Digital Commons Network^™

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Messages From The Provost, Georgia Southern University

Messages from the Provost

• Message from the Provost
• Where Care Meets Impact
• Where Students Lead
• Where Innovation Takes Flight

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Kenny Joe Smith

African American Funeral Programs

Program for the funeral of Kenny Joe Smith held at Mt. Olive Missionary Baptist Church on April 11th, 2026.

Mrs. Linda Douglas

African American Funeral Programs

Program for the funeral of Mrs. Linda Douglas, held at The Original First African Baptist Church on April 11, 2026.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The Mosaic, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Centering Joy And Connection: Returning To Instruction After Hurricane Helene, Megan Keiser

Current Issues in Middle Level Education

This descriptive essay focuses on one teacher educator's response to a disrupted academic semester after a natural disaster that threatened to erode a service-learning designated interdisciplinary methods course for middle grades educators. This essay shares the process of pivoting to retain critical elements of the course. Reinforcing the use of resilience-informed pedagogy and modeling use of advisories, the instructor focused on developing a cohesive classroom community. Other aspects of the course revamp include offering differentiated service-learning opportunities. Centering teacher candidates’ joy and modeling best practices for middle level educators, the instructor describes project-based learning, a multidisciplinary literacy experience with a …

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Message From The President, Georgia Southern University

Messages from the President

No abstract provided.

Midweek Memo, Georgia Southern University

Midweek Memo

• Applaud 
• Remember 
• Share 
• Experience 
• Around the Nest

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Ms. Laverne Mikell

African American Funeral Programs

No abstract provided.

Rufus Bradshaw

African American Funeral Programs

Program for the funeral of Rufus Bradshaw, held at Ben Samuel Hill Chapel on April 4, 2026.

Bringing Worlds Together: How Social Studies Teachers Make Content Meaningful, Harley A. Payne

Honors College Theses

Secondary educators in social studies classes face the challenge of maintaining the attention of dozens of students during instruction, often on content that seems irrelevant or unimportant. Educators must find ways to emphasize that the content their students are disinterested in is useful and crucial for their development into adults. Research suggests that bridging the gap between the classroom and the real world improves classroom engagement (Cooper, 2014; Tagliaferro, 2012). Students who are engaged and exert more effort in class derive academic benefits, such as placement in advanced pathways and increased test scores (Carbonaro, 2005). Civics education and the inclusion …

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The Mosaic, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Walter Jimmy Brown

African American Funeral Programs

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Immersive Experiences And Brand Equity: Ar And Vr As Engagement Tools For Gen Z In Art Studio Start-Ups, Helena F. Allman, Erol Pala, Hilmi A. Atadil, Felicia N. Morgan, Alison J. Green, Qiulin Lu

AMTP Proceedings 2026

The paper examines the distinct roles of virtual reality (VR), augmented reality (AR), and personal storytelling in influencing consumer-based brand equity. The work explores how VR-based art experiences enhance sensory and emotional engagement and how AR-based experiences increase interactivity and creative participation of Gen Z art studio patrons. The inclusion of the business owner’s personal story narrative is expected to strengthen perceived brand authenticity and emotional connection. From a theoretical perspective, this work will extend experiential marketing theory by showing how immersive technologies and authentic narratives shape consumer experiences, particularly for Generation Z consumers. From a managerial standpoint, the study …

Corporate Social Responsibility And Consumer-Brand Relationships: An Investor-Oriented Integrated Framework, Ada V. Campbell

AMTP Proceedings 2026

This study examines the evolving landscape of Corporate Social Responsibility (CSR) within the European Union (EU) and the dynamics of the consumer–brand relationship (CBR), proposing an integrated theoretical framework for investor analysis. The EU's regulatory trajectory, marked by the transition from the Non-financial Reporting Directive (NFRD) to the Corporate Sustainability Reporting Directive (CSRD) and the introduction of the Corporate Sustainability Due Diligence Directive (CSDDD) alongside European Sustainability Reporting Standards (ESRS), signifies a paradigm shift towards mandatory, standardized, and audited sustainability disclosures. Concurrently, the strength of CBR, built on dimensions such as trust, self-connection, and commitment, profoundly influences consumer behavior, brand …

Integrating Leadership Development Into Sales Management Education: A Teaching Case Using Goleman’S Leadership Framework To Teach Coaching And Adaptive Leadership, George Talbert, Malcolm Talbert, Earl Honeycutt

AMTP Proceedings 2026

Sales management courses often emphasize operational responsibilities such as forecasting, territory design, hiring, compensation, and performance evaluation. While essential, these topics alone do not prepare students for the behavioral and emotional demands of leading people in dynamic selling environments. Employers increasingly expect early-career managers to motivate, develop, and retain talent under ambiguity. This teaching case presents a senior-level undergraduate sales management capstone that embeds leadership development into the core of the course using Daniel Goleman’s emotional intelligence-based leadership styles as the primary framework. The course positions coaching as a central, teachable competency and treats leadership as a set of context-dependent …

Institution-Based Trust And Covid-19 Compliance Across Countries, Liz Wang

AMTP Proceedings 2026

Trust is central to public health compliance, yet most social marketing models still focus on individual-level drivers such as attitudes and norms. This study examines institution-based trust (IBT) as a moderator of citizens’ intentions to comply with COVID-19 prevention guidelines within a TRA model, using online survey data from US, UK, Australia, and Taiwan collected during the pandemic. Results show that IBT moderates both the attitude–intention (ATT–BI) and subjective norm–intention (SN–BI) relationships and suggest that high- and low-IBT contexts activate different mechanisms—legitimacy-based versus self-protective routes—to compliance. The paper outlines research and managerial implications for social marketing theory and practice.Institution-Based …

Craft, Connection, And Code: Consumer Culture In The Age Of Intelligent Technology, Monisha Gupta Dr, Elizabeth C. Alexander

AMTP Proceedings 2026

Contemporary consumption is increasingly characterized by a paradoxical convergence of technological acceleration and cultural re-materialization. Intelligent technologies—artificial intelligence (AI), algorithmic personalization, automation, and data-driven platforms—now structure how consumers search, evaluate, and engage with markets. At the same time, there has been a visible resurgence of interest in craft, making, and effortful consumption practices, including knitting, pottery, woodworking, home fermentation, and other forms of manual production. These practices emphasize tactile engagement, skill acquisition, time investment, and embodied knowledge, standing in apparent contrast to the frictionless efficiency promoted by intelligent systems

Spring Semester 2026, Georgia Southern University

Academic Calendars

No abstract provided.

Precision Or Invasion? Mapping The Personalization Paradox, Shyamala N. Chalakudi, Gnana Bharathy

Journal of Applied Marketing Theory

AI-driven personalization has transformed consumer engagement, yet existing research offers no systematic way to determine when personalization shifts from helpful to intrusive. Current research and models explain privacy concerns or expectancy violations but do not measure the point at which personalization triggers user discomfort, creating the personalization paradox. This study introduces the Discomfort Threshold Assessment & Measurement (DTAM) framework, a conceptual model that identifies and evaluates this threshold by integrating Dual Process Theory, Expectation Violation Theory, and Privacy Calculus Theory. DTAM distinguishes between affective discomfort reactance and cognitive discomfort reactance and outlines how these constructs could, in future empirical studies, …

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.