Digital Commons Network^™

Strengthening Marketing Attribution Across The Funnel At Bluesnap Powered By Payroc, Lily Abigial Sturdevant

Business Analytics Student Projects and Publications

This case study examines how BlueSnap powered by Payroc can strengthen marketing attribution across a complex B2B funnel using its existing information systems. BlueSnap runs multichannel campaigns across paid search, paid social, display/CTV, email, SEO/PR, content syndication, and partner programs, but fragmented tracking across HubSpot, Salesforce, and media platforms prevents a unified, causal view of performance. The analysis combines a process and data-flow map of the TOFU-MOFU-BOFU customer journey, KPI and dashboard review, and a SWOT lens to diagnose issues in data integration, attribution modeling, and KPI interpretation. Findings show that attribution challenges stem less from lack of conceptual understanding …

Spec Ops Tools Point Of Sale (Pos) Data Insights, Liam Mcgovern

Business Analytics Student Projects and Publications

No abstract provided.

Research And Innovation Update, December 10, 2025, Office Of The Vice President For Research And Innovation

Office of Research, Economic Engagement and Outreach

No abstract provided.

Response: Foreign Affairs Prosecutions And Cybercrime, Mailyn Fidler

Law Faculty Scholarship

A response to Professor Steven Koh's new article on how the U.S. makes global criminal justice policy. Prof. Fidler examines what a decade of cybercrime indictments reveals about America's approach to prosecuting foreign hackers. Three things stand out: * Beyond Attribution - These indictments aren't just about naming and shaming, or about the typical dimensions of criminal alw. They're sophisticated foreign policy tools that coordinate and moderate international sanctions and global norms. * Intertwined with Cooperation - The indictments alternately create space for and slow the tempo of international cooperation on this issue, according to U.S. interests. * Power Projection …

University Of New Hampshire 2025-2026 Faculty Senate Xxx - December 1, 2025 Minutes Summary, Faculty Senate

Faculty Senate Agendas & Minutes

No abstract provided.

Evolution Of Regulatory Pathways In Vibrio Fischeri Strains Impacts Biofilm Phenotypes And Symbiotic Capacity And Curriculum Interventions Differ In Their Impact On Microbiology Utility Value In Nursing Students, Jennifer Calawa

Doctoral Dissertations

Vibrio fischeri strains vary in their capacity to form mutualisms with animal hosts such as the Hawaiian bobtail squid Euprymna scolopes, yet these differences are often not explained by phylogeny. Successful colonization requires biofilm production, which is tightly controlled by a complex network of two-component system regulators including hybrid histidine kinases BinK and RemK, as characterized in the model symbiont strain ES114. Divergence in biofilm network architecture or regulatory logic may lead to strain-specific differences in biofilm formation, limiting symbiotic potential. Part I of this work investigates genetic divergence underlying reduced colonization capacity in strain H905, a planktonic isolate and …

Development And Characterization Of Bulk Dsdna-Based Materials Using Biologically Derived Plasmid Dna, Wynter Amythyst Paiva

Doctoral Dissertations

Double-stranded DNA (dsDNA) exhibits many unique sequence-independent properties that remain underutilized in materials science. The exceptional length, solubility, biocompatibility, imageability, molecular recognition capabilities, and topological control of DNA makes it an ideal candidate for the creation of bespoke biomaterials and investigation of fundamental relationships in polymer physics. Unfortunately, translation of DNA-based materials from the microscale to macroscale has been hindered by source constraints and limitations in chemical modification of biologically derived DNA. This work seeks to expand the utility of dsDNA from the benchtop to real world applications. Establishing dsDNA as a commodity polymer will aid in the development of …

The Baroclinic Route To Acoustic Streaming: Mechanisms Of Mean-Flow Generation And Heat Transport In Acoustically-Forced Stratified Fluids, Remil Mushthaq

Doctoral Dissertations

Standing acoustic waves in density-stratified fluids confined within horizontal channels generate fluctuating vorticity baroclinically, driving mean streaming flows that are much stronger and qualitatively distinct from classical Rayleigh streaming. Theoretical and numerical studies have shown that these baroclinic acoustic streaming flows can reach speeds comparable to the maximum speed of the oscillatory sound-wave field, enabling fully two-way wave/mean-flow coupling: the streaming flow modifies the background density field, which then alters the structure of the acoustic waves. Extending this framework, Massih (2022) quantified the heat-transfer enhancement arising from baroclinic streaming as a function of the channel aspect ratio (δ). The present …

Underwater Remote Sensing Of Oil: Validation Testing Of A Commercial-Off-The-Shelf Acoustic Sensor For Emergency Response, Sara Jessica Berg

Master's Theses and Capstones

During an oil spill, emergency responders need to be able to estimate the thickness of oil to determine the type of recovery equipment to use and the environmental impact for natural resource damage assessment, perform a risk assessment, and generate response plans. There is an abundance of remote sensing techniques and devices that have been evaluated for use in oil spill emergency response. One that has repeatedly shown promise is active sound navigation and ranging (SONAR) system that transmits and receives acoustic signals. However, the systems that have been tested are often prototypes, not readily available during an oil spill …

Punitive Damages In Products Liability Revisited (1991-2024), Michael L. Rustad

The University of New Hampshire Law Review

No abstract provided.

Weaponized Deepfakes: A Low-Resourced Attacker Threat Assessment, Joshua David Labelle

Master's Theses and Capstones

The democratization of Artificial Intelligence and Machine Learning (AI/ML) tools, combined with the short-form nature of modern media consumption, has created a ripe landscape for generating and weaponizing synthetic media. The availability of pre-trained, open-source generative models enables would-be attackers, who lack funding and enterprise-grade hardware, to conduct convincing information-based attacks that harm, manipulate, and deceive. This thesis aims to model this threat actor using an open-source deepfake generation pipeline that requires minimal computational resources and is capable of producing deepfakes in the audio, image, and video domains. This model is then used to identify, measure, and evaluate the capabilities …

How Human Personality Will Change With The Use Of Artificial Intelligence, John Mayer

UNH Personality Lab

INTRODUCTION: Human personality changes in response to new habits, situations, and maturation, among other causes. As people interact with artificial intelligence (AI), their personalities are likely to change, from their emotional responses to their self-concept.

METHODOLOGY: This theoretical account draws together empirical studies of how personality changed in response to past technological innovations, changes in personal interactions observed in people’s AI usage, changes that arise from the use and disuse of cognitive skills, and works on the self-concept. Research reports in the review were selected according to their relevance and quality.

THEORETICAL STATEMENT: While AI becomes increasingly human-like, humans increasingly …

Majority In Nh & Southern New England Plan To Eat Turkey For Thanksgiving, One In Six Traveling Outside Of State 11/26/2025, Unh Survey Center

All UNH Survey Center Polls

A majority of residents of New Hampshire and Southern New England (57%) plan to eat turkey for Thanksgiving this year, 28% plan to watch football, 26% plan to travel somewhere in their state, 25% plan to host friends or family from somewhere else in their state, 17% plan to travel somewhere outside of their state, 12% plan to host friends or family from outside of their state, and 9% do not plan on doing any of these things. Rhode Island residents are most likely to plan to eat turkey and watch football, Massachusetts residents are most likely to travel somewhere …

Research And Innovation Update, November 25, 2025, Office Of The Vice President For Research And Innovation

Office of Research, Economic Engagement and Outreach

No abstract provided.

Rhode Island Democratic Gubernatorial Primary Muddied By High Number Of Undecided Likely Voters 11/24/2025, Unh Survey Center

All UNH Survey Center Polls

The 2026 Democratic primary for governor of Rhode Island remains unclear, as a plurality of likely voters are undecided on their choice of candidate. Helena Foulkes currently holds a slight lead over prospective candidate and Speaker of the RI House Joe Shekarchi and incumbent Governor Dan McKee. McKee is very unpopular among likely Democratic primary voters and suffers from low job approval among Rhode Islanders overall. Rhode Islanders would like state officials to intervene to keep Our Lady of Fatima and Roger Williams Medical Center open, with many state residents reporting they or their family used one or both hospitals. …

Lamont Popular Among Likely Dem Primary Voters, Enjoys Large Lead Over Elliott For Nomination 11/24/2025, Unh Survey Center

All UNH Survey Center Polls

Connecticut Governor Ned Lamont announced he will seek re-election in 2026, a decision backed by more than half of likely Democratic primary voters. Lamont holds a large early lead in the race for the Democratic nomination over State Representative Josh Elliott, who is largely unknown to Democratic primary voters. The cost of living is seen as the biggest problem facing the state, followed by taxes, housing, and the economy. Many Connecticut residents report limiting their time in Hartford due to concerns about crime.

Pappas, Sununu Lead In Early Nh Senate Primary Races 11/24/2025, Unh Survey Center

All UNH Survey Center Polls

Congressman Chris Pappas holds a wide lead in the race for the 2026 NH Democratic Senate nomination. On the Republican side, former Senator John E. Sununu leads 2014 GOP nominee Scott Brown, though Brown has closed the gap slightly since September. Approval of Governor Kelly Ayotte's job performance has increased since October. On education, Granite Staters support a bill designed to limit local spending on education but oppose reducing the number of SAUs in the state. Housing remains the most important problem facing the state, followed by the cost of living and taxes.

Markey Holds Slim Lead Over Moulton In Massachusetts Senate Dem Primary 11/24/2025, Unh Survey Center

All UNH Survey Center Polls

Incumbent Democratic Senator Ed Markey holds only a small lead over Representative Seth Moulton in the race for the Democratic nomination for U.S. Senate in 2026. Potential candidates who have not officially announced their candidacy, Boston Mayor Michelle Wu and Representative Ayanna Pressley, are very popular among likely primary voters. State residents are divided on a proposal to allow people to buy and consume marijuana in the same space if the vendor has a special license while they support a ban on tests for marijuana use as a condition for employment. Housing and the cost of living are cited most …

Approval Of Trump's Handling Of Economy Falls To All-Time Low In New Hampshire 11/19/2025, Unh Survey Center

All UNH Survey Center Polls

Support for President Trump's handling of the economy continues to decline in New Hampshire, with tariffs most often cited as the reason. A slight majority support the deal to end the recent federal government shutdown, but more than two-thirds of Democrats oppose it. Bipartisan majorities believe furloughed federal workers and those who kept working during the shutdown should receive backpay, while half support extending Obamacare premium subsidies. Half of state residents disapprove of the recent sinking of suspected drug trafficking boats off the Venezuelan coast and nearly two-thirds oppose using the military to remove Venezuelan President Nicholas Maduro from power.

Despite Trump's Urging, Majority Of Connecticut Republicans Reject Abolishing Senate Filibuster 11/19/2025, Unh Survey Center

All UNH Survey Center Polls

A majority of Connecticut Republicans oppose the U.S. Senate ending the filibuster rule, despite repeated requests by President Trump to do away with the long-standing practice. Trump also proposed eliminating mail-in voting nationwide, a proposal supported by state Republicans but rejected by nearly half of statewide residents. Connecticut residents overwhelmingly support federal workers who were furloughed or continued working during the shutdown receiving backpay while a majority support extending Obamacare premium subsidies. Approval of President Trump's handling of the economy has declined, with tariffs cited as the reason by both those who approve and who disapprove. Half of Connecticut residents …

Mass Residents Divided On Deal To End Shutdown, Support Extending Obamacare Premium Subsidies 11/19/2025, Unh Survey Center

All UNH Survey Center Polls

Massachusetts residents are closely divided on the recent deal to end the federal government shutdown, with three-quarters of Democrats opposed. Most state residents support extending Obamacare premium subsidies, while nearly all support backpay for federal workers who were furloughed or continued working during the shutdown. Support for President Trump's handling of the economy has declined, while approval of his handling of foreign policy remains low but has improved over recent months. Majorities in the state disapprove of sinking suspected drug trafficking boats off the Venezuelan coast and oppose attempting to remove Venezuelan President Nicholas Maduro from power.

Rhode Islanders Divided On Sinking Of Boats Off Venezuelan Coast, Oppose Overthrowing Maduro 11/19/2025, Unh Survey Center

All UNH Survey Center Polls

Rhode Islanders are about evenly split on the recent sinking of suspected drug trafficking boats off the Venezuelan coast but clearly oppose attempting to remove Venezuelan President Nicholas Maduro from power. More than six in ten Rhode Island residents disapprove of President Trump's handling of the economy, with those who disapprove of his economic choices most often citing tariffs and the prices of goods as the reasons why they feel that way. Nearly half of Rhode Islanders support the deal to end the recent federal shutdown but two-thirds of Democrats are opposed. A majority support extending Obamacare premium subsidies, a …

Research And Innovation Update, November 12, 2025, Office Of The Vice President For Research And Innovation

Office of Research, Economic Engagement and Outreach

No abstract provided.

Vermonters Wary Of Artificial Intelligence, Expect Detrimental Effect On Jobs, Relationships, And Elections 11/10/2025, Unh Survey Center

All UNH Survey Center Polls

Nearly two-thirds of Vermont residents expect artificial intelligence to have a negative impact on the country over the next decade, particularly on personal relationships, elections, and the news. Despite this, two-thirds of Vermonters say that they use AI in their personal lives at least occasionally, most often for answering questions, web searches, and to help with creativity. Young people report using AI more frequently than others but also are less satisfied with their experiences with it and are more pessimistic about its effects on the country. A majority of workers in Vermont believe AI will make little or no difference …

Granite Staters Happy With Their Artificial Intelligence Experiences But Gloomy On Wider Effects Of Ai 11/10/2025, Unh Survey Center

All UNH Survey Center Polls

New Hampshire residents largely predict that artificial intelligence will have a negative effect on the United States over the next ten years, particularly regarding elections, personal relationships, and the news. Young people are particularly pessimistic about the effects of AI while older people are most optimistic. Nevertheless, a majority of Granite Staters report currently using AI at least sometimes in their personal lives, and most are generally happy with the experience. State residents most often report using AI to answer questions, as part of a web search, and to assist with writing. Nearly half of working Granite Staters say they …

Only One In Six Mainers Expect Positive Impact From Artificial Intelligence 11/10/2025, Unh Survey Center

All UNH Survey Center Polls

Very few Mainers expect artificial intelligence to have a positive impact on the country over the next decade, with young people particularly pessimistic. Medical care is the lone area where Maine residents are somewhat optimistic about the effects of AI but more than two-thirds predict negative consequences for news, relationships, and elections. While a majority of Mainers say they use AI at least occasionally, only a quarter report using it once a week or more often and only half say that their experience using it has been positive. Web searches and answering questions are the two most common uses for …

Great Bay Estuary (Grb) Nerr Nutrient Metadata January 2024 Through December 2024, Thomas K. Gregory, Lara M. Martin

PREP Reports & Publications

No abstract provided.

Northern New England Residents Generally Positive About Impact Of Fall Tourists 11/6/2025, Unh Survey Center

All UNH Survey Center Polls

Nearly two-thirds of Northern New England residents (64%) say that out-of-state visitors in the Fall season have a very (29%) or somewhat (36%) positive impact in their local area. Only 10% say that out-of-state Fall visitors have a very (4%) or somewhat (6%) negative impact, while 22% say their effects are mixed. Vermont residents (71%) are more likely than New Hampshire (62%) and Maine (62%) residents to say out-of-state Fall visitors have a positive impact.

Research And Innovation Update, October 29, 2025, Office Of The Vice President For Research And Innovation

Office of Research, Economic Engagement and Outreach

No abstract provided.

Buttigieg, Newsom & Ocasio-Cortez Lead Democrats, Vance Far Out Front For Gop In Early Look At 2028 Nh Primary 10/27/2025, Unh Survey Center

All UNH Survey Center Polls

In a very early snapshot of the 2028 presidential primary contests in New Hampshire, Pete Buttigieg, Gavin Newsom, and Alexandria Ocasio-Cortez lead among likely Democratic primary voters, while JD Vance enjoys a considerable lead over prospective rivals for the 2028 Republican nomination. A bipartisan majority in New Hampshire support a state law requiring the state's presidential primary to be held before any similar contest. Approval of President Trump's handling of foreign affairs has ticked upward in the state, and a majority say Trump deserves a lot or some credit for his role in negotiating a ceasefire between Israel and Hamas …