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Is There No Such Thing As Bad Pr? A Case Study Analysis Of Influencer Pseudo-Events, Authentic Crises, And Crises As Opportunity, And Paracrisis, Sofia Aparicio-Gallagher

USF Tampa Graduate Theses and Dissertations

There's no such thing as bad PR, and any publicity is good publicity are phrases coined by 19th-century P.T. Barnum, a showman and businessman known for his circus hoaxes (Hiergesell, 2025). The idea implies that all media attention, whether negative or positive, is beneficial to the organization or individual. The purpose of this study is to evaluate three brands; Tarte, Poppi, and Shein during a brand event to determine whether it was a pseudo-event created to gain awareness, or a genuine, unplanned crisis. Another purpose of the study was to determine if the event was used as an opportunity for …

Spin Pumping And Interfacial Anisotropy In Ultrathin Cobalt Heterostructures, Ibrahim Almuhanna

USF Tampa Graduate Theses and Dissertations

Interfaces dominate the behavior of ultrathin ferromagnets, where interfacial spin-orbit coupling(SOC) can strongly influence both magnetic anisotropy and magnetization dynamics. This thesis compares how a heavy-metal interface (Pt) and a semiconducting two-dimensional transition-metal dichalcogenide (TMD) interface (MoSe2) modify the static and dynamic magnetic properties of ultrathin Co. To isolate interface-driven effects, the heterostructure architecture is kept fixed (sapphire substrate and Si3N4 cap) while only the seeding/interface layer beneath Co is varied. MoSe2 is studied in two thickness conditions (monolayer and bilayer) to test layer-dependent trends.

Layer thicknesses are determined by X-ray reflectivity. Static magnetic properties are measured by in-plane vibrating …

Examining The Effect Of Household Socioeconomic Status And Maternal Characteristics On Child Developmental Delay In The United States, Samuel Ilori

USF Tampa Graduate Theses and Dissertations

Child developmental delay remains a pressing public health issue with lifelong implications. This study examines the association between household socioeconomic status, maternal characteristics, and child developmental delay using data from the 2023 National Survey of Children's Health (N = 35,399 female respondents). Bivariate analyses using Chi-square tests and binary logistic regression with sequential modeling were conducted. Results revealed that economic hardship, employment status, maternal mental health, maternal physical health, marital status, and race were significantly associated with child developmental delay (p<0.001). Educational level and poverty level showed no significant associations. Among mothers reporting poor mental health, 90.0% had a child with a delay, compared to 6.6% among those with good mental health. Every mother reporting poor physical health had a child with a delay, while virtually none with good or better physical health did. In the fully adjusted regression model, maternal mental and physical health remained the most powerful predictors, while economic hardship and employment status became non-significant once health was introduced, suggesting mediation. Maternal mental and physical health are the factors most strongly correlated with child developmental delay. Economic hardship matters primarily because it undermines maternal well-being. The COVID-19 pandemic likely intensified these dynamics by disrupting healthcare access and increasing economic instability. Supporting maternal health must be recognized as a fundamental strategy for promoting child development. Universal screening for maternal depression and physical health problems, integrated into pediatric and obstetric care, can identify at-risk mothers early. Policies that reduce economic hardship alleviate the chronic stress that undermines maternal health. Children thrive when their mothers are healthy.

The Development And Validation Of A Portable Monitoring System For Real-World Prosthetic And Orthotic Performance Assessment, Emily Wyatt

USF Tampa Graduate Theses and Dissertations

Laboratory-based motion capture systems are widely used for gait analysis but are limited by high cost, infrastructure requirements, and restricted external validity. Inertial measurement units (IMUs) offer a portable and low-cost alternative for assessing gait in both controlled and real-world environments; however, their accuracy and clinical utility require validation. The purpose of this thesis was to develop and evaluate a portable monitoring system using IMUs to quantify spatiotemporal gait parameters and gait asymmetry in both laboratory and community settings, with a focus on prosthetic and orthotic users.

Phase 1 of this study evaluated the agreement between IMU-derived gait metrics and …

Remotely Training Applied Behavior Analysis Practitioners To Conduct A Repeated Latency Functional Analysis, W. Daniel Oliver-Wong

USF Tampa Graduate Theses and Dissertations

Previous research has established functional analyses (Iwata et al., 1982/1994) as valuable tools for ABA practitioners. Despite previous findings, behavior analysts often default to other methods when identifying the maintaining variables of problem behavior. Several studies have examined training methods and variations of traditional functional analyses to increase clinical applications. The Repeated Latency Functional Analysis (RLFA) is a newly developed adaptation to the functional analysis (Han et. al., 2023). This study used video modeling to train three ABA practitioners in RLFA procedures through online role-play scenarios. The findings suggested that online video modeling is a promising training modality for ABA …

Amplicon Sequencing Reveals Shifts In Microbial Community Composition In Response To Nutrient-Dense Piney Point Emergency Discharges, Christa A. Baranowski

USF Tampa Graduate Theses and Dissertations

Due to a leak in the lining of a phosphogypsum pond at the former Piney Point phosphate-processing facility in Tampa Bay (Florida, U.S.A.), experienced a large influx of nutrient-dense waters in the early summer of 2021. As an emergency response effort, water samples were collected by researchers at the University of South Florida, College of Marine Science (USF CMS), covering the lower and middle regions of Tampa Bay (TB), over the span of three months (April – June). Illumina amplicon sequencing was performed on DNA from water samples, targeting bacterial and eukaryotic ribosomal rRNA genes, and processed into Amplicon Sequence …

Assessing Capability, Opportunity, And Motivation In Relation To Guideline Adherence For Inherited Cancer Risk, Cecilia L. Delisanti

USF Tampa Graduate Theses and Dissertations

Introduction: Although National Comprehensive Cancer Network (NCCN) guidelines provide cancer screening or risk reduction recommendations for individuals with germline pathogenic and likely pathogenic variants (GPVs) in actionable hereditary cancer genes, guideline adherence remains inconsistent, and the behavioral contributors to this gap remain understudied. To identify behavioral factors related to adherence across inherited cancer risk genes, this study used the COM-B model, which posits that capability, opportunity, and motivation shape health behaviors.

Methods: IMPACT study participants, all with GPVs in a variety of actionable genes, completed surveys (N=575). Minimal adherence was based on gene-specific NCCN guidelines. COM-B constructs (capability, opportunity, motivation) …

Understanding Math-Anxious Teachers' Stories Of Comfort, Competence, And Confidence With Learning And Teaching Mathematics, Deborah Peart Crayton

USF Tampa Graduate Theses and Dissertations

Math anxiety is a complex issue that affects students and teachers. It has been researched for decades, but the focus has often been on addressing math anxiety in students, while finding solutions to support elementary teachers experiencing math anxiety has been overlooked. This study fills a gap in existing research by shedding light on math anxiety in elementary education and highlighting ways to address it by leveraging existing structures that support professional development. This qualitative narrative inquiry explores the experiences of four elementary educators who identify as math-anxious and how they report that math anxiety impacts their confidence in teaching …

Analysis Of The Yeast Surface Display Platform As A Tool For Tyrosine Kinase Phosphorylation Assays, Alexandra Maritza Tang

USF Tampa Graduate Theses and Dissertations

Developing and optimizing platforms to study complex protein-protein interactions is important to maintain fidelity of the modeled activity. Yeast surface display has been used as a high-throughput platform to model substrate phosphorylation by tyrosine kinases, a key enzymatic process that is essential for most cell signaling pathways. However, existing characteristics of the yeast surface display platform limit the ease-of-use, reproducibility, and feasibility of screening enzymatic modification processes like tyrosine phosphorylation. The cytoplasmic domain of T cell costimulatory receptor CD28 and lymphocyte kinase (LCK) were used as a model enzyme-substrate pair to showcase molecular cloning issues that can hinder reproducibility and …

Lightweight And Resilient Cryptographic Protocols For Next-Generation Networking Systems, Saif Eddine Nouma

USF Tampa Graduate Theses and Dissertations

The security of our increasingly interconnected world is strongly dependent on the strength and practicality of the cryptographic tools we deploy. As billions of embedded devices join the Internet of Things (IoT) and interact with remote cloud infrastructures for data processing, analysis, and actuation, they evolve into so-called digital twins. This rapid expansion introduces numerous attack vectors, particularly targeting constrained IoT devices, which greatly increase the attack surface and often become the root cause of large-scale infrastructure compromises. At the same time, the rise of quantum computing threatens the hardness of today’s intractability assumptions that underpin cryptographic primitives currently deployed. …

Understanding How Single Mothers In Southwest Nigeria Navigate Mental Health Challenges And Financial Hardships: A Culture-Centered Approach, Zulykha B. Akinjobi

USF Tampa Graduate Theses and Dissertations

Single motherhood is a growing yet stigmatized family structure in Southwest Nigeria, where patriarchal norms, cultural expectations, and structural inequalities converge to produce unique mental health and financial challenges for women. This qualitative study examines how single mothers in Southwest Nigeria navigate mental health challenges and financial hardships through the lens of the Culture-Centered Approach (CCA). Drawing on in-depth semi-structured interviews with 20 single mothers residing in the Yoruba-speaking region of Southwest Nigeria, this study foregrounds locally situated narratives to understand how these women construct and reconstruct meanings of single motherhood within their cultural and structural contexts. Findings reveal that …

Crow's Nest, March 9, 2026, Crow's Nest Staff

Crow's Nest

The March 9, 2026 issue of Crow's Nest.

Human-Ai Collaboration In Marketing Brainstorming: A Meta-Analytic Investigation Of Implementation Approaches And Creative Outcomes, Michael Michaels

USF Tampa Graduate Theses and Dissertations

Marketing organizations face intensifying pressure to sustain creative output while managing constrained resources and accelerating digital content cycles. The integration of artificial intelligence into marketing brainstorming processes presents a promising response to this challenge; however, prior to this investigation, no comprehensive quantitative synthesis had established the overall effectiveness of human-AI collaboration in marketing creativity contexts or identified optimal implementation strategies.

This dissertation presents a systematic meta-analytic investigation of AI-enhanced brainstorming effectiveness in marketing contexts. Following PRISMA guidelines, 42 independent empirical studies (N = 2,166 participants) published between 2018 and 2025 were identified across four primary academic databases, coded for implementation …

Aging In The Shadows: Szekler Cemeteries And The Case For Recognizing Elderly Populations In Bioarchaeology, Katie M. Mcgrath

USF Tampa Graduate Theses and Dissertations

The study of aging in past populations lies at the intersection of bioarchaeology and paleodemography, offering insight into both biological processes and lived social experience. Despite this potential, older adults are often rendered “invisible” in skeletal assemblages due to methodological and cultural biases. This thesis addresses this gap through a rare, community-based study of aging among the Székely population of Transylvania. By integrating osteological analysis of individuals (11th–19th centuries) from the archaeological Papdomb church cemetery with demographic data derived from the modern cemetery headstones (ca.1850–present), this research examines patterns of aging, longevity, and elder visibility across a culturally and spatially …

Behind The Bar: How Bartenders And Regulars Co-Produce Guardianship In Neighborhood Bars, Jack I. Wexler

USF Tampa Graduate Theses and Dissertations

Although bars are commonly conceptualized as sites of disorder and violence, they are also spaces where social order is routinely produced and maintained. Bars are frequent targets of crime prevention efforts because they tend to concentrate aggression, disorder, and crime; yet little is known about how barroom actors—owners, bartenders, and regular patrons—actively maintain order. Explanations typically emphasize (a) physical features of bars (layout, lighting, crowding, door policies), (b) individual and situational predictors (clientele mix, intoxication levels), and (c) the actions of formal controllers—owners, bartenders, and bouncers. I consider an additional, and overlooked informal controller: the bar regular. This qualitative, exploratory …

Growth Mindset And Practice Strategy In Expert Pianists, Yiling Li

USF Tampa Graduate Theses and Dissertations

Growth mindset is often theorized to support persistence, strategic learning, and reflective regulation, yet little is known about whether growth mindset differentiates how expert pianists organize and evaluate their practice strategies. The purpose of this dissertation was to examine whether expert pianists’ growth mindset beliefs relate to multidimensional practice strategy effectiveness and usage and to metacognitive indicators of adaptive regulation, including strategy adaptability, self-monitoring effectiveness, confidence in strategy selection, and the illusion of fluency (feeling well prepared in practice yet underperforming in performance). Participants were 90 expert pianists (piano faculty members at North American universities classified as Research 1) who …

Exploring Graduate Nursing Students’ Learning Experiences, Perceived Cognitive Loads, And Attitudes Toward Immersive Virtual Reality (Ivr) In Clinical Training Environments, Pranam Parsanlal

USF Tampa Graduate Theses and Dissertations

Simulation-based education (SBE) is a widely used learning method in nursing education to develop clinical skills, while in recent years, immersive virtual reality (IVR) has become a sought-after SBE method. There is a significant need to understand how to support IVR integration. Previous research suggests exploring students’ perceptions and experiences toward IVR holistically and comprehensively to understand how to integrate IVR into nursing educational practices. This explanatory sequential mixed methods research study aimed to explore the learning experiences, perceived cognitive loads, and attitudes toward IVR of 11 graduate nursing students in an IVR clinical training environment. To explore perceptions, students …

Response Of Botovskaya Cave To Local And Regional Environmental Dynamics, Jade Margerum, Oksana Gutareva, Franziska Lechleitner, Maria Box, Stuart Umbo, Anton Vaks, Hanno Meyer, Aleksandr Kononov, Aleksander Osintsev, Dimitri Sokol'nikov, Norbert Marwan, Ola Kwiecien, Sebastian Breitenbach

International Journal of Speleology

Speleothems from caves in near-permafrost regions can provide unique insights into the climatic history of temperature-sensitive environments. These regions are often remote and only seasonally accessible, which makes cave monitoring – a requirement for speleothem-based proxy interpretation – challenging. We document ventilation, the infiltration regime, and the isotopic composition of dripwater in Botovskaya Cave in southern Siberia, a host to speleothems previously used to reconstruct Quaternary permafrost dynamics in continental Eurasia. We explore surface and cave temperature records, cave air CO₂ concentration data and stable isotopes in precipitation and dripwater and evaluate infiltration conditions and the sensitivity of speleothems …

Strong Classrooms: Geodata Go-Along Training: A Challenge Grant Workshop (Report No. 13), R. Mckenna, L. Cheek, A. Cano, R. Zarger, L. Longworth, E. Barrientos, C. Baron, M. Trotz

Strong Coasts Collection

The Strong Coasts Strong Classrooms workshop training was a five-day, classroom- and field-based event designed to equip Belizean Natural Resources students with skills in interdisciplinary methodologies for field data collection. The workshop took place on the Placencia Peninsula, with classroom sessions hosted at the Seine Bight Multipurpose Center and fieldwork conducted in the villages of Riversdale, Seine Bight, and Placencia.

In total, there were 22 participants, including 16 students—6 from the University of Belize (UB), 9 from Independence Junior College (IJC), and 1 from Georgetown Technical High School. 3 teachers participated in the training (two from UB and one from …

Financial Leverage And Firm Performance: An Empirical Review And Analysis, Iqbal Md. M Islam

Journal of Global Business Insights

This paper examines the dual impact of financial leverage on corporate performance by analyzing empirical data across developed and developing nations, industries, and different periods. Leverage can enhance profitability through tax benefits and improved efficiency, but it also maximizes financial risk, making its effects highly context dependent. Theoretical frameworks such as the Trade-off Theory, Modigliani-Miller Theorem, Agency Theory, and Pecking Order Theory offer diverse perspectives on how debt influences firm outcomes. Empirical findings reveal mixed results; moderate leverage may lower capital costs and boost performance, whereas unnecessary debt can lead to financial distress. Disparities emerge between developed and developing economies. …

Artificial Intelligence Capabilities, Generational Involvement, And Competitive Performance: Case Of Tunisian Family Businesses, Rim Gafsi

Journal of Global Business Insights

Anchored in Dynamic Capabilities Theory, this study examines the effect of Artificial Intelligence (AI) capabilities on the competitive performance of family firms and the moderating role of generational involvement. Using survey data from 120 Tunisian family firms adopting AI between 2021 and 2024 and applying confirmatory factor analysis and structural equation modeling, the findings show that AI capabilities significantly enhance firm performance, while generational involvement has no moderating effect. This challenges the assumption that intergenerational transitions inherently drive innovation and provides novel evidence from Tunisia that performance gains stem primarily from the strategic integration of AI rather than generational dynamics. …

Effects Of Peer-Assisted Reading To Enhance Reading Proficiency For Learners With Mild Hearing Impairment Included In A South African Mainstream Classroom, Gaone Molapisi, Nareadi Phasha

Journal of Global Education and Research

This paper reports on the findings of a case study investigating the effects of peer-assisted reading in relation to learners identified with mild hearing impairment included in South African general education settings. These learners are often confronted with considerable challenges in developing proficient reading skills, which are crucial for curriculum access. In this study, peers with no hearing loss assisted learners with hearing impairment in reading activities to enhance their reading proficiency. The study involved two female educators and 15 learners in Grade 8 presenting with hearing impairment. The study employed a case study design, with data gathered through direct …

Advances In Culture, Tourism, And Hospitality Research: Volume 1, Cihan Cobanoglu, Hanqin Qiu, Jiaying Lyu, James H. W. Shen

University of South Florida (USF) M3 Publishing

This is the first volume of the Advances in Culture, Tourism, and Hospitality Research Book Series.

Bridging The Intention-Implementation Divide In Generative Ai Adoption: An Integrated Model Of Psychological, Behavioral And Social Drivers, Mohamed Walid Mohamed Lotfy Abdallah

USF Tampa Graduate Theses and Dissertations

This dissertation examines the gap between professionals’ intentions to use Generative Artificial Intelligence (AI) and their actual adoption behavior in workplace settings. Although Generative AI offers substantial potential to improve efficiency and performance, concerns about control, misuse and organizational risk have led to inconsistencies between intended and enacted use. Motivated by this misalignment, the study investigates the psychological, behavioral and social mechanisms that shape the intention-implementation divide. Drawing on an integrated framework combining the Theory of Planned Behavior and the Technology Acceptance Model, alongside personality traits, the research conceptualizes adoption as a phase-specific process involving evaluative, motivational and volitional components. …

Sensi-Train: Context-Aware Sensitive Content Detection Using Transformers And Large Language Models, Nazeefa Muzammil

USF Tampa Graduate Theses and Dissertations

The detection of sensitive content has become a critical task in natural language processing due to the widespread use of online platforms and the social harm caused by it. Even though current methods have advanced significantly, many of them mainly rely on surface-level text and neglect to take into consideration contextual and cultural elements that are crucial for correctly assessing sensitivity of any content to a particular individual. Due to this, implicit offense, sarcasm, and culturally grounded expressions frequently cause problems for such systems. To enable culturally grounded sensitive content detection, this thesis presents Sensi-Train, a context-rich dataset and modeling …

The Role Of Campus Symbols In College Student Belonging: A Photo-Elicitation And Photovoice Qualitative Study, Abigail W. Bradley-Tyler

USF Tampa Graduate Theses and Dissertations

This qualitative study examines the impact of campus symbols on the sense of belonging among second-year students at a public, four-year institution in Florida. This topic is relevant as there is a lack of research about positive or neutral campus symbols. Using sense of belonging and symbolic interactionism as theoretical frameworks, this study investigates how students interpret and emotionally connect with university symbols, including campus mascots, monuments, personnel, and campus traditions and rituals. Using photo-elicitation and photovoice interviews, participants engaged with photographs of official university symbols and captured images representing their campus experience. Using Braun and Clarke’s thematic analysis, the …

Emotion Differentiation As A Moderator Of The Relationship Between Affect And Alcohol Use Among College Students: An Ecological Momentary Assessment, Gaelle El Helou

USF Tampa Graduate Theses and Dissertations

Alcohol use remains prevalent among young adults and particularly college students. Research shows a link between affective states and alcohol consumption, although recent findings appear to be unequivocal on the effect of negative and positive emotions on college drinking. While emotion differentiation (ED) has been associated with alcohol use, previous research has focused mostly on clinical treatment adult populations and / or negative emotions, focusing less on the role that positive emotions play in drinking, particularly among college students. The current study explored the moderating role of negative and positive emotion differentiation (NED / PED) in the association between negative …

“It’S Like Being Interrogated For A Crime:” The Job Interview Experiences Of Late Diagnosed Autistic Women, Brianna M. Sandner

USF Tampa Graduate Theses and Dissertations

Autistic adults face disproportionately high unemployment rates, with traditional job interviewsserving as a significant barrier due to their emphasis on social norms and the importance of first impressions. Research on barriers late-diagnosed autistic women—a population historically marginalized in both autism and employment research—encounter during job interviews is nascent. This study examines four key areas through the voices of participants: challenges encountered during interviews, coping mechanisms, masking behaviors, and the impact of receiving a late diagnosis on their understanding of past job-seeking experiences. Women described experiencing difficulties with an inaccessible interview structure, navigating social and professional norms, and answering questions on …

Eye Of The Beholder: Exploring Correlates Of Subjective Cognition In Older Adults With And Without Insomnia, Amy N. Costa

USF Tampa Graduate Theses and Dissertations

It is unclear how subjective cognition is related to current objective cognitive functioning in older adults, but subjective cognitive complaints are a risk factor for future cognitive decline. A lack of awareness of even subtle changes in objective cognitive performance could lead to missed opportunities for early intervention. Given past work and known associations between sleep, cardiac autonomic functioning, and cognition (both subjective and objective), it is plausible to hypothesize these factors may influence subjective cognition. Understanding how and when the subjective and objective cognition relationship diverges may inform clinicians on how to best assess cognitive functioning and factors (i.e., …

An Autoethnographic And Relational Exploration Of Identity Negotiation Within Romantic Relationships Between Nonbinary Partners And Cisgender Women, Maddison L. Russell

USF Tampa Graduate Theses and Dissertations

This dissertation explores how trans and cisgender partners negotiate gender identity, care, and relational well-being through an autoethnographic examination of everyday communication. The study draws from eighteen personal narratives across family, academic, and romantic contexts to trace how gender-based microaggressions and cisnormative expectations become embedded in ordinary talk, gestures, and silences, shaping identity development and relational stability. At its core, this work argues that relationality emerges as a pervasive and constitutive condition that shapes how affirmation, misrecognition, and belonging are experienced within trans/cis relationships and across time. Through examining moments of misunderstanding, minimization, and avoidance, the study reveals how microaggressions …