Digital Commons Network^™

2023 Georgia Southern University Softball Media Guide, Georgia Southern University

Women's Softball Records

No abstract provided.

2024 Georgia Southern University Football Roster, Georgia Southern University

Men's Football Records

No abstract provided.

Graduate Catalog, Georgia Southern University

Graduate Catalogs

No abstract provided.

2024 Georgia Southern University Men's Soccer Roster, Georgia Southern University

Men's Soccer Records

No abstract provided.

2024 Conference Program, Georgia Southern University

SoTL Commons Conference

Conference program for 2024

2024 Georgia Southern University Women's Soccer Media Guide, Georgia Southern University

Women's Soccer Records

No abstract provided.

The Portrayals Of Trans Athlete Accomplishments In Newspapers, Sierra L. Davidson

Honors College Theses

The purpose of this paper is to examine the relationship between events related to trans athletes and their portrayal in the media. This research project focuses on the accomplishment of one trans athlete, Lia Thomas, winning a National Collegiate Athletic Association (NCAA) Division 1 swimming championship in 2022. Articles from three newspapers of differing biases: The Washington Post, USA Today, and Washington Examiner, and one local newspaper of Thomas’ competing state, Philadelphia Daily News, were used in this analysis. Emerging themes were identified and codes were developed. These recurring themes and codes revealed differences in how newspapers reported on this …

2024 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

2024 Fall Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

“I Felt We Were Actually Learning Things, Then Applying Them” Students’ Perceptions Of A Service-Learning Course, Christina Gipson, Jessica A. Mutchler, Arshpreet Kaur Mallhi, Amanda Lambert

Health Sciences & Kinesiology: Faculty Publications

Academic journals continue to produce articles that highlight record levels of student disengagement and lack of motivation. Faculty have been encouraged to use high impact, active learning strategies to increase student engagement and success (Patrick et al., 2016). One technique, service learning, allows students to become active learners through applying learned skills and theory from the classroom to community settings (Connolly, et al., 2017). The purpose of this study was to highlight students’ perceptions and experiences through three semester-long service-learning courses where students provided a fitness and mindfulness program to local teachers to help them address stressors. Undergraduate sports management …

Customer Service Brand Engagement Among International Students: The Roles Of Preferred University Brand Attainment, Thuy Nguyen, Qin Sun, Gopala Ganesh

Journal of Applied Marketing Theory

This research is motivated by the industry and academic needs to corroborate a holistic understanding of preferred service brand status and customer service brand engagement (CSBE). The study investigates the impact of achieving preferred university brand status and how different touchpoints in higher education influence the CSBE outcomes of host universities, as seen from the perspective of international students. Data was collected from 22 American Universities with at least 1,000 international student enrollments using an online survey. The study systematically defines and identifies appropriate touchpoints within the higher education decision-making journey. Second, the findings indicate variations in the experiences of …

Student Perceptions And Preferences Of University-Affiliated Athletic Merchandise And Logos, Robin Hardin, Michelle L. Childs, Kirby D. Simpson

Journal of Applied Marketing Theory

College sports are certainly ingrained in the fabric of American society, and a significant aspect of this phenomena is the pageantry associated with college sports. This pageantry includes team logos and official team colors, and both are important aspects of fandom and team identification. Utilizing social identify theory as the theoretical framework for this research, the purpose of this study was to examine students’ university-affiliated athletic merchandise and logo preferences and related behaviors. Two focus groups were conducted with results showing three major themes, where students demonstrated polarizing views and opinions. These themes were (a) fashion and function, (b) orientation …

Psychosocial Factors Affecting Intention To Play Esports, Soojung K. Park, Jennifer Y. Mak, Lei Ouyang

Journal of Applied Marketing Theory

According to a report by Newzoo (2023), global e-sports revenue will reach US$187.7 billion in 2023, a year-on-year increase of 2.6%. By understanding the motivations of esports players, marketers can tailor their strategies, messages, and products better to meet the needs and desires of the esports community, ultimately enabling more effective marketing campaigns and increased brand success. This study explored the psychosocial factors that influenced esports participation and attempted to identify the most influential motivational factor among these three factors: enjoyment, escapism, and social interaction. The data for analysis is based on reliable responses from 200 eSports players gathered through …

Newsroom, Georgia Southern University

Newsroom (2006-2023)

Georgia Southern University Alumni Association Welcomes New Board Members

Health And Kinesiology News, Georgia Southern University

Health Sciences & Kinesiology: News & Publications (2015-2023)

• Online Sport Management Degree Ranked

The Introduction Of Financial Fair Play Regulations In European Football And Its Effect On The Success Of Clubs, Thomas Jackson

Honors College Theses

This study explores the effects that Financial Fair Play (FFP) regulations introduced by the Union of European Football Associations (UEFA) in the 2011-12 season have on the success of football teams within the league. The rationale of FFP was to make the league more competitive by restricting a team’s ability to spend on player salaries. Through the construction of a comprehensive longitudinal dataset, I analyzed team performance from the 2004-05 season through to the 2020-21 season, measuring club success in points-per-game, wins, losses, and draws and financial success using team profit margin and salary expenditures. Using difference-in-differences approaches, I find …

Determining High School Athletes’ Awareness Of The College Athletics Recruitment Process: A Systematic Review, Anika E. Ryals

Honors College Theses

The collegiate athletic recruitment process is the pathway for some student-athletes to continue to play sports in college. The purpose of the recruitment process to play college athletics is to establish academic success and create connections with the recruiting coaches and staff. A major benefit that college athletics can provide is scholarships to student-athletes so that they can continue their education. The purpose of this study was to conduct a systematic review of current literature to connect studies of the collegiate athletic recruiting process. In this study, a systematic review was conducted using academic research centered on high school athletes …

Consumer Decision-Making On Golf Equipment: Impact Of Emerging Strategic Organizational Goals And Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal

AMTP Proceedings 2023

The game of golf is incredibly historic and enjoyed by many people from numerous different age groups across many parts of the world. The research involving the game of golf is often limited to the topics of golf club engineering and injury prevention within the game. The consumer decision-making process for golf equipment has been primarily under-researched. This study explores the consumer decision-making process involving golf equipment and provides propositions to achieve strategic organizational goals. Propositions are made concerning supply chain intricacies containing the inclusion of personalization and customization and including women's equipment displayed in marketing activities. There is room …

Analysis Of Collegiate Athlete Social Media Engagement On Instagram, Noelle Magann

AMTP Proceedings 2023

Since its founding in 2010, Instagram has developed into one of the world's largest social media platforms. In 2022, $33.3 billion was spent on instagram advertising by companies, firms, etc. Additionally, almost $5 billion was spent on Influencer marketing in 2022, a 27.8% increase from 2021 and a 34.7% increase from 2019. These statistics show the vast importance influencers have on marketing in today's business world and society as a whole. For this project, I looked into the engagement rates of SunBelt Football athletes. I used at least 2 athletes from each university that had over 1,000 followers on instagram, …

The Perceived Impact Of The New Rules Regarding Name, Image, And Likeness (Nil) In Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael Mccall

AMTP Proceedings 2023

New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their name, image, or likeness (NIL); additional opportunities include blogs, social media posts, camps, and autograph sessions. Early perceptions of the impact of these new NIL rules have been far from unanimous. A sample of 404 students from five American universities provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on college sports, if the athletes benefit, whether …

Midweek Memo, Georgia Southern University

Midweek Memo

Applaud

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Experience

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Midweek Memo, Georgia Southern University

Midweek Memo

Applaud

Remember

Share

Experience

You May Have Heard

Health And Kinesiology News, Georgia Southern University

Health Sciences & Kinesiology: News & Publications (2015-2023)

• Graduate Sport Management Program Receives Two Rankings

The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration Of Fans’ “Buy,” “Hold,” And “Sell” Behaviors, Kirk Damon Aiken, Richard M. Campbell, Ajay Sukhdial

Journal of Applied Marketing Theory

The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides strategic guidance to sport managers. The model integrates the foremost theories of fan behavior with the financial theory of portfolio management. This novel perspective posits that sport fans should be viewed as “investors” who buy, hold, and sell athletes and teams. Fans manage their individual portfolios in line with personal goals, values, and social influences. The integration of theories bears significant implications regarding how sport …

Faculty Senate Agenda, Georgia Southern University, Faculty Senate

Faculty Senate Agendas

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Using Practice-Based Learning To Extend Undergraduate Teaching And Learning, Erica R. Hamilton, Kelly C. Margot

International Journal for the Scholarship of Teaching & Learning

This research article reports results of a study centered on an undergraduate instructor who facilitated a practice- based field experience with undergraduate preservice teachers (n=125) in an urban museum setting, working with middle school students with a public museum school. In addition to exploring this practice-based field experience, we also examined ways the setting functioned as a third space for teaching and learning. Also discussed are some of the changes the instructor made to maximize student learning in this third space. Results indicate that implementing practice-based learning in undergraduate education serves to extend and support teaching and learning. Moreover, practice-based …

2023 Georgia Southern University Women's Soccer Media Guide, Georgia Southern University

Women's Soccer Records

No abstract provided.

2023 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

2022-2023 Georgia Southern University Women's Tennis Roster, Georgia Southern University

Women's Tennis Records

• 2022-23 Women's Tennis Roster