Digital Commons Network^™

Strategic Sustainability In Fast-Fashion: Consumer Responses To Green Collections, Caroline Le Bon

Journal of Applied Marketing Theory

The fashion industry has long been criticized for its detrimental environmental impact. As awareness grows, consumers acknowledge that their demand for variety at low prices has fueled the industry’s unethical practices, making sustainability a key concern for them and for companies. Although fast-fashion brands introduce sustainable collections, they continue to face criticism for prevalent greenwashing practices. Our research explores how integrating such collections into fast-fashion assortments influences consumer perception and purchase intention, depending on their involvement in both fashion and sustainability. Through our quantitative study, we find that implementing strategic sustainability through green collections alone is insufficient to convince environmentally …

Georgia Southern University Athletics Media And Publicity Collection, Zach S. Henderson Library Special Collections

Finding Aids

This collection consists of reference files compiled by Georgia Southern University Athletics documenting university sports from 1988 to 2010. The files include newspaper and press clippings, statistics, game reports, and other published documents related to athletic teams, seasons, and events. Materials document football, men's basketball, baseball, soccer, tennis, volleyball, and other non-revenue sports.

Debra Autrey

African American Funeral Programs

No abstract provided.

Research Technology Standard

Information Technology Services Policies

The Research Technology Standard serves as the formal governing framework for all data and technologies affiliated with research at Georgia Southern University  (University). Its primary purpose is to ensure funded research projects (to include local, state, federal, private, corporate and donor funds) meet mandatory data security requirements and contractually mandated stipulations through required consultations with the University’s Chief Information Security Officer (CISO) or designee.

Comments From The Editors, Tulay Girard, Brian Whelan

Journal of Applied Marketing Theory

Welcome to the Spring 2026 issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) is dedicated to providing a reputable platform for the dissemination of academic research that both advances marketing knowledge and offers practical insights for marketing professionals.

In this issue, we are pleased to feature four manuscripts that explore a diverse range of topics within the field. Each article was well-received by our review team and contributes valuable perspectives to current marketing discussions. We are delighted to share these contributions with our readers and hope you find them both insightful and thought-provoking.

Beyond The Shelf: How Reallocating Shelf Space To Emerging Brands Enhances Store Performance Through Dynamic Brand-Level Effects, Jesse Core, Ho Kim

Journal of Applied Marketing Theory

This study examines the effects of reallocating shelf space from established to emerging brands in the flavored malt beverage category, a fast-moving, impulse-driven product category. Using a 13-week field experiment in 16 U.S. grocery stores (six treated, ten control), we reallocated one shelf facing from an established to an emerging brand for four weeks before reverting the shelves to their original configuration. Then we analyzed weekly SKU-level data on sales with fixed-effects panel regressions. Results show that the shelf-space reallocation increased category sales by 21.2% during treatment and 27.6% after reversion, revealing persistent gains. At the brand level, emerging brands …

Marketing As Practice: Resolving The Hunt-Anderson Stalemate Through Practice Theory, Stephen A. Lemay, Martin Svendsen

Journal of Applied Marketing Theory

This paper revisits methodological debates in marketing theory, tracing the progression from Sidney Levy’s work on symbolic consumption to the Hunt–Anderson empiricist–relativist debate. We argue that this debate rests on a category error: marketing has been misclassified as either a science or an interpretive discipline. Drawing on contemporary practice theory, we reconceptualize marketing as a professional practice oriented toward creating and managing exchange relationships within cultural contexts. This perspective resolves the Hunt–Anderson stalemate, clarifies the epistemological foundations of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR), and generates distinct research questions and methods. Through comparative exemplars, we show how …

“I” Or “We” In Times Of Crises: Should Marketers Use Individualist Or Collectivist Language When Times Are Tough?, Milad Hour, Golshad Parsimoghadam, Ali Jamei

Journal of Applied Marketing Theory

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Irish Women's Immigration Inquiry, Grace J. Durrence

Teaching Social Studies in the Peach State

This lesson examines how gender and ethnicity shaped portrayals of Irish immigrant women in 19th-century political cartoons. Using a mix of modern media examples, historical cartoons, and structured analysis tools, students explore how visual exaggeration, symbolism, and composition were used to create and spread stereotypes about Irish women. Aligned with SSUSH11.d, the lesson situates these images within broader themes of immigration, industrialization, and cultural identity.

Teaching The Whole Child Through Living History: Experiential Learning In The History Classroom, Robert E. Capps Jr.

Teaching Social Studies in the Peach State

This article examines the role of experiential learning in teaching the whole child within the history classroom. Drawing on the educational philosophy of Johann Heinrich Pestalozzi, the article argues that meaningful historical understanding develops when students engage intellectually, emotionally, and actively with the past. Using a Washington Crossing the Delaware living history lab as a classroom example, the article illustrates how experiential learning encourages historical thinking, empathy, and student engagement across diverse learners, including English Language Learners. The article concludes by offering practical implications for educators looking to incorporate living history experiences that move students beyond memorization toward a deeper …

Willie Clarence "W.C." Cooper

African American Funeral Programs

No abstract provided.

Victoria Mincey

African American Funeral Programs

No abstract provided.

Rev. Franklin Murray, Sr.

African American Funeral Programs

No abstract provided.

The New Deal In Georgia: Oral History Research Collection, Zach S. Henderson Library Special Collections

Finding Aids

This collection contains materials from an oral history research project on the New Deal in Georgia conducted in 1987 by Marchanita R. Coleman as part of Dr. R. Frank Saunders’ historiography course. Materials include a typed final report, oral history interview audiocassette tapes, and one photograph. Interviews are with African American residents of Liberty and Chatham County who lived during the Great Depression or remember the New Deal era in Georgia.

Adolescent Literacy: Bridging Literacy Gaps In Georgia's Social Studies Classrooms A Call For Disciplinary Literacy In Secondary Education, Kimberly N. Miles

Teaching Social Studies in the Peach State

This article advocates integrating disciplinary literacy into secondary Social Studies instruction, arguing that the content area is critical to strengthening adolescent reading skills, particularly in alignment with the Georgia Standards of Excellence (GSE). Drawing from the "Bridging Literacy Gaps" presentation, the paper asserts that literacy is not merely a prerequisite for studying history but the very methodology by which students learn to read, write, and think like historians.

The article details three high-leverage strategies for Social Studies educators:

1. Disciplinary Literacy and Multimodal Text Integration: Teaching students how experts analyze primary and secondary sources, and integrating diverse media (e.g., political cartoons, …

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Problem-Based Learning: A Necessity For Social Studies Education, Judson T. Kidd

Teaching Social Studies in the Peach State

Abstract:

This paper explores the design and implementation of Project-Based Learning (PBL) for middle and secondary classrooms, emphasizing its role in fostering critical thinking and postformal reasoning. A successful PBL framework consists of three interconnected stages: problem identification, evaluation, and solution development. Contextualization, the first stage, should be designed to engage learners and root them in the issue that is under study. The second stage focuses on the student being exposed to and evaluating multiple perspectives and actors. This step requires carefully designed guiding questions so that students have a model of interpretation that allows them to practice critical thinking …

Fostering Student Inquiry With Perspective Taking And Music: The Geography Detective Activity, William Gary G. Cole

Teaching Social Studies in the Peach State

This article introduces the Geography Detective activity, an inquiry-based instructional strategy that integrates perspective taking and music to foster student engagement and disciplinary thinking in a ninth-grade World Geography classroom. Centered on the song “Cecilia” by The Mulligan Brothers, the activity invites students to analyze lyrics as historical evidence, investigate geographical and historical contexts, and construct evidence-based interpretations of time, place, and events embedded within the narrative. Through guided and open-ended inquiry, students adopt the role of “history detectives,” grappling with ambiguity, evaluating sources, and defending plausible conclusions rather than seeking predetermined answers. Grounded in research on inquiry-based learning, perspective …

Faith, Fortune, Or Fame? An Inquiry-Based Approach To Spanish Exploration In Georgia, Mallori B. Rush

Teaching Social Studies in the Peach State

This article presents an inquiry-based lesson aligned to Georgia’s SS8H1 standard, guiding students to investigate Spanish exploration and its impact on American Indians. Through primary and secondary sources, vocabulary support, and the RACE strategy, students analyze motivations such as faith, fortune, and fame to develop evidence-based historical understanding.

The Science Of Reading The Trenches Of The First World War, Shannon T. Bontrager Ph.D.

Teaching Social Studies in the Peach State

This paper provides a lesson plan for secondary teachers to begin thinking about tying the literature connected to the Science of Reading to practical classroom lessons. It provides an example of using Science of Reading strategies to get students to investigate and imagine what the trenches of the First World War were like.

Midweek Memo, Georgia Southern University

Midweek Memo

• Applaud 
• Remember 
• Share 
• Experience 
• Around the Nest

Cleatice Allen Lee

African American Funeral Programs

Program for the funeral of Cleatice Allen Lee held at Mt. Olive Missionary Baptist Church on May 16th, 2026.

John Matthews Freeman

African American Funeral Programs

Program for the funeral of John Matthews Freeman held at Campbell's Funeral Home on May 16th, 2026.

Harold Dean Mccray, Sr.

African American Funeral Programs

Program for the funeral of Harold Dean McCray, SR. held at Matthew H. Lovett & Son's Funeral Home on May 16th, 2026.

Darnell Hodges

African American Funeral Programs

Program for the funeral of Darnell Hodges held at New Hope Missionary Baptist Church on May 16th, 2026

Danny Raymond

African American Funeral Programs

Program for the funeral of Danny Raymond held at Craig R. Tremble Funeral Home on May 16th, 2026.

Tommy Hamilton

African American Funeral Programs

No abstract provided.

Finding Your People, Finding Your Place: Institutional Collaborative Writing Groups As A Compassionate Approach To Developing A Professional Sotl Identity, Ruth L. Healey, Sean A. Morrissey, Mick Healey

International Journal for the Scholarship of Teaching & Learning

Practising the Scholarship of Teaching and Learning (SoTL) has been shown to help staff from non-traditional backgrounds (e.g. professional backgrounds) develop a sense of belonging within academia. This article examines how institutional collaborative writing groups support inexperienced SoTL practitioners in finding their place within their institution. Drawing on literature about SoTL identity and collaborative writing groups (CWGs), we consider how these CWGs assist colleagues in shaping their professional identities. We found that some staff did not see themselves as ‘academics’ or ‘researchers’, especially when their job emphasised teaching, such as ‘Teaching Fellow’. However, they strongly desired recognition and appreciation for …

The Impact Of A 14-Day Writing Challenge On Self-Regulation Skills, Nicole M. Mishnick, Ron Rhone, Kayla Reed

International Journal for the Scholarship of Teaching & Learning

This mixed-methods exploratory study, conducted with eight Ed.D. students at a single U.S. university, examines the impact of a 14-day writing challenge, an intervention designed to foster self-regulation and promote progress among doctoral students working on their dissertations. The writing challenge included daily writing tips, goal-setting prompts, and an opportunity for students to reflect on their writing practices. While exploratory, quantitative findings revealed significant growth in students’ use of goal-setting strategies and adaptive writing behavior. Qualitative analysis found that the writing challenge increased students' motivation, accountability, and self-awareness. The study findings suggest the environment created by the writing challenge positively …

Fostering Partnerships: Lessons From A Collaborative Course Design Learning Community, Sarah M. Ginsberg, Shanna R. Callewaert, Jeffrey L. Bernstein

International Journal for the Scholarship of Teaching & Learning

As partnerships between educators and learners become more common in teaching and learning in higher education, partners find themselves considering how to foster effective collaborations. Qualitative data for this study were drawn from the experiences of educators and learners who were part of a university learning community in which they engaged in the collaborative course redesign process to collaboratively design a course. Results revealed key facilitators of partnership work, finding communication, relationships, and mutuality as essential to promoting partnership success. A new model is presented which expands these factors, offering more distinct characteristics of successful educator-learner partnerships. With these specific …

"Better Than A Boring Textbook": Studying Development Through Middle-Grade Literature, Heidi A. Sackreiter

International Journal for the Scholarship of Teaching & Learning

College students are sometimes reluctant to purchase textbooks for various reasons, but they still must study the necessary content in a course or academic program. This Scholarship of Teaching and Learning (SoTL) research project examined college students’ perceptions of reading middle-grade novels in place of a traditional, formal textbook within an Adolescent Development course. All participants were part of a teacher education program at a four-year, public institution in the Midwest United States. Questionnaires were administered at the conclusion of two semesters, and respondents shared impressions about the middle-grade reading. Response to studying middle-grade novels instead of a textbook was …