Comments From The Editors, Tulay Girard, Brian Whelan

Journal of Applied Marketing Theory

Comments from the Editors

A Comparative Analysis Of Passenger Demand For Two Airport Hubs In The United States, Selcuk Ertekin, Fassil Fanta

Journal of Applied Marketing Theory

This paper studies the passenger demand for two airport hubs in the United States using econometric time-series modeling. By focusing on the traditional determinants of demand (national income and price), this paper compares the econometric dynamics of passenger demand for a large and a small airport hub. We found that there is a sustained relationship between income, price, and revenue passenger miles over time. We also found that a shock in GDP causes a disruption that has a lasting impact on passenger demand.

Understanding Global Street Food Consumer Behavior And Experience: A Narrative Review Of Literature And Development Of Framework, Samit Chakravorti

Journal of Applied Marketing Theory

This paper explores global street food consumer behavior and consumption experience. The aim of this paper is to gain a holistic comprehension of street food consumption decision making and experience through exploring nature and sources of perceptions, attitude and expectations surrounding street food, the characteristics of the product offering and the domain within which it is served and consumed. To achieve this aim the author engages in a narrative review of academic research on consumer behavior of street food, provides a holistic picture of consumption experience of street food through consolidating and interpreting research findings, and extends the theoretical understanding …

Measuring Social Influence In Online Social Networks - Focused Literature Review On Human Behaviors, Shyamala N. Chalakudi, Gnana Bharathy, Dildar Hussain, Dakshinamurthy Kolluru

Journal of Applied Marketing Theory

Measuring an individual's social influence (SI) capability is gaining traction with the rapid growth and expansive reach of online social networks (OSN). However, most existing frameworks and methods are confined to graphical theories or the structural properties of these networks. Even behavioral investigations are often limited to a narrow set of influencing behaviors and confront significant challenges in encompassing the breadth of human psychological characteristics. This study aims to address this gap through an exhaustive and focused literature review, concentrating on the definitions of human behavior characteristics rooted in established sociology and psychology theories. Beyond providing a comprehensive overview, the …

Advancing Theory In Psychographic Market Segmentation Research, Jack A. Lesser, Suanne M. Barthol

Journal of Applied Marketing Theory

For decades, marketing research has focused on identifying psychographic segments to develop corporate strategy. However, as this article contends, psychographic segmentation research has often lacked sufficient theoretical grounding, particularly in the selection of variables and underlying theories guiding these studies. To address this gap, the present study systematically reviews a broad range of segmentation studies to evaluate their theoretical contributions and identify promising directions for future research. The analysis begins by examining the theories in a comprehensive psychographic segmentation study by Lesser and Hughes (1986a), followed by a review of 38 additional studies to uncover relevant underlying theories. The study …

The Yin And Yang Of Decision Making: Strategic Planning And Improvisation In An Entrepreneurial Culture, Anton Fenik, Ernest R. Cadotte, Helena F. Allman

Journal of Applied Marketing Theory

Only a few empirical studies examine the influence of organizational improvisation on firm performance. Further, more insight is needed regarding the coexistence of normative (i.e., planned) and descriptive (i.e., improvised) forms of decision-making. This paper contributes to the literature by filling these gaps. It investigates the moderating effect of entrepreneurial behaviors on the relationship between improvisation and firm performance. It explores whether improvisational decision-making can improve firm performance beyond planning’s effect on firm outcomes. We employ decision theory and sensemaking literature in our conceptual model. We test our hypotheses with data from a cross-sectional managerial survey and a behavioral simulation …

Trust And Reliability Of Information Sources On Facebook For Presidential Candidates: A Study Of Voter Perceptions, Kristina Harrison, Shawn Thelen, Boonghee Yoo

Journal of Applied Marketing Theory

This exploratory research, utilizing both open-ended and likert-type questions, identifies who voters trust on Facebook for information about Presidential candidates as well as the benefits of using Facebook for obtaining this information. In line with Social Identity Theory, results indicate that some sources, especially those that are respected/intimate are far more trusted than others, e.g., local media, national media, and celebrities. Findings indicate that voters, drawn from a national online sample, enjoy the social aspects of connecting with like-minded individuals, use it to source information about candidates, find the platform convenient, but express some concerns over the reliability of information …

A Fresh Breath: Study Abroad Sustainable Housing Expectations In Higher Education, Mary-Porcher S. Warner, Beth L. Mcgee

Honors College Theses

In 2017, Georgia Southern purchased the Convent of Perpetual Adoration for their latest Campus in Wexford, Ireland. This particular Convent is 147 years old and has a rich history in the community. With the purchase of this Convent, the University plans on repurposing the building into a living quarters for students who choose to study abroad. With this decision comes many more considerations, such as students' needs, comfort, and safety. A survey has been conducted where students from Georgia Southern University who had studied abroad in Wexford, Ireland answered a variety of questions about their experiences and preferences. The participants …

Deacon Jacob "Jake" Waldburg

African American Funeral Programs

No abstract provided.

Significance Of Color Dimorphism In Female Florida Scrub Lizards, Dylan F. Styers, Lance D. Mcbrayer

Honors College Theses

Color dimorphism refers to the variation in color, color frequency, and physical traits between male and female individuals of the same species. It manifests in most dioecious species, presenting as differences in size, color, marking, and behavioral sexual characteristics. Sceloporus woodi, the Florida scrub lizard, is a species endemic to Florida that exhibits color dimorphism, particularity in size, and coloration of secondary sex characteristics. Despite the significance of color dimorphism in the social structure and sexual selection in these lizards, little is known about the factors that are correlated to sexual secondary characteristics present in females. This study explored the …

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Exploitation, Gentrification, And Commercialization: The Evolution Of Third Spaces For Marginalized People In Post-Democratization Cape Town, Nicole Overbay

Armstrong Undergraduate Journal of History

This paper explores the impact of high-cost leisure spaces that are emerging in low-income marginalized communities within the Cape Town metropolitan area of South Africa after democratization. The resilience and cultural significance of unregulated third spaces, like shebeens, despite governmental suppression demonstrates the importance of these venues to marginalized South Africans. Through the examination of the gentrification of Bo Kaap and Khayelitsha, this paper argues that the pervasive trend of commercialization (which is supposedly for economic empowerment of said areas), can exclude non-White residents and corrode the generations-long cultural significance created in third spaces. This barrier disproportionately harms Black and …

The Rise And Fall Of Caribbean Piracy: A Socio-Technical Analysis Of The War Of Spanish Succession, Maritime Innovation, And Edward Randolf’S Policy, Dominique M. Salinski

Armstrong Undergraduate Journal of History

This paper argues that the mode and historical context in which piracy ascended in the Caribbean after the War of the Spanish Succession, as well as the historical interrelation between maritime technology and pirate tactics, coalesced into a diachronic Damocles Sword that resulted in the downfall of piracy in the Golden Age. Sanctioning piratical enterprises as a subconventional maritime strategy displayed a geopolitical reliance on piracy by great powers. However, the depraved treatment conventional sailors received across all major European navies generated a social stratum that eventually bore the Golden Age of Piracy, while simultaneously contributing significantly to British naval …

Beyond The Battlefield: The Social And Legal Status Of Women In Sparta, Kiera Clark

Armstrong Undergraduate Journal of History

The social and legal status of women in Sparta differed from other ancient societies, as they were afforded more social mobility and rights to ownership of property than their counterparts in places such as Athens. While other ancient Greek societies secluded women in the home, women in Sparta were educated publicly and able to move freely in public. However, it is important to note that there is limited material and textual evidence from Sparta, which leaves much up to interpretation and requires scholars to make assumptions based on the practices of other Greek societies. Further, the majority of sources regarding …

The True Legacy Of Stono: How The Stono Rebellion Of 1739 Changed South Carolina, David S. Wilkie

Armstrong Undergraduate Journal of History

Most of the research surrounding South Carolina’s Stono Slave Rebellion revolves around the planning and execution of the rebellion, the motivation of the slaves that chose to participate in the rebellion, and the immediate response of white slaveowners to the rebellion. Conversely, my research focuses on the long-term impact of the rebellion on the institution of slavery in South Carolina. Over the course of my research, I have explored the impact that the rebellion had on South Carolina slaveholders and lawmakers. I argue that the Stono Rebellion generated a fear response among whites in South Carolina that led to the …

Unease At Home: Evading And Resisting The Draft During The Vietnam War, Michael R. Beadle

Armstrong Undergraduate Journal of History

In Evading and Resisting the Draft, this work defines and provides examples of draft evasion and resistance by prospective draftees in the United States during the Vietnam War. This work seeks to consider the motives and actions taken by draft evaders and resisters in the context of the overarching Cold War and tumult of the Vietnam War era. Attention is given to various demographic groups from African American, rural, and working-class communities and the disparities faced by many. In understanding these ideas, actions, and motives, readers gain a deeper understanding of the relationships forged between government and individuals during the …

Using Young Adult Literature And Visual Commentary With Multilingual Learners In Middle Grades Social Studies, Malorie Noles

Teaching Social Studies in the Peach State

In this article, I share how I used young adult literature with my seventh grade students to foster critical thinking and curiosity and deepen students’ understanding of different cultures. The specific focus is the young adult novel, Brothers’ Keeper, and how I utilized a visual commentary project to support multilingual learners in my classroom. The purpose of the lesson is to model how young adult novels can not only tie to the curriculum, but how visual commentary can support the language development of multilingual learners through multimodal means.

Teaching Literacy: The Intersection Of Social Studies And Language Arts Through Integration, Christopher D. Moore, Jennifer Shiers, Pamela Mccabe, Jeremy Nix

Teaching Social Studies in the Peach State

Social studies education has always been an important component of K-5 education; however, as dedicated, content-specific instructional time has steadily decreased over the past two decades to give more time to mathematics and specifically English Language Arts, literacy scores have also decreased. Partnering ELA and social studies in the K-5 space allows for students to build their background knowledge in social studies, while increasing their literacy by using instructional resources connected to social studies during the ELA block, and then teaching social studies thinking skills during devoted social studies class time.

Revealing The Stories Of A Place: Designing Curricula On An Island, Ariel Cornett, Delandrea Hall, Kathryn L. Haughney, Cynthia C. Massey, Amanda Wall, Kania Greer

Teaching Social Studies in the Peach State

Ossabaw Island is a Georgia barrier island, accessible solely by boat and protected from development through a public-private partnership between a foundation and the state. This site has the potential to serve as a primary resource for inspiration, education, and lifelong learning. Our study illuminates how one pre-service teacher (PST) and six teacher educators (TEs) experienced an immersive site visit to this local learning environment. We highlight the importance of experiencing places first-hand and using sources (e.g., oral histories) to make content connections. Additionally, the immersive site visit experience allowed us to collaboratively brainstorm place-based curricular units.

Divisive Concepts Legislation: Perceptions Of Georgia Social Studies Teachers, Karen Terry, Forrest R. Parker Iii

Teaching Social Studies in the Peach State

This study examines Georgia social studies teachers' perceptions of House Bill 1084, which seeks to limit the teaching of divisive topics in K–12 classrooms. With growing concerns nationwide about how educators address controversial subjects, this bill represents Georgia's stance in the debate, potentially affecting social studies teaching in the state.

The research employs a survey-methods approach, focusing on Georgia's social studies teachers. Using a Delphi method, a pilot survey was first distributed to gather feedback and refine the survey. The study aims to understand teachers' views on House Bill 1084, its impact on their teaching practices, and its broader implications …

The Legacy Of Oscarville: Using Critical Participatory Action Research And Learning Teaching As An Interpretive Process To Sustain A Placeless Place, Leah Panther, Kristie Smith, Mary Mitchelson, Robert Bonner Jr.

Teaching Social Studies in the Peach State

The history of Oscarville, Georgia, nestled within the Lake Lanier region of North Georgia, remains both known and unknown, existing as a significant yet elusive part of local lore and historical retellings. This article delves into the innovative approach of a place-based critical participatory action research program, "Historicizing Oscarville," which engaged teacher candidates and educators in exploring the obscured history of Oscarville. The narrative uncovers the complex layers of settler colonialism, slavery, racial cleansing, and subsequent erasure that characterize Oscarville's past. By employing the framework of Learning Teaching as an Interpretive Process (LTIP) within a place-based education model, the project …

Effect Of Covid-19 Vaccination On Covid-19 Mortality By Age In Georgia, Brennan Bogdanovich, Mckenzie E. Maloney, James Pollock, Lane Langston, Brittany Ange, Jack Yu

Journal of the Georgia Public Health Association

Purpose: The COVID-19 epidemic led to significant morbidity and mortality globally, especially among the elderly. Because SARS-CoV-2 is a novel viral pathogen, there was a lack of preventative and treatment options. Availability of effective vaccines has been an important factor in determining the epidemic trajectory. Analyzing the effects of the vaccines in reducing mortality across age groups is important for guiding future public health responses. The objective of this study was to determine the association between age and COVID-19 mortality pre- and post-vaccination periods amongst Georgians.

Methods: This cross-sectional study used COVID-19 case numbers, COVID-19 deaths, age at time of …

Barriers To Help-Seeking Behavior For Maternal Mental Health Disorders: Application Of The Health Belief Model, Tobi F. Oloyede, Joanne Chopak-Foss

Journal of the Georgia Public Health Association

Perinatal mood and anxiety disorders (PMADs) have become a leading cause of maternal mortality due to suicide among women in the first year following pregnancy. Although the profile for new mothers who die by suicide is predominantly white, disparities exist between Black and White women in their seeking help for perinatal and/or post-natal mood disorders. For Black, Indigenous, and People of Color (BIPOC), there are differences in the perceptions of the benefits of seeking help for PMADs. The COVID-19 pandemic exacerbated maternal mental health disorders in the United States particularly for women who live in communities with limited access to …

Racial Residential Segregation And Covid-19 Health Outcomes: Evidence From The State Of Georgia, Palak Patel, Simon Medcalfe, Catherine P. Slade

Journal of the Georgia Public Health Association

ABSTRACT

Background:

According to the Georgia Department of Public Health (GDPH), the state of Georgia reported 563,658 cumulative COVID-19 cases and 9,845 total deaths in 2020. Decades of research on racial disparities in health outcomes suggest we should not be surprised with the disproportionate number of cases, hospital visits, and deaths of non-white and Black Georgia residents. Racial disparities in health are often defined by a Social Determinants of Health (SDOH) model. One understudied SDOH is racial residential segregation. In this study we explore the relationship between racial residential segregation and COVID-19 health outcomes. Our paper addresses critical challenges for …

An Epiq Mass Shelter Training For Public Health Nurses In Georgia To Improve Core Competencies In Disaster Preparedness: A Pilot Study, Ashlie L. Pullen, Sonya Shinhoster

Journal of the Georgia Public Health Association

Background: Research shows that nurses are often ill-prepared for disaster response. A survey conducted by the Georgia Department of Public Health Office of Nursing in April of 2021, demonstrated that 45% of the public health nurses surveyed had never deployed to a mass congregate shelter, and 43% reported they had no formal training related to emergency preparedness or mass sheltering. The purpose of this pilot study was to measure public health nurses’ improvement in familiarity with emergency preparedness and disaster response core competencies as defined by the Emergency Preparedness Information Questionnaire (EPIQ) after a focused educational program and tabletop workshop. …

Understanding The Role Of Perceived Racial Discrimination On Adolescent Mental Health During The Covid-19 Pandemic, Jill V. Klosky, Delia Lang, Briana Woods-Jaeger, Julie Gazmararian

Journal of the Georgia Public Health Association

Abstract

Background: Adolescent mental health declined during the COVID-19 pandemic. Racial discrimination, which may negatively affect adolescent mental health, has increased. This study sought to understand whether pre-pandemic reports of racial discrimination predicted changes in adolescent depression, anxiety, and self-esteem from before to during the COVID-19 pandemic.

Methods: Two online surveys were administered at two public high schools in semi-rural, north-central Georgia; one in Spring 2020, just before the closing of public schools due to COVID-19; the other to the same students in Fall 2020.

Results: Most participants were White (62%) and the majority (88%), reported the same or better …

Community Of Practice Mentoring To Retain Middle School Teachers, Karen Weller Swanson, Micki M. Caskey

Current Issues in Middle Level Education

The purpose of this article is to describe and explain a mentoring initiative for supporting and retaining middle school teachers. First, we examine the persistent problem of teacher retention in U.S. schools, particularly in middle schools. Then, we describe a mentoring initiative—a community practice mentoring model that is well-suited for facilitating professional learning and addressing the retention issue. We define community of practice and note how communities of practices work in schools. We argue that a community of practice model is both a powerful conceptual framework for mentoring teachers and a practical approach to supporting middle school teachers’ practice. Next, …

Supporting Middle Grades Pre-Service Teachers In Building Professional Dispositions, Hilary Dack

Current Issues in Middle Level Education

Promoting pre-service teachers' development of professional dispositions through purposefully designed learning experiences may be middle level teacher education's most important contribution to a novice's development from student to teacher. The 2022 Revised Middle Level Teacher Preparation Standards explicitly address this expectation in Standard 5, with Component 5.d noting that middle grades pre-service teachers should become "continuous, collaborative learners who demonstrate knowledgeable, reflective, critical perspectives on their teaching." This article offers detailed illustrations of the approaches one middle grades teacher education program used to intentionally select professional dispositions to target in early coursework and teach those dispositions to candidates. Approaches included: …

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No abstract provided.