Digital Commons Network^™

The Impact Of Tiktok’S Plastic Surgery Content On Adolescents’ Self-Perception And Purchase Intention, Markus Rach

University of South Florida (USF) M3 Publishing

This paper analyzed the impact of plastic surgery related content generated by patients and by medical professionals on the self-perception and purchase intent of TikTok users. Doing so, this research project focused primarily on the short video platform TikTok, which displayed over 6 billion relevant content views, as well as a high demographic user-relevance to the main recipient of plastic surgery, females. Building upon an extensive literature review, insights and concepts from beauty, self-perception and influencer marketing research were conceptually related to frame the conceptual model for this project. Relevant user data was gathered by means of an online survey …

Accelerated Modernity: What Are The Social Media Stories Undergraduate Students Engage With?, Pericles A. Rospigliosi, Sebastian Raza-Mejia

University of South Florida (USF) M3 Publishing

This paper aims to show how current undergraduate students use social media in their daily lives, taking the first ten minutes of the day as a concentrated insight into their priorities of practice. The work draws on primary data from four focus groups of UK business students in higher education. Through the application of Rosa’s construct of social acceleration, initial findings indicate a hierarchy of priorities, shaped by economic, cultural and structural drivers in what social media is engaged with, in what sequence, and for what purpose. These choices reflect acceleration in the changes to the technology, the pace of …

Exposure To E-Cigarette Marketing And Product Use Among Highly Educated Adults, Onur Sahin

University of South Florida (USF) M3 Publishing

Although the use of e-cigarettes is new compared to conventional cigarettes, the rate of use is increasing rapidly. E-cigarettes, unlike traditional cigarettes, are not subject to marketing limits. The relationship between e-cigarette advertisement exposure and e-cigarette perception, susceptibility, and usage in a sample of highly educated adults is investigated in this research. A total of 482 fully completed questionnaires were obtained in an online survey, and 463 of the respondents were aware of e-cigarettes. The relationship between e-cigarette exposure, marketing, and current and ever usage, as well as perception and susceptibility to use e-cigarettes among never e-cigarette users, was investigated …

Innovation Labs To Support Tourism Organization In Transforming Crisis Into Opportunities: Insight From A Case Study, Francesco Santarsiero, Daniela Carlucci, Giovanni Schiuma

University of South Florida (USF) M3 Publishing

This paper aims to discuss the importance of the Innovation Lab as an effective management initiative supporting tourism organisations in facing the serious challenges of innovation posed by the Covid-19 pandemic. The analysis of literature related to tourism innovation and Innovation Labs, is integrated with the field study of an Innovation Lab, that is intensely working with several companies and their stakeholders of a tourism ecosystem located in south of Italy, to seize opportunities and new solutions facing the tremendous crisis of the tourism industry. The paper contributes to study how Innovation Lab can constitute an effective management initiative supporting …

Blockchain Technology Applied To The Consortium Etna Doc To Avoid Counterfeiting, Matarazzo Agata, Edoardo C. Spampinato, Sergio Arfo, Ugo Sinigaglia, Antonino Bajeli, Salvino Benanti

University of South Florida (USF) M3 Publishing

The main task of this paper is to show how blockchain technology is one of the main anti- counterfeiting methods and one of the main tools to guarantee and promote the originality of the Etna DOC brand. In order to achieve this objective, a case study has been carried out to; this is concerned the administration of a questionnaire to the companies of the consortium Etna DOC. The latter is considered one of the main technological innovations in agriculture 4.0 in the wine sector, as it ensures greater safety, promotion of the individual product, transparency and traceability of the entire …

State-Of-The-Art Next Generation Open Innovation Platforms, Murielle De Roche, Monika Blaser, Patrick Hollinger, Thomas Hanne

University of South Florida (USF) M3 Publishing

Over the last years, more and more companies recognized the potential of external innovative people and experts working as powerful crowd of creativity. This results in a growing number of Open Innovation Platforms (OIPs) and related publications. What is currently missing, is an overview and comparison of existing OIPs considering their strengths and weaknesses and an outlook to the next generation of OIPs in terms of improvements and new functions this next generation is expected to provide. By analyzing seven of the most relevant OIPs (Atizo, Crowdwerk, Ideas4all, InnoCentive, Jovoto, OpenIDEO, Quirky) and one software provider (Qmarkets), this paper points …

Usf Women's Club Yearbook, 2021–2022, Usf Women's Club

USF Women’s Club Collection

Yearbook of the USF Women's Club. Inside is a list of past presidents, officers, committee chairmen, and members for 2021–2022. The booklet also includes a tribute to Grace Allen, interest groups, calendar of events, and a copy of the constitution and by-laws from the handbook.

Analyzing The Students' Intention To Use Online Learning System In The Context Of Covid-19 Pandemic: A Theory Of Planned Behavior Approach, Kamel Mouloudj, Ahmed C. Bouarar, Karolina Stojczew

University of South Florida (USF) M3 Publishing

COVID-19 caused universities to close their doors and compelled the switch toward online education system, Although this option was the best and the only way that guarantees the continuity of studies, yet students were not satisfied, in front of this situation exploring the key factors that affect students' intention to accept online education is of vital importance, and that is what the study seeks to pursuit. To empirically test the intentions to use online learning, the theory of planned behavior (TPB) was applied to Algerian university students. Data were collected using a structured questionnaire from 213 college students of six …

The Learner’S Engagement And Mobile Learning Environment: A Proposal Of An Integrated Model, Zakariya Belkhamza

University of South Florida (USF) M3 Publishing

The emergence of mobile technology has changed the way humans behave and act. Learning behavior is an essential aspect that required investigation regarding this technology. Since its inception, mobile technology in the learning context has yet to receive enough attention. The idea of employing the least effort or least energy to fulfill a need is a crucial notion in mobile learning. The lazy user model illustrates that the user selects a fulfillment based on the identified user need, user state, and overall effort related to the use of technology. According to the model, the user will most often choose the …

A Pedagogical Framework For A Paradigm Shift In Emergency Paramedic Training: Rescue Service Schools Between Requirement Conflicts And Learning Culture Development, Thomas Prescher, Heiko Konig, Christian Wiesner

University of South Florida (USF) M3 Publishing

The discussion around changing the culture of teaching and learning with a stronger focus on competence-oriented teaching within a framework of self-development and self-appropriation is not a new discussion in pedagogy. It is apparent that a competence-oriented learning paradigm is required, the need for its implementation has been clearly recognized, however the way to achieve it remains unclear. This paper outlines the paradigm of competence-oriented teaching and learning based on the understanding of constructive alignment. This is the basis for demonstrating, from a system-theoretical perspective, contradictions and conflicting requirements between the entities of the health care system, which can only …

Learning Efl Online Through Blogger And Flipgrid In Higher Education: A Collaborative Project In Times Of Pandemic, Montserrat Iglesias

University of South Florida (USF) M3 Publishing

A methodological online approach for learners of English as a Foreign Language (EFL) in a higher education context is presented in this paper. The pedagogical experience is described and examined following a mixed-methods approach based on bibliometric analysis, content analysis, and categorization. The participants were a group of undergraduate students (n=17) at CETT Barcelona School of Tourism, Hospitality and Gastronomy, from the University of Barcelona (Spain), who had to switch to virtual learning due to the outbreak of the Covid-19 pandemic and the subsequent lockdown. They were required to work on a collaborative project arranged in four stages using a …

Determination Of Students’ Characteristics And Perspectives About Social Entrepreneurship: A Case Of Anadolu University, Muhammed Kavak, Ipek I. Can, Emre O. Aksoz

University of South Florida (USF) M3 Publishing

Social entrepreneurship enables stakeholders to take innovative and inclusive approaches to social, environmental, and economic problems and to produce solutions to eliminate social injustice. It is not only self-sufficient by providing an economic return, but also offers people the opportunity for a more sustainable common world. Considering that, training of tourism faculty students to develop both entrepreneurial and social entrepreneur characteristics will bring the tourism industry to the forefront and lead to the increase of social, sectoral, and public benefits. Thus, the aim of this study is to examine the social entrepreneurship characteristics and perspectives of students taking tourism higher …

All Aboard! Is Space Tourism Still A Fantasy Or A Reality: An Investigation On Turkish Market, Emrah Tasarer, Vahit O. Kiper, Orhan Batman, Oguz Turkay

University of South Florida (USF) M3 Publishing

This paper aims to investigate the spending limit of space enthusiasts in Turkey. To determine this, space tourism activities are divided into 3 sections as earth-based space tourism activities, suborbital and orbital space tourism activities. Data were collected through one of the biggest open-air events held yearly by space enthusiasts. In addition to that, researchers reached social media groups which are solely focused about space tourism. 1041 questionnaires were collected which are available for analyses. According to additional variables about interest on space tourism, the sample of this research is highly interested in space tourism although they have limited budget …

Marketing A Destination On Social Media: Case Of Three Municipalities Of Izmir, Huseyin O. Altin, Ige Pirnar

University of South Florida (USF) M3 Publishing

Social media, which emerged as a result of rapid developments in information and communication technologies, is known all over the world. Social media and Web 2.0 systems provide huge benefits to its users when compared with conventional media tools such as newspapers, televisions and radio. Destinations from all over the world utilize social media liberally to compete with each other to grab bigger market shares in an overly-saturated market. Aware of the benefits it provides, municipalities use social media for various reasons such as mass announcements, information dissemination and self-promotion. Within this context, main aim of this study is to …

Artificial Intelligence In Retailing, Ibrahim Kircova, Munise Hayrun Saglam, Sirin Gizem Kose

University of South Florida (USF) M3 Publishing

Advances in Artificial Intelligence and Machine Learning technologies have brought a completely new level of data processing that provides deeper business insights. Purchasing advice, dynamic pricing, personal content and advice have become widely used in the retail industry thanks to artificial intelligence. Almost real-time results can be achieved by expanding the scope of data obtained from existing customers and algorithms that mimic human-like behavior. In addition, interactions with machines are more widely accepted than before, allowing consumers to accept innovations faster and thus increase brand loyalty. On the other hand, the success of artificial intelligence, which will change the future …

Customer Value In Retailing (2000-2020): A Narrative Review And Future Research Directions, Rajat Gera, Ashish Pruthi

University of South Florida (USF) M3 Publishing

The purpose of this paper is to synthesize and categorize the literature on customer value in retailing through a narrative review of literature by segregating and arranging the accrued knowledge into a thematic framework. The 27 papers extracted were selected from indexed databases through a systematic multi-stage process by applying exclusion and inclusion criteria. The theoretical perspectives adopted in the studies were summarized and the findings from these studies were then categorized and classified and emergent themes were discussed to draw future research directions. The classification framework adopted consisted of the themes of “Theoretical perspectives”, “Dimensions of Customer Value”, “Antecedents, …

Using The Theory Of Planned Behavior To Explore Green Food Purchase Intentions, Katrina A. Auza, Kamel Mouloudj

University of South Florida (USF) M3 Publishing

Predicting sustainable consumption behavior is particularly important in the field of marketing and public policy making, as environmental sustainability becomes a major concern for the public and private sector. This paper aims to contribute to the development of the extended theory of planned behavior (TPB) and to gain some insight into what drives students' intentions to purchase green food in Algeria as a developing country. Results from multiple linear regression (MLR) using data from the convenience sample of 265 students enrolled at three universities in Algiers, Algeria, shows that attitude, subjective norm, perceived behavioral control (PBC), and environmental concern have …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

Advances In Global Education And Research: Volume 4, Waynne B. James, Cihan Cobanoglu, Muhittin Cavusoglu

University of South Florida (USF) M3 Publishing

This is the fourth volume of the Advances in Global Education and Research Book Series. This volume has the following parts:

• Part 1: Adult Education
• Part 2: Curriculum and Instruction Development
• Part 3: Educational Technology
• Part 4: Education in Other Specialties
• Part 5: English as a Second Language
• Part 6: Global Competence
• Part 7: Higher Education and Educational Leadership
• Part 8: Inclusive Education
• Part 9: International Education
• Part 10: PreK-12
• Part 11: Research Methods in Education

ISBN: 978-1-955833-04-2

Adult Education

• Teaching for knowledge transfer: Best practices from a graduate-level educational psychology distance learning program
  • Bobby Hoffman
• A study on the …

Power In The Cyberspace Using Online Discussions Boards, Babak Khoshnevisan, Vahideh Alipour

University of South Florida (USF) M3 Publishing

Recent technology has afforded both teachers and learners to interact in a rather safe online environment. Given the cutting-edge technology used in education, online discussion boards are being used in distance education. Wide permeation of online discussion boards in online education has been inevitable. It is then important to uncover aspects that contribute to a quality discussion in order to fashion a sound learning experience for students. While our understanding of the benefits of face-to-face and online discussions to engage students is well developed, the data do not apply to pre-service teachers’ perceptions of engagement who participate in the online …

Gender Stereotyping In The Eyes Of Preschool Teachers And Teacher Candidates, Aysun Dogutas

University of South Florida (USF) M3 Publishing

The purpose of this study was to discover what male preschool teachers and preschool teacher candidates face in the field of early childhood education. It was a qualitative study involving interviews with 10 volunteers: Five were preschool teachers and five were preschool teacher candidates. Four main themes emerged from the results: responses of participants’ parents, difficulties at the university, difficulties in the profession, and prejudices of children's parents. The results of the study also showed the following: (a) Teachers faced gender stereotypes, and teacher candidates believed they would eventually face them; and (b) if male teacher candidates could not perform …

An Entrepreneurship Innovative Curricular Module For Non-Business Students, Ponmalar N. Alagappar, Payam Ansari, Logaiswari Indiran

University of South Florida (USF) M3 Publishing

With growing popularity of start-ups and entrepreneurial businesses in various sectors and the government's support towards graduate entrepreneurship, entrepreneurship education for non-business disciplines has been expanding in higher education institutes. To infuse entrepreneurial skills among non-business students, entrepreneurship education should be more specific and discipline-based. The relevant medium in the teaching and learning process is a module, which is a resource that contains materials, methods, limitations, and evaluation systematically arranged to best capture the student’s interest. In this paper, we will describe an innovative curricular model that was tested in developing an entrepreneurship module for students of social sciences. The …

Teachers As Change-Makers: International Volunteering As Enabling Or Hindering Their Capacity To Teach Global Development, Mags Liddy

University of South Florida (USF) M3 Publishing

Teachers role in educating and preparing learners for global challenges assumes their competence and capacity to understand and engage with these challenges. This paper examines the potential of overseas volunteering to enhance teachers’ understanding of global development and to motivate them as global citizenship educators. The findings illustrate a translation dynamic between their experience and professional practices. This analysis is informed by practice theory where changes in dispositions are mediated within constraining or enabling factors of habitus. Habitus is viewed as the site of negotiation of between individuals’ agency and dispositions within social structures. This dynamic is demonstrated in two …

Socio-Intercultural Entrepreneurship: A Case On A Postgraduate Program In Economics And International Business Of An Indigenous University, Ernesto Guerra-Garcia, Jose G. Vargas-Hernandez

University of South Florida (USF) M3 Publishing

This article presents a critical approach to the proposal of socio-intercultural entrepreneurship. The concept of cultural and social entrepreneurship and that which has been as a product of neoliberalism is limited, so a framework analysis is necessary to improve the understanding of socioeconomic realities. Through an exploratory and analytical research methodology, a review of pertinent literature and the exemplification of the specific case of a postgraduate program in economics and international business at the Universidad Autónoma Indígena de México, it is concluded that socio-intercultural entrepreneurship presents a theoretical and methodological frame that allows entrepreneurs to have a major perception of …

“Practice Basic Hygiene, And You’Ll Stay Healthy”: How Primary School Reading Textbooks Transmitted Cultural Education In The Soviet Union, Victoria Storozenko

University of South Florida (USF) M3 Publishing

Russia’s Cultural Revolution, beginning after the October Revolution in 1917, produced a broadly defined understanding of culture and cultural education at Russian schools that encompassed even basic hygiene and health. Drawing from postdoctoral research, this paper discusses the Cultural Revolution’s impact and its ideas on cultural education as presented in textbooks for 10-year general education schools in the Soviet Union. Discourse analysis revealed that the schoolbooks acted as an interface between a functional education system and changes in its surrounding environment, especially changes due to the Cultural Revolution. Amid today’s COVID-19 pandemic, the study’s findings raise several questions about what …

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Does Coronavirus (Covid-19) Transform Travel And Tourism To Automation (Robots)?, Omar Parvez, Ali Ozturen, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

Global coronavirus is the name of consternation. It has a depraved impact on world health, the international economy, as well as the travel, tourism, and hospitality (TTH) industry. The World Health Organization (WHO) already declared an international public health emergency in the concern of cases and deaths. Tourism is a human-intensive industry, but on one side, the circumstances of the virus separate people from personal interaction, on the other side, technological development offers automatic robots to the service. So the future of the TTH might be transformed toward automation (robots). The paper aims to extend the knowledge by investigating and …

Ethical Perceptions Of Housekeeping Department Employees: A Study In Izmir Province, Tuba Turkmendag, Bayram Sahin

University of South Florida (USF) M3 Publishing

This study aims to determine the ethical perceptions of housekeeping employees. The field research in the study was conducted with the housekeeping department employees of the hotel enterprises operating in the central district of İzmir in Turkey. The quantitative research method was used in the research and the convenience sampling method was used in collecting the data. The frequency analysis, difference analysis, and relationship analysis were conducted through Jamovi software. Research findings show that the ethical perceptions of housekeeping department employees are high. Further, male employees' perceptions of ethics were higher and there was no significant difference according to their …

Factors That Prevent Participation Of Tourists In Online Co-Creation Activities, Resat Arica, Feridun Duman, Abdulkadir Corbaci

University of South Florida (USF) M3 Publishing

The study aimed to identify the factors that prevent tourists from participating in online co-creation activities. With this aim, the study sample was selected from the tourists who travelled to Istanbul, who did not participate in co-creation. The data were collected through the questionnaire technique, then, analyzed with descriptive and exploratory factor analysis. The findings of the study showed that three factors prevented the tourists from participating in online co-creation activities. These factors were named as (i) lack of knowledge, (ii) lack of participation in social communication networks, and (iii) personal perceptions of co-creation. Lack of knowledge is the most …

An Examination Of Representations For Usa In Tourism Brochures For Chinese Market, Yasong Wang

University of South Florida (USF) M3 Publishing

This study exposed the complex nature of tourism representation and examined the photographic representations for U.S destinations in tourism promotion brochures published by National Tour Association, a U.S.-based trade association to have a tour operator program approved by the China National Tourism Administration. 537 pictures were collected from the brochures distributed to leisure travel professionals in China. The visual methodologies were employed. The results indicate almost the same top popular destinations have been represented more frequently in the selected brochures as those shown in the official report about the top U.S. destinations for Chinese tourists from the U.S. Department of …