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Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart Jan 2007

Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart

WCBT Faculty Publications

Endorsement of sport and non-sport products by athletes is an extremely popular method that corporations use to drive sales and advertising. Traditionally, celebrity endorsement research has focused on the physical attractiveness of the endorser; while this makes sense, it provides only a partial explanation why consumers purchase athlete-endorsed products. Several other components of source credibility, as well as previously unexplored elements such as "heroic" traits, prove to be stronger predictors of intent-to-purchase. A 3-phase research study of Americans aged 18-35 was conducted, with a Celebrity-Hero Matrix© (CHM) developed and several marketing recommendations made based on the findings.

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Heroes In Sport: Assessing Celebrity Endorser Effectiveness, Joshua Shuart Jan 2007

Heroes In Sport: Assessing Celebrity Endorser Effectiveness, Joshua Shuart

WCBT Faculty Publications

The use of celebrities, and particularly athletes, to influence consumers and sell products is not a new practice, but one that is gaining considerable steam in the sports marketplace. However, many academics and practitioners have long questioned the means by which celebrity endorsement is measured and evaluated. Through the use of validated surveys among US students and the inauguration of the Celebrity-Hero Matrix (CHM), some of their questions are answered. Being labelled a 'heroic' athlete does, it seems, have tremendous power for marketers, and provides endorsement clout for the athlete.

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Fact Sheet - Sacred Heart University - Fall 2006, Office Of Institutional Research Oct 2006

Fact Sheet - Sacred Heart University - Fall 2006, Office Of Institutional Research

News, Magazines and Reports

No abstract provided.

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Sacred Heart University Magazine, Summer 2006, Sacred Heart University Jul 2006

Sacred Heart University Magazine, Summer 2006, Sacred Heart University

Sacred Heart University Magazine

No abstract provided.

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Fortieth Commencement 2006 (Undergraduate), Sacred Heart University May 2006

Fortieth Commencement 2006 (Undergraduate), Sacred Heart University

Commencement Programs

Program for the Undergraduate ceremony held May 14. 2006.

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Arts And Sciences Newsletter, Volume 9, Issue 2, College Of Arts & Sciences Apr 2006

Arts And Sciences Newsletter, Volume 9, Issue 2, College Of Arts & Sciences

Arts and Sciences Newsletters

No abstract provided.

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Leading With The Heart: Coach K’S Successful Strategies For Basketball, Business And Life, Peter A. Maresco Apr 2006

Leading With The Heart: Coach K’S Successful Strategies For Basketball, Business And Life, Peter A. Maresco

WCBT Faculty Publications

If you are a student of leadership, whether in business or in sports, you have no doubt noticed the proliferation of leadership books that continue to make their way onto the shelves of bookstores. After a while one starts to wonder if there can be possibly anything left to write on the subject that hasn’t already been written. Well, perhaps there is; the relationship between leadership in sports and leadership in business, perhaps even leadership in our everyday lives.

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2006-2007 Fact Book, Sacred Heart University Jan 2006

2006-2007 Fact Book, Sacred Heart University

Handbooks & Factbooks

No abstract provided.

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Sacred Heart University Magazine, Winter 2006, Sacred Heart University Jan 2006

Sacred Heart University Magazine, Winter 2006, Sacred Heart University

Sacred Heart University Magazine

No abstract provided.

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World Wrestling Entertainment: Achieving Continued Growth And Market Penetration Through International Expansion, Joshua Shuart, Peter A. Maresco Jan 2006

World Wrestling Entertainment: Achieving Continued Growth And Market Penetration Through International Expansion, Joshua Shuart, Peter A. Maresco

WCBT Faculty Publications

World Wrestling Entertainment (WWE) is best known for its promotion of professional wrestling as sports entertainment. Today, World Wrestling Entertainment is an integrated media and entertainment company principally engaged in the development, production, and marketing of television programming, pay-per-view programming, and live events, and the licensing and sale of branded consumer products featuring the highly successful World Wrestling entertainment brand. As the WWE brand continues to grow, a strategic decision has been made to place a greater emphasis on the expansion of the WWE brand globally. This paper will present an overview of WWE from its beginnings as the WWWF …

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Spectrum, Volume 24, Issue 4, Sacred Heart University Oct 2005

Spectrum, Volume 24, Issue 4, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Suspicious Man Stalks Park Royal Resident -- Study Abroad, The Icing on the College Experience -- Addicting Video Games are Fun, Harmful -- No One is Perfect, Students Taught Not to Judge in "Fear No People" Lecture Series -- Academic Performance Enhancing Drugs on the Rise With College Students -- Defend Yourself Against Rape, Aggression -- Conn. to Allow Same Sex Marriages -- College Republicans and Democrats Take on Abortion -- The Fake ID Club -- He Said... She Said... -- Orange Crush Rocks the '80's -- Celebrity Couples Stick Together -- Radio City Musicians Go on Strike …

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Fact Sheet - Sacred Heart University - Fall 2005, Office Of Institutional Research Oct 2005

Fact Sheet - Sacred Heart University - Fall 2005, Office Of Institutional Research

News, Magazines and Reports

No abstract provided.

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Spectrum, Volume 24, Issue 3, Sacred Heart University Sep 2005

Spectrum, Volume 24, Issue 3, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: iDorm? -- 37 Different Countries Represented on Campus -- Parking Problems Continue as the University Weighs Options -- Keep Your Eyes on the Road and Your Hands Off of Your Cell Phone! -- Seniors Celebrate Being "Made In The 80's" -- Quality is FLIK's Main Ingredient -- A Penny Earned is a Penny Saved -- Help Make a Dream Come True -- Students' Political Views Vary -- Are You Up for a Challenge? -- He Said... She Said... -- An Evening of Rock and Roll -- Banned Books -- The SHU Players are Back -- "The Corpse Bride" …

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Thirty-Ninth Commencement 2005 (Undergraduate), Sacred Heart University May 2005

Thirty-Ninth Commencement 2005 (Undergraduate), Sacred Heart University

Commencement Programs

Program for the undergraduate ceremonies held May 15, 2005.

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Fact Sheet - Sacred Heart University Fall 2004, Office Of Institutional Research May 2005

Fact Sheet - Sacred Heart University Fall 2004, Office Of Institutional Research

News, Magazines and Reports

No abstract provided.

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Spectrum, Volume 23, Issue 7, Sacred Heart University Nov 2004

Spectrum, Volume 23, Issue 7, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Bush, Kerry Trade Early Wins -- Lights, Camera, Action Mark the Edgerton Center -- Rumors of Draft Lead to Concerned, Misinformed Young Americans -- SHU Is Going to the Frogs -- Rising Tuition: A Worry for the Future? -- Career Development Introduces Present to the Future -- This 'Morning After' Causes Controversy -- The Objective Reality of the Comprehensive English Exam -- The Sacred Heart Fencing Team -- He Said... She Said... -- Shakespeare's 'Twelfth Night' Brought to Life at SHU -- Army of Me Equipped With Emotion -- See 'Saw' -- New Reality Shows Sure to Turn …

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2004-2005 Undergraduate Catalog, Sacred Heart University Jan 2004

2004-2005 Undergraduate Catalog, Sacred Heart University

Graduate & Undergraduate Catalogs

No abstract provided.

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Nbc Peacock North Winter 2004, Peacock North Staff Jan 2004

Nbc Peacock North Winter 2004, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Marilyn's Page -- NBC Sports Reunion -- Walter Ryan Retires -- Bob Asman -- Don Blair

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The Media Dichotomy Of Sports Heroes And Sport Celebrities: The Marketing Of Professional Women's Tennis Players, Joshua Shuart Jan 2004

The Media Dichotomy Of Sports Heroes And Sport Celebrities: The Marketing Of Professional Women's Tennis Players, Joshua Shuart

WCBT Faculty Publications

There is perhaps no better example of media created frenzy over heroism and celebrity than in the world of professional women’s tennis. Two of the most recognizable personalities, Venus Williams and Anna Kournikova, are known for very different reasons: Williams because of her on-court success and her rivalry with her sister Serena, Kournikova because of her on-court failures yet curiously strong endorsement success. Survey research was undertaken to examine perceptions of both women, to determine a) how society views them (as heroes or celebrities), and b) to determine their marketing worth, with regards to consumer intention to purchase an endorsed …

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Thirty-Seventh Commencement 2003 (Undergraduate), Sacred Heart University May 2003

Thirty-Seventh Commencement 2003 (Undergraduate), Sacred Heart University

Commencement Programs

Program for the Undergraduate ceremony held May 18, 2003.

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Spectrum, Volume 21, Issue 22, Sacred Heart University May 2003

Spectrum, Volume 21, Issue 22, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: SHU Seniors Prepare for the Last Hurrah -- Despite Sound Problems, Chappelle Still a Success -- Benamati Moves to Improve Library -- Flashback to the 80's for the "SHU-Maican Me Crazy" Spring Week -- Gear Up For SHU's Big, Fat, Greek Weekend -- Learn the History of Fairfield County in a Fun, Unique Way -- Evaluating the Success of the War -- "Leave it to Bush" the New Reality Show on the American Government: The Disorganized Bush Administration and the War on Terror with Iraq -- Highlights & Hindsight's: Why Students Will Miss SHU -- Ditching Class for …

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Spectrum, Volume 21, Number 21, Sacred Heart University Apr 2003

Spectrum, Volume 21, Number 21, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Renovations and Additions Improve Campus --Bridgeport's Inland Wetlands and Watercourses Agency approved the plan to give Sacred Heart rights to develop three low-rise dorms at 5252 Park Ave. --Induction of 12 undergraduate students into the National English Honors Society, Sigma Tau Delta. Katie Carroll named the ninth winner of the annual Rycenga Scholarship award --Commuter Council teamed up with the Bridgeport Jumpstart Americorp team to support local preschools and primary grades --Majors Fair guides undeclared students with information --Be aware of the disease called SARS --Feature: Laughter really is the best medicine. 10 tips to ensure a great …

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Spectrum, Volume 21, Number 18, Sacred Heart University Archives Mar 2003

Spectrum, Volume 21, Number 18, Sacred Heart University Archives

Newspapers (Obelisk & Spectrum)

Highlights include: Three Taft apartments burglarized over break-- Inter-resident council wins 'School of the year' award at Northeast Affiliate of College and University Residence Hall Conference-- Career fair helps students plan for life after SHU-- Habitat for Humanity builds a house North Carolina during spring break-- A Shayhk delivers a sermon at SHU to shed light on Islam-- Dismissal of Dr. Young, a professor on track to tenure raises concern among faculty-- University alumnus hosts original MSG show-- During rising war times students are unsure if SHU security is enough-- Two new birth control methods are gaining popularity over the …

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From The Editors, Laurence Weinstein, Shawn Blau, Christopher Sheehan, Joshua Shuart Jan 2003

From The Editors, Laurence Weinstein, Shawn Blau, Christopher Sheehan, Joshua Shuart

New England Journal of Entrepreneurship

No abstract provided.

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New England Journal Of Entrepreneurship, Spring 2003 Jan 2003

New England Journal Of Entrepreneurship, Spring 2003

New England Journal of Entrepreneurship

No abstract provided.

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Men's Basketball 2003-2004, Sacred Heart University Jan 2003

Men's Basketball 2003-2004, Sacred Heart University

Athletics

Head coach and coaching staff, season outlook, roster, player bios, university profile and administration, 2002-03 statistics, record book, series standing, post season standing, year by year leaders and 2002-03 NEC standings.

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Spectrum, Volume 21, Number 11, Sacred Heart University Dec 2002

Spectrum, Volume 21, Number 11, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Cassy Raphael chosen by the Sacred Heart public as the first ever SHU Idol --Exercise Science students reach out to CES students --Semester in Washington D.C is a program offered through George Washington University for any student interested in politics --Students and staff react to SHU President Cernera's earnings, which totaled over $383,000 in the year 2000, according to The Chronicle of Higher Education --Horizons staff is gearing up for their second edition after a long absence. Horizons is the interdisciplinary, multi-cultural journal celebrating the creativity of SHU students; the faculty editor is Dr. Sandra Young --Steven …

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Spectrum, Volume 21, Number 10, Sacred Heart University Archives Nov 2002

Spectrum, Volume 21, Number 10, Sacred Heart University Archives

Newspapers (Obelisk & Spectrum)

Highlights include: 5th annual SOTUA addresses concerns -- Koestner touches audience with emotional story -- Flik continuing to increase the value of your dollar -- Date rape speaker at SHU -- Post-grad volunteering is a valuable experience -- SHU students research cancer causing hormone -- Season looks bright for volleyball -- Kicking off the season with madness

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Spectrum, Volume 20, Number 20, Sacred Heart University Archives Apr 2002

Spectrum, Volume 20, Number 20, Sacred Heart University Archives

Newspapers (Obelisk & Spectrum)

Highlights include: Priest scandal hits SHU -- Pope addresses national crisis -- Students speak out on priest's sexual abuse allegations -- Nu Epsilon sponsors suicide awareness week -- Woman's lax fend off Braves and Blue Devils clinching NEC tourney berth -- Dallas Cowboys pick SHU student for NFL Draft

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Spectrum, Volume 20, Number 19, Sacred Heart University Archives Apr 2002

Spectrum, Volume 20, Number 19, Sacred Heart University Archives

Newspapers (Obelisk & Spectrum)

Highlights include: Students caught with marijuana -- Spring concert rocks the Pitt -- Understanding the middle east -- Remembering September 11th -- Digging for the environment -- FLIK a blatant rip off -- Former NHL star inspires SHU athletes -- Laxmen prepare to face nationally ranked Hofstra

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