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Telemarketing: Building Audiences For University Theatres, Kevin Marshall Oct 1988

Telemarketing: Building Audiences For University Theatres, Kevin Marshall

Association for Communication Administration Bulletin

This article describes the use of telemarketing as a tool for building audiences for university theatres. Drawing on campaigns at the University of Alabama, it explains how combining direct mail with telephone follow-up significantly increased subscription sales over multiple seasons. The discussion emphasizes the importance of training callers, selecting effective coordinators, and using motivated work-study students as sales staff. Strategies included incentive systems, a structured three-week campaign, and techniques for handling common objections during calls. Additional practices such as offering free tickets as promotional bonuses, tracking subscriber attendance, and over-selling to account for no-shows helped maximize revenue and audience engagement. …


Conflict And Negotiation Courses In The Curricula, Fred E. Jandt Oct 1988

Conflict And Negotiation Courses In The Curricula, Fred E. Jandt

Association for Communication Administration Bulletin

This article reports the results of a national survey on the presence of conflict and negotiation courses in communication curricula. Questionnaires were distributed to four-year and graduate institutions, with findings showing that over twenty percent offered at least one course in the area, and a smaller number offered two or more. Most courses were located in departments of speech or communication, were upper-division or graduate electives, and were introduced primarily in the late 1970s and 1980s. Enrollments averaged around twenty to thirty students per section, and demand was expected to grow. Faculty teaching these courses were most often tenured or …


An Investigation Of Articles Produced In The Communication Discipline By Institution: A Journal By Journal, Year By Year Analysis, Vernon O. Ray, Kittie W. Watson, Larry L. Barker, Robert N. Hall Oct 1988

An Investigation Of Articles Produced In The Communication Discipline By Institution: A Journal By Journal, Year By Year Analysis, Vernon O. Ray, Kittie W. Watson, Larry L. Barker, Robert N. Hall

Association for Communication Administration Bulletin

This article presents a year-by-year and journal-by-journal analysis of article production in the communication discipline from 1980 to 1985. The study builds on earlier research identifying the fifty most productive institutions and examines both the number of articles produced annually and the distribution of publications across eleven major journals. Co-authorship was accounted for by dividing credit among authors’ institutions. Results show that top-ranked institutions maintained steady levels of publication, while lower-ranked institutions fluctuated more significantly in output. The analysis highlights trends in journal preferences among institutions and considers how editorial affiliations may influence publishing patterns. Although the study focuses on …


The University Of Northern Colorado's Extended Degree: Program In Speech Communication, Robert F. Ross, Dennis F, Warnemunde Oct 1988

The University Of Northern Colorado's Extended Degree: Program In Speech Communication, Robert F. Ross, Dennis F, Warnemunde

Association for Communication Administration Bulletin

This article describes the design, delivery, and evaluation of an off-campus Master of Arts program in speech communication at the University of Northern Colorado. Established in the early 1970s, the program was developed to serve adult, nontraditional students, including military and civilian professionals, through a weekend-format delivery system. The discussion outlines the program’s history, administrative organization, and unique features such as rigorous faculty qualifications, academic advising, site coordination, and extended library services. Survey feedback from graduates highlighted personal growth, career advancement, and skill development as major benefits, with faculty quality, curriculum design, and weekend scheduling identified as program strengths. Concerns …


Nast Accreditation Of Theatre And Film And Video Programs, Robert C. Hansen Oct 1988

Nast Accreditation Of Theatre And Film And Video Programs, Robert C. Hansen

Association for Communication Administration Bulletin

This article explains the accreditation process of the National Association of Schools of Theatre, an organization founded in 1978 to promote quality standards and professional development in theatre education. It outlines NAST’s objectives, including fostering instructional excellence, encouraging experimentation, supporting institutional self-study, and involving professional theatre groups in curricular development. Membership is open to professional training schools and academic institutions offering theatre, film, and video programs, with divisions based on degree type and educational philosophy. The accreditation process requires a self-study report, site visit by evaluators, and review by commissioners, leading to membership or accreditation for a five-year period. The …


Developing An Extended Degree Program, Keith A. Miller Oct 1988

Developing An Extended Degree Program, Keith A. Miller

Association for Communication Administration Bulletin

This article examines the development of extended degree programs designed to serve nontraditional students who are often older, employed, and unable to attend traditional campuses. It highlights the unique needs of adult learners, such as balancing multiple responsibilities, valuing practical application, and bringing significant life experience to their studies. The discussion outlines the philosophical and structural foundations of extended programs, noting that they must represent more than simply relocating a campus curriculum. Various administrative structures, curricular models, and program elements are reviewed, including flexible scheduling, credit for prior learning, and integration of community resources. Key considerations include faculty readiness, institutional …


Central Florida Future, Vol. 21 No. 12, September 29, 1988 Sep 1988

Central Florida Future, Vol. 21 No. 12, September 29, 1988

Central Florida Future

Fans could win $1,000 Boosters give bucks to boost game attendance; Car crunch to continue: The UCF Parking Dilemma; Boosters hope to raise big bucks.


Central Florida Future, Vol. 21 No. 11, September 27, 1988 Sep 1988

Central Florida Future, Vol. 21 No. 11, September 27, 1988

Central Florida Future

BOR calls for a 14.7% tuition hike; Election fills 16 Senate seats; UCF gets $1.95 million to study laser chips; Voter registration.


Central Florida Future, Vol. 21 No. 10, September 22, 1988 Sep 1988

Central Florida Future, Vol. 21 No. 10, September 22, 1988

Central Florida Future

Students get 185 parking tickets a day: Motorists who are cited can petition University Parking and Appeals Committee for a hearing; Student earns award for tip Company to save nearly $200,000 on part over a 12-month period; Elevators receive yearly inspections.


The Ucf Report, Vol. 11 No. 06, September 21, 1988, University Of Central Florida Sep 1988

The Ucf Report, Vol. 11 No. 06, September 21, 1988, University Of Central Florida

The UCF Report

Coming Thursday and Friday: BOR returns to Wayne Densch Center.


Central Florida Future, Vol. 21 No. 09, September 20, 1988 Sep 1988

Central Florida Future, Vol. 21 No. 09, September 20, 1988

Central Florida Future

Knights (3-0) ranked No. 2: UCF topples Troy State, 28-16; PSE means marketing Group gives students taste of professional life; Photo of Mickey Mouse presenting Trevor Colbourn and Denver Stutler with a gift to celebrate UCF's 25th Anniversary. Mickey is also celebrating a birthday - he turns 60 this year.


Central Florida Future, Vol. 21 No. 08, September 15, 1988 Sep 1988

Central Florida Future, Vol. 21 No. 08, September 15, 1988

Central Florida Future

Golden Key group helps top students; Voting to pick 17 senators; Politics is kid's stuff for these students: AIM Program provides unusual learning experiences for gifted pupils.


Central Florida Future, Vol. 21 No. 07, September 13, 1988 Sep 1988

Central Florida Future, Vol. 21 No. 07, September 13, 1988

Central Florida Future

Profs' pay varies widely; Poll: Tuition is too high; UCF to host sexual aggression workshop.


Central Florida Future, Vol. 21 No. 06, September 8, 1988 Sep 1988

Central Florida Future, Vol. 21 No. 06, September 8, 1988

Central Florida Future

Filming begins on 'Superboy' at UCF Is it a bird? No. Is it a plane? No. It's a television crew from Hollywood!; More minorities is goal; Senate race attracts many.


The Ucf Report, Vol. 11 No. 05, September 7, 1988, University Of Central Florida Sep 1988

The Ucf Report, Vol. 11 No. 05, September 7, 1988, University Of Central Florida

The UCF Report

Martinez appoints UCF student to BOR; Enrollment tops record as school year gets underway; IST moves to new headquarters in Research Park.


Central Florida Future, Vol. 21 No. 05, September 6, 1988 Sep 1988

Central Florida Future, Vol. 21 No. 05, September 6, 1988

Central Florida Future

VP contender holds rally at UCF (photo); Quayle sparks crowd; Demos denied access; UCF Jazz Lab band makes first ever European trip. OPINION: In Letters, readers get their two cents worth in on parking, polls and politics. Also, why is getting a parking ticket easier than actually finding a parking space?


Central Florida Future, Vol. 21 No. 04, September 1, 1988 Sep 1988

Central Florida Future, Vol. 21 No. 04, September 1, 1988

Central Florida Future

Bookstores' prices vary widely; Blind students recognized (photo); UCF students get awards.


Central Florida Future, Vol. 21 No. 03, August 30, 1988 Aug 1988

Central Florida Future, Vol. 21 No. 03, August 30, 1988

Central Florida Future

VP candidate Quayle coming to UCF: Junior senator makes first Florida stop since being chosen two weeks ago at convention; Student on BOR; UCF gets OK for student union; complex to promote awareness.


Central Florida Future, Vol. 21 No. 02, August 25, 1988 Aug 1988

Central Florida Future, Vol. 21 No. 02, August 25, 1988

Central Florida Future

Girls plagued by calls: Police begin crack down on phone obscenity; photo of line to get into the campus bookstore; Center prepares foreign students for universities; Single member vote: Coalition petitions for new district structure.


The Ucf Report, Vol. 11 No. 04, August 24, 1988, University Of Central Florida Aug 1988

The Ucf Report, Vol. 11 No. 04, August 24, 1988, University Of Central Florida

The UCF Report

CC transfers doing well in GPA statistics; UCF pledges to commitment to NTSC; Students offered fee-free parking with UCF tags; Development announced for east of campus.


Central Florida Future, Vol. 21 No. 1, August 23, 1988 Aug 1988

Central Florida Future, Vol. 21 No. 1, August 23, 1988

Central Florida Future

Parking costs increase: The price for parking violations and decals inflates; Add/Drop Schedule; UCF to open new lab; Survey says: Most students want Bush.


The Ucf Report, Vol. 11 No. 03, August 10, 1988, University Of Central Florida Aug 1988

The Ucf Report, Vol. 11 No. 03, August 10, 1988, University Of Central Florida

The UCF Report

New grant links UCF, Valencia; President asks BOR to sustain progress with 1989-90 funding; Both commencement speakers urge: 'Start a legacy."


The President Reports, Robert M. Smith Aug 1988

The President Reports, Robert M. Smith

Association for Communication Administration Bulletin

This report highlights major initiatives and organizational changes for the Association for Communication Administration during 1987–88. Key achievements include gaining a seat on the Accrediting Council on Education in Journalism and Mass Communications, participating in the first joint meeting with related associations, and expanding theatre membership and resources. The Executive Committee proposed a constitutional change to rename the organization the International Association for Communication Administrators, reflecting global communication trends. Additional developments included new directories, software resources, and handbooks for chairs, along with continued regional programming and career publications. The report emphasizes the importance of international engagement, financial sustainability, and member …


Annual Faculty Activity Reports: An Example And Comment, Donald F. Schwartz Aug 1988

Annual Faculty Activity Reports: An Example And Comment, Donald F. Schwartz

Association for Communication Administration Bulletin

This article presents an example of a comprehensive annual faculty activity report designed to serve both administrative and developmental purposes. The report, developed and refined over several years at Cornell University, provides a structured outline for faculty to document teaching, research, service, and professional development plans. It is intended to support salary recommendations, guide discussions of career objectives, and supply information for departmental reporting needs. The discussion addresses faculty concerns about evaluation, the role of departmental and institutional culture in shaping reporting practices, and the balance between voluntary participation and administrative requirements. The article concludes that while faculty response to …


Ethics In Educational Theatre: Who Is Tending The House?, Joe Filippo Aug 1988

Ethics In Educational Theatre: Who Is Tending The House?, Joe Filippo

Association for Communication Administration Bulletin

This article examines ethical issues in educational theatre, distinguishing between substantial ethics, which concern the subject matter of plays, and procedural ethics, which address production practices. It considers the director’s role in balancing personal values, institutional goals, and audience expectations when selecting and staging works, noting tensions between reflecting societal values and advocating for specific perspectives. Examples highlight conflicts arising from controversial material, textual alterations, and staging choices that challenge playwright intentions. Procedural concerns such as casting policies, fairness in opportunities, and the inclusion of non-students are also explored. The discussion emphasizes that directors in academic theatre must navigate complex …


Broadcast Journalism Education: Some Implications, James E. Sayer Aug 1988

Broadcast Journalism Education: Some Implications, James E. Sayer

Association for Communication Administration Bulletin

This article examines the state of broadcast journalism education in higher education, focusing on whether programs are adequately preparing students for professional careers. A survey of members of the Radio-Television News Directors Association revealed concerns about graduates’ preparation, particularly their writing skills and content knowledge. Respondents indicated that while students often possessed sufficient technical expertise, they lacked the ability to write effectively and demonstrate depth in history, political science, and economics. Recommendations included greater emphasis on writing, liberal arts study, internships, and a more realistic understanding of industry demands. The discussion contrasts academic calls for increased equipment with industry professionals’ …


Dancing With Your Dean: When To Lead And When To Follow, Daniel Fallon Aug 1988

Dancing With Your Dean: When To Lead And When To Follow, Daniel Fallon

Association for Communication Administration Bulletin

This article explores the relationship between theatre department chairs and deans, emphasizing how the unique skills developed in theatre practice translate into valuable administrative qualities. The discussion highlights practical management abilities required to plan and execute production seasons, as well as conflict resolution skills for working with artists. Additional qualities include willingness to take risks, fundraising experience, and theatrical traits such as timing, humor, and perspective that can ease administrative tensions. Theatre chairs are portrayed as capable of providing strategic counsel to deans on curricular and budgetary initiatives, while also offering symbolic resources through box office revenue and the public …


An Investigation Of The Quantity Of Articles Produced In The Communication Discipline: An Institutional Analysis On The Basis Of Highest Degree Conferred, Larry L. Barker, Vernon O. Ray, Kittie W. Watson, Robert N. Hall Aug 1988

An Investigation Of The Quantity Of Articles Produced In The Communication Discipline: An Institutional Analysis On The Basis Of Highest Degree Conferred, Larry L. Barker, Vernon O. Ray, Kittie W. Watson, Robert N. Hall

Association for Communication Administration Bulletin

This article extends prior research on institutional publication productivity in the communication discipline by analyzing article output between 1980 and 1985 according to the highest degree offered by institutions. Data were collected from ten major journals, with credit assigned proportionally for multi-authored works. Results identify the most productive institutions at the doctoral, master’s, and non-graduate levels, showing that while doctoral-granting institutions produced the greatest volume, significant contributions also came from master’s programs and institutions without graduate degrees. The analysis provides comparative rankings of institutions, highlights differences in productivity across categories, and notes limitations such as the inability to assess publication …


Communication In The Socialization Of The Academic Department Chairperson, Christopher H. Spicer, Ann Q. Staton-Spicer Aug 1988

Communication In The Socialization Of The Academic Department Chairperson, Christopher H. Spicer, Ann Q. Staton-Spicer

Association for Communication Administration Bulletin

This article examines the role of communication in the socialization of new academic department chairs. While most chairs are appointed with little or no administrative training, they must quickly adapt to complex responsibilities involving leadership without extensive authority. Using intensive interviews with four newly appointed chairs, the study identifies a typology of twenty-one communication dimensions across four functional categories: informative, integrative, regulative, and innovative. These include activities such as information seeking and giving, relationship building, exercising authority, and initiating change. Findings show that communication is central to role-making as chairs negotiate expectations, establish credibility, and adapt prior faculty experience to …


Mccarthyism Here We Come Again, Paul Antonie Distler Aug 1988

Mccarthyism Here We Come Again, Paul Antonie Distler

Association for Communication Administration Bulletin

This article analyzes the origins, goals, and strategies of Accuracy in Academia (AIA), a conservative organization that emerged in the mid-1980s as an outgrowth of Accuracy in Media. AIA claims to promote accuracy in higher education but has pursued tactics such as encouraging students to report on faculty, publishing alleged errors, and recruiting volunteers to monitor classes. The discussion highlights how these efforts, framed as correcting bias, often targeted liberal faculty and created controversy by pressuring universities through media exposure and alumni concerns. A case study involving Virginia Tech illustrates how AIA campaigns, though unsuccessful in altering teaching practices, generated …