Digital Commons Network^™

Examining The Use Of Social Media In Building A Student Personal Brand And The Impact Of Demographics, Tulay Girard, Musa Pinar

AMTP Proceedings 2021

The extended abstract is uploaded for publication in the 2021 AMTP conference proceedings.

When You Meme Business – Exploring Use Of Memes By Brands On Social Media And Resultant Engagement, Sphurti Sewak, Jaehoon Lee

AMTP Proceedings 2021

No abstract provided.

Factors Impacting One’S Self-Classification Into One Of The Five Categories Of A Typology Delineating Green (And Not So Green) Consumers, Sam Fullerton, Tammy Mccullough, Estelle Van Tonder

AMTP Proceedings 2021

A sample of 1,243 adult residents of the United States provided insight into an array of issues germane to sustainability. Upon completing a 65-question survey on sustainability, each respondent placed themselves in an eco-group that they felt best corresponded to their own behavior and attitudes towards the task of keeping the planet green for ourselves, and perhaps more importantly, for our posterity. The five groups ranged from the eco-destroyer to the eco-warrior. Within the survey, each respondent provided their opinions regarding seven multi-item scales that primarily addressed green issues; some scales addressed business behavior while others addressed issues such as …

Brand Wonder, Sunil Erevelles, Emily Hoffmann, Maanasi Bulusu

AMTP Proceedings 2021

Affect is a core construct in the understanding of how consumers respond to marketing stimuli, such as brands, products, and communications, and is critical in the achievement of marketing outcomes (Erevelles 1998). Despite an extensive body of literature on affect in marketing that exists today, there appears to be an incomprehensible gap in the literature on the study of one type of emotion. This emotion has been described as “humanity’s most important emotion,” and the “one emotion (that) inspired our greatest achievements in science, art, and religion” (c.f., Prinz 2013, p1). That emotion is wonder. Adam Smith, often known as …

Mind The Gap: The Effects Of Shopping Medium On Consumer Food Evaluations And Choice, Ashley M. Thomas

AMTP Proceedings 2021

Mobile grocery shopping is rapidly growing in popularity across the United States. Many retailers are responding by creating their own mobile apps to facilitate this demand. However, it is not yet clear whether consumers’ food evaluations and choices differ when grocery shopping on mobile apps as compared to traditional brick-and-mortar retail store settings. Thus, the purpose of this research is to inform both theory and practice by identifying these potential differences and examining why they may be occurring. Study 1, conducted in a retail behavioral lab, shows that shoppers were able to accurately differentiate between healthy and unhealthy food products …

Entitled To Be Served: Does Self-Checkout Make Customers Feel Less Rewarded?, Farhana Nusrat, Yanliu Huang

AMTP Proceedings 2021

The adoption of self-service technologies (SST) has been rising over the last few years, and among different SSTs, self-checkout systems are one of the most popular options. In this study, we examine how self-checkout service impacts customers’ shopping outcomes compared to regular checkout service. We propose that self-checkout (vs. regular checkout) systems, would make customers feel less rewarded and less satisfied with their purchases. We conducted four studies to test our hypotheses and showed that self-checkout (vs. regular checkout) service makes customers feel less rewarded, less satisfied with their shopping outcomes, and less likely to return to the store. We …

Video Ad Project: The Relationship Between Involvement, Aad, Effectiveness, And Skills Gained, Vivek Madupu, Venkata Rajasekhar Moturu

AMTP Proceedings 2021

A semester-long group project was given to undergraduate students in multiple sections of the Advertising course. The project involved students working in teams and creating video ads of 30, 60, or 90-seconds. Following the project presentations in the class, surveys were conducted to collect students’ opinions and perceptions of the Video Ad project. Sixty-four students spread out in three semesters from an American University in Mid-West filled out the surveys. Results indicate that the Students’ attitude towards advertising is positively related to how effective the project is. However, attitude towards advertising is not related to the project’s involvement and video-making …

Choice Architecture And Marketing Pre-Suasion: The Case Of The Motorcycle Industry, Stephen Lemay, Bethany Landis, Dave Mcmahon

AMTP Proceedings 2021

In this analysis, we examine the motorcycle industry in terms of Cialdini’s concept of Pre- Suasion. We use the chapter titles from the book to explore how these concepts could or should help the motorcycle industry adapt to shifts in its markets, shifts that are both demographic and cultural. In the process, we also explore ideas like product gentrification and choice architecture, ideas at the heart of the motorcycle marketing problem. We conclude that motorcycle promotions and messaging lack traction with younger buyers. We close with an extensive list of questions calling for further research.

A Case Study In Supply Chain Ethics: Medical Supplies Are Us, Michael J. Dwyer

AMTP Proceedings 2021

A hypothetical scenario is presented for consideration as a case study on both delivery logistics cost controls and ethical issues. Set in a regional medical supply company in the fictitious country, Costaguana, the actor needs to first unpack a supply chain issue as related to setting up a system to create cost savings to fund a non-government/non-profit organization. The delivery logistics with an established supplier for the company is explained in detail along with intra- and inter-company logistics’ relationships. Then an ethical issue is presented as related to the newfound savings from shipping for the organization. The case is presented …

Encouraging And Rewarding Customer Loyalty: Key Considerations For Sports Teams, Vassilis Dalakas, Madeleine Tseng, Joanna Melancon

AMTP Proceedings 2021

Sports is an ideal context to study loyalty because sports fans often transcend simple behavioral and affective loyalty and integrate their commitment to a team into their self-identity. Season ticket packages often serve as loyalty rewards programs, offering tiered benefits and perks to consumers in exchange for their level of patronage. This paper offers insights on the impact of various reward types on consumers’ perception of their relationship with a team. Theoretical foundations and insights from sports marketing professionals suggest that those benefits that are exclusive to a team’s season ticket holders and/or premium seat buyers, as well as social …

Loyalty Reward Programs By Brands Partnering With Sports Teams: Do Fans Prefer Team-Related Benefits?, Clara Loquier, Vassilis Dalakas

AMTP Proceedings 2021

This study used a sample of French consumers that included highly identified fans of French soccer club Paris Saint-Germain (PSG), low-identification fans, and non-fans, to examine their responses to loyalty reward benefits for different brands. The reward benefits were either tied to the team (e.g., team-related experiences) or not (e.g., vouchers for the brand). Results showed that highly identified fans found the team-related benefits more desirable than the low-identification fans and non-fans. Also, highly identified fans found several of the team-related benefits more desirable than the benefits not relating to the team. The findings provide useful managerial insight regarding the …

Where Do We Go From Here?: Crucial Conversations In Multicultural Marketing, Kimberly Grantham

AMTP Proceedings 2021

As educators, we have a responsibility to challenge our students and ourselves to push beyond our comfort zones and become better leaders and decision-makers who will embrace equity and inclusion as the standard. As educators, we are in positions to facilitate these difficult conversations with and amongst our students as we recognize that our students are stepping into roles where they will expect equity and inclusion in their workplaces. Our Multicultural Marketing course allows students and I to push ourselves to a greater understanding of what possibly hinders our personal and professional growth in this area. Student-led discussions in the …

Re-Envisioning A Masters Of Science In Marketing Degree, Danny Weathers, Scott D. Swain

AMTP Proceedings 2021

In response to changing market demands for marketing graduates, our university’s Department of Marketing began a major revision to its MS Marketing program. With input from faculty, administrators, students, industry contacts, and MS directors at peer institutions, the department developed a vision for the program that emphasizes “real-world” experiences and career support. This paper presents the research and decision-making that led to a new vision for the program, as well as the process that will be used to implement this vision.

Coastal Empire Economic Monitor, 2nd Quarter, 2021, Georgia Southern University Center For Business Analytics And Economic Research

Coastal Empire Economic Monitor

The Economic Monitor provides a continuously updated quarterly snapshot of the Savannah Metropolitan Statistical Area economy, including Bryan, Chatham, and Effingham counties in Georgia. The coincident index measures the current economic heartbeat of the region. The leading index is designed to provide a short-term forecast of the region's economic activity in the upcoming six to nine months.

Coastal Empire Economic Monitor, 3rd Quarter, 2021, Georgia Southern University Center For Business Analytics And Economic Research

Coastal Empire Economic Monitor

• Economy is Roaring Back
• Region is Recovered, but Restructured
• U.S. Growth Slows
• Region Poised for Normalized Growth
• A Note From the Analyst
• About the Indicators

Service-Learning To Develop Responsiveness Among Preservice Teachers, Elizabeth S. White

International Journal for the Scholarship of Teaching & Learning

The purpose of this study was to examine the benefits, challenges, and limitations of a service-learning project designed to promote responsiveness among PK-12 preservice teachers (N=41). The service-learning included working with children (5- to 12-year-olds) at before- and after-school programs, interviewing site staff, and developing lesson plans for the children at each site. Data sources for this study included students’ reflections and group lesson plans. Qualitative analysis showed that what constituted benefits for some students, such as connecting with children and learning classroom management, were reported as challenges for others. Additionally, students’ ideas about responsiveness in education were focused on …

Latin America & Caribbean Collection, Zach S. Henderson Library Special Collections

Finding Aids

This collection, assembled by Dr. Corinna Zeltsman of Georgia Southern University, consists of items from Latin America and the Caribbean dating from 1692 to 1985. Materials include political pamphlets, newsletters, ephemera, sheet music, published books, and other materials. The subject matter includes U.S.-Latin American relations, popular culture, and revolutions.

Find this collection in the University Libraries' catalog.

Gretsch Company Records, Zach S. Henderson Library, Special Collections

Finding Aids

Spanning 1909-2020, the Gretsch Company records consists of materials created by the Gretsch Company and brand throughout its over 140-year history. Materials include company catalogs, advertisements, and other publications produced by the Gretsch Company. There is also a sizable amount of Gretsch related press and industry articles that have been organized into binders by type or time period.

Gretsch Audio-Visual Collection, Zach S. Henderson Library Special Collections

Finding Aids

This collection contains audio-visual materials that have either been produced, recorded, or collected by the Gretsch Company from 1981-2002. The recordings are mostly on VHS, though there are some U-Matic tapes. Content of recordings include Gretsch Anniversary dinners and performances, televised performances of Gretsch artists or music shows, and commercially produced media related to music.

Musical Industry Reference Collection, Zach S. Henderson Library Special Collections

Finding Aids

Spanning 1908-2023, this collection contains published materials acquired by the Gretsch Company that are either related to the Gretsch Company or to the various aspects of the music industry. This includes catalogs and advertisements from other music instrument manufacturers, materials from music events or trade shows over the years, and publications such as newsletters and magazines.

The Impact Of Rurality, Underlying Cardiovascular Disease, And Socioeconomic Vulnerability On Covid-19 Outcomes In Georgia, Michael C. Morgan, Lavannya Atri, Jennifer L. Waller, Douglas Miller, Adam E. Berman

Journal of the Georgia Public Health Association

Background: COVID-19 related illnesses have been associated with an increased prevalence of cardiovascular disease sequelae and worsened socioeconomic variables. We sought to investigate the relationship between COVID-19 outcomes, underlying cardiovascular disease, and socioeconomic determinants of health in rural and non-rural counties in the state of Georgia.

Methods: COVID-19, demographic, and socioeconomic data were acquired from publicly available databases including the Center for Disease Control and Prevention’s Social Vulnerability Index (SVI). The relationship between COVID-19 outcomes and markers of cardiovascular disease burden, rurality, and socioeconomic determinants of health was assessed at the county level in Georgia through the beginning of …

Campus Recreation And Fitness Center Utilization During The Covid-19 Pandemic, Keagan Kiely, William A. Mase, Bridget F. Melton, Haresh Rochani

Journal of the Georgia Public Health Association

Background

The impact of the COVID-19 pandemic has far reaching effects for college students' health and physical activity behaviors. This analysis focuses on university student fitness center usage pre and during the COVID-19 pandemic. Researchers hypothesized a reduction in fitness center utilization when comparing Fall 2019 to Fall 2020 utilization rates.

Methods

Patterns of the recreation center and fitness center utilization during the COVID-19 pandemic are compared to pre-pandemic patterns of a matched time period in the previous academic year in an observational study. Overall utilization was evaluated using secondary data from the university’s recreation center data system. Six weeks …

Strategic Implications Of Covid-19: Considerations For Georgia’S Rural Health Providers, Bettye A. Apenteng, Linda G. Kimsey, Charles F. Owens, Samuel T. Opoku, Angela Peden, William A. Mase

Journal of the Georgia Public Health Association

Whether rural hospitals and providers have seen a surge in COVID-19 cases or a reduction in patients seeking care since the pandemic began, their financial condition has been negatively impacted. Many providers have now received some emergency funding through the Coronavirus Aid, Relief, and Economic Security Act and the Payroll Protection Program but these are likely only short-term fixes. For many, the crisis has exacerbated already existing problems. Notable among these problems are volume declines, supply chain disruptions, and workforce concerns. While these problems require immediate action, two longer-term systemic changes to rural healthcare delivery are needed to address them. …

The Interplay Of Policy, Behavior, And Socioeconomic Conditions In Early Covid-19 Epidemiology In Georgia, Mallory J. Harris, Ella Tessier-Lavigne, Erin Mordecai

Journal of the Georgia Public Health Association

Publishing Note: This article has been published in its peer-reviewed and accepted form as a post-print version. The fully formatted version of the article will be published on this record when it is available.

ABSTRACT

Background: As COVID-19 began to spread worldwide, local socioeconomic and health factors and nonpharmaceutical interventions may have affected epidemiological outcomes. To investigate the associations between public health orders, behavior, and population factors, and early epidemic dynamics, we investigated variation among counties in the U.S. state of Georgia. There, a large early outbreak occurred in March 2020 with varying levels of local nonpharmaceutical interventions prior to …

Barriers To Purchasing Narcan® In Georgia: A Survey Of Pharmacy Staff, Thomas E. Griner, Sheryl Strasser, Stacie Kershner, Ashli Owen-Smith, Matthew J. Hayat

Journal of the Georgia Public Health Association

Background: In Georgia, recent measures have expanded public access to naloxone-containing products like Narcan® to combat opioid-related overdose deaths. Although laypersons may legally purchase naloxone products without a prescription for use during opioid-related overdose events, barriers may remain.

Methods: We conducted an anonymous telephone survey to investigate three potential barriers to purchasing naloxone (Narcan®) in Georgia: availability, price, and working knowledge of legal requirements among pharmacy representatives. We surveyed pharmacy representatives in select Georgia counties with high volumes or high rates of poisoning deaths compared with other counties. We also compared responses among chain and non-chain representatives. Descriptive statistics are …

“It Didn’T Matter What The Bill Said...”: Influences On Abortion Policy Legislative Decision-Making In Georgia, Erica Barton, Subasri Narasimhan, Dabney P. Evans

Journal of the Georgia Public Health Association

Background: In March 2019 the Georgia legislature passed HB 481 described as a “heartbeat bill”, prohibiting abortion at around six weeks gestation. Given the prevalence of anti-abortion legislation and the public health implications of abortion restrictions, we sought to understand how Georgia legislators made decisions on this early abortion ban legislation.

Methods: We conducted in-depth interviews with nine legislators from the Georgia House of Representatives who participated in the 2019 legislative session. In-depth interviews were conducted in-person and over the phone. Interview recordings were transcribed verbatim and inductive codes identified. Codes focused primarily on views of: abortion in general; specific …

Parental School Involvement On Physical Activity And Screen Time Among Middle And High School Students, Joseph Greer, Kiran Thapa, Jessica Mcnulty, Janani R. Thapa

Journal of the Georgia Public Health Association

Background: High levels of sedentary activity and low levels of physical activity have led to an increase in childhood obesity. A reduction of sedentary behavior and the promotion of an active lifestyle positively impacts weight status of children. A child may modify their behavior through direct interventions from their parents, such as enforcement of rules or guided activities, or through broad interventions, by expressing their values and modeling behavior. Current research does not establish if broad or specific parental involvement has a greater effect on healthy behavior. Our group sought to support existing evidence that parental involvement directly impacts behavior …

Zika Virus Concern And Preventative Behaviors During Pregnancy: Analysis Of 2017 Georgia Pregnancy Risk Assessment Monitoring System Data, Priya R. Nair, Christine E. Stauber

Journal of the Georgia Public Health Association

Background: Zika virus infection can cause severe health complications in pregnant women such as microcephaly and other congenital anomalies in the developing fetus but it can be prevented. It is imperative to develop an understanding of concern about Zika virus among pregnant women as this can influence their Zika virus preventative behaviors.

The purpose of this study was to gain an understanding of Zika virus concern among women in Georgia with live births in 2017 and to examine the frequency of condom use among those who were sexually active during their most recent pregnancy.

Methods: This cross- sectional study used …

The Flywheel Effect: Bridging The Gap For 1st Year Students In A Virtual World, Kay Coates, Vivian F. Bynoe

University Libraries: Faculty Presentations

Presentation given by Georgia Southern faculty member Kay Coates and Vivian Bynoe at the ACRL University Libraries Section Professional Development Committee.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.