Digital Commons Network^™

Destination Management During The Health Emergency: A Bibliometric Analysis, Valentina Della Corte, Giovanna Del Gaudio, Giuliana Nevola, Erico Di Taranto, Simone Luongo

University of South Florida (USF) M3 Publishing

The pandemic emergency has shifted the attention from a tourism focused on economic growth to a tourism focused on social wellbeing (Everingham & Chassagne, 2020). Destinations are required to answer new emerging needs in terms of health and safety without precluding the emotional side of the leisure travel experience. One of the ways destinations are rethinking their management is the introduction of innovation in terms of sharing knowledge, creation of new ideas and engagement of stakeholders (Pillmayer, Scherle & Volchek, 2021). Destinations need to strengthen their own networking of operators and relations to reduce risk perception and to ensure security …

Materialistic Social Consumption Amidst Covid-19 Pandemic: Terror Management Theory In The Malaysia Context, Seong-Yuen Toh, Siew W. Yuan

University of South Florida (USF) M3 Publishing

This study investigates the relationship between materialism and social consumption motivation in the context of Covid-19 based on terror management theory. The findings contradict the theory offering possible boundary conditions to the theory suggesting that the theory which is based heavily on the Western concept of individualism may not be applicable to the Asian context, like in Malaysia.

A Conceptual Framework For The Mediating Role Of The Flow Experience Between Destination Brand Experience And Destination Loyalty, Ipek Kazancoglu, Taskin Dirsehan

University of South Florida (USF) M3 Publishing

The global tourism economy has created a competitive industry, and the customer experience in destination branding has emerged as a competitive tool for practitioners. It has also been attracting attention in the tourism literature. Individuals who experience high degrees of flow tend to feel more engaged in activities during their travel experiences. However, the antecedents of the flow experience and its outcomes are still limited in the literature. Considering the gaps in the literature, this study is aimed at developing a conceptual model for the mediating effect of the flow experience on the relationship between destination brand experience and destination …

Social Media Framework For Businesses, Nawel Amrouche

University of South Florida (USF) M3 Publishing

Social media is gaining popularity and many studies are investigating the topic by providing contradictory conclusions about its effectiveness. To scrutinize this incongruence, we first differentiate social media from other communication tools and describe its challenges. Next, based on an extensive literature review collecting research papers from 2004 to 2016, we propose a structural framework explaining the role of managerial, individual, and contextual variables that affect the social media value chain. We find that social media has a controversial effect on businesses’ objectives depending on the context of studies. We also find that social media’s objectives could be classified into …

The Impact Of Tiktok’S Plastic Surgery Content On Adolescents’ Self-Perception And Purchase Intention, Markus Rach

University of South Florida (USF) M3 Publishing

This paper analyzed the impact of plastic surgery related content generated by patients and by medical professionals on the self-perception and purchase intent of TikTok users. Doing so, this research project focused primarily on the short video platform TikTok, which displayed over 6 billion relevant content views, as well as a high demographic user-relevance to the main recipient of plastic surgery, females. Building upon an extensive literature review, insights and concepts from beauty, self-perception and influencer marketing research were conceptually related to frame the conceptual model for this project. Relevant user data was gathered by means of an online survey …

Exposure To E-Cigarette Marketing And Product Use Among Highly Educated Adults, Onur Sahin

University of South Florida (USF) M3 Publishing

Although the use of e-cigarettes is new compared to conventional cigarettes, the rate of use is increasing rapidly. E-cigarettes, unlike traditional cigarettes, are not subject to marketing limits. The relationship between e-cigarette advertisement exposure and e-cigarette perception, susceptibility, and usage in a sample of highly educated adults is investigated in this research. A total of 482 fully completed questionnaires were obtained in an online survey, and 463 of the respondents were aware of e-cigarettes. The relationship between e-cigarette exposure, marketing, and current and ever usage, as well as perception and susceptibility to use e-cigarettes among never e-cigarette users, was investigated …

How Learning Style Interacts With Voice-Assisted Technology (Vat) In Consumer Task Evaluation, Bonnie Canziani, Sara Macsween

University of South Florida (USF) M3 Publishing

This study explored the idea that consumer learning styles are relevant to the integration of voice-assisted technology (VAT) into consumer products and services. Visual learners found the use of VAT moderately easy when performing simple tasks such playing music, asking about the weather, and asking questions. Auditory learners exhibited stronger sentiment scores as well as willingness to use VAT for tasks that are more complex. Practitioners should focus on improvements in other aspects of modality to strengthen visual learners’ involvement with VAT devices. Auditory learners are best supported through the design of niche products and services that are differentiated by …

In Search Of The Effective Mission Statement: Structural Support Of The Firm’S Culture To Augment Financial Performance, Seong-Yuen Toh

University of South Florida (USF) M3 Publishing

This study investigates the effectiveness of the mission statement from the strategic alignment perspective while considering the structural support of HR system towards the culture of the firm. Based on the resource-based view theory of the firm, this study posits that the valid mission statement contributes towards sustainable competitive advantage when the HR system is aligned with a valid mission statement and is supportive of the firm’s culture in a double mediation model. The results support this claim and contribute new understanding that strategic alignment requires structural support of the firm’s culture for mission statement effective. Furthermore, this indicates the …

Novelty And Success Of Healthcare Service Innovation: A Comparison Between China And The Netherlands, Yu Mu, Rujun Wang, Ying Huang

University of South Florida (USF) M3 Publishing

Service innovation has been a hot research topic in general and also in the specific healthcare context. In the literature empirical evidence about the impact of novelty of service innovation on its success is inconclusive. A plausible explanation is that the used analytical frameworks do not fully capture the complexity of service innovation. This study employs a four-dimension framework of novelty and posits that the success of service innovation does not depend on individual dimensions. Based on the set-membership theory with a configurational analysis, as well as a comparison between Chinese and Dutch healthcare systems, this study puts forward propositions …

Three Keys Of Development: Knowledge, Efficiency And Innovative Entrepreneurship, Irfan Kalayci, Ali Soylu, Baris Aytekin

University of South Florida (USF) M3 Publishing

The change in the structure and composition of production factors have always been occurred in the world production history. The competition between sectors and also within each sub-sector that comprise them continues. In this sense, competition has always fed change, transformation and progress. The process phenomenon is the change and transformation movements that occur in the production processes that economies focus on. In this respect, the classification steps emphasize this development. In this study, we discuss economic groups (resource-oriented, productivity-oriented, and innovation-oriented) in terms of drivers of economic development (knowledge, efficiency, innovative entrepreneurship, and productivity). The 3rd Industrial Revolution starting …

Blockchain Technology Applied To The Consortium Etna Doc To Avoid Counterfeiting, Matarazzo Agata, Edoardo C. Spampinato, Sergio Arfo, Ugo Sinigaglia, Antonino Bajeli, Salvino Benanti

University of South Florida (USF) M3 Publishing

The main task of this paper is to show how blockchain technology is one of the main anti- counterfeiting methods and one of the main tools to guarantee and promote the originality of the Etna DOC brand. In order to achieve this objective, a case study has been carried out to; this is concerned the administration of a questionnaire to the companies of the consortium Etna DOC. The latter is considered one of the main technological innovations in agriculture 4.0 in the wine sector, as it ensures greater safety, promotion of the individual product, transparency and traceability of the entire …

Analysis Of E-Complaints Regarding Hotel Restaurants During Covid-19 Process: The Case Of Antalya, Sevim Usta, Serkan Sengul

University of South Florida (USF) M3 Publishing

The study aimed to determine the customer complaints about hotel restaurants during the COVID-19 pandemic. The study was conducted in restaurants of 50 5-Star Hotels in Antalya, Turkey's most visited tourist destination. The authors consider that the findings of this study are important for comparing with the studies in current literature. Among the TripAdvisor reviews written in English between December 2019 and March 2021 on hotel restaurants, 300 complaints were detected. Of the 300 complaints, 825 content of complaint was determined. It was determined that the customer complaints are generally related to "average" services and that among the produced codes, …

Perceptions Of Teachers In Educational Institutions Regarding The Principles Of Teaching Professional Ethics, Gulsah Aki, Nejat Ira, Hasan Arslan

University of South Florida (USF) M3 Publishing

The aim of this study is to determine the characteristics that an ethical teacher should have, based on the teachers' opinions, to determine what can be done to raise the awareness of teaching professional ethics in teachers and to bring teachers' perspectives on teaching professional ethics principles to a conceptual analysis with focus group discussion. This research was carried out with the participation of 6 teachers working in public schools in the first semester of the 2020-2021 academic year. The focus group discussion was carried out with 6 teachers working in public schools and was held on an online platform. …

Analyzing The Students' Intention To Use Online Learning System In The Context Of Covid-19 Pandemic: A Theory Of Planned Behavior Approach, Kamel Mouloudj, Ahmed C. Bouarar, Karolina Stojczew

University of South Florida (USF) M3 Publishing

COVID-19 caused universities to close their doors and compelled the switch toward online education system, Although this option was the best and the only way that guarantees the continuity of studies, yet students were not satisfied, in front of this situation exploring the key factors that affect students' intention to accept online education is of vital importance, and that is what the study seeks to pursuit. To empirically test the intentions to use online learning, the theory of planned behavior (TPB) was applied to Algerian university students. Data were collected using a structured questionnaire from 213 college students of six …

The Learner’S Engagement And Mobile Learning Environment: A Proposal Of An Integrated Model, Zakariya Belkhamza

University of South Florida (USF) M3 Publishing

The emergence of mobile technology has changed the way humans behave and act. Learning behavior is an essential aspect that required investigation regarding this technology. Since its inception, mobile technology in the learning context has yet to receive enough attention. The idea of employing the least effort or least energy to fulfill a need is a crucial notion in mobile learning. The lazy user model illustrates that the user selects a fulfillment based on the identified user need, user state, and overall effort related to the use of technology. According to the model, the user will most often choose the …

Challenges Affecting Teaching-Learning Processes In Multi-Grade Classes: A Comparison Of Pre-Pandemic And Peri-Pandemic Periods, Muhammed S. Akdas, Mahmut Kalman

University of South Florida (USF) M3 Publishing

The purpose of the present study is to explore challenges faced by classroom teachers in multi-grade classes from a comparative perspective of pre-pandemic and peri-pandemic processes. The qualitative case study was employed as the research design. Nine classroom teachers working in multi-grade classes in a district of southeastern Turkey were recruited using the criterion-based sampling technique. Three focus group interviewing sessions, three teachers in each session, were carried out to gather data. The researchers utilized a semi-structured interview protocol including eight open-ended questions. Data were analyzed using thematic analysis. The themes produced were categorized as challenges before the pandemic, challenges …

A Pedagogical Framework For A Paradigm Shift In Emergency Paramedic Training: Rescue Service Schools Between Requirement Conflicts And Learning Culture Development, Thomas Prescher, Heiko Konig, Christian Wiesner

University of South Florida (USF) M3 Publishing

The discussion around changing the culture of teaching and learning with a stronger focus on competence-oriented teaching within a framework of self-development and self-appropriation is not a new discussion in pedagogy. It is apparent that a competence-oriented learning paradigm is required, the need for its implementation has been clearly recognized, however the way to achieve it remains unclear. This paper outlines the paradigm of competence-oriented teaching and learning based on the understanding of constructive alignment. This is the basis for demonstrating, from a system-theoretical perspective, contradictions and conflicting requirements between the entities of the health care system, which can only …

Intercultural Development In Preservice Teacher Study Abroad, Jon Simmons

University of South Florida (USF) M3 Publishing

International teacher education study abroad programs have been proposed as a way to instill intercultural competence in pre-service teachers and help them consider their own cultural identity and the cultural identities of their students. Yet, questions remain about the effectiveness of these programs. This study aims to examine how international teacher education study abroad programs designers consider intercultural competence development. In this review, 14 studies centered on pre-service teacher education with a focus on international experiences for US students are analyzed in order to discover how international teacher education study abroad programs define, describe, and measure intercultural competence in their …

The Opinions Of Primary School Teachers On Multiculturism, Erhan Gormez

University of South Florida (USF) M3 Publishing

The purpose of this study is to reveal opinions of the primary school teachers on multiculturalism. Within the scope of the study, the opinions of 10 primary school teachers working in different schools in the province of Van have been consulted. This study is a qualitative and descriptive study. Structured interview forms were used to collect data. The obtained data were analyzed by content analysis. In the study, when the results obtained are examined in generally; teachers did not receive an adequate training / seminar on multiculturalism; teachers see themselves insufficient in a multicultural classroom management; teachers generally evaluate multicultural …

Determination Of Students’ Characteristics And Perspectives About Social Entrepreneurship: A Case Of Anadolu University, Muhammed Kavak, Ipek I. Can, Emre O. Aksoz

University of South Florida (USF) M3 Publishing

Social entrepreneurship enables stakeholders to take innovative and inclusive approaches to social, environmental, and economic problems and to produce solutions to eliminate social injustice. It is not only self-sufficient by providing an economic return, but also offers people the opportunity for a more sustainable common world. Considering that, training of tourism faculty students to develop both entrepreneurial and social entrepreneur characteristics will bring the tourism industry to the forefront and lead to the increase of social, sectoral, and public benefits. Thus, the aim of this study is to examine the social entrepreneurship characteristics and perspectives of students taking tourism higher …

All Aboard! Is Space Tourism Still A Fantasy Or A Reality: An Investigation On Turkish Market, Emrah Tasarer, Vahit O. Kiper, Orhan Batman, Oguz Turkay

University of South Florida (USF) M3 Publishing

This paper aims to investigate the spending limit of space enthusiasts in Turkey. To determine this, space tourism activities are divided into 3 sections as earth-based space tourism activities, suborbital and orbital space tourism activities. Data were collected through one of the biggest open-air events held yearly by space enthusiasts. In addition to that, researchers reached social media groups which are solely focused about space tourism. 1041 questionnaires were collected which are available for analyses. According to additional variables about interest on space tourism, the sample of this research is highly interested in space tourism although they have limited budget …

Artificial Intelligence In Retailing, Ibrahim Kircova, Munise Hayrun Saglam, Sirin Gizem Kose

University of South Florida (USF) M3 Publishing

Advances in Artificial Intelligence and Machine Learning technologies have brought a completely new level of data processing that provides deeper business insights. Purchasing advice, dynamic pricing, personal content and advice have become widely used in the retail industry thanks to artificial intelligence. Almost real-time results can be achieved by expanding the scope of data obtained from existing customers and algorithms that mimic human-like behavior. In addition, interactions with machines are more widely accepted than before, allowing consumers to accept innovations faster and thus increase brand loyalty. On the other hand, the success of artificial intelligence, which will change the future …

Tourism And Women Empowerment: Empirical Findings From Past Experience And Predictions For The Post-Covid Era, Burcu Turkcan

University of South Florida (USF) M3 Publishing

Tourism industry is one of the major industries of today’s world and hence it is in the forefront of current national and international policies. Tourism is perceived as one of the fundamental engines of economic growth and development due to the fact that it has many contributions to the economy. Moreover, tourism has a dimension of women empowerment which is one of the critical issues of modern world. Hence, researchers and policymakers have begun to pay more attention to the issue of gender discrimination and tourism relationships. There are some direct linkages between tourism and women empowerment, and what is …

Using The Theory Of Planned Behavior To Explore Green Food Purchase Intentions, Katrina A. Auza, Kamel Mouloudj

University of South Florida (USF) M3 Publishing

Predicting sustainable consumption behavior is particularly important in the field of marketing and public policy making, as environmental sustainability becomes a major concern for the public and private sector. This paper aims to contribute to the development of the extended theory of planned behavior (TPB) and to gain some insight into what drives students' intentions to purchase green food in Algeria as a developing country. Results from multiple linear regression (MLR) using data from the convenience sample of 265 students enrolled at three universities in Algiers, Algeria, shows that attitude, subjective norm, perceived behavioral control (PBC), and environmental concern have …

Understanding Information Technology Acceptance By Physicians: Testing Technology Acceptance Model, Anuruddha I. Jagoda

University of South Florida (USF) M3 Publishing

Information and communication technologies (ICT) have revolutionized modern organizations by assisting them to increase operational effectiveness and efficiency. The knowledge-based companies can benefit enormously by deploying ICT. However, healthcare organizations such as hospitals are lagging in adopting ICT. This is particularly true for the developing countries where managers faced both financial and social obstacles in implementing such technologies. This paper provides experience implanting information technology systems in a major hospital in Sri Lanka: a developing country. By using technology acceptance model as a framework, it aims to investigate critical factors influencing physicians' intention and their acceptance of information technology. The …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

Financial Threat And Financial Literacy On Willingness To Change The Financial Behavior, Salman B. Memon, Abdul S. Dahri, Ayaz A. Maitlo

University of South Florida (USF) M3 Publishing

Grounded on “Theory of Planned Behaviour” (TPB), this study analyzes the influence of financial threat and financial literacy on ‘willingness to change’ the financial behavior. The ‘primary data’ collected from the university students by using convenience sampling technique. Multiple regression results shows that financial literacy and financial threat has significant influence on willingness to change the financial behavior of the university students. This implies that increase in the financial threat leads to change in the financial behavior, which supports the fact that investor’s intention to invest is affected by different factors. Employing TPB thus offer researchers to enhance understanding in …

Socio-Intercultural Entrepreneurship: A Case On A Postgraduate Program In Economics And International Business Of An Indigenous University, Ernesto Guerra-Garcia, Jose G. Vargas-Hernandez

University of South Florida (USF) M3 Publishing

This article presents a critical approach to the proposal of socio-intercultural entrepreneurship. The concept of cultural and social entrepreneurship and that which has been as a product of neoliberalism is limited, so a framework analysis is necessary to improve the understanding of socioeconomic realities. Through an exploratory and analytical research methodology, a review of pertinent literature and the exemplification of the specific case of a postgraduate program in economics and international business at the Universidad Autónoma Indígena de México, it is concluded that socio-intercultural entrepreneurship presents a theoretical and methodological frame that allows entrepreneurs to have a major perception of …

Investigation Of School Dropout Among Secondary School Institution, Hasan Dirik, Hasan Arslan

University of South Florida (USF) M3 Publishing

The aim of this study is to examine the reasons for school leavers at the secondary education level, to make suggestions to prevent these dropouts, and to reveal the opinions of individuals having left school about school dropout. In this study, both qualitative and quantitative research models were used. The sample consists of 221 students studying at eight secondary education institutions and 38 individuals who have dropped out of the school, also to deepen the research results eight individuals dropped out. To collect data, two scales and a semi-structured interview form were used. Quantitative data were analyzed, parametric and non-parametric …

“Practice Basic Hygiene, And You’Ll Stay Healthy”: How Primary School Reading Textbooks Transmitted Cultural Education In The Soviet Union, Victoria Storozenko

University of South Florida (USF) M3 Publishing

Russia’s Cultural Revolution, beginning after the October Revolution in 1917, produced a broadly defined understanding of culture and cultural education at Russian schools that encompassed even basic hygiene and health. Drawing from postdoctoral research, this paper discusses the Cultural Revolution’s impact and its ideas on cultural education as presented in textbooks for 10-year general education schools in the Soviet Union. Discourse analysis revealed that the schoolbooks acted as an interface between a functional education system and changes in its surrounding environment, especially changes due to the Cultural Revolution. Amid today’s COVID-19 pandemic, the study’s findings raise several questions about what …