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The Adult As A Consumer Of Learning, Malcolm Knowles

Consumer Behavior in the Health Marketplace: Symposium Proceedings

What I would like to do is explore with you what I think we know (and I will try to separate what we know from what we speculate about, as far as I can) about the behavior in the marketplace of adults as learners. Those of you who are in health education will find relevance in terms of patient teaching, of public health education, and even in pre-service and in-service education of health educators. Those of you who are not in health education can make applications to your respective fields of work.

Let me start by developing a little historical …

The Stanford Heart Disease Prevention Program, Nathan Maccoby

Consumer Behavior in the Health Marketplace: Symposium Proceedings

This afternoon I want to tell you about the results of a major study we have been doing as a part of the Stanford Heart Disease Prevention Program. The Stanford Heart Disease Prevention Program is an interdisciplinary project directed by Dr. John W. Farquhar, Professor of Medicine at Stanford University and I am co-director. This paper was really co-authored by fifteen people as part of an interdisciplinary team. With a group of different people like this, we had to spend a significant amount of time trying to teach each other our respective professional languages. Initially, communication within our group was …

Whose Behavior In What Health Marketplace?, Leon S. Robertson

Consumer Behavior in the Health Marketplace: Symposium Proceedings

A number of behavioral scientists and health educators have been engaged for some time in attempts to explain and/or influence human behavior regarding health and illness. Behavior directed toward preserving health is called health behavior.1 Behavior subsequent to the perception of symptoms and directed toward diagnosis and treatment is called illness behavior.

It has been suggested that techniques used to market products and services can be used to help individuals fulfill their needs in both prevention and amelioration of illness as well as in the alleviation of other social problems. In this paper I shall review some principles that have …

Some Lessons From The Feeling Good Television Series, James W. Swinehart

Consumer Behavior in the Health Marketplace: Symposium Proceedings

There has been a lot of discussion recently, in the press and elsewhere, about the need for more preventive health action on the part of the public. This concern was the basis for the Feeling Good project. The original proposal was for 26 one-hour programs to be broadcast weekly on Public Broadcasting Systems (PBS). When we were about 6 programs into the series, however, the decision was made to stop after the first 11 one-hour shows, take a two-month break to retool and return with 13 half-hour shows.

Leon Robertson talked about some of the problems with using education as …

Hemoglobin Stability In Bull Sharks, Jack D. Burke

Investigations of the Ichthyofauna of Nicaraguan Lakes

No significant differences in oxyhemoglobin affinity, or electrophoretic patterns of hemoglobin were found in 18 bull sharks collected in selected regions of Lake Nicaragua, the Rio San Juan, and the Caribbean Sea. The half-saturation of hemoglobin with oxygen (P50) was 11 and 17 mm Hg at pH 7.4 and 6.8, respectively (25° C, 3% hemoglobin solution, potassium phosphate buffer, 0.3 ionic strength). Electrophoresis resolved the hemoglobin into a minor and a major band. P1animetry of densitometric recordings showed that the major band constituted 54% of the total hemoglobin; the minor band, 46%. On the basis of these hemoglobin studies, no …

Observations On The Reproduction Of The Sawfish, Pristis Perotteti, In Lake Nicaragua, With Recommendations For Its Conservation, Thomas B. Thorson

Investigations of the Ichthyofauna of Nicaraguan Lakes

The presently known pristiform fauna of the western Atlantic consists of only two species, one each of Fowler's (1941) subgenera, Pristis and Pristiopsis. The former, characterized by the absence of a subcaudal lobe on the caudal fin, is represented by Pristis pectinatus; the latter, in which the subcaudal lobe is present, by Pristis perotteti. Although several features readily separate the two species, they can most easily be distinguished by the more slender rostrum of P. pectinatus and its larger number of rostral teeth, 24 to 32 on each side, as compared with 14 to 20 in …

Consumer Behavior In The Health Marketplace: Emphasis On Access To Care, Lu Ann Aday

Consumer Behavior in the Health Marketplace: Symposium Proceedings

The particular aspect of "consumer behavior in the health marketplace" I should like to emphasize is the problem of access to medical care.

Health care policy makers, planners, administrators, and medical care consumers themselves are increasingly voicing their concern that access to the medical care system should be improved. A plethora of programs has been launched during the past decade with the expressed objective of achieving equity of access to medical care in the United States.

Some of these programs are directed at increasing the buying power or medical knowledge of the health care consumer-e.g., Medicaid, Medicare, national health insurance, …

Selling Health To The Public, Godfrey M. Hochbaum

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Let me confess at the outset that I feel uncomfortable with the title given to my presentation, "Selling Health to the Public," and that I feel equally uncomfortable with such terms as, "marketing health," "the health marketplace," or any others that equate the health area with the marketplace.

These terms have become quite popular in recent years because the presumed success of Madison Avenue and the methods and gimmicks of commercial sales promotion easily tempt health professionals to adopt these same methods and gimmicks in the cause of health education.

I feel uncomfortable with these terms and with what they …

Some Determinants Of Post-Purchase Satisfaction Among Medical Care Consumers, Lawrence Wortzel

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Consumer behavior in the health marketplace is an interesting subject. One of the interesting things about studying medical care is that different people experience different results after having the same health care. For example, in the Massachusetts presidential primary that took place some time ago, one of the voting machines somehow got hooked up to an X-ray device, and, as a result, three voters were exposed to doses of radiation. One of the exposed was a conservative, one was a liberal, and one was an independent. They were immediately rushed to one of the major Boston medical centers where a …

New Themes In Innovation Research: Implications For Consumer Health Behavior, Gerald Zaltman

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Whenever I am called upon to make prescriptive statements to a group which can't easily hold me accountable for the consequences, I am always reminded of the story of the chicken and the pig. For those of you who aren't familiar with the story, a chicken and a pig were walking down the street one day and came upon a restaurant that had a big sign in the window, "Special Today: Bacon and Eggs." The chicken got all excited and said, "Isn't that great, they are featuring us together." The pig looked kind of dour and said, "That's okay for …

Cross-Fostering And Parent-Offspring Responses In Cichlasoma Citrinellum (Pisces, Cichlidae), David L. G. Noakes, George W. Barlow

Investigations of the Ichthyofauna of Nicaraguan Lakes

Previous studies of parent-young interactions in cichlid fish have established some of the details of such relations, but have raised, or left unanswered many questions. In particular, there are questions as to the recognition of parents and young by each other, and to what extent learning might be involved in such recognition.
Based on observations of exchanges of parents between families of Cichlasoma citrinellum, we suggest that parents learn to recognize young during each parental cycle. They appear to have a moderately short term memory for recognition of young, and accept young corresponding to this memory.
Parental fish accept …

Partitioning Of Body Fluids In The Lake Nicaragua Shark And Three Marine Sharks, Thomas B. Thorson

Investigations of the Ichthyofauna of Nicaraguan Lakes

The relative volumes of major body fluids of freshwater and marine sharks are remarkably similar in spite of the differences in external medium and in osmotic pressure of body fluids. The small differences detected are in agreement with differences reported in comparisons of freshwater and marine te1eosts: a slightly higher total water content and a smaller ratio of extracellular to intracellular fluids in freshwater forms.

Serum Protein Variation In The Bull Shark, Carcharhinus Leucas Müller And Henle, 1841, C. Michael Cowan

Investigations of the Ichthyofauna of Nicaraguan Lakes

I. A detailed electrophoretic study was made of different developmental stages of the bull shark, Carcharhinus leucas Mülller and Henle, 1841.
2. Both qualitative and quantitative variations were found to exist between newborn and adult bull sharks.
3. Variations in the globulin portion may be related to the development of immunoglobulins.

Blood And Tissue Identification Of Selected Birds And Mammals, Part Ii: Cross Reaction Patterns Of Birds And Mammals, Using Deer, Bovine, Raccoon, Chicken And Mallard Duck Antiserum, Part 1, David W. Oates, Debra L. Weigel

Other Publications in Wildlife Management

Most enforcement cases involving our laboratory deal with the identification of a blood stain or meat sample which is suspected to be deer. Determining whether it is, indeed, from deer is not difficult. But, if the sample is not deer, exact identification can prove to be a more time consuming and tedious process. To eliminate the need to obtain antiserum for each individual species and aid identification, we undertook an investigation on which species and the extent to which several species may cross react with antisera of some common birds and mammals, especially deer. Deer, cow, and raccoon were selected …

Blood And Tissue Identification Of Selected Birds And Mammals, Part Ii: Cross Reaction Patterns Of Birds And Mammals, Using Deer, Bovine, Raccoon, Chicken And Mallard Duck Antiserum, Part 2, David W. Oates, Debra L. Weigel

Other Publications in Wildlife Management

Part 2 (pp. 19-55) Protein Patterns: Birds (Figure 9)
The reproductions illustrate avian crossreaction patterns obtained from chicken antiserum and mallard duck antiserum, using immunoelectrophoresis and immuno diffusion. Table 1 summarizes immunoelectrophoresis cross-reactions. Species included in the study are:
BIRDS
Chicken Gallus gallus
Coot Fulica americana
Crow Corvus brachyrhynchos
Mourning Dove Zenaidura macoura
Mallard Duck Anas platyrhynchos
Golden Eagle Aquila chrysaetos
Snow Goose Chen hyperborea
Eared Grebe Podiceps caspicus
Red-tailed Hawk Buteo jamaicensis
Great Horned Owl Bubo virginianus
White Pelican pelecanus erythrorhynchos
Ring-necked Pheasant Phasianus colchicus
Pigeon Columba livia
Prairie Chicken Tympanuchus cupido
Bobwhite Quail Colinus virginianus
Merriam's Turkey Meleagris …

Ec76-548 Be Your Own Best Friend, Ron Daly

University of Nebraska-Lincoln Extension: Historical Materials

Extension Circular 76-548 is about putting self-imposed restraints on yourself and blaming yourself for things that have happened in the past.

Ec76-2040 A Record Of Important Family Papers

University of Nebraska-Lincoln Extension: Historical Materials

Extension Circular 76-2040 is a document where you can record important family matters like who your accountants, attorneys, and bankers are.

Ec76-2039 Is It Fraud?, Janet Wilson

University of Nebraska-Lincoln Extension: Historical Materials

Extension Circular 76-2039 deals with protecting yourself from fraud.

Ec76-1833 Lawn Diseases In The Midwest, J. L. Weihing, M. C. Shurtleff, R. E. Partyka

University of Nebraska-Lincoln Extension: Historical Materials

Extension Circular 76-1833 is about different lawn diseases in the Midwest.

Also published as North Central Regional Extension Publication No. 12

Ec76-963 Natural, Organic And Health Foods, Mary Darling

University of Nebraska-Lincoln Extension: Historical Materials

Extension Circular 76-963 discusses Natural, organic and Health foods.

Consumer Behavior: An Epidemiological Perspective, Thomas J. Prendergast

Consumer Behavior in the Health Marketplace: Symposium Proceedings

My interest is epidemiology and preventive medicine. Epidemiology is the study of disease distributions in man. Preventive medicine is the attempt to avoid acquiring the risk factors of diseases by individuals, which can be called "primary prevention." Also it is the attempt to avoid development of diseases among those who have risk factors, and that is known as secondary prevention. Quite clearly there is much concern about epidemiology as the basis for preventive medicine and about preventive medicine as a potentially cheaper and easier way to provide quality medicine. Health education is a clear dimension of preventive medicine.

We have …

Sociological Factors In High Blood Pressure, Sidney M. Stahl

Consumer Behavior in the Health Marketplace: Symposium Proceedings

High blood pressure is a silent killer and is therefore one of the most significant of the medically related problems that afflicts modern man. Approximately 25 million people living in the United States have the disease. In reality, it is not a "disease" in the classic meaning of that term; instead its sequelae, or subsequent effects, are diseases that are all too familiar and deadly: stroke, kidney disease and myocardial infarction (heart attack), to name just a few. In fact, there are more deaths in the United States each year attributable to the sequelae of high blood pressure than to …

Ec76-219 Nebraska Swine Report, R. D. Fritschen, E. R. Peo Jr., Donald L. Ferguson, Murray Danielson, William Ahlschwede, Dwane R. Zimmerman, Bobby D. Moser, Keith E. Gilster, Norman R. Underdahl, Charles A. Mebus, Larry Bitney, A. J. Lewis, Oliver D. Grace

University of Nebraska-Lincoln Extension: Historical Materials

This 1976 Nebraska Swine Report was prepared by the staff in Animal Science and cooperating departments for use in the Extension and Teaching programs at the University of Nebraska-Lincoln. Authors from the following areas contributed to this publication: Swine Nutrition, swine diseases, pathology, economics, engineering, swine breeding, meats, agronomy, and diagnostic laboratory. It covers the following areas: breeding, disease control, feeding, nutrition, economics, housing and meats.

A Plaintiff's Lawyer Looks At The Morass, Robert C. Strodel

Nebraska Law Review

I. Introduction

II. Approaching a Potential Case … A. The Client’s History … B. Records … C. Medical Research

III. Building a Case—Basic Techniques … A. Interrogatories … B. Depositions … C. Requests to Admit

IV. Handling the Client

V. The View from Olympus

Zoning Growth Controls For The General Welfare: Construction Industry Association V. Petaluma, 522 F.2d 897 (9th Cir. 1975), Alan D. Slattery

Nebraska Law Review

Throughout the nation, suburbs located near established metropolitan centers are seeking ways to provide necessary municipal services to rapidly expanding populations without substantial increases in local taxes. In doing so, they wish to preserve the character of their community and avoid any undesirable growth. This new attitude toward urban growth was displayed in the comprehensive plan developed for Petaluma, California. In Construction Industry Association v. Petaluma, the Ninth Circuit found that the Petaluma Plan ("the Plan") was a reasonable attempt by the city to deal with these growth pressures when it found itself unable to provide needed public services, …

Private Nuisance: An Application To Feedlots In A Rural Area: Botsch V. Leigh Land Co., 195 Neb. 509, 239 N.W.2d 481 (1976), Norman W. Thorson

Nebraska Law Review

I. Introduction

II. The Private Nuisance–Public Nuisance Distinction

III. Prima Facie Nuisance

IV. Defense after Plaintiff States His Prima Facie Case

V. Conclusion

580 Extension Plan: 5 Year Plan For Extension & Research By 1980 For Southeast Nebraska, Loyd L. Young, Elizabeth A. Birnstihl

Southeast Research and Extension Center: Reports and Administration

The purpose of this document is to present a series of guide-lines to assist the Extension District V (Southeast Extension District) administrators and staff, the Nebraska Cooperative Extension Service, the Nebraska Agricultural Experiment Station, the Institute of Agriculture and Natural Resources and other University administration in moving the District to a high level of 0fficiency in meeting the needs of the people of the District in those areas in which the Extension Service has the legal obligation to serve.

Planning is a continuous process and these planning suggestions are not ends, but steps that can be used in decision making …

The Effects Of Boating Upon Lead Concentrations In Fish, David Oates

Nebraska Game and Parks Commission: Staff Research Publications

The concentration of lead in fish muscle tissue from lakes where boating is heavy and where it is prohibited was measured. The lead levels ranged from less than 0.05 to 1.35 ppm but did not differ significantly between those in the controlled and non-controlled boating lakes. Lead levels apparently pose no public health hazard.

1976 Nebraska Swine Report

Nebraska Swine Reports

1976 Nebraska Swine Report

The Use Of Visual And Name Codes In Scanning And Classifying Colors, John H. Flowers, Susan Dutch

Department of Psychology: Faculty Publications

The effect of incongruent color words on speed of classifying ink colors was measured in visual scanning tasks and in card sorting tasks. In both cases, little or no interference effects were noted when the classification allowed focusing on a single ink color or a set of highly similar colors (adjacent hues). Substantial interference occurred when the task required grouping of three dissimilar colors (nonadjacent hues). These findings suggest that the relative efficiency of name and visual codes in making perceptual classifications is largely dependent upon the memory requirements imposed by the task.