Digital Commons Network^™

The Coronavirus Pandemic And Participation In The Influencer Economy, Emma Grace Richbourg

Honors Theses

The 2019 coronavirus pandemic, also referred to as the COVID-19 pandemic, altered day-to-day life and has effected the economy quite notably. The aim of this paper is to determine to what extent the COVID-19 pandemic altered consumer behavior and whether these alterations encouraged participation in the influencer economy, which represents social media influencers who create and monetize online content. In order to do so, I administered a survey to 250 respondents to evaluate the reach of influencers during the pandemic and whether social media users felt the presence of influencers was an effective marketing technique. I also conducted an analysis …

How Chinese Media Reports On Infectious Disease Emergence And Human Environmental Interactions, Kai-Shin Newman

Honors Theses

Human activity and behavior, animal consumption and exploitation, and environmental degradation all impact the planet and those living on it. Each can contribute to the creation of favorable conditions in which pathogenic transmission can easily occur, resulting in an increase in infectious disease emergence. Through the One Health concept, an understanding of how human, animal, and environmental health are connected can help reduce these conditions in which infectious diseases can emerge and spread. However, despite being an established concept, the One Health is not widely known or implemented. Even in a country, such as China, that has a large population, …

An Ipad For Everyone: A Case Study Of The Arkansas Democrat-Gazette's Digital Transition, Madeline Quon

Honors Theses

In a more technology-driven world, the industry of print journalism has been suffering. It has adapted in the past with the invention of the radio and television for broadcast news, but with the internet and social media, print journalism has been losing ad revenue and readers. Because of the advancements of journalism in the digital aspect, several newspapers have shut down over the past 20 years. Other papers changed their business models to make their content more social media oriented.

One newspaper took a more radical approach to not only stay afloat, but also thrive as a paper. The Arkansas …

It's Just Caring: Improving The Museum Experience For Visitors With Autism Through Social Narratives, Reagan R. Stone

Honors Theses

This project explores how museums can improve the visitor experience for visitors with disabilities, more specifically for visitors with autism. In general, museums are environments that have a specific set of rules, guidelines, and built-in social interactions that visitors are expected to understand and follow. These guidelines, as well as the sensory overload that exists within a new environment, can make visiting the museum a stressful, and even negative experience for individuals with autism and their families. A social narrative, a simple written and visual guide that explains characteristics of new environments and various aspects of social situations, is a …

Investigation Into The Detection Of Drug Metabolites In Latent Fingerprints, Paige Oden

Honors Theses

Fingerprinting has proved a useful mode of identification for thousands of years. Following numerous technological advancements, it has become a technique for categorizing and keeping track of people over large geographical spaces for almost half of a century. Those living in the beginnings of fingerprinting used them as a form of signature as it was something completely unique to each individual that could not be replicated. Although they are no longer used as the primary form of signature, it certainly remains a biomarker of identity. Over the past century the practice has been heavily refined in order to identify people …

How Brands Go Viral: An Analysis Of Successful Brand Marketing On Tik Tok With Gen Z, Alyssa Rezek

Honors Theses

This thesis seeks to examine the unique relationship between Generation Z and the social media platform TikTok, especially in regard to its marketing function. A literature review, survey, and interviews were conducted to examine the social media habits of Generation Z and the attitudes they have towards these platforms. The data suggests that highly visual platforms, such as Instagram and TikTok, are more widely used and trusted by members of the generation in question. These trends indicate that brands wishing to market toward this generation should become proficient in the use of these platforms. This research seeks to examine the …

The Effect Of Age Concentration And Glucose Levels In Rage-Mediated Cardiac Fibroblast Migration In Type 2 Diabetes, Lorral Kanauss

Honors Theses

Diabetes is one of the largest health concerns in the United States. Its continuous increase in prevalence has led to it being one of the largest healthcare costs and consistently listed as one of the leading causes of death. That being said, diabetes also increases the risk of other health conditions, one of which is cardiovascular disease. Left ventricle hypertrophy resulting in the stiffening of the left ventricle and diastolic dysfunction is one form of cardiovascular disease associated with diabetes. Thought to be impacted by decreased fibroblast migration in the extracellular matrix, the experiments performed in this study seek to …

Um-Tupelo Graduates Honored With Taylor Medals, Pam Starling

University of Mississippi News

Pontotoc's Brianna Wallace and Sarah Catherine Ware stand out through service and academics

An Accidental Businessman - Journey To Commencement, Emmaline Wolfe

Journey to Commencement

Starting with five lamps, Tanner McCraney launches a serendipitous career path.

Kritika Gupta Named Graduate School Class Marshal, Staff Report

University of Mississippi News

Doctoral candidate praised for her work in child nutrition and school wellness

New Initiatives Help Prepare Business Students For Job Market, Claire Sahs

University of Mississippi News

First-ever career fairs geared toward marketing and real estate

Red And Blue Celebration Honors Graduating Staff Members, Edwin B. Smith

University of Mississippi News

Annual event recognizes 23 UM employees for overcoming challenges, earning degrees

Mississippi Pharmacists’ Perceptions Of Dietary Supplements, Emory Booth

Honors Theses

Dietary supplements are often a controversial topic among healthcare professionals. Many view supplements positively and appreciate the health benefits they can provide. Others are wary of the decreased regulation dietary supplements are subject to and believe that the benefits of supplements do not outweigh the risks. Dietary supplements are of particular interest to pharmacists, as they are often sold at their place of work, and pharmacists have to consolidate their patients’ supplement use with their medication use. The purpose of this thesis is to evaluate the viewpoints of Mississippi pharmacists in relation to dietary supplements. A survey was sent to …

A Comprehensive Study Of Accounting Methodologies Through Case Studies, Sahara Karki

Honors Theses

This honors case study aims to study the different areas in accounting and dig deeper into some of the accounting scenarios used in the real world. This research is based on different case studies done in the classroom done by analyzing the financials of different companies. These case studies provide students a great opportunity to understand the different accounting concepts by researching and analyzing real-life topics and situations faced by some of the top companies in the nation. This also allowed students to meet professionals from the particular industry to discuss and understand the accounting methodologies and apply that to …

Sources Of Patient Information For Type 2 Diabetes Self-Care In Northern Mississippi, Minh-Sang La

Honors Theses

Given the prevalence of Type 2 Diabetes Mellitus in the United States and the continuous rise of cases, especially within Mississippi, there is an increasing need to identify if, and how, patients with Type 2 Diabetes receive information about self-care. While there is data available on the topic of where patients receive their information and the influence it has on their health in other countries of the world, the research on the source of Type 2 Diabetes education in the United States is scarce. Therefore, this study aims to bridge the gap of understanding where patients with Type 2 Diabetes …

How Immigration Policy Affects Migratory Flows And Immigrant Experiences: A Comparative Analysis Of Policy Impacts On Northern Triangle And Venezuelan Immigrants In The United States, Audrey Lynn Mcdonough

Honors Theses

In the past two decades, the US has experienced a large influx of immigrants from Venezuela and the Northern Triangle countries of Guatemala, Honduras and El Salvador. Due to these unprecedented increases, there has been numerous notable shifts in Immigration control policy between the presidencies of Barack Obama and Donald Trump. Generally, policies under Obama were favorable and reflected pro-immigrant rhetoric. Meanwhile, Trump took a drastic turn toward restrictionist, unfavorable policies. This study aims to examine the impact of immigration policy on migratory flows and the immigrant experience in the US. Using both quantitative and qualitative methods, I examine data …

Firsthand Experience In A Community Pharmacy Through The Lens Of A Pharmacy Technician, Khamariah Patrice Yelder-Anderson

Honors Theses

In the first chapter, I discussed three of the major issues in a community pharmacy which are rude customers, phones, and shorter hours. Technicians have to deal with very opinionated customers who can come off as insolent. The phones are a popular mode of communication for both the patients and physicians but that doesn’t account for the added demands it places on pharmacy workers. Lastly, the pharmacy has experienced later openings with earlier closings that have left filled queues and unhappy customers. The next chapter, interpersonal dynamic, takes a deeper look into how various roles of the pharmacy engage with …

Probing Myosin Ensemble Mechanics In Actin Filament Bundles Using Optical Tweezers, Omayma Al Azzam, Janie C. Watts, Justin E. Reynolds, Juliana E. Davis, Dana N. Reinemann

Faculty and Student Publications

Myosins are motor proteins that hydrolyze ATP to step along actin filament (AF) tracks and are essential in cellular processes such as motility and muscle contraction. To understand their force-generating mechanisms, myosin II has been investigated both at the single-molecule (SM) level and as teams of motors in vitro using biophysical methods such as optical trapping. These studies showed that myosin force-generating behavior can differ greatly when moving from the single-molecule level in a three-bead arrangement to groups of motors working together on a rigid bead or coverslip surface in a gliding arrangement. However, these assay constructions do not permit …

A Survey Of The Presentation Of Pharmacogenomic Testing For Psychotropic Medications In Rural Areas, Laken Hancock

Honors Theses

The purpose of this research is to assess the knowledge and opinions of the general public in rural areas in regard to genetic testing and pharmacogenomics. 40 people from self-identified rural areas participated in this study by completing an online Qualtrics questionnaire and an in-person or online semi-structured qualitative interview. The Qualtrics questionnaire measured demographic information, as well as depression, anxiety, stress, positive affect, and negative affect using the Depression, Anxiety, and Stress Scale-21 (DASS-21) and the Positive and Negative Affect Scale (PANAS) measures. The semi-structured qualitative interview included questions pertaining to the decision support tool (DST) presented to participants, …

Grabbing Consumers By The Ears: Exploring The Role Of Branded Podcasts In An Integrated Marketing Communications Strategy, Lilly Hamm

Honors Theses

Integrated Marketing Communication (IMC) is a framework for understanding how brands can meet consumer needs. Practitioners of IMC use an array of communication channels like marketing, advertising, sales, and public relations to build a consistent brand narrative, but they also recognize that strong marketing potential rests in the hands of the consumer. With the rapid advancement in new technology, IMC professionals are constantly looking for new ways to reach their targeted audience.

By 2016 and 2017, IMC practitioners began to notice the lack of ad clutter in the podcasting platform, leading them to flock to this channel to promote their …

Strategic Planning With Chi Alpha Christian Fellowship At The University Of Mississippi, Taylor R. Coe

Honors Theses

In this paper, I detail the strategic planning process undertaken by Chi Alpha Christian Fellowship at the University of Mississippi. I do this by first presenting information about strategic planning and about Chi Alpha as an organization. Then, I present a narrative detailing how we completed the planning process. After that, I present the results that make up the strategic plan itself. I end with an evaluation of the overall effort. Our planning process created strategies to address five strategic issues: reaching international students, lacking a unified discipleship structure, lacking a property, developing a “missions mindset” instead of a “leadership …

Optimization Of A Fluidized Bed Reactor For The Production Of Styrene From Ethylbenzene, Gregory Espenan

Honors Theses

In order to optimize Unit 500, a styrene production plant, the Net Present Value (NPV) was used as the objective function to ensure every optimization strategy had a positive economic effect. To optimize a chemical plant, it is important to note efficiency, economics, product specifications, and production requirements. The goal of this project was to make changes to the base case of Unit 500 to minimize the cost to produce styrene for an upstream unit. PRO/II was used to simulate various points in different unit operations throughout the process. The NPV was measured after each unit operation was simulated to …

The Effects Of Crowding Agents On The Pka Of Physiologically Stable I-Motif Dna, Courtney Turner

Honors Theses

The overall goal of this thesis was to investigate the environmental conditions that induce i-Motif folding of the DNA strand DUX4L22, a cytosine-rich segment of DNA found in the human genome. Cellular conditions were simulated using sodium cacodylate buffer and multiple weights of polyethylene glycol as a crowding agent. The presence of i-motifs were confirmed by Circular Dichroism spectroscopy. I found that DUX4L22 does form i-motifs under these physiological simulations at both acidic and neutral pHs. DUX4L22 therefore shows potential for use in studies of a wide variety of biotechnological advances, such as regulatory switches in nanomachines or drug-delivery systems.

The Influence Of Culture On The Accounting Profession: An Investigation Into The Implementation Of The Oecd's Inclusive Framework On Beps In The United States And Germany, Vivian Francis

Honors Theses

This research investigates the United States and Germany’s implementation of the OECD’s Inclusive Framework on BEPS and assesses the degree to which each country’s response was influenced by its culture. The objective of this research is to present a perspective on how international accounting regulations can take cultural characteristics into consideration in order to produce their desired outcomes. For the purpose of this thesis culture is defined and quantified through the framework developed by Geert Hofstede. Furthermore, this thesis investigates the relationship between the neoliberal political paradigm and the role of culture in accounting. This research uses a combination of …

Twins Find Ole Miss Family Together - Journey To Commencement, Sydney Dupriest

Journey to Commencement

A twin bond supported Michael and Lauren Taplin as they found their way at the university.

Biologist Helps Unlock Secrets Of Galapagos Tortoises, Edwin B. Smith

University of Mississippi News

Ryan C. Garrick publishes results of DNA comparisons in the journal Heredity

A Utilization Focused Evaluation Of 2nd Chance Mississippi, Kathryn Mccullouch

Honors Theses

This study is a Utilization Focused Evaluation of 2nd Chance Mississippi, a local non-for-profit organization in Oxford Mississippi. The purpose of a Utilization Focused Evaluation is to provide key stakeholders with practical findings and recommendations that will be useful for future operations. The key stakeholders were identified as the administrators of 2^nd Chance, Zach and Dickie Scruggs, Catti Beals, and Sarah Rose Lomenick. Research questions were developed with the stakeholders and were as follows:

1) What are the objectives of 2^nd Chance Mississippi?

2) Are 2^nd Chance Mississippi objectives being met? If so, how?

3) What are …

The Role Of Mitochondrial Dysfunction In Causing Hypertension During Pregnancy As Observed In The Rupp Model Of Preeclampsia, Michael Franks

Honors Theses

Preeclampsia (PE) is a disease characterized by new-onset hypertension in the third trimester of pregnancy, endothelial dysfunction, and placental ischemia. Contributory to these characteristics are circulating factors such as agonistic autoantibodies to the angiotensin I type II receptor (AT1-AA), CD4+ T cells, natural killer cells (NK), and oxidative stress, which I will show to contribute to renal and placental mitochondrial dysfunction during pregnancy. The adoptive transfer of CD4+ T cells from the Reduced Uterine Perfusion Pressure (RUPP) rat model of PE to a healthy normal pregnant rat has been shown to result in many of these characteristics, including AT1-AA production. …

Maybe The Real Prize Was The Connections They Built Along The Way: A Legal Analysis Of The Role Of Privateering In The Creation Of The Trans-Imperial Greater Caribbean, Daniel Hall

Honors Theses

While study of the eighteenth-century Caribbean has traditionally focused on the stark separation between the European empires of the region, this thesis seeks to reveal privateering’s role as an important force in creating what has come to be referred to as the trans-imperial or trans-national Caribbean. This will be based in an analysis of the legal structure of British privateering as a means of both drawing attention to the practice’s intrinsically legalistic nature as well as highlighting the fact that this regional creation was a result of colonists working within imperial guidelines as much as it was an act of …

Increasing The Student Activity Fee, Alexandria Bea Mabry

Honors Theses

The Student Activity Fee is a five-dollar fee paid by every graduate and undergraduate student at the University of Mississippi through their university tuition. The purpose of the Student Activity Fee is to support any efforts and passions of student organizations to allow them the financial freedom to host intentional programming for students or provide items needed for the function and success of that organization. The Student Activity Fee Fund was estimated to be depleted by Fall 2023. Therefore, in order to protect the Fund, a Student Activity Fee increase to two-dollars per credit hour was proposed to the student …