Digital Commons Network^™

Everyone Works On The Sustainability Team: Power Structures And Brand Communication In Sustainable Consumption, Sofia Johansson

USF Tampa Graduate Theses and Dissertations

In response to growing concerns about the way in which consumption practices negatively degrade the environment and contribute to climate change, this thesis explores the role in which brands may counteract this. There are two significant issues pertaining to environmental marketing: (1) current efforts to promote green consumerism, through which consumer brands market products as “eco-friendly” with only marginal reductions in climate impact and misleading labels, are insufficient in mitigating climate change. (2) Additionally, this kind of consumption is unjust, whereby it is marked up in price, limiting access to merely individuals in higher income brackets. Given the insufficiencies of …

Building Trust And Credibility In Business-To-Business Relationships: The Role Of Content Marketing Formats, Janice A. Yates

USF Tampa Graduate Theses and Dissertations

The increasing reliance on digital channels in business-to-business (B2B) purchasing has elevated content marketing as a central mechanism for building vendor relationships and influencing buyer behavior. Grounded in Relationship Management Theory, this study examines how informational quality and interactive engagement in B2B content marketing contribute to relational outcomes—trust and credibility—and subsequent purchase intent.A quantitative survey was administered to B2B professionals to assess perceptions of common content marketing formats and their influence on vendor evaluation and purchasing decisions. A total of 76 responses were collected, with 63 usable cases retained after data screening. Established multi-item scales were used to measure informational …

They Find A Way: The Transnational Practices And Experiences Of Diaspora Conflict Journalists, Grace E. Smith

USF Tampa Graduate Theses and Dissertations

As global tensions continue to rise, media landscapes are changing. Diaspora communities play an integral role in this shift, as they search for verifiable news with a global perspective to keep them informed on crises in their home countries. In order to keep their communities informed, diaspora journalists step up to localize coverage, creating transnational networks to bridge home and host countries. They often work through intense situations, sacrificing normalcy for information. Building on the framework from Ogunyemi’s (2018) diasporic media observations, Fraser’s (1992) counterpublics theory, and D.K. Thussu’s (2006) contra-flow in global media theory, this study explores how diaspora …

Lost & Found: The Postmodernism Of Japan's "Lost Decades" In Kamen Rider Decade, Andrew K. Barrow

USF Tampa Graduate Theses and Dissertations

As a franchise, Kamen Rider is underrepresented in anglophonic scholarship despite its potential to relate postmodern texts, nostalgia, and history. In making these relations, Decade in particular challenges postmodern critiques that were prevalent in its time and during the time of the material it references, from 2000 to 2008. Scholars critical of postmodernism such as Fredric Jameson and Hiroki Azuma situate themselves as such because of postmodernism’s perceived detachment from history and lack of depth, creating a cultural logic of artworks that pales in comparison to older logics and eras. By teaching himself and another Kamen Rider morals and lessons …

Framing The Pressure: Mental Health Representation In Olympic Athletes Through The Weight Of Gold, Daniel B. Gearin

USF Tampa Graduate Theses and Dissertations

This study examines how the HBO documentary The Weight of Gold constructs meaning around athlete mental health through narrative and visual framing. Grounded in framing theory, the purpose of this research is to identify the key themes presented in the film and analyze how cinematic techniques shape audience understanding of mental health in Olympic athletes. The rationale for this study stems from a gap in existing research, as most scholarship focuses on psychological outcomes rather than how media representations construct those meanings. Using a qualitative approach, the study applies thematic analysis to 17 scenes of the documentary, supported by a …

Fire And Ice: Partisan Media Coverage Of 2025 Ice Mass Deportations, Rachael A. Lawrence

USF Tampa Graduate Theses and Dissertations

This study examines how partisan media outlets strategically frame U.S. Immigration and Customs Enforcement (ICE), revealing how the same events are portrayed as fundamentally different depending on the outlet’s ideological position. Using Entman’s framing theory and qualitative frame analysis, this research analyzed 150 digital news articles from conservative-leaning (e.g., Fox News & New York Post), liberal-leaning (e.g., CNN & Associated Press) and neutral (e.g., The Hill & Newsweek) outlets over a six-month period following President Trump’s executive order expanding ICE’s operational scope.

The analysis reveals sharp partisan divides and highlights the prominence of media bias. Conservative outlets emphasized security frames …

Manufacturing Main Street: How Historic Plant City Main Street Revitalizes Its Community And Simulates The Commons, Emily Burke

USF Tampa Graduate Theses and Dissertations

Community has remained a central concern to sociology since its founding, even as industrialization, globalization, and digital media have transformed how social ties are formed and maintained. Small American downtowns once anchored civic and social life, but have faced destabilizing events like globalization, the rise of e-commerce, and the COVID-19 pandemic. In response, many small cities have turned to the national nonprofit Main Street AmericaTM to help them revitalize their downtowns. Although research on small cities is limited compared to large urban centers, emerging literature highlights post-COVID opportunities to renew physical and local shopping on main street (small city downtowns). …

Understanding How Single Mothers In Southwest Nigeria Navigate Mental Health Challenges And Financial Hardships: A Culture-Centered Approach, Zulykha B. Akinjobi

USF Tampa Graduate Theses and Dissertations

Single motherhood is a growing yet stigmatized family structure in Southwest Nigeria, where patriarchal norms, cultural expectations, and structural inequalities converge to produce unique mental health and financial challenges for women. This qualitative study examines how single mothers in Southwest Nigeria navigate mental health challenges and financial hardships through the lens of the Culture-Centered Approach (CCA). Drawing on in-depth semi-structured interviews with 20 single mothers residing in the Yoruba-speaking region of Southwest Nigeria, this study foregrounds locally situated narratives to understand how these women construct and reconstruct meanings of single motherhood within their cultural and structural contexts. Findings reveal that …

Crow's Nest, March 9, 2026, Crow's Nest Staff

Crow's Nest

The March 9, 2026 issue of Crow's Nest.

Human-Ai Collaboration In Marketing Brainstorming: A Meta-Analytic Investigation Of Implementation Approaches And Creative Outcomes, Michael Michaels

USF Tampa Graduate Theses and Dissertations

Marketing organizations face intensifying pressure to sustain creative output while managing constrained resources and accelerating digital content cycles. The integration of artificial intelligence into marketing brainstorming processes presents a promising response to this challenge; however, prior to this investigation, no comprehensive quantitative synthesis had established the overall effectiveness of human-AI collaboration in marketing creativity contexts or identified optimal implementation strategies.

This dissertation presents a systematic meta-analytic investigation of AI-enhanced brainstorming effectiveness in marketing contexts. Following PRISMA guidelines, 42 independent empirical studies (N = 2,166 participants) published between 2018 and 2025 were identified across four primary academic databases, coded for implementation …

Aging In The Shadows: Szekler Cemeteries And The Case For Recognizing Elderly Populations In Bioarchaeology, Katie M. Mcgrath

USF Tampa Graduate Theses and Dissertations

The study of aging in past populations lies at the intersection of bioarchaeology and paleodemography, offering insight into both biological processes and lived social experience. Despite this potential, older adults are often rendered “invisible” in skeletal assemblages due to methodological and cultural biases. This thesis addresses this gap through a rare, community-based study of aging among the Székely population of Transylvania. By integrating osteological analysis of individuals (11th–19th centuries) from the archaeological Papdomb church cemetery with demographic data derived from the modern cemetery headstones (ca.1850–present), this research examines patterns of aging, longevity, and elder visibility across a culturally and spatially …

Examining Factors Associated With Higher Percentages Of Women In Executive Leadership Positions In College Sport, Kelly Jean Brock

USF Tampa Graduate Theses and Dissertations

The underrepresentation of women in executive leadership roles within intercollegiate athletics remains a persistent issue despite decades of progress in gender equity following the passage of Title IX. The purpose of this study was to examine the institutional and organizational factors associated with higher percentages of women in executive leadership positions within NCAA Division I Football Bowl Subdivision (FBS) athletic departments. Specifically, this research investigated whether institutional characteristics, such as athletic department budget size, the gender of the athletic director, the gender of the university president or chancellor, and institutional commitments to diversity, equity, and inclusion were associated with the …

J.K. Rowling’S Loss Of Control: Authorial Anxieties Within The Actor Network, Casey Sausville

USF Tampa Graduate Theses and Dissertations

This thesis investigates how traditional ideas of authorship are contradicted in the 21st century as authorial power is distributed through an actor network. In this case study, I apply Bruno Latour’s Actor Network Theory (ANT) to the authorship of the fantasy series Harry Potter, in which J.K. Rowling, Warner Bros, and the fandom are all among the co-creators. In doing so, I find that when power has been exercised by other actors in the network, this has in multiple cases been experienced by Rowling as a threat to her security as an author, a woman, and a mother. This is …

Practitioner Ethics And Controversial Advertising: A Qualitative Study Of Moral Reasoning Across Product Categories, Teodora Florido Tavares De Souza

USF Tampa Graduate Theses and Dissertations

Advertising professionals frequently face ethical challenges in their work, yet the ways they define, recognize, and address these dilemmas remain underexplored. This study examines how practitioners perceive and respond to ethical issues in their work, particularly when it comes to promoting products and services that raise significant public health concerns, such as alcohol, tobacco, and gambling. Drawing on Drumwright and Murphy’s (2004) concepts of Moral Myopia, Moral Muteness, and Moral Imagination, this research investigates how practitioners’ ethical awareness can be shaped by the nature of the product being advertised. Through interviews with industry professionals, the study examines how the ethical …

Exploring Graduate Nursing Students’ Learning Experiences, Perceived Cognitive Loads, And Attitudes Toward Immersive Virtual Reality (Ivr) In Clinical Training Environments, Pranam Parsanlal

USF Tampa Graduate Theses and Dissertations

Simulation-based education (SBE) is a widely used learning method in nursing education to develop clinical skills, while in recent years, immersive virtual reality (IVR) has become a sought-after SBE method. There is a significant need to understand how to support IVR integration. Previous research suggests exploring students’ perceptions and experiences toward IVR holistically and comprehensively to understand how to integrate IVR into nursing educational practices. This explanatory sequential mixed methods research study aimed to explore the learning experiences, perceived cognitive loads, and attitudes toward IVR of 11 graduate nursing students in an IVR clinical training environment. To explore perceptions, students …

The Bidirectional Effects Of Engaging In Hazard Perception And Work-Related Phone Calls, Hannah V. Pannell

USF Tampa Graduate Theses and Dissertations

This research investigates the bidirectional effects of conducting work-related phone negotiations during a driving task. With the prevalence of multitasking in today's fast-paced environments, understanding the effects of dual-task interference is critical for enhancing road safety and workplace efficiency. Experiment 1 established a foundational understanding that multitasking negatively affects both driving ability and negotiation outcomes. Experiment 2 employed an accomplice script to standardize negotiation quality, revealing that while dual-tasking again impaired driving performance, focused negotiators earned more points on the integrative items and overall. Analyses of negotiation behaviors further indicate differences in the use of distributive behaviors. Together, these experiments …

Targeting Cancer With T Cells: Preclinical And In Silico Insights To Improve Immunotherapies, Nina Obertopp

USF Tampa Graduate Theses and Dissertations

T-cell–based immunotherapies are often constrained by limited trafficking and persistence in tumors and by functional exhaustion under chronic antigen exposure. This dissertation addresses these barriers through two distinct strategies: (i) preclinical studies testing how radiation therapy modulates tumor-infiltrating lymphocytes (TIL) therapy, and (ii) agent based modeling (ABM) to optimize treatment day treatment-free intervals (TFI) in T-cell engager (TCE) therapy. (i) In a human papillomavirus–positive (HPV⁺) head-and-neck cancer (HNC) model, a single local-dose of RT (8 Gy) delivered five days before tumor harvest increased the success and functional quality of ex vivo TIL outgrowth from tumor fragments, enriching polyfunctional CD8⁺ subsets. …

Development And Evaluation Of The Interdisciplinary Graduate-Level Experiential Global Aging Education Program In The United States: A Case Of The Gerontology In Japan Course, Takashi Yamashita, Flavius R W Lilly, Diane B. Martin, Mio Kamijo

Journal of Global Education and Research

The cultural competence of the workforce is increasingly important due to global population aging and the growing diversity of the older population. Experiential learning, particularly through study abroad programs, is a known strategy to enhance these competencies; yet such training remains uncommon in higher education, especially at the graduate level. While the United States is currently a relatively young country with 17% of its population aged 65 years and older, the percentage is projected to increase to more than 21% by the end of this decade. Recognizing the value of learning from a super-aged society, a two-week study abroad course …

Bullying And Discrimination Experiences Of Bhutanese College Students: Prevalence, Impacts, And Responses, Kezang Sherab, John Howard

Journal of Global Education and Research

Prior studies as well as media reports have identified bullying and discrimination amongst Bhutanese school and college students as a cause of concern, especially so for a nation with Gross National Happiness as its goal. Bullying and discrimination are associated with negative outcomes and can impact overall well-being. This quantitative study examined bullying and discrimination amongst college students (n = 16) in Bhutan through a self-administered online survey to a representative sample of 2043 (male = 40.8%; female = 55.8%). There was a non-significant decline from the 2016 survey in the reported prevalence of being bullied (from 45.2% to …

Artificial Intelligence Capabilities, Generational Involvement, And Competitive Performance: Case Of Tunisian Family Businesses, Rim Gafsi

Journal of Global Business Insights

Anchored in Dynamic Capabilities Theory, this study examines the effect of Artificial Intelligence (AI) capabilities on the competitive performance of family firms and the moderating role of generational involvement. Using survey data from 120 Tunisian family firms adopting AI between 2021 and 2024 and applying confirmatory factor analysis and structural equation modeling, the findings show that AI capabilities significantly enhance firm performance, while generational involvement has no moderating effect. This challenges the assumption that intergenerational transitions inherently drive innovation and provides novel evidence from Tunisia that performance gains stem primarily from the strategic integration of AI rather than generational dynamics. …

Tourists’ Perceptions Of Autonomous Vehicles: A Qualitative Approach, Nese Yilmaz, Eda Ozgul-Katlav, Ozan Atsiz

Journal of Global Business Insights

This study examines travelers’ perceptions and attitudes toward autonomous vehicles (AVs) in tourism destinations. Adopting a qualitative approach, data were collected through semi-structured interviews with 20 travelers and analyzed using content analysis. Drawing on a cognitive–affective perspective, the findings reveal that travelers’ evaluations of AVs are shaped by both perceived advantages and disadvantages, which are closely linked to their perceptions and emotional responses. The results further indicate that cognitive (perceptions) and affective (feelings) responses are associated with behavioral intentions, including destination choice and willingness to pay for AV services. While many participants expressed positive expectations regarding convenience and novelty, concerns …

Undergraduate Health And Wellbeing Course And Study Away Program To Alaska, Lorraine S. Wallace, Steven J. Mousetes, Jennifer Bickley

Journal of Global Education and Research

High-impact practices, such as diversity/global education, have been shown to positively contribute to student development, engagement, and success. As the US is both culturally and linguistically diverse, domestic study away programs can offer students impactful multicultural educational experiences without leaving the country. The purpose of this study was to describe the design of a health and well-being academic course and accompanying study away program to Alaska for undergraduates at The Ohio State University (OSU). The authors (1) describe the application of the backward design process in guiding ELOs development, (2) provide a sample of course assignments and student responses, and …

Effects Of Peer-Assisted Reading To Enhance Reading Proficiency For Learners With Mild Hearing Impairment Included In A South African Mainstream Classroom, Gaone Molapisi, Nareadi Phasha

Journal of Global Education and Research

This paper reports on the findings of a case study investigating the effects of peer-assisted reading in relation to learners identified with mild hearing impairment included in South African general education settings. These learners are often confronted with considerable challenges in developing proficient reading skills, which are crucial for curriculum access. In this study, peers with no hearing loss assisted learners with hearing impairment in reading activities to enhance their reading proficiency. The study involved two female educators and 15 learners in Grade 8 presenting with hearing impairment. The study employed a case study design, with data gathered through direct …

Russia's Information Warfare In Africa: Influence Operations In The Sahel, Stanislav Vasyliuk

Journal of Strategic Security

In the new era of technology and digitalization, the internet has become a new battleground where states are able to exercise their power and employ various tools to achieve foreign policy objectives. While this creates a possibility to improve the communication between the public and the government, it also opens a door for bad actors to pursue their agenda through fake news and disinformation. Russia has long been at the forefront of utilizing both in-person and digital spaces for propaganda efforts. The Sahel region of Africa presents possibly one of the most successful stories in the Kremlin’s recent track record. …

Bridging The Intention-Implementation Divide In Generative Ai Adoption: An Integrated Model Of Psychological, Behavioral And Social Drivers, Mohamed Walid Mohamed Lotfy Abdallah

USF Tampa Graduate Theses and Dissertations

This dissertation examines the gap between professionals’ intentions to use Generative Artificial Intelligence (AI) and their actual adoption behavior in workplace settings. Although Generative AI offers substantial potential to improve efficiency and performance, concerns about control, misuse and organizational risk have led to inconsistencies between intended and enacted use. Motivated by this misalignment, the study investigates the psychological, behavioral and social mechanisms that shape the intention-implementation divide. Drawing on an integrated framework combining the Theory of Planned Behavior and the Technology Acceptance Model, alongside personality traits, the research conceptualizes adoption as a phase-specific process involving evaluative, motivational and volitional components. …

Sensi-Train: Context-Aware Sensitive Content Detection Using Transformers And Large Language Models, Nazeefa Muzammil

USF Tampa Graduate Theses and Dissertations

The detection of sensitive content has become a critical task in natural language processing due to the widespread use of online platforms and the social harm caused by it. Even though current methods have advanced significantly, many of them mainly rely on surface-level text and neglect to take into consideration contextual and cultural elements that are crucial for correctly assessing sensitivity of any content to a particular individual. Due to this, implicit offense, sarcasm, and culturally grounded expressions frequently cause problems for such systems. To enable culturally grounded sensitive content detection, this thesis presents Sensi-Train, a context-rich dataset and modeling …

Navigating (M)Otherhood: Perception, Practice, & Policy Of Adolescent Pregnancy In The North Coast Of Perú, Mahir Rahman

USF Tampa Graduate Theses and Dissertations

“It’s a vicious circle”, the obstetricians of Huanchaco repeated time and time again after discussing a recently pregnant 13-year-old girl who had just moved to the North Coast of Perú. Adolescent pregnancy is an extremely stigmatized topic in global maternal and child health discourse. Pregnant adolescents are subject to educational policy, clinical protocol, and community practice. While global scholarship emphasizes adolescent pregnancy prevention, limited scholarship focuses on the conditions in which adolescent pregnancy is perceived, discussed, and managed. More importantly, these perspectives are even less documented amongst the North Coast of Perú.

This thesis serves as an ethnographic exploration of …

The Role Of Campus Symbols In College Student Belonging: A Photo-Elicitation And Photovoice Qualitative Study, Abigail W. Bradley-Tyler

USF Tampa Graduate Theses and Dissertations

This qualitative study examines the impact of campus symbols on the sense of belonging among second-year students at a public, four-year institution in Florida. This topic is relevant as there is a lack of research about positive or neutral campus symbols. Using sense of belonging and symbolic interactionism as theoretical frameworks, this study investigates how students interpret and emotionally connect with university symbols, including campus mascots, monuments, personnel, and campus traditions and rituals. Using photo-elicitation and photovoice interviews, participants engaged with photographs of official university symbols and captured images representing their campus experience. Using Braun and Clarke’s thematic analysis, the …

Emotion Differentiation As A Moderator Of The Relationship Between Affect And Alcohol Use Among College Students: An Ecological Momentary Assessment, Gaelle El Helou

USF Tampa Graduate Theses and Dissertations

Alcohol use remains prevalent among young adults and particularly college students. Research shows a link between affective states and alcohol consumption, although recent findings appear to be unequivocal on the effect of negative and positive emotions on college drinking. While emotion differentiation (ED) has been associated with alcohol use, previous research has focused mostly on clinical treatment adult populations and / or negative emotions, focusing less on the role that positive emotions play in drinking, particularly among college students. The current study explored the moderating role of negative and positive emotion differentiation (NED / PED) in the association between negative …

Monitoring Strategies In Cave Microclimate Studies, Nenad Buzjak, Dalibor Paar, Aurel Persoiu, Christos Pennos, Franci Gabrovšek, Valerija Rossi

International Journal of Speleology

Cave atmospheres are spatially confined but dynamical systems that influence subterranean ecosystems, geomorphological processes, registration and preservation of climatic signals in sedimentary archives, cultural heritage, and conservation management. Despite major advances in cave climatology, methodological approaches to microclimate monitoring remain fragmented and are in some cases still shaped by the long-standing assumption that cave air temperature simply reflects the mean annual surface temperature. This paper revisits that assumption and develops an experience- and literature-based methodological framework for cave microclimate research. Key terminology is addressed by distinguishing between cave climate, cave microclimate, and cave meteorology, and by situating microclimatic variability within …