Digital Commons Network^™

Turning The Page: A Design Thinking Approach To Increasing Literacy Advocacy In West Alabama, Justin C. Walters

Masters Theses

Through the problem/solution lens of design thinking, this research critically analyzes the promotional activities and materials used by the Literacy Council of West Alabama (LCWA) to determine their effectiveness in reaching both functionally illiterate populations as well as the fully-literate population aiming to work the advocacy front with this nonprofit organization. Qualitative data was gathered through the utilization of a web heuristic evaluation, as well as the evaluation of current marketing materials for LCWA; these insights were used to guide the design and creation of new print and digital marketing materials for the organization. Results of this research aimed to …

"Tommy" Character Sculpture, Chayton Koehler

Liberty University Research Week

No abstract provided.

Design Your Career - Design Your Life, Joshua R. Beal

Masters Theses

This research investigates the current plague of unemployment and underemployment that nearly half of qualified individuals in the field of Visual Communications are met with after graduation. Students who major in this field dedicate a tremendous amount of time, money, and energy toward developing a broad skillset that resolves critical matters of communication through visual solutions. Research has demonstrated that despite conditions that are subject to ongoing change of economy, industry, and marketplace there are contributing factors that must be addressed to overcome un/underemployment regardless of circumstances. These include an underdeveloped network of professional contacts, deficiency in recognizing or responding …

From The Book Page To The Big Screen: An Exploration Of Literature-To-Film Adaptions And Their Use In The Classroom, Natalie Hahn

Senior Honors Theses

Many classic titles of children’s literature have been adapted into feature film presentations. Although often regarded as a mere form of entertainment, movies can and should be incorporated into the elementary classroom as supplementary material to be paired with their corresponding works of literature. The four examples provided include Cloudy with a Chance of Meatballs by Judi Barrett, A Wrinkle in Time by Madeleine L’Engle, The Giver by Lois Lowry, and Peter Pan by J. M. Barrie. Each of these four works originated as a book that was later recreated into a film format with varying degrees of accuracy to …

The Utilization Of Visual Design Systems To Promote Higher Levels Of Learning In Educational Environments, Keenan Sultanik

Masters Theses

Traditional higher education environments have changed very little in the last hundred and fifty years, while technology has advanced in nearly every other area of society making each more productive and more capable. This study identifies key aspects of a comprehensive and universal visual learning system that incorporates a more holistic approach to design and interactivity in educational environments. The desired effect of this is elevating classroom learning to higher levels as defined by Bloom’s Taxonomy. In this thesis, I have collected and explored empirical and observational data to examine the relationship between effective learning environments and the use of …

Exploring The Enneagram Through Visual Aesthetics: Profiles For Personal Home Décor, Sarah K. Casmass

Masters Theses

The home is an environment that is the prime center for self-expression, personal sanctuary, and solace. On a psychological level, the home is a representation of the individual and, therefore, that individual should identify and find pleasure in their personal home space. Decorative art has long provided visual solutions for our innate desire to accentuate our spaces and express ourselves. However, there is a need for a connection between the visual arts and the augmentation of our basic psychological needs through home décor. With countless resources available for an individual to become more self-aware, there is a deficit in the …

A Critique Of Advertisements For Female Hygiene Products: A Silent Crisis In America, Laura Schulte

Senior Honors Theses

Female hygiene advertisements can be ambiguous due to the intimate nature of menstruation. This can result in a lack of information and invoke the need to hide signals of menstruation. Further, understanding the target audience’s desires and needs is crucial. Just like any other advertisement campaign, the women buying female hygiene products desire to know the benefits of one type over another. Adding an emotive appeal or a creative method to the advertisement is not wrong. This thesis does not suggest for a dull advertisement; however, there is a balance—a campaign designed to care for and inform women while meeting …

Psalm 46: A Visual Narrative, Jeanne Dimaggio

Liberty University Research Week

Undergraduate

2-D

Lift: Life Intended For Tomorrow, Hannah Loomis

Liberty University Research Week

Undergraduate

Graphic Design

A Hope For Heaven, Candice Sampson

Liberty University Research Week

Undergraduate

2-D

Death To Sleep? Death To You: A Photography Series Addressing The Effects Of Sleep Deprivation For A Young Adult Audience, Annaclaire Schmiedel

Liberty University Research Week

Undergraduate

2-D

Whiskers Organic, Steven Sherlin

Liberty University Research Week

Undergraduate

Graphic Design

Growing A Healthy Childhood: The Value Of Cultivating Young Minds Through Gardening Using Design, Sarah Hoyt

Masters Theses

This research analyzes the effects of introducing gardening as an educational and developmental tool in early childhood. Research includes an in-depth exploration of the benefits of gardening regarding physical, mental, and social health. Furthermore, the research studies why parents do not already implement gardening. The thesis delves into the power that artwork can have as a call to action. The thesis concludes with a visual solution that is intended to draw out a desire for parents of young children to introduce gardening in their home.

Design As An Accompaniment To Performance Art: Incorporating Imagery To Amplify Emotional Impact, Brianna O'Neal

Masters Theses

Design as an Accompaniment to Performance Art: Incorporating Imagery to Amplify Emotional Impact is an investigation of how graphic design can be used to increase the emotional impact of a performance art piece, such as spoken word or music. The research indicates that memory plays a significant role in informing the emotion felt. The felt emotion then allows the viewer to form a perspective on the artistic piece as a whole. However, it is important to note that an individual’s memory cannot be controlled by the artist. Therefore, it is necessary for the artist to place a direct focus on …

Seeing By Creativity: A Creative Execution Designed To Bridge The Gap For The Visually Impaired, Breann Carty

Masters Theses

This research explores how design can simultaneously reach people who are visually impaired, along with those who can see, by integrating inclusive design. Research reveals that the visually impaired are frequently overlooked by graphic designers. These findings further show that blind individuals feel excluded from society. The aim of this study is to generate a collection of work that effectively combines visual design and braille to provide visually impaired people with a similar experience to those who are not disabled. To determine the most effective way of combining design elements and braille, experiments within focus groups were conducted. This exploration …

How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch

Masters Theses

The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …

Application Of Narrative Principles To Effectively Communicate Through Graphic Design, Joseph Wright

Masters Theses

From folk tradition to film, story has played a critical role in connecting one person to another. The principles that undergird the construction of exceptional stories may apply to other forms of communication, including visual mediums. Although studies show that storytelling communicates more effectively than simply stating information, the field visual arts has neglected to apply this tactic in its craft. What makes a great story, and why does it have the capability of emotionally moving a person? Why not use the same principles that connect a person to a narrative within the field of graphic design? Because of this …

The Role Of Education In Self-Sustaining Community Development, Leanne Riegel

Senior Honors Theses

Self-sustaining community development strategies, focused on education as a means for change, have great potential to make an impact on worldwide poverty. Instead of a one-time intervention with results that fade over time, the cyclical structure of participatory development will yield increasing results as time goes on. Teaching the community how to improve itself will increase its ability to deal with future problems, and positively impact women, children, and the environment in developing countries. This philosophy and practical strategy could be effective in any geographic location or culture, focusing on education and the ability of the local people to transform …

Shifting Focus: The Role Of Visual Literacy In The Twenty-First Century English Classroom, Bryanna Tester

Masters Theses

Ultimately, the English language arts classroom seeks to help make students “literate” members of society. Due to the dominance of images in twenty-first century communication, the term “literate” has also slowly shifted to include an individual’s ability to effectively and accurately communicate with verbal text as well as with visual images and symbols. Although students are native image-viewers, they are not able to be image-readers without instruction and training on how to critically “read” images. Therefore, an English teacher’s literary curriculum is not strictly bound to the written and spoken word. Instruction in reading and writing written texts are vital …

Deaf Access To Healthcare, Jennifer L. Yates

Senior Honors Theses

Modern medical professionals strive to provide culturally competent care; however, Deaf[1] culture remains overlooked. Common language and experience draw deaf individuals together as a cultural group. Ignorance about Deaf culture perpetuates barriers to holistic care in the medical setting. Deaf patients receive misdiagnoses, delayed treatment, and privacy breaches. Deaf culture understandably avoids healthcare and is characterized by numerous health disparities as a result. Obstacles hindering Deaf access to healthcare are directly opposed to the intended therapeutic relationship and holistic care. Increased awareness of Deaf culture is required to improve the Deaf’s access to healthcare.

[1] The word deaf should …

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

Paul Rand: Life, Work, Philosophy, And Influence On Modern Design, Benjamin Nicholes

Senior Honors Theses

Paul Rand is one the most influential graphic designers of the 21st Century. This thesis will cover his biography and show how the events of his life shaped him into the famed and prestigious designer we know him to be today. The thesis will then cover the many projects Rand designed and show the influences on his style and how his design philosophy is evident in his work. Finally, the thesis will look at how Rand’s style and philosophy has impacted graphic design in the modern era. This study will show why Paul Rand is considered to be one of …

Building A Better Character Model: The Art And Process Of Character Design, Sarah K. Mitchell

Senior Honors Theses

The art and process of character design flows from understanding the world a character lives in and how that world affects his or her actions, personality, and storyline, and also inspires a character's dress, poses, and accouterments. This thesis was influenced by the overwhelming prevalence of action-oriented female characters who are demeaned through suggestive poses, clothing, and degrading actions that sexualize the characters whether they are weak or strong; this is often done with no logical reason from the perspective of the character. In this thesis, the process of character design will be shown through the author's character Joanna. The …

Tuna, The Bison Of The Sea; Consumerism, Aquaculture, And Christian Stewardship, Kerry E. Christman

2014-2016 Graduate

No abstract provided.

The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee

Masters Theses

This research analyzes the content of Pantone’s color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes’ semiological system from a communication perspective. This study scrutinizes the announcement of Pantone’s color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals’ viewpoint and creates a new connotation to alter their preconception. Also, Pantone’s color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the …

Choices In The Editing Room: How The Intentional Editing Of Dialogue Scenes Through Shot Choice Can Enhance Story And Character Development Within Motion Pictures, Jonathan Pfenninger

Masters Theses

This study examines the content of six feature length films, which showed in theaters in 2010 and 2011, from a communication perspective. Five of the scrutinized films are Academy Award winning and nominated films for Best Editing. The sixth film was the top grossing Christian feature film to be widely released within the two years. Utilizing Foss's rhetorical schema for the evaluation of visual imagery, this study examines and evaluates the composition of dialogue scenes within each film, identifying the functions of shot composition and movement choices within each film, individually. Through identification of a function, assessment and support found …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …

Illustrated Tales Of Little Sister Fox: Stories About A Clever Fox From Russian Fairytales, Rachel W. Smoot

Senior Honors Theses

This thesis examines the interaction of pictures and words in children’s storybooks. The illustrations placed alongside the text of the book are just as important to understanding the story as are the words. “Illustrated Tales of Little Sister Fox” combines elements of several traditional Russian folktales into a single story. Illustrations are hand sketched and digitally painted.