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Articles 31 - 60 of 183
Full-Text Articles in Entire DC Network
The Parthenon, November 18, 2020, Douglas Harding, Brittany Hively, Taylor Huddleston, Grant Goodrich, Meg Keller, Isabella Robinson, Denise Jackson, Zachary Hiser
The Parthenon, November 18, 2020, Douglas Harding, Brittany Hively, Taylor Huddleston, Grant Goodrich, Meg Keller, Isabella Robinson, Denise Jackson, Zachary Hiser
The Parthenon
No abstract provided.
The Minutes Of The Marshall University Faculty Senate Meeting, November 12, 2020, Marshall University Faculty Senate
The Minutes Of The Marshall University Faculty Senate Meeting, November 12, 2020, Marshall University Faculty Senate
Faculty Senate Minutes
No abstract provided.
We Are...Marshall, May 27, 2020, Office Of Marshall University Communications
We Are...Marshall, May 27, 2020, Office Of Marshall University Communications
We Are ... Marshall: the Newsletter for Marshall University 1999-2023
No abstract provided.
Sr-19-20-30 Cc, Marshall University Faculty Senate
Sr-19-20-30 Cc, Marshall University Faculty Senate
Recommendations
No abstract provided.
The Parthenon, April 3, 2019, Heather Barker
The Parthenon, April 3, 2019, Heather Barker
The Parthenon
The Parthenon, Marshall University’s student newspaper, was published by students Monday through Friday during the regular semester and weekly on Thursdays during the summer. Due to budgetary constraints, beginning with the 2018 Fall semester, the newspaper is only published one day a week. The editorial staff is responsible for the news and the editorial content.
The Minutes Of The Marshall University Graduate Council Meeting, March 22, 2019, Marshall University Graduate Council
The Minutes Of The Marshall University Graduate Council Meeting, March 22, 2019, Marshall University Graduate Council
Graduate Council Minutes
No abstract provided.
Sr-18-19-32 Cc, Marshall University
We Are ... Marshall, February 13, 2019, Office Of Marshall University Communications
We Are ... Marshall, February 13, 2019, Office Of Marshall University Communications
We Are ... Marshall: the Newsletter for Marshall University 1999-2023
No abstract provided.
General Undergraduate Catalog, 2019-2020, Marshall University
General Undergraduate Catalog, 2019-2020, Marshall University
Marshall University Catalogs 2010-2019
Marshall University Undergraduate Course Catalog for the 2019-2020 academic year.
Marshall Magazine Autumn 2018, Marshall University
Marshall Magazine Autumn 2018, Marshall University
Marshall Magazine
No abstract provided.
The Minutes Of The Marshall University Graduate Council Meeting, August 31, 2018, Marshall University Graduate Council
The Minutes Of The Marshall University Graduate Council Meeting, August 31, 2018, Marshall University Graduate Council
Graduate Council Minutes
No abstract provided.
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon
Theses, Dissertations and Capstones
In today’s intense marketing environment, the use of celebrity endorsers in advertising is a popular strategy to promote products over the competitors. Prior research has studied that the endorser-product congruence (Kamins & Gupta, 1994; Till & Busler, 2000), endorser-consumer congruence (Choi & Rifon, 2012; Hosany & Martin, 2012; Sirgy, 1982; 1985), and endorser credibility (Lee & Koo, 2015; McCracken, 1989; Ohanian, 1990; 1991) can influence consumers’ responses, such as attitude toward the ad, attitude toward the brand, and purchase intention. The high degree of congruence between celebrity image and product leads more positive consumers’ attitude toward ad, brand, and purchase …
General Undergraduate Catalog, 2018-2019, Marshall University
General Undergraduate Catalog, 2018-2019, Marshall University
Marshall University Catalogs 2010-2019
Marshall University Undergraduate Course Catalog for the 2018-2019 academic year.
We Are...Marshall, December 13, 2017, Office Of Marshall University Communications
We Are...Marshall, December 13, 2017, Office Of Marshall University Communications
We Are ... Marshall: the Newsletter for Marshall University 1999-2023
No abstract provided.
The Parthenon, December 8, 2017, Jared Casto
The Parthenon, December 8, 2017, Jared Casto
The Parthenon
The Parthenon, Marshall University’s student newspaper, was published by students Monday through Friday during the regular semester and weekly on Thursdays during the summer. Due to budgetary constraints, beginning with the 2016 Fall semester, the newspaper is only published two days a week. Physical issues are printed on Tuesdays and Fridays. The editorial staff is responsible for the news and the editorial content.
The Parthenon, November 14, 2017, Jared Casto
The Parthenon, November 14, 2017, Jared Casto
The Parthenon
The Parthenon, Marshall University’s student newspaper, was published by students Monday through Friday during the regular semester and weekly on Thursdays during the summer. Due to budgetary constraints, beginning with the 2016 Fall semester, the newspaper is only published two days a week. Physical issues are printed on Tuesdays and Fridays. The editorial staff is responsible for the news and the editorial content.
We Are...Marshall, November 8, 2017, Office Of Marshall University Communications
We Are...Marshall, November 8, 2017, Office Of Marshall University Communications
We Are ... Marshall: the Newsletter for Marshall University 1999-2023
No abstract provided.
Sr-16-17-50 Cc, Marshall University
An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo
An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo
Marketing Faculty Research
This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using regression to determine the degree to which fan identification could be explained by motivation factors. It was found that self-esteem, entertainment, escape, and eustress explained 40.1% of the variance in fan identification. Understanding that fans have different levels of identification and different types of motivations will enable sport marketers can better tailor strategies to more effectively reach target markets.
The Parthenon, February 28, 2017, Nancy Peyton
The Parthenon, February 28, 2017, Nancy Peyton
The Parthenon
The Parthenon, Marshall University’s student newspaper, was published by students Monday through Friday during the regular semester and weekly on Thursdays during the summer. Due to budgetary constraints, beginning with the 2016 Fall semester, the newspaper is only published two days a week. Physical issues are printed on Tuesdays and Fridays. The editorial staff is responsible for the news and the editorial content.
We Are...Marshall, February 1, 2017, Office Of Marshall University Communications
We Are...Marshall, February 1, 2017, Office Of Marshall University Communications
We Are ... Marshall: the Newsletter for Marshall University 1999-2023
No abstract provided.
The Parthenon, January 17, 2017, Nancy Peyton
The Parthenon, January 17, 2017, Nancy Peyton
The Parthenon
The Parthenon, Marshall University’s student newspaper, was published by students Monday through Friday during the regular semester and weekly on Thursdays during the summer. Due to budgetary constraints, beginning with the 2016 Fall semester, the newspaper is only published two days a week. Physical issues are printed on Tuesdays and Fridays. The editorial staff is responsible for the news and the editorial content.
General Undergraduate Catalog, 2017-2018, Marshall University
General Undergraduate Catalog, 2017-2018, Marshall University
Marshall University Catalogs 2010-2019
Marshall University Undergraduate Course Catalog for the 2017-2018 academic year.
The Parthenon, December 6, 2016, Lexi Browning
The Parthenon, December 6, 2016, Lexi Browning
The Parthenon
The Parthenon, Marshall University’s student newspaper, was published by students Monday through Friday during the regular semester and weekly on Thursdays during the summer. Due to budgetary constraints, beginning with the 2016 Fall semester, the newspaper is only published two days a week. Physical issues are printed on Tuesdays and Fridays. The editorial staff is responsible for the news and the editorial content.
Sr-15-16-54 Cc, Marshall University
The Parthenon, April 22, 2016, Megan Osborne
The Parthenon, April 22, 2016, Megan Osborne
The Parthenon
The Parthenon, Marshall University’s student newspaper, was published by students Monday through Friday during the regular semester and weekly on Thursdays during the summer. Due to budgetary constraints, beginning with the 2015 Fall semester, the newspaper is only published four days a week. There is no issue on Mondays, physical issues are printed on Tuesdays and Fridays, and online issues only are published on Wednesdays and Thursdays. The editorial staff is responsible for the news and the editorial content.
Sr-15-16-37 Cc, Marshall University
The Parthenon, March 16, 2016, Megan Osborne
The Parthenon, March 16, 2016, Megan Osborne
The Parthenon
The Parthenon, Marshall University’s student newspaper, was published by students Monday through Friday during the regular semester and weekly on Thursdays during the summer. Due to budgetary constraints, beginning with the 2015 Fall semester, the newspaper is only published four days a week. There is no issue on Mondays, physical issues are printed on Tuesdays and Fridays, and online issues only are published on Wednesdays and Thursdays. The editorial staff is responsible for the news and the editorial content.
Bodybuilding Is An Art And Your Body Is The Canvas: An Examination Of Bodybuilders And The Built Body, Caitlin Greaf
Bodybuilding Is An Art And Your Body Is The Canvas: An Examination Of Bodybuilders And The Built Body, Caitlin Greaf
Theses, Dissertations and Capstones
This study examines the bodybuilding community by conducting interviews and watching the bodybuilding documentaries Pumping Iron, Pumping Iron II, and Generation Iron. Bodybuilders’ performance of the body is not solely acted just on stage for competitions. Rather, bodybuilders are continuously redefining limitations of what we determine a ‘normal’ body looks like. By using the concept of the gaze, I analyze bodybuilders’ bodies as an oddity on and off stage (Mulvey, 1989). The oddity of their body transforms the space it takes up into a stage for entertainment. I then examine gender performances of female and male bodybuilders within the traditionally …
General Undergraduate Catalog, 2016-2017, Marshall University
General Undergraduate Catalog, 2016-2017, Marshall University
Marshall University Catalogs 2010-2019
Marshall University Undergraduate Course Catalog for the 2016-2017 academic year.