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Articles 991 - 1020 of 6232
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Exploring Attentional Biases, Dispositional Mindfulness, And The Suicide Stroop, Emma H. Moscardini
Exploring Attentional Biases, Dispositional Mindfulness, And The Suicide Stroop, Emma H. Moscardini
LSU Master's Theses
Extant research has found that attentional biases to suicide-related stimuli are relevant to suicidal thoughts and behaviors (STBs). As such, attentional biases are a core feature of both the Fluid Vulnerability Theory of Suicide and the cognitive model of suicide. Individuals with an STB history have demonstrated attentional biases to suicide-related stimuli on a suicide Stroop task, and this attentional bias has been found to aid in prediction of suicide attempts at six-month follow-up. Better understanding this attentional bias may be useful for informing mindfulness-based interventions which target attentional biases, as dispositional mindfulness has been found to be related to …
“Borne Back Ceaselessly Into The Past”: Iterations Of The Sublime In William Wordsworth, Mary Shelley, And Virginia Woolf, Ashley Gilly
“Borne Back Ceaselessly Into The Past”: Iterations Of The Sublime In William Wordsworth, Mary Shelley, And Virginia Woolf, Ashley Gilly
Honors Capstones
No abstract provided.
Knock Knock, Who’S There? Communications In Closed Environments With A Special Focus On Vietnam Pows, Carrie Cole
Knock Knock, Who’S There? Communications In Closed Environments With A Special Focus On Vietnam Pows, Carrie Cole
Honors Capstones
No abstract provided.
Prescribed Exercise To Reduce Recidivism After Weight Loss-Pilot (Prevail-P): Design, Methods And Rationale, Damon L. Swift, Joshua E. Mcgee, Anna C. Huff, Marie C. Clunan, Nicole R. Gniewek, Taylor T. Brown, Briceida G. Osborne, Colleen Bucher, Charles J. Tanner, Savanna G. Barefoot, Patricia Brophy, Angela Clark, Gabriel S. Dubis, Corby K. Martin, Robbie A. Beyl, Joseph A. Houmard, Robert A. Carels, Walter Pories, Laura E. Matarese
Prescribed Exercise To Reduce Recidivism After Weight Loss-Pilot (Prevail-P): Design, Methods And Rationale, Damon L. Swift, Joshua E. Mcgee, Anna C. Huff, Marie C. Clunan, Nicole R. Gniewek, Taylor T. Brown, Briceida G. Osborne, Colleen Bucher, Charles J. Tanner, Savanna G. Barefoot, Patricia Brophy, Angela Clark, Gabriel S. Dubis, Corby K. Martin, Robbie A. Beyl, Joseph A. Houmard, Robert A. Carels, Walter Pories, Laura E. Matarese
Clinical Research Faculty Publications
Clinically significant weight loss is associated with health benefits for overweight and obese adults. Participation in adequate amounts of physical activity is critical for weight maintenance. However, the recommended amount of physical activity needed to promote weight maintenance is based primarily on retrospective studies that quantified physical activity levels through questionnaires which tend to overestimate physical activity levels. In addition, the present literature has provided little data on the impact of these physical activity levels on cardiovascular and diabetes risk factors, which may have equal or more clinical importance than weight changes. The Prescribed Exercise to Reduce Recidivism After Weight …
Association Between Home Environment In Infancy And Child Movement Behaviors, Chelsea L. Kracht, Leanne M. Redman, Patrick H. Casey, Rebecca A. Krukowski, Aline Andres
Association Between Home Environment In Infancy And Child Movement Behaviors, Chelsea L. Kracht, Leanne M. Redman, Patrick H. Casey, Rebecca A. Krukowski, Aline Andres
Clinical Research Faculty Publications
Introduction: An adequate balance of movement behaviors, including physical activity (PA), sleep, and screen time, is important for preventing excess weight gain in children. This study examined the relationship between the infant home environment and movement behaviors later in life. Methods: Pregnant women were recruited for a cohort study related to maternal and child development. The home environment was assessed for developmental stimulation, organization, and toys by the Pediatric Review of Children's Environmental Support and Stimulation (PROCESS) questionnaire when the child was 6 months of age. At 2 years of age, mother-reported child screen time, and child PA and sleep …
A Feedback-Based Pneumatic Compression System For Effective Lymphedema Management, Mohammad Imrul Kayes
A Feedback-Based Pneumatic Compression System For Effective Lymphedema Management, Mohammad Imrul Kayes
LSU Master's Theses
Bioimpedance analysis (BIA) is a method of detecting lymphedema- a debilitating medical condition involving swelling of the extremities. Pneumatic compression devices are frequently used in the compression treatment of lymphedema. Although existing compression technology provides relief of symptoms, it has limitations in terms of ease-of-use, portability, and monitoring of treatment progress. Currently, there are no BIA analyzers in the market that run on a low-power microcontroller and a rechargeable battery. Moreover, no such device currently exists that integrate the BIA analysis with pneumatic compression system to offer a feedback-based solution for lymphedema treatment. This work represents the first steps towards …
Interdependencies Between Acoustic And High-Speed Videoendoscopy Parameters, Patrick Schlegel, Andreas M. Kist, Melda Kunduk, Stephan Dürr, Michael Döllinger, Anne Schützenberger
Interdependencies Between Acoustic And High-Speed Videoendoscopy Parameters, Patrick Schlegel, Andreas M. Kist, Melda Kunduk, Stephan Dürr, Michael Döllinger, Anne Schützenberger
Faculty Publications
In voice research, uncovering relations between the oscillating vocal folds, being the sound source of phonation, and the resulting perceived acoustic signal are of great interest. This is especially the case in the context of voice disorders, such as functional dysphonia (FD). We investigated 250 high-speed videoendoscopy (HSV) recordings with simultaneously recorded acoustic signals (124 healthy females, 60 FD females, 44 healthy males, 22 FD males). 35 glottal area waveform (GAW) parameters and 14 acoustic parameters were calculated for each recording. Linear and non-linear relations between GAW and acoustic parameters were investigated using Pearson correlation coefficients (PCC) and distance correlation …
Mobile Technology For Improved Contraceptive Care In Morocco, Manal Kharbouch, Ali Idri, Taoufik Rachad, Hassan Alami, Leanne Redman, Youssef Stelate
Mobile Technology For Improved Contraceptive Care In Morocco, Manal Kharbouch, Ali Idri, Taoufik Rachad, Hassan Alami, Leanne Redman, Youssef Stelate
Clinical Research Faculty Publications
The fulfillment of unmet needs for contraception can help women reach their reproductive goals. Therefore, there is a growing concern worldwide about contraception and women’s knowledge of making an advised choice about it. In this aspect, an outgrown number of apps are now available providing information concerning contraception whether it concerns natural contraception or modern contraception. However, vast amounts of these apps contain inaccurate sexual health facts and non-evidence-based information concerning contraception. On these bases, and in respect to: (1) the needs of women to effectively prevent unintended pregnancies while conducting a stress-free healthy lifestyle. (2) the World Health Organization …
Association Of Initial Β-Amyloid Levels With Subsequent Flortaucipir Positron Emission Tomography Changes In Persons Without Cognitive Impairment, David S. Knopman, Emily S. Lundt, Terry M. Therneau, Sabrina M. Albertson, Jeffrey L. Gunter, Matthew L. Senjem, Christopher G. Schwarz, Michelle M. Mielke, Mary M. Machulda, Bradley F. Boeve, David T. Jones, Jon Graff-Radford, Prashanthi Vemuri, Kejal Kantarci, Val J. Lowe, Ronald C. Petersen, Clifford R. Jack, Paul Aisen, Michael Weiner, William Jagust, John Q. Trojanowki, Arthur W. Toga, Laurel Beckett, Robert C. Green, Andrew J. Saykin, Leslie M. Shaw, Zaven Khachaturian, Greg Sorensen, Maria Carrillo, Lew Kuller, Marc Raichle, Steven Paul, Peter Davies, Howard Fillit
Association Of Initial Β-Amyloid Levels With Subsequent Flortaucipir Positron Emission Tomography Changes In Persons Without Cognitive Impairment, David S. Knopman, Emily S. Lundt, Terry M. Therneau, Sabrina M. Albertson, Jeffrey L. Gunter, Matthew L. Senjem, Christopher G. Schwarz, Michelle M. Mielke, Mary M. Machulda, Bradley F. Boeve, David T. Jones, Jon Graff-Radford, Prashanthi Vemuri, Kejal Kantarci, Val J. Lowe, Ronald C. Petersen, Clifford R. Jack, Paul Aisen, Michael Weiner, William Jagust, John Q. Trojanowki, Arthur W. Toga, Laurel Beckett, Robert C. Green, Andrew J. Saykin, Leslie M. Shaw, Zaven Khachaturian, Greg Sorensen, Maria Carrillo, Lew Kuller, Marc Raichle, Steven Paul, Peter Davies, Howard Fillit
Clinical Research Faculty Publications
Importance: Tau accumulation in Alzheimer disease (AD) is closely associated with cognitive impairment. Quantitating tau accumulation by positron emission tomography (PET) will be a useful outcome measure for future clinical trials in the AD spectrum. Objective: To investigate the association of β-amyloid (Aβ) on PET with subsequent tau accumulation on PET in persons who were cognitively unimpaired (CU) to gain insight into temporal associations between Aβ and tau accumulation and inform clinical trial design. Design, Setting, and Participants: This cohort study included individuals aged 65 to 85 years who were CU and had participated in the Mayo Clinic Study of …
Applying Spatial Video Geonarratives And Physiological Measurements To Explore Perceived Safety In Baton Rouge, Louisiana, Alina Ristea, Michael Leitner, Bernd Resch, Judith Stratmann
Applying Spatial Video Geonarratives And Physiological Measurements To Explore Perceived Safety In Baton Rouge, Louisiana, Alina Ristea, Michael Leitner, Bernd Resch, Judith Stratmann
Faculty Publications
Spatial crime analysis, together with perceived (crime) safety analysis have tremendously benefitted from Geographic Information Science (GISc) and the application of geospatial technology. This research study discusses a novel methodological approach to document the use of emerg-ing geospatial technologies to explore perceived urban safety from the lenses of fear of crime or crime perception in the city of Baton Rouge, USA. The mixed techniques include a survey, spatial video geonarrative (SVG) in the field with study participants, and the extraction of moments of stress (MOS) from biosensing wristbands. This study enrolled 46 participants who completed geonarratives and MOS detection. A …
Cognitive Maturity As An Intervening Influence On Exposure To Adverse Childhood Experiences, Negative Attributions, And Symptoms Of Depression Among Pre-Adolescent And Adolescent Youth., Mckenzie Marie Ketchum
Cognitive Maturity As An Intervening Influence On Exposure To Adverse Childhood Experiences, Negative Attributions, And Symptoms Of Depression Among Pre-Adolescent And Adolescent Youth., Mckenzie Marie Ketchum
LSU Doctoral Dissertations
Most depression interventions targeted to youth are adapted from adult curricula without enough consideration given to the developmental level and capacity of the intended audience (Kovacs & Lopez-Duran, 2012). Although depression in youth has received recognition and treatment, there remains a gap between the theoretical knowledge base of youth cognitive development and the application of this knowledge to the innovation of developmentally appropriate depression interventions suited for youth of varying levels of cognitive maturity. The current study investigated the influence of cognitive development over the moderation of negative attributions on the relationship between exposure to Adverse Childhood Experiences (ACEs) and …
Patterns Of Relative And Quantitative Abundances Of Marine Bacteria In Surface Waters Of The Subtropical Northwest Pacific Ocean Estimated With High-Throughput Quantification Sequencing, Jie Kong, Xin Liu, Lei Wang, Hao Huang, Danyun Ou, Jiayu Guo, Edward A. Laws, Bangqin Huang
Patterns Of Relative And Quantitative Abundances Of Marine Bacteria In Surface Waters Of The Subtropical Northwest Pacific Ocean Estimated With High-Throughput Quantification Sequencing, Jie Kong, Xin Liu, Lei Wang, Hao Huang, Danyun Ou, Jiayu Guo, Edward A. Laws, Bangqin Huang
Faculty Publications
Bacteria play a pivotal role in shaping ecosystems and contributing to elemental cycling and energy flow in the oceans. However, few studies have focused on bacteria at a trans-basin scale, and studies across the subtropical Northwest Pacific Ocean (NWPO), one of the largest biomes on Earth, have been especially lacking. Although the recently developed high-throughput quantitative sequencing methodology can simultaneously provide information on relative abundance, quantitative abundance, and taxonomic affiliations, it has not been thoroughly evaluated. We collected surface seawater samples for high-throughput, quantitative sequencing of 16S rRNA genes on a transect across the subtropical NWPO to elucidate the distribution …
Ceo Political Ideology: Implications For Firm Innovation, Samira Fallah
Ceo Political Ideology: Implications For Firm Innovation, Samira Fallah
LSU Doctoral Dissertations
In this dissertation, I examine the influence of CEO political ideology on firm’s innovation strategy and outcomes. In my theorizing, I draw on upper-echelons theory that underscores the role of executives’ personal orientations on their decisions as well as the scholarship in political psychology that demonstrates the different values and psychological needs of liberals and conservatives. Given liberals’ lower need to manage uncertainty and their openness to new experiences, I propose that a firm with a more liberal CEO is likely to develop more innovations, pursue exploratory innovations and develop innovations with extreme quality (high and low). I also build …
Evaluating Us Consumers' Perception Of Foods Made With Cricket Powder, Ryan Paul Ardoin
Evaluating Us Consumers' Perception Of Foods Made With Cricket Powder, Ryan Paul Ardoin
LSU Doctoral Dissertations
Expanding the consumption of edible insects has been proposed as a strategy for global food security due to their sustainability of production and high nutritional value. In the U.S.A., the idea of eating insects is generally unappealing. This research took a methodical approach to understanding U.S. consumers perceptions of insects as food- specifically, products made with cricket powder. Recent consumer-oriented entomophagy research (2015-2020) was reviewed to consolidate understanding of Westerners’ perceptions of edible insects and to evaluate research trends. An online survey of 1,005 U.S. consumers investigated appropriate products for insect protein powder incorporation (based on willingness to try; WTT), …
Label-Free Lipidome Study Of Paraventricular Thalamic Nucleus (Pvt) Of Rat Brain With Post-Traumatic Stress Injury By Raman Imaging, Ardalan Chaichi, Syed Mohammad Abid Hasan, Nishir Mehta, Fabrizio Donnarumma, Philip Ebenezer, Kermit K. Murray, Joseph Francis, Manas Ranjan Gartia
Label-Free Lipidome Study Of Paraventricular Thalamic Nucleus (Pvt) Of Rat Brain With Post-Traumatic Stress Injury By Raman Imaging, Ardalan Chaichi, Syed Mohammad Abid Hasan, Nishir Mehta, Fabrizio Donnarumma, Philip Ebenezer, Kermit K. Murray, Joseph Francis, Manas Ranjan Gartia
Faculty Publications
© 2021 The Royal Society of Chemistry. Post-traumatic stress disorder (PTSD) is a widespread psychiatric injury that develops serious life-threatening symptoms like substance abuse, severe depression, cognitive impairments, and persistent anxiety. However, the mechanisms of post-traumatic stress injury in brain are poorly understood due to the lack of practical methods to reveal biochemical alterations in various brain regions affected by this type of injury. Here, we introduce a novel method that provides quantitative results from Raman maps in the paraventricular nucleus of the thalamus (PVT) region. By means of this approach, we have shown a lipidome comparison in PVT regions …
We Belong Together; Libraries, Communities And Third Places, Randa L. Morgan
We Belong Together; Libraries, Communities And Third Places, Randa L. Morgan
Faculty Publications
University students expect much from their libraries. They want a place to study and research. They want a place to eat and hang out with their friends. They want to be able to relax between classes and find a quiet place to focus on work. They want a home away from home. As libraries have begun to accommodate these requests and shift away from the traditional ideas of a library, our students’ expectations are contradictory: have we lost the stereotypical idea of a library or are we in a renaissance where libraries are a third place for many students? Academic …
The Effects Of Police Officer Ideology On Opinions Of Marijuana Legalization, Decriminalization, And Medical Marijuana, Erin Alpandinar
The Effects Of Police Officer Ideology On Opinions Of Marijuana Legalization, Decriminalization, And Medical Marijuana, Erin Alpandinar
Honors Capstones
No abstract provided.
Payday Myopia: Effects Of Income Receipt On Risk-Taking And Decision Making, Jacob Breaux
Payday Myopia: Effects Of Income Receipt On Risk-Taking And Decision Making, Jacob Breaux
Honors Capstones
No abstract provided.
A Study Of The Effects Of The Covid-19 Pandemic On College Student Academic Dishonesty, Drake Fromenthal
A Study Of The Effects Of The Covid-19 Pandemic On College Student Academic Dishonesty, Drake Fromenthal
Honors Capstones
No abstract provided.
Louisiana Agriculture Winter, 2021, Lsu Agcenter
Louisiana Agriculture Winter, 2021, Lsu Agcenter
Louisiana Agriculture
No abstract provided.
The Impact Of Covid-19 On Consumer Food Wastejel Codes, B E. Roe, K Bender, D Y. Qi
The Impact Of Covid-19 On Consumer Food Wastejel Codes, B E. Roe, K Bender, D Y. Qi
Faculty Publications
Perhaps no phenomenon has so quickly and radically altered household production parameters and daily food patterns as the onset of the COVID-19 pandemic. We contemplate the immediate and longer-term implications of this public health crisis on the amount of food wasted by consumers. We conclude that the pandemic and its aftermath may improve household skills and management practices in a manner that reduces day-to-day household food waste. However, pandemic-driven disruptions may induce larger intermittent purges of food due to changes in work patterns and food service and food retailing availability. We recommend several steps to reduce waste as the pandemic …
Telehealth And Autism Prior To And In The Age Of Covid-19: A Systematic And Critical Review Of The Last Decade, K S. Ellison, J Guidry, P Picou, P Adenuga, K S. Ellison
Telehealth And Autism Prior To And In The Age Of Covid-19: A Systematic And Critical Review Of The Last Decade, K S. Ellison, J Guidry, P Picou, P Adenuga, K S. Ellison
Faculty Publications
There has been growing interest in the use of telehealth; however, the COVID-19 pandemic and the subsequent isolation and restrictions placed on in-person services have fast-tracked implementation needs for these services. Individuals with autism spectrum disorder (ASD) have been particularly affected due to the often-intensive service needs required by this population. As a result, the aim of this review was to examine the evidence base, methodology, and outcomes of studies that have used telehealth for assessment and/or intervention with children and adolescents with ASD as well as their families over the last decade. Further, the goal is to highlight the …
Online-Delivered Group And Personal Exercise Programs To Support Low Active Older Adults' Mental Health During The Covid-19 Pandemic: Randomized Controlled Trial, M R. Beauchamp, R M. Hulteen, G R. Ruissen, Y Liu, M R. Beauchamp, C M. Wierts, K J. Waldhauser, S H. Harden, E Puterman
Online-Delivered Group And Personal Exercise Programs To Support Low Active Older Adults' Mental Health During The Covid-19 Pandemic: Randomized Controlled Trial, M R. Beauchamp, R M. Hulteen, G R. Ruissen, Y Liu, M R. Beauchamp, C M. Wierts, K J. Waldhauser, S H. Harden, E Puterman
Faculty Publications
Background: In response to the COVID-19 pandemic, experts in mental health science emphasized the importance of developing and evaluating approaches to support and maintain the mental health of older adults. Objective: The aim of this study was to assess whether a group-based exercise program relative to a personal exercise program (both delivered online) and waitlist control (WLC) can improve the psychological health of previously low active older adults during the early stages of the COVID-19 pandemic. Methods: The Seniors COVID-19 Pandemic and Exercise (SCOPE) trial was a 3-arm, parallel randomized controlled trial conducted between May and September 2020 in which …
Increases In Distress During Stay-At-Home Mandates During The Covid-19 Pandemic: A Longitudinal Study, J D. Buckner, C N. Abarno, E M. Lewis, M J. Zvolensky, J D. Buckner
Increases In Distress During Stay-At-Home Mandates During The Covid-19 Pandemic: A Longitudinal Study, J D. Buckner, C N. Abarno, E M. Lewis, M J. Zvolensky, J D. Buckner
Faculty Publications
The Coronavirus disease 2019 (COVID-19) pandemic has contributed to over 500,000 deaths, and hospitalization of thousands of individuals worldwide. Cross-sectional data indicate that anxiety and depression levels are greater during the pandemic, yet no known prospective studies have tested this assertion. Further, individuals with elevated trait anxiety prior to a global pandemic may theoretically be more apt to experience greater pandemic-related anxiety and/or impairment. The current study tested whether anxiety and depression increased from the month before the state?s Stay-At-Home order to the period of the Stay-At-Home order among 120 young adults in Louisiana, a state with especially high rates …
Evaluation Of The Small Changes, Healthy Habits Pilot Program: Its Influence On Healthy Eating And Physical Activity Behaviors Of Adults In Louisiana, Praja Adhikari, Elizabeth Gollub
Evaluation Of The Small Changes, Healthy Habits Pilot Program: Its Influence On Healthy Eating And Physical Activity Behaviors Of Adults In Louisiana, Praja Adhikari, Elizabeth Gollub
Faculty Publications
The community-based Small Changes, Healthy Habits (SCHH) program was developed to teach skills and techniques to help adults in Louisiana make and maintain small behavioral changes in their food selection, preparation, and consumption, and in physical activity routines. The content of this four-week program included habit formation and goal setting techniques; physical activity guidance; strategies for a healthier home food environment; a grocery store tour focused on label reading for healthier food selections; basic knife and cooking skills. The program was piloted at ten sites throughout the state. A survey with 14 core items was applied before and after the …
The Functional Role Of Eye Movements During The Formation Of Relational And Item Memories, Kara Hobbs
The Functional Role Of Eye Movements During The Formation Of Relational And Item Memories, Kara Hobbs
Honors Capstones
No abstract provided.
A Multivariate Multiple Third-Variable Effect Analysis With An Application To Explore Racial And Ethnic Disparities In Obesity, Qingzhao Yu, Bin Li
A Multivariate Multiple Third-Variable Effect Analysis With An Application To Explore Racial And Ethnic Disparities In Obesity, Qingzhao Yu, Bin Li
Faculty Publications
Third-Variable effect refers to the intervening effect from a third variable (called mediators or confounders) to the observed relationship between an exposure and an outcome. The general multiple third-variable effect analysis method (TVEA) allows consideration of multiple mediators/confounders (MC) simultaneously and the use of linear and nonlinear predictive models for estimating MC effects. Previous studies have found that compared with non-Hispanic White population, Blacks and Hispanic Whites suffered disproportionally more with obesity and related chronic diseases. In this paper, we extend the general TVEA to deal with multivariate/multi-categorical predictors and multivariate response variables. We designed algorithms and an R package …
Caregiver Treatment Consumption In An Experimental Treatment Marketplace, Delaney J. Darragh
Caregiver Treatment Consumption In An Experimental Treatment Marketplace, Delaney J. Darragh
Faculty Publications
Behavioral economics is an approach to understanding consumer behavior by integrating behavioral science with economic principles. Behavioral economics incorporates traditional economic principles with operant learning approaches. There is limited research examining how individuals consume psychological and behavioral treatments. This is especially the case for treatments designed for children. The current study used data from a previously collected sample to explore gender differences in an experimental treatment marketplace (ETM). Experimental treatment marketplaces are generally used to evaluate choices between goods and services (e.g., types of behavior interventions). An ETM was developed to evaluate treatment consumption when levels of evidence differed between …
Distinguishing Relational Turbulence, Marital Satisfaction, And Parenting Stress As Predictors Of Ineffective Arguing Among Parents Of Children With Autism, Kellie St Cyr Brisini, Denise Haunani Solomon
Distinguishing Relational Turbulence, Marital Satisfaction, And Parenting Stress As Predictors Of Ineffective Arguing Among Parents Of Children With Autism, Kellie St Cyr Brisini, Denise Haunani Solomon
Faculty Publications
Relational turbulence theory suggests that relational turbulence causes pervasive patterns of dysfunctional communication in romantic relationships, such as an inability to resolve conflicts. Other research traditions link marital conflict to marital satisfaction and also exposure to stress. This study assesses the discriminant validity of relational turbulence by examining its association with reports of ineffective arguing, above and beyond the associations with marital satisfaction and parenting stress. The study tests the theoretical claims within the high stress context of parents raising children with autism spectrum disorder (ASD). Married, parents of children with ASD (N = 298) completed measures of parenting stress …
Going Feminine: Identifying How And When Female Candidates Emphasize Feminine And Masculine Traits On The Campaign Trail, Nichole M. Bauer, Martina Santia
Going Feminine: Identifying How And When Female Candidates Emphasize Feminine And Masculine Traits On The Campaign Trail, Nichole M. Bauer, Martina Santia
Faculty Publications
Female candidates face a messaging challenge. There is a strong association between masculinity and political leadership. Stressing masculinity can result in a likability backlash for female candidates often seen as lacking feminine qualities, such as warmth. Preventing a likability backlash by highlighting feminine qualities can also harm female candidates. Current scholarship offers conflicting conclusions about how female candidates balance these gendered challenges. We fill this empirical and theoretical gap with a trait-balancing theory clarifying how and when female candidates use feminine and masculine traits to manage competing expectations. We use original data merging information on candidate advertising strategies across three …