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Consumer’S Acceptance Of In-Store Retail Ai Powered Technology: Use Of Digital Tools And New Product Trial, Dale A. Cake, Wooyang Kim Apr 2026

Consumer’S Acceptance Of In-Store Retail Ai Powered Technology: Use Of Digital Tools And New Product Trial, Dale A. Cake, Wooyang Kim

AMTP Proceedings 2026

This study examines consumer acceptance of in-store AI-powered retail technologies and their influence on digital tool usage and new product trial in grocery shopping. As retailers increasingly deploy personalized, AI-enabled tools such as kiosks, mobile prompts, digital displays, QR codes, shopping assistants, and augmented reality, consumer trust, privacy concerns, and perceived usefulness may shape adoption. Building on technology acceptance and response models, this research extends prior work by testing how technology readiness, innovativeness, optimism, insecurity, and customization affect acceptance of in-store AI tools. It also explores whether these technologies encourage trial of new products and increase purchase intention. Using an …


Consumer Willingness To Pay In The Metaverse: A Case Of Digital Vs Phygital, Shivam Agarwal, Jaehoon Lee, Umair Usman Apr 2026

Consumer Willingness To Pay In The Metaverse: A Case Of Digital Vs Phygital, Shivam Agarwal, Jaehoon Lee, Umair Usman

AMTP Proceedings 2026

This research examines how brand strategy influences consumer willingness to pay for digital fashion in the Metaverse, focusing on differences between digital-only and physical-first (phygital) brands. Grounded in the Theory of Consumption Values, the study investigates the role of emotional value in shaping consumer behavior. Across five experimental studies (N > 800), results consistently show that consumers exhibit higher willingness to pay for phygital brands compared to digital-only brands. This effect is driven by enhanced emotional value, as phygital offerings connect virtual consumption with consumers’ real-world self-concept, increasing perceived authenticity. Mediation analyses confirm emotional value as a key underlying mechanism. Furthermore, …


Digital Fashion For The Avatar Or Digital Fashion For The Self? Understanding Gen Z’S Willingness To Spend On Digital Fashion In The Metaverse, Shivam Agarwal Apr 2026

Digital Fashion For The Avatar Or Digital Fashion For The Self? Understanding Gen Z’S Willingness To Spend On Digital Fashion In The Metaverse, Shivam Agarwal

AMTP Proceedings 2026

This research examines Generation Z’s (Gen Z) willingness to spend on digital fashion in the metaverse, comparing preferences for avatar-based consumption versus physical consumption for the self. Drawing on generational cohort theory and identity-based consumption, the study proposes that Gen Z consumers—who are deeply embedded in digital environments—place greater value on avatar identity and self-expression in virtual spaces. Using a between-subjects experimental design, participants from Gen Z and older cohorts evaluate their willingness to purchase digital fashion for their avatars versus identical physical items for themselves. We predict that Gen Z will exhibit a significantly higher willingness to spend on …


Promoting Inclusive Tourism Via Metaverse, Shivam Agarwal Apr 2026

Promoting Inclusive Tourism Via Metaverse, Shivam Agarwal

AMTP Proceedings 2026

This research explores how metaverse-based virtual tourism can be leveraged to promote inclusive tourism and enhance place branding. Drawing on emerging literature in virtual experiences and destination marketing, the study examines how immersive environments enable tourism marketers to project inclusive destination identities. In metaverse settings, users engage through customizable avatars, allowing for representation of diverse identities and accessible experiences for vulnerable populations, including older adults, individuals with disabilities, and LGBTQ communities. We propose that inclusive cues embedded within virtual environments—such as diverse avatars and accessible design—enhance perceptions of destination inclusivity, which in turn increase motivation to visit the physical destination. …


Consumer Protest In A Hyperconnected World, Cara Lewis Levin, T. Andrew Poehlman, Angeline Scheinbaum Apr 2026

Consumer Protest In A Hyperconnected World, Cara Lewis Levin, T. Andrew Poehlman, Angeline Scheinbaum

AMTP Proceedings 2026

Consumer protest in various forms—boycotts, negative word-of-mouth, brand sabotage—has largely been theorized within an “old” broadcast model of marketing, where firms spoke one-to-many and controlled most brand-related discourse. In contrast, today’s “hyperconnected” model embeds brands in dense human–technology networks, where social media, microtargeting, and always-on feeds shape how brands enter people’s lives and how protest unfolds. This paper argues that the informational substrate shift from broadcast to hyperconnectivity requires a fundamental rethinking of consumer protest. We first contrast the broadcast and hyperconnected models, then outline hyperconnectivity’s implications at the firm, consumer, and societal levels. We then revisit canonical constructs (e.g., …


On The Extreme Complexity Of Certain Nearly Regular Graphs, Gregory P. Constantine, Gregory C. Magda Mar 2026

On The Extreme Complexity Of Certain Nearly Regular Graphs, Gregory P. Constantine, Gregory C. Magda

Theory & Applications of Graphs

The complexity of a graph is the number of its labeled spanning trees. It is demonstrated that the seven known triangle-free strongly regular graphs are graphs of maximal complexity among all graphs of the same order and degree; their complements are shown to be of minimal complexity. A generalization to nearly regular graphs with two distinct eigenvalues of the Laplacian is presented. Conjectures and applications of these results to biological problems on neuronal activity are described.


Cycle-Based Characterizations Of The Cycle Completable Graphs, Terry A. Mckee Mar 2026

Cycle-Based Characterizations Of The Cycle Completable Graphs, Terry A. Mckee

Theory & Applications of Graphs

Cycle completable graphs were originally defined to answer matrix completion problems and have since received diverse graph-theoretic descriptions, in spite of not directly mentioning cycles. This paper characterizes such graphs by their chordless cycles never having ``bridges'' (as defined in H.-J. Voss's 1991 monograph {\em Cycles and Bridges in Graphs\/}) that have more than two vertices of attachment in the cycle. This approach is then related to the well-studied, yet seemingly quite distinct, classes of chordal graphs and series-parallel graphs. This is done by allowing chords to be ``bridges'' that have exactly two vertices of attachment.


The George-Anne Daily, Georgia Southern University Mar 2026

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.


Mary Holly Smith Mar 2026

Mary Holly Smith

African American Funeral Programs

No abstract provided.


The George-Anne Daily, Georgia Southern University Mar 2026

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.


Janie Lou King Mar 2026

Janie Lou King

African American Funeral Programs

Program for the funeral of Janie Lou King, held at Mt Zion AME Church on March 28, 2026.


Jamir Chozen Henry Mar 2026

Jamir Chozen Henry

African American Funeral Programs

Program for the funeral of Jamir Chozen Henry held at Matthew H. Lovett and Son's Funeral Home on March 27th, 2026


Willie Meaner "Pearl" Childers Mar 2026

Willie Meaner "Pearl" Childers

African American Funeral Programs

No abstract provided.


The George-Anne Inkwell Edition, Georgia Southern University Mar 2026

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.


The Mosaic, Georgia Southern University Mar 2026

The Mosaic, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.


The George-Anne Daily, Georgia Southern University Mar 2026

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.


Faculty Senate Minutes, Georgia Southern University, Faculty Senate Mar 2026

Faculty Senate Minutes, Georgia Southern University, Faculty Senate

Faculty Senate Minutes

No abstract provided.


Empowering College Students With Generative Ai Literacy In Higher Education, Kay Coates, Lili Li Mar 2026

Empowering College Students With Generative Ai Literacy In Higher Education, Kay Coates, Lili Li

University Libraries: Faculty Presentations

This paper engages in a discussion about how to enhance excellence in teaching, learning, and research in higher education by leveraging the capabilities and adoption of generative AI. Based on college-level teaching practices at Georgia Southern University, it identifies 5 generative AI tools that can potentially augment college students' critical thinking, decision-making, and problem-solving skills.


Reconceptualizing Educational Technology Integration In A Middle Level Teacher Preparation Program, Deborah H. Mcmurtrie, Bridget K. Coleman, Gary J. Senn Mar 2026

Reconceptualizing Educational Technology Integration In A Middle Level Teacher Preparation Program, Deborah H. Mcmurtrie, Bridget K. Coleman, Gary J. Senn

Current Issues in Middle Level Education

Our middle level education (MLE) faculty recently engaged in a self-study guided by this research question: How is our university preparing our MLE teacher candidates to integrate technology in teaching and learning? There were two overarching goals: 1) identify where we can introduce, practice, reinforce, and master technology skills and concepts. 2) reconceptualize our technology integration course. Our process included collaborating with stakeholders, surveying teacher candidates, examining theoretical underpinnings, exploring research-based best practices, and analyzing our programs. Data was collected through multi-year technology surveys and semi-structured focus group interviews. We grouped survey data into three broad technology categories: instructional delivery, …


Midweek Memo, Georgia Southern University Mar 2026

Midweek Memo, Georgia Southern University

Midweek Memo

  • Applaud
  • Remember
  • Share
  • Experience
  • Around the Nest


The George-Anne Daily, Georgia Southern University Mar 2026

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.


The Limitations Of Sexual Categories, The Philosophical Discussion Group Mar 2026

The Limitations Of Sexual Categories, The Philosophical Discussion Group

The Philosopher's Stone

  • The Limitations of Sexual Categories


The George-Anne Inkwell Edition, Georgia Southern University Mar 2026

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.


Ulysses White Mar 2026

Ulysses White

African American Funeral Programs

No abstract provided.


“I’M So Hungry”: Assessing Stem Sensemaking Through Data-Informed Writing, Bailey Nafziger, Alesia Mickle Moldavan, Katie Brkich Mar 2026

“I’M So Hungry”: Assessing Stem Sensemaking Through Data-Informed Writing, Bailey Nafziger, Alesia Mickle Moldavan, Katie Brkich

Elementary & Special Education: Faculty Publications

To engage elementary learners in the complex task of STEM sensemaking, teachers must entice and inspire learners to ask questions, explore, and communicate their findings. This article shares a 5E/3D lesson designed and taught in our elementary science methods courses to model how preservice teachers can integrate literacy and mathematics into a science investigation for STEM sensemaking. We modified a traditional lesson on bird beak adaptations to have a differentiated, interdisciplinary writing component justified by data. We discuss why data-supported literacy is a non-negotiable in science education reforms and how teachers can differentiate tasks to make scientific writing more approachable …


The George-Anne Mar 2026

The George-Anne

The George-Anne

No abstract provided.


The George-Anne Daily, Georgia Southern University Mar 2026

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.


Joyce Christine Dekle Mar 2026

Joyce Christine Dekle

African American Funeral Programs

No abstract provided.


Deacon John Willie Littles, Sr. Mar 2026

Deacon John Willie Littles, Sr.

African American Funeral Programs

Program for the funeral of Deacon John Willie Littles, Sr., held at City of David Worship Assembly on March 24, 2026.


The George-Anne Daily, Georgia Southern University Mar 2026

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.