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Articles 481 - 510 of 933
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Culturally Sensitive Document Design For An Eastern Asia Audience: Comprehension And Preference, Merridith Smith
Culturally Sensitive Document Design For An Eastern Asia Audience: Comprehension And Preference, Merridith Smith
Theses
An investigation into Eastern Asia audiences in China, Japan, and Korea determined how intercultural communication affects non-native readers' comprehension and perception of a document design. The study, an after-only experiment, used a small-sized sample from people who were In-Country Reviewers (ICRs) and knew of medical products in Eastern Asia and had knowledge in the area's local language. The subjects read an indigenously or non-indigenously designed document, and self-reported their comprehension and preferences for formatting style. Although the statistics showed no significant difference between the groups, on any variable tested (language, comprehension, and format), the qualitative data that were gathered can …
The Dao Of Graphic Design— A Study Of Interrelationship Between The Daodejing In Chinese Daoism And Graphic Design, Rong Chen
Theses
Dao has been accumulated for centuries and still remains strong and pertinent to the world today. It is a complex and intriguing philosophy that has many branches and colors. This paper is an analysis of the similarities and differences between the principles held in Daoism and Graphic Design. It is also an interpretation from my personal understanding of both. The concepts derived from my research are presented through several examples, which included the following design principles: Unity, Nature and Wu Wei. The purpose of this thesis is to serve as a bridge, which links concepts of graphic design with Daoism. …
Visual And Textual Appeals In Banner Advertising: A Content Analysis, Louis Perez
Visual And Textual Appeals In Banner Advertising: A Content Analysis, Louis Perez
Theses
This study investigated textual and visual variables of banner advertisements. A number of research questions were addressed by content analyzing banner advertisements from social media and social networking Websites, including YouTube and Facebook. Implications of linking types of banner advertisements to types of social media sites, including differences between visual and textual content of banner advertisements, are addressed. Results indicate that there were notable differences between banner advertisements found on these sites. Ads are more likely to contain greater visual aspects such as animation on social media sites than they are on social networking sites. Further studies should examine how …
Print Review, Print Industry Center
Print Review, Print Industry Center
RIT Digital Archives
The Print Review is produced quarterly exclusively for Affiliates of the Printing Industry Center at RIT.
Art For Healing; Art For Consciousness Change, Robert Neill
Art For Healing; Art For Consciousness Change, Robert Neill
Theses
From a very early age I have been drawn to create art. I have followed this passion closely throughout my entire life. After acquiring a master's degree in art education, and subsequently, teaching high school art for 3 years I was compelled to enter the MFA program at Rochester Institute of Technology with a concentration in painting and new forms. Through this process, I discovered a great calling. After the first year of study in the MFA program I traveled to Tibet. This journey was instrumental in the formation of my thesis: Art for Healing, Art for Consciousness Change, as …
Iread: An Application For Enhanced Reader Navigation On E-Reading Tablet Devices, Sarah Fedigan
Iread: An Application For Enhanced Reader Navigation On E-Reading Tablet Devices, Sarah Fedigan
Theses
As the digital world is becoming more and more a part of people's daily lives, the publishing industry has begun to evolve. The traditional print codex form of the book has been challenged by new technologies that have brought traditional books into the digital world--e-books. Reading has become evermore digital. Many of the current technologies for e-reading, whether it is the devices or the applications, are lacking navigation tools which limit the reader's experience in comparison to reading a printed book. The goal of this thesis project was to design an application for reading e-books, to be used on tablet …
Design For Good: The Philosophical Alignment Of The Arts And Crafts, Modernist, And Handmade Movements, Kate Palermo
Design For Good: The Philosophical Alignment Of The Arts And Crafts, Modernist, And Handmade Movements, Kate Palermo
Theses
The early 1990's marked the beginning of the digital age when a transformation in graphic design technology and practice began to occur. For many graphic designers, the tactile approach to assembling a composition was abandoned as computer software advanced. While this shift in production technique saved time, it contributed (in many cases) to an unfortunate waning of interest in skill and craft. Perhaps as a reaction to this technologically- reliant era of design, many contemporary artists have returned to traditional processes (letterpress, etching, hand-rendered illustration, hand-written type) in order to reconnect with viewers and with their own work. This `Handmade' …
The Twelve Animals: An Interactive Guide To The Chinese Zodiac Signs, Yanzi Chen
The Twelve Animals: An Interactive Guide To The Chinese Zodiac Signs, Yanzi Chen
Theses
The Chinese Zodiac signs are determined by the lunar year in which you were born. The Chinese believe the animal ruling one's birth year has a profound influence on personality, and destiny. Unlike Western astrology, which is based on the months of the year, the Chinese Zodiac,traditionally referred to as the Sheng Xiao, is based on a twelve-year cycle with each year represented by an animal. The twelve animals are: rat, ox, tiger, rabbit, dragon, snake, horse, goat, monkey, rooster, dog, and pig. The Chinese Zodiac is found in several East Asian countries besides China. My thesis is an exploration …
Audience Feedback As An Influence On Graphic Design Problem Solving, Christopher Petrides
Audience Feedback As An Influence On Graphic Design Problem Solving, Christopher Petrides
Theses
User-generated feedback is arguably the most efficient tool to evaluate a specific product or service. Even though it is widely used to evaluate and subsequently improve video game design, it is not commonly used for graphic design applications. The aim of this thesis is to demonstrate how user-generated feedback can be utilized to improve existing graphic design applications. Specifically, three types of feedback collection vehicles were selected for use in graphic design: personal observation, evaluation polls, and existing video game design feedback. In order to demonstrate the advantage of using user generated feedback, information collected through the feedback collection vehicles …
Look, Cook, Learn: A Recipe For Improved Functionality In Cooking Design, Anna Mizer
Look, Cook, Learn: A Recipe For Improved Functionality In Cooking Design, Anna Mizer
Theses
Look, Cook, Learn: A Recipe for Improved Functionality In Cooking Design is a thesis which explores the relationship and differences between print media and digital media. Both are studied in respect to instructional cooking materials with their strengths and weaknesses .The final application involves a digital application for the Apple iPad as well as a printed recipe book. The user experience is of great importance and therefor information layering, visual layout, and consumer expectations are all considered. All information that is included in both the digital application is broken into sections depending on the function or action that the user …
Daughter Of Nepal, Surbhi Dewan
Daughter Of Nepal, Surbhi Dewan
Theses
Living in exile since the age of 9, Manushi Yami Bhattarai, now 23, is back in the political chaos of Kathmandu, Nepal to carry on the legacy of her parents in the Maoist party. The film DAUGHTER OF NEPAL explores Manushi's childhood years through poignant correspondence with her parents, her politics, and her dream of creating a new Nepal. The filmmaker Surbhi Dewan writes here about her experiences during the making of this documentary film.
Form Perception: An Interactive Guide To The Gestalt Principles, Hend Alawadhi
Form Perception: An Interactive Guide To The Gestalt Principles, Hend Alawadhi
Theses
The term Gestalt literally means "form" in German. In the early 20th century, the Gestalt Principles of Perception were developed by German psychologists from the Berlin School. These principles describe the different ways the human mind organizes visual elements into groups or unified wholes. The definition of Gestalt in relation to these principles is "unified whole." This thesis is an endeavor to examine the five major principles of Gestalt perception through the use of short animations and illustrated examples, presented in a website. It will also allow the user to test the knowledge provided through a short multiple-choice quiz and …
The Internal Expression Of The Phenomenon Of Human Aspiration, Eunsuh Choi
The Internal Expression Of The Phenomenon Of Human Aspiration, Eunsuh Choi
Theses
My thesis investigates the phenomenon of human aspiration in life and was conceived from the new perspective I have about myself and my pursuits in a foreign country. Originally from Korea, I relocated to the United States and during this time asked myself many questions to determine my goal. When I was young, adults would ask me about my future even though I was not yet old enough to think logically about such questions. "What do you want to be?" they would ask. "What is next?" These are common questions in my country. I assume there are many different reasons …
The Image – By Any Means, Richard Minard
The Image – By Any Means, Richard Minard
Theses
Art is inherently a reflection of the human condition. As I am working, my intention is to make images that, at the very least, capture the audience's attention. By adding layers and fracturing the images, I want the audience to see through various visual relationships. These visual relationships can be interpreted as a metaphor of the often hectic and unstable qualities of daily life. As the human figure is my connection to the work, it also serves as the viewer's connection. The blending of media and mixing up of figurative representation with abstraction is my attempt to challenge the viewer …
University Magazine Fall 2010, University News Service, Office Of Alumni Relations
University Magazine Fall 2010, University News Service, Office Of Alumni Relations
University Publications
This is the official magazine for RIT Alumni. Issued thrice a year in spring, fall and winter. Printing began in 1999.
A Visual Understanding: An Interactive Learning Application, Joanna Ward
A Visual Understanding: An Interactive Learning Application, Joanna Ward
Theses
As a thesis project, A Visual Understanding can be defined as a contextual experiment portraying the relationship between traditional composition techniques and visual communication online. This project focuses on the issue of significance when viewing photography online and the ways in which Computer Graphics Design can solve this problem. The educational application address the problems with the way in which photography is being portrayed by first, creating awareness about this concern and second, educating the online user in attempt to solve this problem. The interactive application developed educates users on traditional composition theories that have proven to be successful means …
Improving Design For Sequential Instructions, Corin Cianfrocco
Improving Design For Sequential Instructions, Corin Cianfrocco
Theses
Developing effective instructions for complex, sequential tasks is a challenging information design problem. The focus of this thesis is on the non-verbal, visual explanations. This thesis attempts to define a set of instructional communication standards necessary to develop highly functional graphic design solutions to complex instructional information. These standards are then applied to free-weight instructions to improve their clarity and usability. Free weights, or dumbbells, are heavy-weight, metal bars that are lifted in repetitive steps to gain or tone muscles through resistance. When attempting to use currently available free-weight instructions, most people are unsure how to interpret them. This can …
Simplifying Complex Information Structures: The Application Of Archiving And Mapping Strategies In The Design Of Prescription Drug Labeling, Sheetal Alreja
Simplifying Complex Information Structures: The Application Of Archiving And Mapping Strategies In The Design Of Prescription Drug Labeling, Sheetal Alreja
Theses
Information Design involves finding meaningful solutions to raw and complex data that is difficult to understand. Archiving and Mapping are approached as means of information design during the course of this thesis study. The process of Archiving involves collection, documentation and organization of data. Traditional Archiving methods are studied along with analyzing organization of large amounts of information in the form of web sites, publications, annual reports and reference books. The approach towards Mapping is not limited to just geographic contexts. Maps can be visualized in the form of an idea, metaphor or process. Graphic Design elements such as color, …
Study On Developing A Potential Way-Finding Map Design Of An Iphone & Ipod Web Application For Rochester Institute Of Technology (Rit) Library, Jeong Kim
Theses
Have you ever wondered how many wall maps are actually used as "maps" rather than as decoration? Have you ever had trouble finding your way around small areas? Have you ever had a hard time finding brochures, even when they're displayed right at the entry or on the first floor of a building? Since the beginning of human civilization, wayfinding systems have been developed as tools to deliver information and assist people seeking routes or specific locations. Updates to new technologies have allowed vast quantities of information of varying quality to become a huge part of our lives. However, signs …
Re:Collection, Gretchen L. Arnold
Re:Collection, Gretchen L. Arnold
Theses
This thesis explores preservation and obsolescence in relation to memory and the family photograph. Through a variety of erasure processes applied to discarded vernacular imagery and projections, the artist manipulated the content, framing and perspective of alleged family memories. The specific techniques utilized include digital erasure, removal by cutting implements, targeted bleaching and the re-photographing of projected Kodachromes into selective fragments. This process facilitated the investigation of the relationship between family photographs, formation of individual memory and the life cycle of family narrative. This work raises questions about the normative sociological factors at play in memory preservation and the constructed …
Business Ethics: How To Develop Ethical Awareness And Introspection In Our Students, Kathleen Szczepanek
Business Ethics: How To Develop Ethical Awareness And Introspection In Our Students, Kathleen Szczepanek
Presentations and other scholarship
I developed a business ethics course addressing the need to provide a foundation in business ethics for Business Studies students at the National Technical Institute for the Deaf (NTID). The purpose of the course was to ensure that our students develop an awareness for appropriate practices and behaviors as they enter a place of work. The design of the course was based on current literature connected to the best business practices that are based on ethical values and behaviors.
Ntid Focus Fall 2009, Ntid Marketing And Communications
Ntid Focus Fall 2009, Ntid Marketing And Communications
National Technical Institute for the Deaf Papers
No abstract provided.
The State Of Media Education Implementation In Rochester, Ny K-12 Schools, Lydia S. Palmer
The State Of Media Education Implementation In Rochester, Ny K-12 Schools, Lydia S. Palmer
Theses
Through a series of interviews with education professionals in the Rochester, New York, area, this study assessed the status of media education programs in the area's schools. It focused on curricula currently in place in three grade level spans, facilities and resources available to students, and the degree to which public and private/faith-based schools differ in their implementation of media education programs.
Moarabisque: The Essence Of Arabia : A Motion Graphics Piece That Promotes The Diverse Saudi Arabian Arts And Culture, Wail Al Hamid
Moarabisque: The Essence Of Arabia : A Motion Graphics Piece That Promotes The Diverse Saudi Arabian Arts And Culture, Wail Al Hamid
Theses
Moarabisque: The essence of Arabia is an "Arabian custom designed motion graphics series". This Series is inspired by the diverse geography, architecture, arts, and culture of the Arabian Peninsula. These series are merged together as a cohesive motion graphics piece that visually reflects and promotes the varied Arabian culture through arts, architecture, music, and Islamic iconography. The final motion graphics video will introduce a series of visual icons that are of vital importance to religious and cultural values of Muslims; especially the Arabic nation. These icons delineate the characteristics of the Arabian culture; an Islamic civilized culture that emerged from …
The Potential For Misleading Visual Communication On Food Packaging, Terry Ann Hayes
The Potential For Misleading Visual Communication On Food Packaging, Terry Ann Hayes
Theses
Consumers today are becoming more health conscious in light of America's growing obesity epidemic. Because of this, food companies often selectively highlight the healthfulness of their products, while carefully de-emphasizing the unhealthy components. These messages are frequently communicated by the food packaging itself, because packaging is a major influence on a shopper's perception of the food inside. The design of the food package, comprising both the two-dimensional surfaces and overall three-dimensional form, conveys these messages through variables related to color, imagery, typography, language, and shape. This thesis examined both organic and natural food packaging to uncover how healthfulness is communicated …
Anecdotes, James Bellucci
Anecdotes, James Bellucci
Theses
Anecdotes is a set of illustrations derived from Biblical text, scientific discovery and self-created stories. This body of work questions these texts through the temporal nature of the anecdotal storytelling convention. The images, created through the manipulation of three-dimensional materials such as paper, cardboard, string, and fabrics in constructed sets and photographically represented as a two-dimensional images, question the authenticity of the grand narrative. The images explore scientific discoveries along with religious beliefs revealing my reservations, perceptions, and sentiments toward both. In considering my changing knowledge and beliefs from childhood into adulthood, Anecdotes deconstructs these conflicting narratives into a directorial …
Implementing Lean Manufacturing Into Newspaper Production Operations, Marianne Engum
Implementing Lean Manufacturing Into Newspaper Production Operations, Marianne Engum
Theses
The evolution of technology and new media has, over a long period of time, had an influence on the newspaper industry. This development has particularly affected the printed newspaper with a decline in circulation; forcing newspaper printers to be more efficient and to look for methods of increasing profit and reducing costs. Lean Manufacturing strategy, which includes waste elimination, can help the newspaper printers to achieve these goals. Lean Manufacturing has gotten an increased focus in the printing industry. However, the number of newspapers implementing Lean is still minimal. This research has sought to determine the level of knowledge of …
Architecture And Urban Design As Influences On The Communication Of Place And Experience In Graphic Design, Candice Reese
Architecture And Urban Design As Influences On The Communication Of Place And Experience In Graphic Design, Candice Reese
Theses
Most architects and urban designers are challenged to design schemas and structures to create a particular experience and sense of place. It is through the manipulation and design of actual three-dimensional spaces that they are able to achieve this. How then is a three-dimensional experience of a place conveyed in two dimensions? Distilling an actual experience into a graphic solution can be exceptionally challenging, but graphic designers may need to accomplish this for particular clients. Examining the ideologies and methodologies of architecture and urban design may offer new and thoughtful approaches for graphic interpretations of three-dimensional experiences. This thesis first …
Motive And Responsibility As Influences On Graphic Design Outcomes, Jackie Clements
Motive And Responsibility As Influences On Graphic Design Outcomes, Jackie Clements
Theses
In the world of visual communication many message-making strategies are used to convey information to a defined audience. The ways in which these strategies are used can greatly impact the meaning and success of a graphic design solution. Often strong emotion is employed to intentionally influence a defined audience. In addition, the format and context in which facts are presented in a message are also greatly effective. When looking at the potential communication power that solutions can hold, it is important to assess the types of messages being communicated and related ethical responsibilities that accompany them. This thesis study focuses …
From Banners To Youtube: Using The Rear-View Mirror To Look At The Future Of Internet Advertising, Susan Barnes, Neil Hair
From Banners To Youtube: Using The Rear-View Mirror To Look At The Future Of Internet Advertising, Susan Barnes, Neil Hair
Articles
In twelve short years, Internet advertising has evolved from banners to experiential promotions. In the beginning advertisers viewed the Internet in similar ways as they considered traditional media (television, newspaper, magazines). The idea of using a new medium like an older one, was described by McLuhan's concept of the rear view mirror. This article describes the history of Internet advertising from 1994 to 2006 by looking back to understand the future direction of Internet advertising.