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The Intersection Between Adolescent Pregnancy, Mental Health Concerns, Stigma, And Sex Education, Madelon Cox
The Intersection Between Adolescent Pregnancy, Mental Health Concerns, Stigma, And Sex Education, Madelon Cox
Honors Program: Senior Projects (Public)
This thesis discusses research from the past two decades focused on factors contributing to an increased risk of adolescent pregnancy and the lasting impact of that pregnancy. The consequences of being a pregnant adolescent can be compounded by race, gender, socioeconomic class, and access to education. Adolescent pregnancy also carries significant physical and mental health risk for the adolescent and the child. Awareness and various interventions can help pregnant adolescents or those who may be at risk for adolescent pregnancy to support them, prevent isolation, and reduce further negative mental health conditions, such as depression and anxiety.
Unl Emeriti And Retirees Association Newsletter, May 2026
Unl Emeriti And Retirees Association Newsletter, May 2026
UNL Emeriti and Retirees Association: Newsletters and Other Materials
University of Nebraska-Lincoln Emeriti and Retirees Association Newsletter, May 2026
Message from the ERA President, Vicki Highstreet
Welcome to new members
Recipe
Volunteer service
Funding opportunity
Wake up your well-being
Programming recaps
Celebration of life: Larry Dlugosh
Memory moments
Social Bonds And Dynamic Risk In Predicting Juvenile Recidivism Among Florida Probation Youth, Shadrach Sackey
Social Bonds And Dynamic Risk In Predicting Juvenile Recidivism Among Florida Probation Youth, Shadrach Sackey
Department of Sociology: Dissertations, Theses, and Student Research
Juvenile recidivism remains a persistent challenge within the United States juvenile justice system, particularly among youth supervised in community-based probation programs. This study examines how family context, school engagement, peer associations, antisocial beliefs, and overall dynamic risk are associated with recidivism among juvenile probation youth in Florida. Drawing on social bond theory and social learning theory, the analysis uses administrative data from the Florida Department of Juvenile Justice (FDJJ) Juvenile Justice Information System, including 6,215 youth who completed community-based probation supervision between 2015 and 2018. Recidivism was measured using two outcomes within a 365-day follow-up period: rearrest and readjudication. Descriptive …
Cis-Variant Gene-Expression Association Analysis: A Targeted Approach To Identify Functional Cis-Regulatory Variation, Sofiya Arora
Cis-Variant Gene-Expression Association Analysis: A Targeted Approach To Identify Functional Cis-Regulatory Variation, Sofiya Arora
Department of Agronomy and Horticulture: Dissertations, Theses, and Student Research
Phenotypic diversity in plants is largely driven by changes in gene function arising from mutations in both the coding and regulatory regions. Regulatory variation is particularly pervasive because it can fine-tune gene expression without disrupting protein function and is therefore less likely to be strongly selected against in natural populations. As a result, it has played a central role in evolution and domestication. In our previous genome-wide eQTL mapping study in maize, nearly two-thirds of the expressed genes were found to harbor detectable cis-expression quantitative trait loci (cis-eQTLs) with strong local effects on gene expression. Though these cis-variants are widespread, …
The Goad, The Bad, & The Ugly: The Livestreamed Vice Signaling & Body Fascism Of Clavicular & Asmongold, Jacob T. Fry
The Goad, The Bad, & The Ugly: The Livestreamed Vice Signaling & Body Fascism Of Clavicular & Asmongold, Jacob T. Fry
Department of Communication Studies: Dissertations, Theses, and Student Research
This thesis explores the rhetorical, material, and symbolic implications of fascist livestreaming in the United States through two popular streamers: Clavicular and Asmongold. These two streamers represent a small slice of the rise of different reactionary rhetorics online and how the use of different masculine subcultures—in this case ‘Looksmaxxing’ or Gamer inspired rhetoric—are used as ideological texts for white male supremacy. Whether in front of the glow of their gaming monitor or the flashing lights of a nightclub, the livestreaming of the body, home, relationships, and lifestyles challenge rhetorical conceptions of style, the ‘public/private sphere,’ and political communication. As different …
Clinical Case Study: The Effects Of Task Dynamics And Saltatory Pneumotactile Stimulation On Cerebral Oxygenation, Cognitive Performance, And Sensorimotor Function In An Adult Following Left Ischemic Mca Stroke, Bridget Slagle
College of Education and Human Sciences: Dissertations, Theses, and Student Research
In the chronic stage of stroke recovery, neuroplasticity is thought to require external influence, and is often considered to be experience-dependent, or “Hebbian,” plasticity. Current studies have been investigating multiple ways to induce plasticity to enhance recovery, including investigating the role of sensory stimulation in cortical priming to enhance the effects of rehabilitation interventions.
This case study of an 80-year-old female with aphasia after L-MCA ischemic stroke included 18 neurotherapeutic sessions over 10 weeks. Each session included pneumotactile somatosensory stimulation to the glabrous hand and perioral face, delivered to both the left and right side via the GALILEO, as well …
The Impact Of Community On Professional Identity In Computer Science Education, Ian A. Kollipara
The Impact Of Community On Professional Identity In Computer Science Education, Ian A. Kollipara
School of Computing: Dissertations, Theses, and Student Research
This thesis explores the application of Communities of Practice (CoPs) in Computer Science Education. The work consists of two qualitative studies examining related but distinct populations: (1) K–12 CS teachers and (2) undergraduate CS students. The first study presents a retrospective analysis of conneCTION, an online CoP for K–12 CS educators, identifying strengths, weaknesses, and design considerations that inform future platform development. The second study investigates how participation in a CoP can mitigate negative and exclusionary stereotypes in CS. This study was conducted in an under-explored context: a small, private, religious, Midwestern university, and examines an existing community, the Programming …
Bright Star: A Lighting Design, A Study On The Emotional Impact Of Lights, Dean J. Bressler
Bright Star: A Lighting Design, A Study On The Emotional Impact Of Lights, Dean J. Bressler
Johnny Carson School of Theatre and Film: Theses, Student Research, and Creative Work
The purpose of this thesis will be to observe, analyze, and evaluate the design process and production for the musical Bright Star Written and composed by Steve Martin and Edie Brickell, Produced by the Johnny Carson School of Theatre and Film’s in house production company the Nebraska Repertory Theatre Company in collaboration with the University of Nebraska’s Glen Korff School of Music. Performed in the Howell Memorial Theatre from April 16th, 2026, to April 26th, 2026. Bright star was directed by Bobby Pieranunzi, the dance captain for the original Broadway performance of Bright Star in 2016, …
Eurydice | Tigers Be Still: Technical Direction Between Two Studio Sets, Rory G. Galada Brownell
Eurydice | Tigers Be Still: Technical Direction Between Two Studio Sets, Rory G. Galada Brownell
Johnny Carson School of Theatre and Film: Theses, Student Research, and Creative Work
This thesis examines the technical direction processes for two studio productions, Eurydice by Sarah Ruhl and Tigers Be Still by Kim Rosenstock, produced during the 2025–2026 season at the Nebraska Repertory Theatre. Through comparative analysis, this document explores how differing design styles—metaphorical and installation-based versus grounded realism—impact the planning, communication, and execution responsibilities of a technical director within a constrained academic production environment. Both productions operated within similar parameters, including limited budgets, student-based labor, and a shared performance space, allowing for a focused evaluation of process rather than resources. The Eurydice production emphasized abstract scenic elements, including large-scale string installations …
Understanding Roma Oppression In Europe Through Humantarian Forensic Analysis, Christal L. Quinn
Understanding Roma Oppression In Europe Through Humantarian Forensic Analysis, Christal L. Quinn
Department of Anthropology: Theses and Student Research
This thesis examines the marginalization of Roma people in Europe, and how humanitarian forensic practices may help Roma communities in their quest for justice and recognition. The study draws exclusively on secondary information to examine the social, political, and legal issues affecting the Roma communities, who have endured centuries of institutional discrimination, marginalization, and violence. This thesis identifies ways in which systematic oppression continues to limit Roma communities’ access to education, housing, healthcare, and legal protection through a review of relevant literature and applicable theoretical frameworks. The study also examines the relevance of forensic science, particularly its humanitarian applications, in …
Roads To Antiochia Ad Cragum: Pedestrian Survey And A Least Cost Path Model Of Roman Roads In The Vicinity Of Antiochia Ad Cragum, Southern Türkiye, Alexander W. Pastor
Roads To Antiochia Ad Cragum: Pedestrian Survey And A Least Cost Path Model Of Roman Roads In The Vicinity Of Antiochia Ad Cragum, Southern Türkiye, Alexander W. Pastor
Department of Anthropology: Theses and Student Research
Antiochia ad Cragum, a Roman site located in modern southern Türkiye, has been intensively investigated through archaeological study. However, the surrounding landscape has received less attention. This thesis addresses this gap by examining how this past settlement might have been accessed, which is an important step in gaining a better understanding of how people and resources traveled overland and how infrastructure was made to accommodate this travel. Pedestrian survey was conducted along posited western and eastern segments of a Roman-era road, finding remains consistent with but not definitively establishing this interpretation. In addition, Geographic Information Systems (GIS) was used to …
A New Electroencephalography Electrode Design For Curly And Kinky Hair Types, Elena Butler
A New Electroencephalography Electrode Design For Curly And Kinky Hair Types, Elena Butler
Department of Agricultural and Biological Systems Engineering: Dissertations, Theses, and Student Research
Medical discrimination and implicit bias are present in both societal systems and into the design and validation of medical devices. Traditional electroencephalography (EEG) systems often fail to provide reliable physiological recordings on curly and kinky hair types (3B–4C), associated typically with Black American and others of African descent. EEG on these hair types often results in high electrode-scalp impedance, poor signal quality, and participant discomfort. Consequently, such technical biases contribute to the underrepresentation of these populations in neuroscience research and clinical diagnostics, while simultaneously limiting equitable access to EEG-based medical care.
To address this gap, a novel conductive electrode attachment …
Program Factors Influencing Investment In Nhri Leadership Mentoring Relationships, Elizabeth A. Kenes
Program Factors Influencing Investment In Nhri Leadership Mentoring Relationships, Elizabeth A. Kenes
Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research
The purpose of this study was to examine how specific programmatic factors influence levels of investment within mentoring relationships in a collegiate leadership mentoring program. Previous research has demonstrated the benefits of mentoring; however, much of this work has relied on self-reported data and has not directly linked program factors to clearly defined mentoring outcomes. This study addresses this gap by examining how relationship duration, meeting consistency, and training and learning predict mentoring investment using observational program data.
Using the Investment Triangle framework and an integrative theoretical framework as guiding foundations, this study examined mentoring investment within NHRI Leadership Mentoring …
Evaluation Of Maternal Bovine Appeasing Substance Administration And Feed Access Time On Finishing Cattle Performance, Behavior, And Carcass Characteristics, Carsten L. Loseke
Evaluation Of Maternal Bovine Appeasing Substance Administration And Feed Access Time On Finishing Cattle Performance, Behavior, And Carcass Characteristics, Carsten L. Loseke
Department of Animal Science: Dissertations, Theses, and Student Research
Novel products and bunk management techniques may significantly influence economically relevant performance metrics of feedlot cattle. The objective of the first experiment was to evaluate maternal Bovine Appeasing Substance (mBAS) administration on performance, carcass, health, and cortisol outcomes of yearling steers. Steers (n = 1,754, initial BW = 423 kg, SD = 25 kg) were received and assigned to pens for treatment allocation. Steers received either 10 mL of the mBAS or a mineral oil placebo at initial processing and reimplant. Hair samples were collected from a subset (n = 4 steers/pen) on d 0 and d 14. …
Advancing Targeted Food Allergen Detection: Extraction Optimization And Sample Preparation Method Comparison Using Lc-Ms/Ms, Zhenhao Wang
Advancing Targeted Food Allergen Detection: Extraction Optimization And Sample Preparation Method Comparison Using Lc-Ms/Ms, Zhenhao Wang
Department of Food Science and Technology: Dissertations, Theses, and Student Research
Accurate quantification of food allergens in processed foods by liquid chromatography-tandem mass spectrometry (LC-MS/MS) requires effective protein extraction and sample cleanup. However, no single sample preparation workflow has shown consistent performance across diverse food matrices. This study evaluated extraction buffer formulations and post-extraction cleanup strategies for quantification of milk, soy, and peanut allergens in multiple processed food matrices.
Six extraction buffers with varying combinations of SDS, urea, and thiourea alongside a common Tris-HCl/DTT/PVPP base were evaluated across five food matrices. No significant differences in extraction efficiency were observed among buffer formulations for nonfat dry milk (NFDM), non-roasted soy flour, peanut …
Cytoplasmic Shift Of Interferon Regulatory Factors Co‐Evolved With Jawed Vertebrate Innate Immunity, Vanessa M. Hubing
Cytoplasmic Shift Of Interferon Regulatory Factors Co‐Evolved With Jawed Vertebrate Innate Immunity, Vanessa M. Hubing
Honors Program: Senior Projects (Public)
The emergence of jaws in early vertebrates introduced a novel feeding apparatus and powerful oral defenses, but it also increased the risk of physical injury and pathogen exposure. Interferon regulatory factors (IRFs) play critical roles in orches-trating innate immunity and inflammation in response to invading microbes and tissue damage, with their subcellular local-ization being essential to some IRFs' function. Our results indicate that IRF members underwent independent expansion and diversification in two distinct vertebrate lineages: jawed and jawless vertebrates. The jawed vertebrate-specific factor, IRF5, has maintained conserved nuclear export sequences throughout evolution, while newly diversified IRF members in jawed verte-brates …
Assessing Trauma Competence Among Title Ix Practitioners: Analyzing Self-Perceived Capability And Associated Factors, Aliena Hansen
Assessing Trauma Competence Among Title Ix Practitioners: Analyzing Self-Perceived Capability And Associated Factors, Aliena Hansen
Honors Program: Senior Projects (Public)
Sexual assault remains a persistent issue on college and university campuses, and the way institutions respond to survivors can significantly influence their well-being and willingness to seek support. Title IX Practitioners are often responsible for responding to reports of sexual misconduct, making trauma-informed approaches essential in their work. However, relatively little research has examined how practitioners perceive their own trauma-related capabilities. The present study examined self-perceived trauma competence among Title IX Practitioners and explored factors associated with differences in perceived competence. Participants completed a survey assessing their confidence in applying trauma-informed principles when working with complainants. Results indicated variability in …
Lewis Carroll’S Curious Creatures: Examining Carroll’S Use Of Animal Characters Within The Context Of His Life And Victorian Era England, Nima M. Faunce
Lewis Carroll’S Curious Creatures: Examining Carroll’S Use Of Animal Characters Within The Context Of His Life And Victorian Era England, Nima M. Faunce
Honors Program: Senior Projects (Public)
Lewis Carroll’s Alice’s Adventures in Wonderland (1865) has maintained a wide readership since its publication, but many aspects of Carroll’s original intentions and inspirations are lost on modern readers. By examining his animal characters through the lens of his personal life and Victorian England, a deeper understanding of his novel is uncovered. Some of his characters directly reflect individuals from his real life, such as the Liddell family, while other characters provide a window into Victorian beliefs and practices. This paper investigates each of Carroll’s animal characters in order of appearance and determines possible points of inspiration from his personal …
Hidden Word Treasure Hunt: Design Of Dyslexia Game-Based Intervention, Olivia N. Epp
Hidden Word Treasure Hunt: Design Of Dyslexia Game-Based Intervention, Olivia N. Epp
Honors Program: Senior Projects (Public)
For this creative project, a literacy intervention board game entitled Hidden Word Treasure Hunt was designed for elementary students with dyslexia. Developmental Dyslexia is a neurodevelopmental learning disability which causes reading and writing difficulties. The goal of the intervention is to provide a fun and engaging way for students with dyslexia to practice skills like spelling, phonemic awareness, rhyming, and more. The game includes multiple choice question cards (treasure cards) and challenge spelling cards (key cards), and the student also has the opportunity to practice spelling the words with a whiteboard and marker. The student and SLP can play their …
Exploring Student Sensemaking During A Collaborative Biology Lab, Rebecca Kollipara
Exploring Student Sensemaking During A Collaborative Biology Lab, Rebecca Kollipara
School of Natural Resources: Dissertations, Theses, and Student Research
Collaborative learning environments offer valuable opportunities for students to construct scientific understanding through dialogue, yet the conditions that support sustained conceptual reasoning in group settings remain incompletely understood. While prior research has identified discourse moves associated with productive collaboration, less attention has been paid to how those moves function together across turns and conceptual boundaries, or how individual student characteristics shape their emergence. This thesis examines collaborative sensemaking in an undergraduate General Biology II course, drawing on two complementary analyses of student discourse during a bryophyte life-cycle modeling activity.
Chapter 1 investigates how student groups participated in sensemaking and how …
Gaining Mussel: Evaluating Reintroduction Success Of Native Freshwater Mussels In Nebraska And Eastern Wyoming, Travis A. Moore
Gaining Mussel: Evaluating Reintroduction Success Of Native Freshwater Mussels In Nebraska And Eastern Wyoming, Travis A. Moore
School of Natural Resources: Dissertations, Theses, and Student Research
Freshwater mussels are one of the most imperiled groups of organisms in North America, with over two-thirds of species considered threatened, endangered, or of special concern. These long-lived bivalves are essential to stream ecosystems, acting as filter feeders that improve water quality and as indicators of aquatic health. In Nebraska and Wyoming, native mussel populations have declined sharply due to habitat modification, pollution, and reduced connectivity. Two species of particular concern are the Plain Pocketbook Lampsilis cardium, listed as Tier I at-risk in Nebraska, and the Fatmucket Lampsilis siliquoidea, a Tier II at-risk species. In response, state agencies …
Honeybee Colony Response To Probiotic Supplementation And Grazing Practices, Katya M. Busenitz
Honeybee Colony Response To Probiotic Supplementation And Grazing Practices, Katya M. Busenitz
Department of Entomology: Dissertations, Theses, and Student Research
Honeybee health is a complicated issue. Studies were conducted to scale honeybee (Apis mellifera) health from the microbiome to the landscape. Colony health parameters were measured in response to probiotic administration. Colony capped brood production, colony summer weight gain, and Varroa mite incidence were measured. I found that applications of over-the-counter probiotics did not improve the measured parameters of honeybee health compared to a control group. Results suggest that probiotic application was not beneficial but positive benefits may depend on application method, brand, or strain of probiotics used. I also examined how colony health metrics responded to different …
Charting The Course: The Influence Of Mentorship On Women's Careers In Outdoor Education, Jessica M. Callahan
Charting The Course: The Influence Of Mentorship On Women's Careers In Outdoor Education, Jessica M. Callahan
Department of Teaching, Learning, and Teacher Education: Theses and Other Student Research
Mentorship is a significant contributor to women’s experiences working in outdoor education, yet it remains underresearched in a formal capacity. This study aims to answer the central research question of “What meanings do women give to mentorship experiences in relation to their career development, retention, and professional identity?” A qualitative, phenomenological approach was chosen to be most appropriate, and both synchronous interviews and an online survey were used to collect data. In total, data was collected from 24 participants, which was analyzed using thematic analysis. Identified themes were categorized by the topics of mentor qualities and impact on self, mentorship …
Undergraduate Design Spine For Biological Systems Engineering And Agricultural Engineering, David Mabie, Derek M. Heeren, Deepak R. Keshwani, Heidi A. Diefes-Dux, Nicole M. Iverson, Rachel Padrnos, Greg Bashford, Taryn King, Jenna Hefley, Curtis L. Tomasevicz
Undergraduate Design Spine For Biological Systems Engineering And Agricultural Engineering, David Mabie, Derek M. Heeren, Deepak R. Keshwani, Heidi A. Diefes-Dux, Nicole M. Iverson, Rachel Padrnos, Greg Bashford, Taryn King, Jenna Hefley, Curtis L. Tomasevicz
Department of Agricultural and Biological Systems Engineering: Presentations and White Papers
Engineering education is undergoing a shift toward preparing graduates with demonstrated capabilities that integrate technical knowledge, durable skills, and the ability to adapt in a rapidly evolving professional landscape. This paper describes a comprehensive redesign of the undergraduate curriculum in Biological Systems Engineering (BSEN) and Agricultural Engineering (AGEN) at the University of Nebraska–Lincoln. The redesign is grounded in a “Design Spine” framework, which distributes and scaffolds design experiences across all four years of the program to support progressive development of problem solving, systems thinking, communication, and professional skills. The curriculum is organized around clearly defined capabilities and threads that connect …
Narrating Experience: How Undergraduate Social Work Students See Themselves In The Social Justice Curriculum, Emily C. Soener
Narrating Experience: How Undergraduate Social Work Students See Themselves In The Social Justice Curriculum, Emily C. Soener
Department of Educational Administration: Dissertations, Theses, and Student Research
Social justice is widely recognized as a foundational value of the social work profession, yet research indicates inconsistencies in how social justice is defined, taught, and experienced within social work education. This study examines how undergraduate social work students make meaning of social justice learning in relation to their own lived experiences. Using a critical narrative inquiry approach grounded in constructivist qualitative methodology, this study explores how students narrate their experiences of social justice education and how those narratives reveal tensions between professional ideals and classroom realities. Data were collected through semi-structured interviews with eleven undergraduate social work students enrolled …
Evaluating Management Strategies And Technology To Improve Grazing Efficiency, Thomas E. Aquino
Evaluating Management Strategies And Technology To Improve Grazing Efficiency, Thomas E. Aquino
Department of Animal Science: Dissertations, Theses, and Student Research
Increasing land costs and labor constraints continue to challenge beef producers. More intensive practices can increase harvest efficiency; however, many producers are deterred from implementing them due to increased labor and management considerations. Virtual fencing (VF) may provide a reduced labor alternative to traditional fencing for managing intensive grazing. This dissertation evaluated management strategies and VF technology to improve grazing efficiency of stocker cattle systems. In Experiment 1, VF was used to effectively manage groups of steers grazing in adjacent paddocks separated by only virtual boundaries. There was no difference in VF containment (99%) when steers were grazing co-fenced, with …
Psychological Principles In Writing Center Consulting & Ai, Ella S. Hansen
Psychological Principles In Writing Center Consulting & Ai, Ella S. Hansen
Honors Program: Senior Projects (Public)
A third of those ages 18 to 24 have engaged with ChatGPT (OpenAI, 2025). The newest form, ChatGPT-4, is better at generating more plausible long-form essays and creative writing than ever before (Imran & Almusharraf, 2023), meaning that AI-assisted writing is prevalent at higher education institutions (Cardon et al., 2023) and in writing centers (Goulet, 2025). Limited research has investigated the impact of this on writing center consultants. This multidisciplinary study investigated how consultants feel about large language model artificial intelligence (LLM AI) and how it can impact the consulting process, through the lens of three psychological principles: empathy, social …
The Night Circus - The Traveling Edition: An Advertising Campaign And Cross-Cultural Analysis, Charlee A. Salinas
The Night Circus - The Traveling Edition: An Advertising Campaign And Cross-Cultural Analysis, Charlee A. Salinas
Honors Program: Senior Projects (Public)
This thesis is an outline of my advertising plansbook that examines how culturally adapted advertising for a single book affects perceived authenticity, emotional resonance, and purchase intent across three distinct markets: the United States, Brazil, and Vietnam. This study examines three culturally distinct markets to identify which advertising elements require full localization versus those where standardization is acceptable. By comparing adapted campaigns against a standardized approach, this research provides actionable insights for publishers navigating the efficiency-effectiveness trade-off.
The research questions asked:
- How does culturally adapted advertising for the same book affect perceived authenticity, emotional resonance, and purchase intent across …
Rewriting The Boer ‘Slim’: Alice Stopford Green’S Reports On St. Helena’S Prisoner Of War Camp And Her Impact On British Views Of Boer Prisoners, Natasja A. Swanson
Rewriting The Boer ‘Slim’: Alice Stopford Green’S Reports On St. Helena’S Prisoner Of War Camp And Her Impact On British Views Of Boer Prisoners, Natasja A. Swanson
Honors Program: Senior Projects (Public)
Alice Stopford Green (1847 – 1929) was a prominent Irish historian and politician, known for her role as a political activist in the Irish Home Rule movement. Her lesser-known legacy is her investigative journalism on prisoner conditions in British prisoner of war camps during the Second Boer War (1899 – 1902). Her reports on Boer conditions in the Deadwood Prisoner of War Camp on the island of St. Helena reflected maltreatment and institutional abuse by the British Government. These discoveries supported the minority English opposition that thought that England was overstepping the rules of civilized warfare. Green was primarily concerned …
A Strategic Audit Of Brown-Forman, Joshua Rossman, Carter Mann, Maris Grabill, Joe Meath, Gavin Pokorny
A Strategic Audit Of Brown-Forman, Joshua Rossman, Carter Mann, Maris Grabill, Joe Meath, Gavin Pokorny
Honors Program: Senior Projects (Public)
Brown-Forman is a global spirits company with products sold in more than 170 countries. Known for brands such as Jack Daniel’s, Woodford Reserve, and Herradura, Brown-Forman’s history spans back over 150 years. Much of its success comes from thoughtful brand stewardship and a long-term approach to growth. The company operates in the highly competitive distilleries industry, where strong brand identity and premium positioning are key to performance.
This strategic audit reviews Brown-Forman’s development, leadership, business model, and guiding mission, as well as its external environment and internal capabilities. It also considers performance, competitive dynamics, business-level and corporate-level strategies, governance, and …