Digital Commons Network^™

Getting Student Buy-In On Information Literacy In A Generative Ai Information World, Vincent Larkin

Georgia International Conference on Information Literacy

Even before the emergence of ChatGPT and similar programs, it could be difficult to get students interested in tracking down information sources and evaluating the authority, context and intent of content. With the emergence of generative AI tools, many educators are finding more unattributed or AI generated content in submitted student work, and for the students who use these tools, the speed and perceived authority of these tools may blind them to the difficulty of tracking and crediting the original sources. Given the emergence of these tools, how can we get students to value and put into practice information literacy …

Information Literacy As A Discipline In The Age Of Ai: A Conversation, Karen Kaufmann, Clarence Maybee

Georgia International Conference on Information Literacy

Is Information Literacy (IL) a discipline in itself? How does that situate with our current climate of AI in the information ecology?

The presentation will focus on the rationale for recognizing IL as a discipline, and the inquiry of IL as a Discipline in the age of AI. In the session, we will explore the opportunities afforded by recognizing information literacy as a discipline. Participants will be able to share their ideas of what would be included in an IL curriculum or research inquiry situated in the AI information ecology via an online question-and-answer platform inviting small discussions and an …

The Dragon In The Room: The Perils And Possibilities Of Ai-Generated, Openly-Licensable Rpg Program Content, Nathaniel Lee Bareford

Georgia International Conference on Information Literacy

Role playing games (RPGs) like Dungeons and Dragons are becoming increasingly popular and more in-demand by patrons of both academic and public libraries. Research has demonstrated that role playing games are valuable tools for reinforcing discipline-specific knowledge, developing career-ready soft skills, and cultivating information literacy practices. However, librarians are taxed for time and the investment required to produce practically usable, openly licensed RPG content is substantial. Additional access barriers such as material costs and licensing restrictions often prevent librarians from being able to sustain roleplaying game programming. If AI can produce usable, open RPG resources based firmly on open licenses …

Artificial Intelligence: The Road More Traveled. Writing And Conducting Research With Ai, Laura Zucca-Scott, Samuel Stinson

Georgia International Conference on Information Literacy

This project illustrates and discusses actionable examples of how collaborative, supportive virtual or in-person environments can foster democratic learning models in the age of Artificial Intelligence.

The workshop models, whether in person or virtual, provide dialogical opportunities for growth. Critically examining information and developing writing skills become crucial in supporting scholarly growth and intellectual exploration while providing access to academic pursuits to otherwise marginalized individuals and groups.

The experiences we share are situated in a specific context and are interconnected with the perspectives, backgrounds, and expectations of the scholars involved. However, as the writing workshops continue to evolve due to …

Examining Populist Political Parties In The Baltic States, Lilly Thompson

Honors College Theses

Globally, populist political parties and leaders have been making gains over the last decade. Many of these populist leaders have been using their power to erode democratic institutions and public trust. While the Baltic states of Lithuania, Latvia, and Estonia have long distinguished themselves from the other post-communist countries of Eastern Europe, they are no exception to the populist trend. Under what conditions are populist political parties in the Baltic states successful? In this paper, I analyze the distinctive variables present that can explain the popularity of populism in all three states. I argue that there is a positive correlation …

”Widsith Came To Talk: Preservation Of The Scop Within Old English Poetry”, Maya Johnson-Mccauley

CURIO Symposium

No abstract provided.

Midweek Memo, Georgia Southern University

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Parents' Experiences At A Mathematics Workshop Focused On K-2 Content, Abigail W. Wilkerson

Honors College Theses

Parents’ beliefs towards math have been shown to impact their children’s academic achievement in the subject (Elliott & Bachman, 2018; Maloney et al., 2015). With the constant changing of math standards, the math taught in today’s schools may be different from the way parents were taught math. This change can lead to feelings of discomfort or nervousness when the subject is brought up. A parent workshop geared towards helping parents better understand the way math content is being taught can help them to feel more comfortable with math and more prepared to help their children. To help combat this issue, …

Feasibility Of Using Combustion-Based Methods To Quantify Saline-Based Anti-Stripping Agent In Modified Asphalt Binders, Riyadul Hashem Riyad, Ji Wu, Junan Shen

Civil Engineering & Construction: Faculty Publications

“Anti-stripping Agents” or “adhesion promoters” can enhance the chemical affinity between asphalt and aggregate by increasing their mutual attraction. Various forms of anti-stripping agents have been proposed to mitigate pavement stripping, and siloxane-based Zychotherm is one of them. Choosing the appropriate type and dose of anti-stripping additives is no doubt vital to the intended performance. Therefore, it is critically important to determine the dose of the additives used in the modification of asphalt binders. This research developed a feasible detection method that can closely measure the dose (0.05% and 0.1%) of siloxane-based anti-stripping liquid agents. Related test methods, including heat …

Examination Of Greenhouse Conditions That Influence Scale Infestation Rates On Begonia, Madeline M. Cusick

Honors College Theses

Scale insects are common pests within greenhouse and agricultural settings. I quantified scale infestation on Begonia x Richmondensis, also known as the Dragon Wing begonia, within the Armstrong Campus Greenhouse from March to November of 2023. Six different treatments accounted for variations in sunlight, humidity, and temperature within the greenhouse with the goal of determining the insect’s preferred environmental conditions. Morphological comparisons were also made between host plant Dragon Wing begonia and other begonias present within the greenhouse. Analysis indicated a significant difference in scale presence on replicate plants by zone and sunlight treatments, with more plants hosting at least …

Uncomplicating The Complicated: The Definition Of Life, Jennifer S. Primatic

Honors College Theses

The issue of defining life has long been debated by biologists and philosophers alike, but the issue surrounding it has been that the definition is overcomplicated and attempts to include so many definitions from previous scientific discussions. The proposed definition is– a living thing consists of an organic entity which, taken out of the ideal condition, will work toward sustaining itself without outside influence. This definition addresses many issues present in the previous definition, while also including organic entities which should be considered alive.

Exploration Of Characteristic Curve In Fox Float 3 Shock Dampers To Expedite Shock Damp Tuning., Joshua R. Moore

Honors College Theses

The shock absorber is an integral part of a vehicle suspension system and has a strong influence on its performance, especially in the case of motorsports. It is important to study the force versus velocity relationship, commonly known as the characteristic curve of the shock absorber both during compression and rebound. Vendor-supplied characteristics often reflect the behavior of the shock absorber in a particular setting. However, during the installation, the settings inside the shock absorber are adjusted to increase the human comfort level and performance of the vehicle. This may change the characteristic curve of the shock. The available data …

Embracing Digital Marketing Technologies And Increasing Student Engagement Through Marketing Agility And Reactance, Manisha Mathur

AMTP Proceedings 2024

This study aims to explore the role of marketing agility capability in facilitating students' acquisition of essential knowledge, skills, and abilities related to emerging technologies, as well as their active engagement with the course material. Utilizing Partial Least Squares Structural Equation Modeling of the data acquired from marketing students, this comprehensive inquiry yields valuable insights into the intricate dynamics of student responses to marketing technology within educational settings, emphasizing the pivotal role of nurturing digital fluency and marketing agility to enhance engagement and readiness for the professional arena.

The Dance Of Longevity: Rhythms Of Maturity In Mnes Subsidiary Management, Mehdi Rasouli Ghahroudi, Sundar Balakrishnan

AMTP Proceedings 2024

We investigate the factors influencing the sustainability of subsidiaries and their effective management in host countries over the long term. We explore the impact of subsidiary mandates on longstanding subsidiaries in comparison to younger counterparts, validating our hypotheses through the analysis of data from 1,463 Japanese subsidiaries operating in 26 developing and developed countries. Our findings reveal that efficiency and strategic asset-seeking subsidiaries are more likely to maintain longer operations in the host market. Additionally, we contribute to the literature by applying the resource-based view and institutional theory to promote the longevity of subsidiaries. Our results underscore the necessity of …

From Fan Avidity To Nil Ramifications: An Assessment Of The Attitudes Held By American University Students On An Array Of Sports Issues, Sam Fullerton, Tammy Mccullough

AMTP Proceedings 2024

A sample of 667 students drawn from seven universities in various regions of the United States provided feedback regarding 11 specific sports-related issues. These issues include the new NIL rules, fan avidity, and athlete compensation along with several other issues that are commonly addressed in the popular media. Means and percentages were used to derive aggregate measures for the respondents, and the same measures were used to assess the responses based upon one’s gender. For all 11 variables under scrutiny, a statistically significant difference was documented for the two gender-based groups. Thus, it is apparent that the market of intercollegiate …

The Significant Role Of Seo In Effective Web Marketing, Ramtin Ranjpour

AMTP Proceedings 2024

With the ever-rising popularity of online shopping, the power of web marketing has become more essential than ever. And search engine optimization (SEO) plays a huge role in web marketing. This paper is a critical literature review that goes over the important scholarly and non-scholarly works of influential experts in SEO. It serves as a fun and engaging introduction for anyone interested in learning about SEO, specifically about its importance, benefits, top strategies, rivals, and how it can be combined with other marketing methods. The hope is that it helps individuals and small business owners with their web marketing and …

The A-B Gap: An Assessment Of The Differences Between Ethical Attitudes And Ethical Behaviour Among The Next Generation Of Business Leaders In South Africa, Christo Bisschoff, Sam Fullerton

AMTP Proceedings 2024

The current study scrutinizes differences between the ethical attitudes and behaviour of South Africa’s future generation of business leaders. The target population comprises first-level employed business managers who are currently completing an executive MBA degree. Business managers at three selected South African business schools comprised the sampling frame. Each member of the target population received an online link for access to a questionnaire which featured a previously validated series of balanced 6-point itemized rating scales. Data were collected on both behaviour and attitudes regarding 14 questionable business behaviours, each representing a potential breach of ethical conduct. A 60% response rate …

Picture Perfect Or Symbolic Backfire? Assessing The Detrimental Effects Of Brand Emoji Use On Consumers’ Brand Attitudes, Michael Sciandra, Nazuk Sharma

AMTP Proceedings 2024

As consumers spend more time within digital environments, social media continues to be a critical tool for marketers. One of the most unique forms of communication specific to digital environments is the emoji. The marketing literature has identified numerous positive outcomes associated with marketers’ use of emojis, including strengthening persuasive appeals for social media influencers, increasing consumers’ feelings of positive affect, and bolstering engagement with branded communications. While brands use of emojis can offer benefits, it is critical to question if emoji usage always leads to favorable outcomes for marketers. Therefore, the goal of this research is to investigate when …

The Impact Of De-Globalization On Global Supply Chains – An Exploratory Study, Mee-Shew Cheung

AMTP Proceedings 2024

The globalization of supply chains has been a critical driver of economic growth and development over the past few decades. However, the recent trend of de-globalization threatens to disrupt these supply chains and potentially undermine their benefits. This research anticipates uncovering significant insights into the impact of de-globalization on global supply chains, including changes in efficiency, supplier networks, and risk management strategies. Additionally, the study aims to provide practical recommendations for businesses and policymakers to navigate this evolving landscape.

Zoomer Generation: Used Car Automobile Purchasing Behaviors, Scott E. Whitaker, Joe Spencer, Giovanni Calise

AMTP Proceedings 2024

There is a growing trend of online automobile purchasing that is altering the relationship between consumers and automobile dealerships. Consumers are more informed and seek a larger variety of inventory and options when shopping for used vehicles. The online marketplace provides a viable alternative to local dealerships who have hereto dominated much of the market. This research shows the current generation of Zoomers is helping to drive this trend which has significant marketing implications toward the industry. There remains a gap in the academic body of knowledge examining this behavior in relation to large online purchases such as automobiles. This …

Experts-Driven Design: A Framework For Measuring Social Influence In Online Social Networks, Shyamala N. Chalakudi, Dildar Hussain Dr., Gnana Bharathy Dr, Dakshinamurthy Kolluru Dr

AMTP Proceedings 2024

In our interconnected and ever-changing social landscape, influence is pivotal in molding individuals’ decisions, perspectives, and behaviors. Measuring Social Influence (SI) in Online Social Networks (OSNs) faces significant gaps, notably needing more integration with human behaviors. Our literature review has unveiled twelve psychological theories rooted in human behavior that are fundamental for assessing SI in OSNs. We have further elucidated how human behaviors interact in shaping the influence potential of social media users through exploratory interviews with experts from consulting, industry, and academia. Our study culminated in developing a novel framework designed to encompass the intricacies that not only nurture …

Conflicted Positioning: Product Positioning When Market Segments Have Conflicting Risk Goals, Richard Flight

AMTP Proceedings 2024

ABSTRACT

In some product and service categories concern for physical risk as a result of the product or service rendered is an inherent barrier to purchase. Meanwhile, the same perceived danger attracts thrill seekers who want (or need) a sense of adventure. In this exploratory research, the question of motive for and emotions associated with learning how to fly a plane are explored. When prompted risk is cited oftentimes as both a deterrent to engage in the activity and a motive to pursue it. This presents product and brand managers with the question of how to simultaneously assuage risk-related fear …

Examining Corporate Social Responsibility (Csr) And Employees In Convenience Store Business And Their Impact On Net Promoter Score (Nps), Musa Pinar, Faruk Guder, Tulay Girard

AMTP Proceedings 2024

In the realm of a convenience store business, this study aims to examine: 1) the customer perceptions of CSR activities, employee behavior, and value congruity; 2) the potential impact of respondent demographics on CSR activities, employee behavior, value congruity, and the likelihood of recommending convenience stores and fuel businesses; 3) the relationships between the CSR activities, employee behavior, and value congruity, and 4) the impact of CSR activities and gender on the likelihood of customer recommendation of the brand. Based on 2000 surveys from the loyalty members, the study found that CSR activities, employee behaviors, and value congruity are important …

Consumers' Brand Loyalty Towards Small Family-Owned Businesses, Christo A. Bisschoff Prof, Christoff Botha Prof, Marco Van Schoor Mr, Doret Botha Prof

AMTP Proceedings 2024

Family-owned businesses constitute a substantial portion of the workforce and GDP in South Africa and, with limited work opportunities in the public sector, play a significant role in job creation. As a result, family enterprises significantly influence South Africa's economy. This study aims to understand consumer loyalty towards family-owned businesses as brands by investigating family-owned businesses in the small mining town "Stilfontein" in the North-West Province, South Africa. Qualitative data collection involved semi-structured interviews with customers of family businesses to gather insights into brand loyalty. The identified themes and sub-themes highlight the importance of community bonds, personalized services, product quality, …

The Interplay Of Organic Label, Natural Imagery, And Domestic Country-Of-Origin Claim In Shaping Consumer Responses: Independent, Interactive, And Conditional Effects, David Bourdin, Phillip Frankhofer

AMTP Proceedings 2024

With sustainable consumption on the rise, firms are increasingly showcasing their environmental efforts. However, it is still unclear how effective different verbal and visual ‘green’ product cues are in influencing consumer preferences. Addressing this gap, this study examines the independent and interactive effects of an organic label, natural imagery, and a local origin claim on consumer responses to packaged milk. Furthermore, the role of three potential moderators (green product skepticism, consumer ethnocentrism, and environmental concern) is considered. A 2x4 experimental study was conducted with 178 consumers. Structural equation modeling results show that an organic label and natural imagery indirectly increase …

Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin

AMTP Proceedings 2024

This article aims to understand the implications and remedies for the recent turmoil in business school enrollment and retention. By reviewing the academic business literature on enrollment decline and by incorporating a traditional marketing strategy framework, we categorized the existing studies to come up with a list for success. We found that business schools must revise their curriculum with sustainability and technological change in mind. They must invest in hedonic aspects of business education, consider adding creative internship opportunities and incorporate innovative online learning initiatives. They must also identify faculty super influencers and use social media in their promotions. Finally, …

Detecting Barriers And Drivers To The Adoption Of Circular Business Models In Small Companies From Developed And Developing Countries, Nathalie Touratier-Muller, Nikolina Koporcic, Stefan Markovic, Vesna Damnjanovic

AMTP Proceedings 2024

Circular business models (CBMs) have become crucial elements of the ecological and social transition of developed as well as developing countries. However, there is a lack of research focusing on small firms that are adopting CBMs, while facing various resource constraints. As small firms are becoming more conscious of the advantages of CBMs, there is a practical need to identify barriers and drivers to the adoption of those models, to accelerate their development trajectory. To contribute to these theoretical and practical needs, in this paper, we consider the CBMs of small firms and focus on a comparison between developed and …

Blockchain-Enabled Participatory Design In Marketing: A Collaborative Approach For Enhanced Customer Engagement, Brian Whelan Dr.

AMTP Proceedings 2024

Participatory Design (PD) is an inclusive approach to designing products, services or systems that actively involve the people who use, will use, or be impacted by the design process (Robertson and Simonsen, 2012). PD has been applied in many domains, including architecture, urban planning, product design, healthcare administration, software development, and community engagement, but its application in marketing has been limited. The goal of this paper is to illuminate potential applications for blockchain-enabled PD initiatives in marketing, and to stimulate further thinking about how its use can lead to deeper customer engagement.

Interactions Between Societal, Social, And Social Media Marketing, Jessica Holden, Ismet Anitsal, Melek Meral Anitsal

AMTP Proceedings 2024

This research explores the interactions among societal, social, and social media marketing concepts to provide clarity and distinction. These concepts are often confused, causing misunderstanding and misuse in practice. Societal, social, and social media marketing concepts need to be differentiated from one another and linked to the appropriate marketing tactics for them to be understood and utilized effectively in practice.

Medical Tourism In The Post-Covid Era: Cultural Differences In Attitude Formation, Helena F. Allman, Anton P. Fenik, Hilmi A. Atadil

AMTP Proceedings 2024

Rising health care costs in the United States have been historically shown to increase the U.S. consumers’ interest in medical tourism. The number of uninsured people in the United States is still astronomically high compared to other advanced economies around the world. As a result, medical tourism was on the rise for decades prior to Covid. The pandemic introduced certain stressors and higher levels of risk associated with both the travel and medical treatment services. While the majority of the U.S. population now has some kind of Covid immunity, the long term mental effects of Covid stress in everyday decision …