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Illinois Wesleyan University

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Research Conference Iwu's 10th Annual John Wesley Powell Student Research Conference, Sherry Wallace Apr 1999

Research Conference Iwu's 10th Annual John Wesley Powell Student Research Conference, Sherry Wallace

News and Events (Discontinued Series)

No abstract provided.

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Mona Gardner, Associate Dean Of Faculty, Reappointed To 3-Year Post, Bob Aaron Mar 1999

Mona Gardner, Associate Dean Of Faculty, Reappointed To 3-Year Post, Bob Aaron

News and Events (Discontinued Series)

No abstract provided.

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5.9 Billion People And Counting . . . President Of The Washington, D.C.-Based Population Institute To Discuss Overpopulation And Its Consequences At Iwu, Oct. 27, Bob Aaron Oct 1998

5.9 Billion People And Counting . . . President Of The Washington, D.C.-Based Population Institute To Discuss Overpopulation And Its Consequences At Iwu, Oct. 27, Bob Aaron

News and Events (Discontinued Series)

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Organic Compounds In Cyanea Capillata And Chrysaora Quinquecirrha, Kris Mitchell '98 Apr 1998

Organic Compounds In Cyanea Capillata And Chrysaora Quinquecirrha, Kris Mitchell '98

Honors Projects

Cyanea capillata and Chrysaora quinquecirrha are two species of jellyfish which emit an "iodoform-like" odor. Attempts to identify the compound(s) which produce this odor have been made using chromatography techniques. Thus far, results obtained from column chromatography and GC-MS analysis have been inconclusive. However, these data suggest an hypothesis that may explain the origin of the odor. A low molecular-weight, highly volatile compound, such as ethylene, is a likely candidate for this elusive, odor-causing chemical.

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National Science Foundation Awards Iwu Grant For Equipment To Probe Pesticide Levels, Bob Aaron Aug 1996

National Science Foundation Awards Iwu Grant For Equipment To Probe Pesticide Levels, Bob Aaron

News and Events (Discontinued Series)

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For Immediate Release, Stew Salowitz Sep 1991

For Immediate Release, Stew Salowitz

News and Events (Discontinued Series)

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Effects Of Store Atmosphere On Shopping Behavior, Wendy L. Billings '90 Apr 1990

Effects Of Store Atmosphere On Shopping Behavior, Wendy L. Billings '90

Honors Projects

There is little sound documentation for the actual effects of store atmosphere on shopping behavior. Some retailers have claimed that they have influenced customers' buying behavior by manipulating store atmosphere via layout, color, lighting, and music (wysocki 1979; Stevens 1980). However, this evidence is solely anecdotal. Researchers have been unable to document strong effects of store atmosphere for a variety of reasons. First, the effects evoked by store atmosphere are primarily emotional states that are difficult to verbalize. These emotions are temporary and therefore difficult to recall accurately. In addition, they influence behaviors within the store rather than more easily …

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