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Articles 31 - 36 of 36
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Integrated Marketing Communications (Imc) A Comparative Study Of Arabic And International Research Literature With A Special Focus On The Sultanate Of Oman, Iman Zahra
Journal of Arts and Social Sciences
Due to the interdisciplinary complicated nature of the concept Integrated Marketing Communications (IMC) that has only emerged in the communication field three decades ago and has ever since witnessed dramatic developments in itself and the related fields, the current research paper aims at: shedding more light onto the nature of IMC and the sciences that the concept emerged from; undergoing meta-analysis on a total of 122 Arabic and foreign research papers to track IMC research trends worldwide and discussing the notable gap between IMC research in the Sultanate of Oman and its practice. Findings indicated that IMC is an interdisciplinary …
Egyptian Revolution And Its Impact On Work Values Among A Sample Of Teachers In Assiut Governorate, Ahmed Kamal Abd Elwahab Elbahnasawy
Egyptian Revolution And Its Impact On Work Values Among A Sample Of Teachers In Assiut Governorate, Ahmed Kamal Abd Elwahab Elbahnasawy
Journal of Arts and Social Sciences
This study aims to identify the difference on work values and its constituent dimensions according to some variables: study sample (first sample immediately after the revolution, second sample 3 years after the revolution), gender (male and female), urban vs. rural, and interactions between these variables among a sample of teachers in Assuit. Sample of the study (N= 1121) includes male and female teachers (first sample N= 641, second sample N=480). Results show significant differences between the two samples in management, setting, supervision relations, life styles, safety, autonomy, multiplicity, economic return and general work values on behalf of the first sample. …
Text Grammar In Saad Maslouh’S Writing, Abdel Salam El-Sayed Hamed
Text Grammar In Saad Maslouh’S Writing, Abdel Salam El-Sayed Hamed
Journal of Arts and Social Sciences
The early studies on text grammar appeared in the late 1980s. Maslouh was among the few founders of this field in Arabic studies. However, his contribution has not been fully acknowledged in spite of its originality, richness, and importance. The current study aims at bridging this gap by shedding lights on Maslouh’s contribution to text grammar. It will study the major aspects of his three researches on the area. The study will describe his work and compare his theoretical backgrounds to his analysis and introduce a final discussion and results. The importance of this work emerges from the integrity of …
Arabic In Foreign Language Programmes: Difficulties And Challenges, Fatma Y. Al-Busaidi
Arabic In Foreign Language Programmes: Difficulties And Challenges, Fatma Y. Al-Busaidi
Journal of Educational and Psychological Studies
The purpose of this study was to review the reported literature regarding Arabic language programmes. It gives an overview of the historical background of Teaching Arabic as a Foreign Language (TAFL) programmes. It also provided a brief description of the Arabic language and its characteristics, and how they might cause some difficulties. Specifically, the diglossic phenomenon in Arabic programmes and how Arabic programmes deal with diglossia was discussed. Pedagogical factors, such as the lack of clearly articulated objectives in TAFL, the lack of coordination between Arabic programmes, the lack of experienced and qualified teachers, the shortage of materials and resources …
Adherence To Medications Among Type 2 Diabetes Mellitus Patients In Three Districts Of Al Dakhliyah Governorate, Oman : A Cross-Sectional Pilot Study, Beena Jimmy, Jimmy Jose, Zainab A. Wadair, Intisar K., Ghalia H. Al-Amri
Adherence To Medications Among Type 2 Diabetes Mellitus Patients In Three Districts Of Al Dakhliyah Governorate, Oman : A Cross-Sectional Pilot Study, Beena Jimmy, Jimmy Jose, Zainab A. Wadair, Intisar K., Ghalia H. Al-Amri
Sultan Qaboos University Medical Journal
Objectives: This pilot study aimed to assess the medication adherence of type 2 diabetes mellitus (T2DM) patients in three wilayats(districts) of the Al Dakhliyah governorate, Oman, and to identify the probable reasons for medication non-adherence. Methods: A cross-sectional questionnaire-based pilot survey was conducted among T2DM Omani patients between February and June 2012 to assess their medication adherence and the relationship between their socio-demographic characteristics and adherence levels. Results: A total of 158 patients participated in the survey. The majority of the participants were unemployed or were housewives (66.5%). Forgetfulness was the most frequent reason for medication non-adherence (36.4%). Participants demonstrated …
Physical Fitness And Fatness Among Omani Schoolboys: A Pilot Study, Hassan M. O, Al-Kharusy W
Physical Fitness And Fatness Among Omani Schoolboys: A Pilot Study, Hassan M. O, Al-Kharusy W
Sultan Qaboos University Medical Journal
Objective: To study the applicability of simple field measurements of physical fitness in a sample of Omani boys and their relationships to selected variables. Methods: Two field measures of physical fitness—the time to complete 1.6–km run/walk and the sum of 5 skin fold thicknesses—were correlated with personal and family physical activity–related and other variables in a sample of 109 Omani boys aged 9–11 years. Results: Obesity in parents, especially in the mother, showed significant correlation with both fitness measures. The waist/buttocks ratio showed no significant correlation with the 1.6–km time. The number of siblings and siblings sharing a room, number …