support resources. Understanding this process may offer important insights into IFP accessibility, survivor perspectives, and/or alternative resources that may be equally, if not more, helpful to survivors than IFPs. Grounded in Gondolf & Fisher’s (1988) Survivor Hypothesis and Kimberlé Crenshaw’s (1989) Structural …
Framing The Pressure: Mental Health Representation In Olympic Athletes Through The Weight Of Gold, Daniel B. Gearin
Framing The Pressure: Mental Health Representation In Olympic Athletes Through The Weight Of Gold, Daniel B. Gearin
USF Tampa Graduate Theses and Dissertations
This study examines how the HBO documentary The Weight of Gold constructs meaning around athlete mental health through narrative and visual framing. Grounded in framing theory, the purpose of this research is to identify the key themes presented in the film and analyze how cinematic techniques shape audience understanding of mental health in Olympic athletes. The rationale for this study stems from a gap in existing research, as most scholarship focuses on psychological outcomes rather than how media representations construct those meanings. Using a qualitative approach, the study applies thematic analysis to 17 scenes of the documentary, supported by a …
Comfort Beyond Grief: The Influence Of Brazilian Spiritism On Grief, Maria Luiza D. Reynaud
Comfort Beyond Grief: The Influence Of Brazilian Spiritism On Grief, Maria Luiza D. Reynaud
USF Tampa Graduate Theses and Dissertations
This thesis explores the transformative influence of Brazilian Spiritism on the experience of grief, utilizing a qualitative framework of autoethnography and ethnography. The research begins with the author’s personal account of transitioning from paralyzing existential anxiety and a childhood fear of hell and death to a state of spiritual peace fostered by the study of the Spiritist Doctrine. Historically perceived as an unbearable mystery, Spiritism posits life as a continuous continuum where the immortal soul merely sheds the physical body like a cocoon to return to its true home.
Rooted in the 19th-century codification by Allan Kardec, the doctrine is …
Understanding How Single Mothers In Southwest Nigeria Navigate Mental Health Challenges And Financial Hardships: A Culture-Centered Approach, Zulykha B. Akinjobi
Understanding How Single Mothers In Southwest Nigeria Navigate Mental Health Challenges And Financial Hardships: A Culture-Centered Approach, Zulykha B. Akinjobi
USF Tampa Graduate Theses and Dissertations
Single motherhood is a growing yet stigmatized family structure in Southwest Nigeria, where patriarchal norms, cultural expectations, and structural inequalities converge to produce unique mental health and financial challenges for women. This qualitative study examines how single mothers in Southwest Nigeria navigate mental health challenges and financial hardships through the lens of the Culture-Centered Approach (CCA). Drawing on in-depth semi-structured interviews with 20 single mothers residing in the Yoruba-speaking region of Southwest Nigeria, this study foregrounds locally situated narratives to understand how these women construct and reconstruct meanings of single motherhood within their cultural and structural contexts. Findings reveal that …
Crow's Nest, March 9, 2026, Crow's Nest Staff
Crow's Nest, March 9, 2026, Crow's Nest Staff
Crow's Nest
The March 9, 2026 issue of Crow's Nest.
Human-Ai Collaboration In Marketing Brainstorming: A Meta-Analytic Investigation Of Implementation Approaches And Creative Outcomes, Michael Michaels
Human-Ai Collaboration In Marketing Brainstorming: A Meta-Analytic Investigation Of Implementation Approaches And Creative Outcomes, Michael Michaels
USF Tampa Graduate Theses and Dissertations
Marketing organizations face intensifying pressure to sustain creative output while managing constrained resources and accelerating digital content cycles. The integration of artificial intelligence into marketing brainstorming processes presents a promising response to this challenge; however, prior to this investigation, no comprehensive quantitative synthesis had established the overall effectiveness of human-AI collaboration in marketing creativity contexts or identified optimal implementation strategies.
This dissertation presents a systematic meta-analytic investigation of AI-enhanced brainstorming effectiveness in marketing contexts. Following PRISMA guidelines, 42 independent empirical studies (N = 2,166 participants) published between 2018 and 2025 were identified across four primary academic databases, coded for implementation …