Digital Commons Network^™

The Adult As A Consumer Of Learning, Malcolm Knowles

Consumer Behavior in the Health Marketplace: Symposium Proceedings

What I would like to do is explore with you what I think we know (and I will try to separate what we know from what we speculate about, as far as I can) about the behavior in the marketplace of adults as learners. Those of you who are in health education will find relevance in terms of patient teaching, of public health education, and even in pre-service and in-service education of health educators. Those of you who are not in health education can make applications to your respective fields of work.

Let me start by developing a little historical …

The Stanford Heart Disease Prevention Program, Nathan Maccoby

Consumer Behavior in the Health Marketplace: Symposium Proceedings

This afternoon I want to tell you about the results of a major study we have been doing as a part of the Stanford Heart Disease Prevention Program. The Stanford Heart Disease Prevention Program is an interdisciplinary project directed by Dr. John W. Farquhar, Professor of Medicine at Stanford University and I am co-director. This paper was really co-authored by fifteen people as part of an interdisciplinary team. With a group of different people like this, we had to spend a significant amount of time trying to teach each other our respective professional languages. Initially, communication within our group was …

Whose Behavior In What Health Marketplace?, Leon S. Robertson

Consumer Behavior in the Health Marketplace: Symposium Proceedings

A number of behavioral scientists and health educators have been engaged for some time in attempts to explain and/or influence human behavior regarding health and illness. Behavior directed toward preserving health is called health behavior.1 Behavior subsequent to the perception of symptoms and directed toward diagnosis and treatment is called illness behavior.

It has been suggested that techniques used to market products and services can be used to help individuals fulfill their needs in both prevention and amelioration of illness as well as in the alleviation of other social problems. In this paper I shall review some principles that have …

Some Lessons From The Feeling Good Television Series, James W. Swinehart

Consumer Behavior in the Health Marketplace: Symposium Proceedings

There has been a lot of discussion recently, in the press and elsewhere, about the need for more preventive health action on the part of the public. This concern was the basis for the Feeling Good project. The original proposal was for 26 one-hour programs to be broadcast weekly on Public Broadcasting Systems (PBS). When we were about 6 programs into the series, however, the decision was made to stop after the first 11 one-hour shows, take a two-month break to retool and return with 13 half-hour shows.

Leon Robertson talked about some of the problems with using education as …

Consumer Behavior In The Health Marketplace: Emphasis On Access To Care, Lu Ann Aday

Consumer Behavior in the Health Marketplace: Symposium Proceedings

The particular aspect of "consumer behavior in the health marketplace" I should like to emphasize is the problem of access to medical care.

Health care policy makers, planners, administrators, and medical care consumers themselves are increasingly voicing their concern that access to the medical care system should be improved. A plethora of programs has been launched during the past decade with the expressed objective of achieving equity of access to medical care in the United States.

Some of these programs are directed at increasing the buying power or medical knowledge of the health care consumer-e.g., Medicaid, Medicare, national health insurance, …

Selling Health To The Public, Godfrey M. Hochbaum

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Let me confess at the outset that I feel uncomfortable with the title given to my presentation, "Selling Health to the Public," and that I feel equally uncomfortable with such terms as, "marketing health," "the health marketplace," or any others that equate the health area with the marketplace.

These terms have become quite popular in recent years because the presumed success of Madison Avenue and the methods and gimmicks of commercial sales promotion easily tempt health professionals to adopt these same methods and gimmicks in the cause of health education.

I feel uncomfortable with these terms and with what they …

Some Determinants Of Post-Purchase Satisfaction Among Medical Care Consumers, Lawrence Wortzel

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Consumer behavior in the health marketplace is an interesting subject. One of the interesting things about studying medical care is that different people experience different results after having the same health care. For example, in the Massachusetts presidential primary that took place some time ago, one of the voting machines somehow got hooked up to an X-ray device, and, as a result, three voters were exposed to doses of radiation. One of the exposed was a conservative, one was a liberal, and one was an independent. They were immediately rushed to one of the major Boston medical centers where a …

New Themes In Innovation Research: Implications For Consumer Health Behavior, Gerald Zaltman

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Whenever I am called upon to make prescriptive statements to a group which can't easily hold me accountable for the consequences, I am always reminded of the story of the chicken and the pig. For those of you who aren't familiar with the story, a chicken and a pig were walking down the street one day and came upon a restaurant that had a big sign in the window, "Special Today: Bacon and Eggs." The chicken got all excited and said, "Isn't that great, they are featuring us together." The pig looked kind of dour and said, "That's okay for …

Consumer Behavior: An Epidemiological Perspective, Thomas J. Prendergast

Consumer Behavior in the Health Marketplace: Symposium Proceedings

My interest is epidemiology and preventive medicine. Epidemiology is the study of disease distributions in man. Preventive medicine is the attempt to avoid acquiring the risk factors of diseases by individuals, which can be called "primary prevention." Also it is the attempt to avoid development of diseases among those who have risk factors, and that is known as secondary prevention. Quite clearly there is much concern about epidemiology as the basis for preventive medicine and about preventive medicine as a potentially cheaper and easier way to provide quality medicine. Health education is a clear dimension of preventive medicine.

We have …

Sociological Factors In High Blood Pressure, Sidney M. Stahl

Consumer Behavior in the Health Marketplace: Symposium Proceedings

High blood pressure is a silent killer and is therefore one of the most significant of the medically related problems that afflicts modern man. Approximately 25 million people living in the United States have the disease. In reality, it is not a "disease" in the classic meaning of that term; instead its sequelae, or subsequent effects, are diseases that are all too familiar and deadly: stroke, kidney disease and myocardial infarction (heart attack), to name just a few. In fact, there are more deaths in the United States each year attributable to the sequelae of high blood pressure than to …

Homosexuals And The Death Penalty In Colonial America, Louis Crompton

Department of English: Faculty Publications

This article traces the legislative history of statutes prescribing the death penalty for sodomy in 17th-century New England and in the other American colonies. New England and some middle colonies broke with English legal tradition by adopting explicitly biblical language. After the Revolution, Pennsylvania took the lead, in 1786, in dropping the death penalty.

As the nation prepares to celebrate the bicentennial of the Declaration of Independence, the question of the status of the homosexual in pre-Revolutionary America comes to mind. The Body of Liberties approved by the Colony of Massachusetts Bay in 1641 welcomed refugees seeking to escape "the …

580 Extension Plan: 5 Year Plan For Extension & Research By 1980 For Southeast Nebraska, Loyd L. Young, Elizabeth A. Birnstihl

Southeast Research and Extension Center: Reports and Administration

The purpose of this document is to present a series of guide-lines to assist the Extension District V (Southeast Extension District) administrators and staff, the Nebraska Cooperative Extension Service, the Nebraska Agricultural Experiment Station, the Institute of Agriculture and Natural Resources and other University administration in moving the District to a high level of 0fficiency in meeting the needs of the people of the District in those areas in which the Extension Service has the legal obligation to serve.

Planning is a continuous process and these planning suggestions are not ends, but steps that can be used in decision making …

Invited Response To James J. Kilpatrick’S “And Some Are More Equal Than Others”, Mary Jo Deegan

Department of Sociology: Faculty Publications

It is difficult to take Mr. Kilpatrick's column seriously. Not only is it written in a light-hearted vein, like many remarks written on minority groups and women, but also it takes an illogical and indefensible position. Somehow, I gather, the reader is supposed to feel that women should not be in half of the illustrations relating to society. In "reality" they are 51% of the population, so perhaps Mr. Kilpatrick is referring to a different reality than the one where women live. It would be interesting to know where this" reality" exists. In an additionally inexpicable manner there is supposed …

Review Of The Gilberto Freyre Reader, Elizabeth Wilhelmsen

Spanish Language and Literature Papers

It is difficult to introduce Gilberto Freyre, one of Brazil's most outstanding and well-known contemporary thinkers, because of the multi-faceted nature of his understanding and the versatility of his pen. Being both scientist and humanist, critic and artist. Freyre is perhaps best recognized as a sociologist and historian of his native land. However, he defies classification even in this last role as is well revealed in his essay. "Como e Porque sou e nao sou Sociologo" ("How and Why I Am and Am Not a Sociologist"). Criticizing the conventional hermetic specialization and unbending insistence upon objectivity, he asserts that "man's …

Theses And Dissertations Dealing With Nebraska And Nebraskans, Frederick W. Adrian

University Studies (University of Nebraska) (1888–1984)

1. AGRICULTURE

A. GENERAL

1. Blake, Gordon J., "Reasons for Entry into and Exit from Small Business, Farming and Ranching in Buffalo County, Nebraska, Since 1946," PhD, UN, '70, 216 p, ac. Information secured from farmers, ranchers, and small business· men rather than census reports; retirement and death chief reasons for abandoning farms while those who entered did so because they liked that type of life.

2. Bowden, Martyn John, "Changes in Land Use in Jefferson County, Nebraska, 1857-1957," MA, UN, '59, 227p, c. Both quantitative and qualitative approach to land use; extensive bibliography.

3. Bush, Ralph Frederick, "Trends of …

Water Current, Volume 7, No. 5, May 1975

Water Current Newsletter

From the Desk of the Director
Farmers and Irrigators Threatened by Possible Extension of Federal Authority for Disposal of Dredged or Fill Material
Water Research and Education Advisory Committee Established
EPA Strategy Paper Lists 1976 Priorities
Research Review: Pollution of Surface Irrigation Water by Plant Pathogenic Organisms

Leaders Guide. Creative Clothing...Opening The Door : Extension Circular 4-14-75

Nebraska 4-H Clubs: Historical Materials and Publications

4-H discussion of items leaders need to know like what the students are like and a description of the projects used in a 4-H meeting.

Creative Clothing...Opening The Door : Extension Circular 4-10-75, Gail Skinner

Nebraska 4-H Clubs: Historical Materials and Publications

Discusses different aspects of sewing such as: color coordination, sewing machine vocabulary, tools used, correct posture, customization of clothing and hygiene for 4-H.

Socialization Of Children, Linda Davis

Nebraska Anthropologist

The children of a culture represent its greatest asset and responsibility. They insure the survival of a culture if its members can accomplish the formidable task of socialization. Americans are acutely aware of this responsibility. This concern is reflected in the tremendous amount of literature about children. For this reason, I used a familiar type of American literature, the comic strip, for an analysis of socialization in the United States. I chose to study "Dennis the Menace" and "Peanuts" because they deal specifically with children from a white, middle class neighborhood.

Socialization, as defined by Hartley and Hartley (In HSU …

4-H Model Rocketry : F63

Nebraska 4-H Clubs: Historical Materials and Publications

Record book for projects and lessons for making a model rocket for 4-H.

Fun In 4-H With Jack And Judy : Extension Circular 4-01-75, Leon Rottmann

Nebraska 4-H Clubs: Historical Materials and Publications

Discusses general beginning Home Economics projects for 4-H.

Public And Professional Assessment Of The Nebraska Bar, Susan Jacobs, June Wagoner

Nebraska Law Review

Watching Watergate unfold, public confidence in the bar descended to an all-time low in 1974, according to public opinion polls. Coincidentally, the Nebraska State Bar Association launched a public relations campaign designed to advise the public of active efforts to hold attorneys to the standards of the Code of Professional Responsibility. In an attempt to assess the status of the profession in Nebraska, a survey was conducted to compare opinions of the bar as they were expressed by lawyers and laypersons. Questions contained in the survey reflected concerns central to five of the Canons of Professional Responsibility.

I. Introduction

II. …

Water Current, Volume 6, No. 8, August 1974

Water Current Newsletter

Guest Editorial: Mandatory versus Voluntary, Dayle Williamson, Executive Secretary, Nebraska Natural Resources Commission
Deadlines for Research Projects
NWRRI Hosts Research in Action Conference
DEC Director Named
Nebraska Receives Discharge Elimination Report
Sewage Treatment Plant in Lincoln
Nebraska Drought
South Dakota Seeks Additional Missouri River Benefits
Main-Stem Water Marketing
OWRR Reorganized
ERTS Begins Third Year in Orbit
Sirotherm - An Australian Development for Purifying Water
Purpose, Policy and Objectives
Research Review: Alternatives in Area Management of Groundwater

A Descriptive Analysis Of The Curriculum In Vocational Agriculture In Selected Public High Schools In Nebraska (For The School Year 1972–73), Dona M. Siekmon

Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research

The purpose of the study was to determine content and emphasis placed on identified units of instruction provided by the Vocational Agriculture Departments in Nebraska. The overall hypothesis of the study was to determine the relationship, if any, between teachers as community factors and the amounts of instruction in subject matter units offered in Vocational Agriculture. Data was collected at a summer conference in which 112 out of 147 instructors in Nebraska filled out the questionnaire. The five categories of the curriculum surveyed were: (1) Animal Science. (2) Agricultural Management and

Economics, (3) Agronomic Science, (4) Agricultural Mechanics, and (5) …

The Emergence Of An Acoustical Art Form: An Analysis Of The German Experimental Horspiel Of The 1960s, Mark Ensign Cory

University Studies (University of Nebraska) (1888–1984)

The Era of the Traditional Horspiel has passed. Although they have an important and welcome place in the repertory of every German broadcaster, the radio plays of Gunter Eich, the lyrical fantasies of Ingeborg Bachmann, the suspenseful stories of Friedrich Durrenmatt, the interior monologues of Heinrich Boll, Dieter Wellershoff, and Peter Hirche no longer influence the creative energies at work in the genre as they did throughout the 1950s. They are in a sense museum pieces to which the term "classic" has already been widely applied. What has followed the mature classic period possesses the vigor of youth and the …

Water Current, Volume 6, No. 4, April 1974

Water Current Newsletter

From the Desk of the Director
1974 Summer Institute
National Commission on Water Quality Announces Study Plans
Maximum Water Resources Development Urged
Department for Natural Resources Nixed in Favor of Short-Term Measures
Controversy Reigns Over Project Discount Rate
EDF Questions Flood Control Projects
Research Review: Practical Treatment of Feedlot Runoff

A Review Of Coyote Control Research, Donald S. Balser

Vertebrate Pest Conference Proceedings: 6th (1974)

Research on coyote control has lagged behind operational control for several decades. With the current controversy over toxicants and control of coyotes, attention has suddenly been given to the research needs of the problem. In the past research on annual damage problems, particularly predators, was concentrated on coming up with new lethal methods. The picture has changed with a definite need to study the entire problem, including the measurement of losses, the ecology of predators and prey, their behavior, and means of solving loss problems by non-lethal methods or mechanical protection. In any lethal control research, selectivity must be emphasized. …

The Potential Value Of Genetically Sterile Norway Rats In Regulating Wild Populations, Bryan P. Glass

Vertebrate Pest Conference Proceedings: 6th (1974)

I appreciate the invitation to address this assembly, and hasten to inform you that I come before you as a Director and representative of the Introgene Foundation of Oklahoma City, not as one who has been actively performing the research of which I shall speak, although I have been following it very closely for approximately five years. I am grateful to the Foundation for sending me to this Conference to present this paper.

The biological control of animal populations took on a new dimension with the development of radiation-induced sterility in the screw-fly some two decades ago, and since that …

Water Current, Volume 6, No. 3, March 1974

Water Current Newsletter

From the Desk of the Director
Water Resources Seminar Series
1974 Summer Institute
Administration Water Budget - FY 1975
Bureau of Reclamation
Office of Water Resources Research
Office of Saline Water
Water Resources Council
Commisson on Water Quality
US Geological Survey
Stream Channelization Critiicized
Investments in Transportation
Cloud Seeding Impacts Researched
$7 Billion Proposed for Environmental Programs
WRC Issues New Guidelines
Research Review: Biological Control of Blue-Green Algae

Bonds Of Loyalty: German-Americans And World War I, Frederick Luebke

Department of History: Faculty Publications

This book is an effort to explain why American society lashed out at its German element during World War I. Ever since colonial times, Americans had received German immigrants gladly and regarded them highly. Yet when the United States entered the war against Germany in 1917, people were swept into a strong wave of anti-German hysteria. Citizens of German origin were individually harassed and persecuted, German ethnic organizations were attacked, and serious efforts were made to eliminate German language and culture in the United States.

The crisis of war did not by itself create conflicts between the native-born and the …