Digital Commons Network^™

How Generative Ai Is Shaping The Future Of Marketing, Dhruv Grewal, Cinthia B. Satornino, Thomas Davenport, Abhijit Guha

Faculty Publications

Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen AI will influence how marketers interact and communicate with customers, help create and deliver marketing content (text, images, and video), and inform methods for researching and developing new products and services. In both service and sales settings, Gen AI will affect customers directly and significantly. Therefore, marketers, researchers, and public policy makers require a clear understanding of Gen AI and its potential, as well as its limitations. To assist marketers in thinking through the adoption and implementation of Gen AI, the current article presents a …

How Generative Ai Is Shaping The Future Of Marketing, Dhruv Grewal, Cinthia B. Satornino, Thomas Davenport, Abhijit Guha

Faculty Publications

Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen AI will influence how marketers interact and communicate with customers, help create and deliver marketing content (text, images, and video), and inform methods for researching and developing new products and services. In both service and sales settings, Gen AI will affect customers directly and significantly. Therefore, marketers, researchers, and public policy makers require a clear understanding of Gen AI and its potential, as well as its limitations. To assist marketers in thinking through the adoption and implementation of Gen AI, the current article presents a …

Simple Steps To Help Beat The Blues This Holiday Season, Robbin Ray

Media Relations

No abstract provided.

The Impact Of Transformational Leadership On Employee Motivation Across Non-Profit And For-Profit Organizations, Kayla L. Lent

M.S. in Leadership

This project examines the impact of transformational leadership on employee motivation within both nonprofit and for-profit organizations. Using a case study approach, the research was inspired by the author’s observations of transformational leadership in practice and its effects on employee engagement, morale, and alignment with organizational goals. A qualitative methodology was employed, featuring a semi-structured interview with a nonprofit leader to explore key components of transformational leadership: idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. Findings reveal that transformational leadership fosters intrinsic motivation and strengthens organizational culture across sectors. The study concludes with practical recommendations for adopting transformational practices …

Simple Steps To Help Beat The Blues This Holiday Season From A Unh Mental Health Expert, Robbin Ray

UNH Today Archive

No abstract provided.

Nemo Equipment: Data Integration And Analytics Transformation, Ashlyn M. Smith

Business Analytics Student Projects and Publications

No abstract provided.

University Of New Hampshire 2024-2025 Faculty Senate Xxix - December 9, 2024 Minutes Summary, Faculty Senate

Faculty Senate Agendas & Minutes

No abstract provided.

How Should Scientists Act? Assessing Public Perceptions Of Scientists And Scientific Practices And Their Implications For Science Communication, Thomas G. Safford, Emily H. Whitmore

Faculty Publications

Is how science is conducted legitimate? Are scientists trustworthy? Whether the public answers “yes” to these questions is critical for science communicators. We explore how social factors affect public perceptions of the practice of science, and then test how those beliefs relate to views about how scientists engage with the public and policy making. Our results show that political ideology and religiosity affect these views. However, more importantly, respondents’ concerns about the integrity of the scientific process are the strongest predictor of views about scientists’ behavior, providing a focus area for future communication efforts in support of science-based decision making.

Transforming Accounting With Artificial Intelligence, Aidan M. Morneault

Business Analytics Student Projects and Publications

The accounting field is evolving quickly with the integration of Artificial Intelligence (AI), and BNN is taking on this challenge. This report explores how BNN incorporates AI tools like Microsoft’s CoPilot and Caseware into its operations to streamline audits, enhance efficiency, and ensure compliance. This report will also cover how the industry handles this new technology, but still have a focus on BNN. While AI has brought significant benefits such as reducing costs, speeding up data processing, and moving towards real-time audits, it also presents challenges. These challenges include trust in AI outputs, high implementation costs, and workforce training. To …

Colsa Faculty Spotlight: David Plachetzki, Unh Communications And Public Affairs

UNH Today Archive

No abstract provided.

Carroll County Advisory Council Minutes 2020, Mikayla Cerney

UNH Cooperative Extension

No abstract provided.

Monitoring Nekton Response To Salt Marsh Restoration In The Great Marsh Estuary, Ma, Alexandria E. Sangermano

Master's Theses and Capstones

Salt marshes are intertidal, vegetated habitats that develop in protected, low energy areas within temperate estuaries. Notably, the North American coast comprises approximately 40% of the world's salt marshes which are valued for their numerous ecosystem services including coastal protection, carbon sequestration, and outdoor recreation. Additionally, salt marshes are vital habitats for estuarine nekton (fish and crustaceans), which rely on creeks, channels, the vegetated marsh, and isolated pools within the marsh surface for reproduction, foraging, and refuge from predators. In New England, the historic practice of salt marsh ditching for agricultural development and mosquito management has resulted in significant changes …

The Nature Of Students' Justifications In Geometry: The Impact Of Using Dynamic Geometry Software, Anek Janjaroon

Doctoral Dissertations

Mathematical justification is a process that reflects how students demonstrate and accept the truth of mathematical statements. The purpose of this study was to investigate the nature of students’ justifications when allowed to use dynamic geometry software in the justification process. The justifications of 18 preservice teachers in response to two geometric conjectures were analyzed to identify characteristics of justifications based on Harel and Sowder’s (1998) framework of proof schemes. The results inform us of the impact of the dynamic software in students’ justifications and the overall nature of students’ work when they use the software to learn geometric ideas. …

Global Imaging Of The Magnetoshpere: An In-Depth Analysis Of The Magnetosphere-Ionosphere Coupling, Mayowa Adewuyi

Doctoral Dissertations

Magnetosphere – Ionosphere (MI) coupling plays an important role in Earth’s overall space environment. MI coupling influences ion dynamics in the plasma sheet, the evolution of ring current ions, and field aligned currents during storm time events. The coupling of these two regions makes it important to understand both as a whole, rather than individually. Understanding the importance of the magnetosphere-Ionospheric system and how the coupling affects earth’s space environment is made difficult due to the reliance on localized in-situ measurements and the spacecraft being at the right location at the right time.

The Two Wide-Angle Imaging Neutral-Atom Spectrometers (TWINS), …

“Why You Understand The Why”: A Qualitative Characterization Of The Metacognitive Competence Of Introductory Stem Peer Coaches, Jonathan Kustina

Doctoral Dissertations

The processes of metacognition are vital for students’ development of critical thinking skills and productive learning mindsets, yet many students never receive the direct instruction that would allow them to formally develop their metacognition. As instructors are typically not providing this instruction, there may be an alternate source to facilitate the learning of metacognition to students. This research study will investigate the viability of having peer coaches, undergraduate peer educators who help facilitate learning and problem solving in introductory STEM courses, facilitate metacognition to their students. Specifically, this research study aims to understand and characterize the metacognitive competence of the …

Technical Report: Technical Support For Developing And Field Testing In Situ Bioassays In The Surface Mixing Layer Of Marine Waters At Oil Spill, G. A. Burton, A. Crane, B. Chadwick, G. Rosen, G. Stewart, S. Allan, O. Garcia-Pineda

Coastal Response Research Center

An in situ technology was developed to assess the toxicity of oil spills to aquatic organisms in the water column. This technology, named the Drifting Exposure and Effects Assessment Ring (DEEAR), is comprised of a bioassay tool known as the Sediment Ecotoxicity Assessment Ring (SEA Ring), mounted within a drifting drogue known as the Drifting Particle Simulator (DPS). The technology also includes a UV fluorometer that continuously senses oil fluorescence, as well as passive sampling devices that can be used to quantify average concentrations of oil-based compounds. The DEEAR system was tested in the field in 2019, after which refinements …

Resilience And Positive Feedbacks: Water Quality Management And Eelgrass Health In Great Bay Estuary, Nh/Me Technical Report, Anna Mikulis, Chris Peter, Cory Riley, David M. Burdick, Kalle Matso, Kelle Loughlin, Lynn Vaccaro, Miguel Leon, Thomas Gregory, Tom Lippmann, William H. Mcdowell

PREP Reports & Publications

This comprehensive technical report outlines the project’s motivations, context, methods, results, and discussion of results in the context of local management concerns. It provides evidence-based recommendations for decision makers in the region looking to better understand water quality, light, and eelgrass relationships.

Resilience And Positive Feedbacks: Water Quality Management And Eelgrass Health In Great Bay Estuary, Nh/Me “So What” Report, Anna Mikulis, Chris Peter, Cory Riley, David M. Burdick, Kalle Matso, Kelle Loughlin, Lynn Vaccaro, Miguel Leon, Thomas Gregory, Thomas C. Lippmann, William H. Mcdowell

PREP Reports & Publications

This report provides a high-level summary of the project and its implications. With a focus on lessons learned, the report distills why and how the project's results are important for future eelgrass management. Geared toward broader audiences, this report can be used for public education and engagement with eelgrass management.

Quality Assurance Report For Year 2023 Estuarine Water Quality Datasonde Monitoring, Lara M. Martin

PREP Reports & Publications

No abstract provided.

University Of New Hampshire 2024-2025 Faculty Senate Xxix - November 25, 2024 Minutes Summary, Faculty Senate

Faculty Senate Agendas & Minutes

No abstract provided.

Experiences, Curiosity, And A Bit Of Luck Lead To Sustainability Career, Sustainability Institute

Sustainability Institute Blog

No abstract provided.

Unh Celebrates Inauguration Of President Elizabeth S. Chilton, Unh Communications And Public Affairs

UNH Today Archive

No abstract provided.

Major Choices: Students’ Personal Intelligence, Considerations When Choosing A Major, And Academic Success, Kateryna Sylaska, John D. Mayer

UNH Personality Lab

A student’s choice of major is influenced by their parents and peers, as well as by the quality of the college department that offers the major and by broader cultural and economic issues. The student’s own personality, including their ability to reason about themselves and their interests, also contributes to the choice and its outcomes. In a preliminary study, we developed a Choice of Major Scale that depicts key aspects of students’ consideration of their major. Then, across three studies (Ns = 304, 466, and 492), we examined the students’ personal intelligence, defined as their capacity to reason about their …

The Suppression Of Ocean Waves By Biogenic Slicks, Nathan J. M. Laxague, Christopher Zappa, Shantanu Soumya, Oliver Wurl

Faculty Publications

Surface waves are significantly damped by biogenic surfactants which accumulate at the ocean's surface from the high latitudes to the tropics. The growth, development, and breaking of short wind-driven surface waves is a key mediator of the air-sea exchange of momentum, heat, and trace gases consequently, the effect of surfactant compounds in the uppermost millimeters of the ocean in damping short surface waves bears on earth's climatic processes. The mechanisms through which surfactants suppress waves have been studied in great detail through careful laboratory experimentation in quasi one-dimensional wave tanks. However, the spatial scales over which this damping occurs in …

From "Open Ocean" To "Exposed Aquaculture": Why And How We Are Changing The Standard Terminology Describing "Offshore Aquaculture", Tyler Sclodnick, Michael Chambers, Barry Antonio Costa-Pierce, Tobias Dewhurst, Nils Goseberg, Kevin Gerald Heasman, Wolf Isbert, Gesche Krause, Daniel Wieczorek, Till Markus, Bela H. Buck

Faculty Publications

The term “offshore” with regards to aquaculture has hitherto encompassed various perspectives, including technology, geographic location, legal jurisdiction, and more. To resolve the ambiguity in this term and understand its implications for current and future aquaculture development, “offshore” should be resolved into two separate metrics: distance from shore and energy exposure. The United Nations Convention on the Law of the Sea (UNCLOS) distinguishes between internal waters, territorial sea, contiguous zone, exclusive economic zone (EEZ), and the high seas, but currently has no precise definition for “offshore” in its provisions, and therefore no applicable laws pertaining to “offshore” aquaculture. Regulating a …

From "Open Ocean" To "Exposed Aquaculture": Why And How We Are Changing The Standard Terminology Describing "Offshore Aquaculture", Tyler Sclodnick, Michael Chambers, Barry Antonio Costa-Pierce, Tobias Dewhurst, Nils Goseberg, Kevin Gerald Heasman, Wolf Isbert, Gesche Krause, Daniel Wieczorek, Till Markus, Bela H. Buck

Faculty Publications

The term “offshore” with regards to aquaculture has hitherto encompassed various perspectives, including technology, geographic location, legal jurisdiction, and more. To resolve the ambiguity in this term and understand its implications for current and future aquaculture development, “offshore” should be resolved into two separate metrics: distance from shore and energy exposure. The United Nations Convention on the Law of the Sea (UNCLOS) distinguishes between internal waters, territorial sea, contiguous zone, exclusive economic zone (EEZ), and the high seas, but currently has no precise definition for “offshore” in its provisions, and therefore no applicable laws pertaining to “offshore” aquaculture. Regulating a …

Master Narratives Surrounding Rural Emerging Adult Migration: Resources For Postsecondary Decision-Making In Rural Communities, Cindy Hartman, Jayson Seaman, Andrew D. Coppens, Erin H. Sharp, Sarah Jusseaume

Faculty Publications

This study examined the cultural messages informing postsecondary decision-making processes surrounding emerging adult migration from/to a predominately rural state in the northeastern U.S. Utilizing an ecological approach to sampling, this study used 27 interviews and 5 focus groups of stakeholders working in educational, employment, and quality of life sectors. Narrative analysis yielded evidence of a predominant master narrative of migration as a developmental requirement during emerging adulthood. Stakeholders spoke of normative and prescriptive expectations that emerging adults particularly in rural areas orient their plans and decision-making around, including leaving their home communities for developmental reasons. Implications for emerging adult development …

Book Review Of Motorsport And Fascism. Living Dangerously. By Paul Baxa. London: Palgrave Macmillan, 2022. 313 Pages., Alessio Giovene

Journal of Motorsport Culture & History

No abstract provided.

Book Review Of Lazzaro: A Man And His Machines. By Ron Moshier. Newburyport, Ma: Coastal 101, 2023. 180 Pages., Elton G. Mcgoun

Journal of Motorsport Culture & History

No abstract provided.

A Book Review Of Speed Capital: Indianapolis Auto Racing And The Making Of Modern America. By Brian M Ingrassia. Urbana, Chicago, And Springfield, Il: University Of Illinois Press, 2024., Paul Baxa

Journal of Motorsport Culture & History

No abstract provided.