Digital Commons Network^™

Does Friend Groups’ Co-Rumination Explain Depression Homophily Among Undergraduate Women’S Friendship Groups?, Alyssa Chapman Klas

GS4 Student Scholars Symposium

No abstract provided.

Colonial Legacies And Co-Ethnic Repatriation: A Comparative Analysis Of Germany And South Korea, Eunjin Yong

Armstrong Undergraduate Journal of History

The paper examines the contrasting approaches of Germany and Korea in handling co-ethnic repatriation during the early Cold War era (1940-1950s). Focusing on Germany’s Federal Expellee Law of 1953 and Korea’s absence of formal policies for Korean-Chinese immigrants, the paper illustrates how colonial histories influenced their respective ethnic projects and provides a nuanced understanding of how repatriation policies are shaped by historical and political contexts.

The Study Of Factors Influencing The Commercialization Of Startup Ideas, Ebadallah Yarmoradian, Zahra Saffari, Mahdi Maskani

AMTP Proceedings 2025

Commercialization of startups transforms innovative ideas into marketable products or services, addressing challenges like business model design, target market identification, investment attraction, and resource management. This study examines these challenges and highlights differences between product and service commercialization. Leveraging social and digital technologies, the research emphasizes improving communication networks, customer engagement, and process efficiency. It also explores modern technology's role in supporting nonprofit organizations and NGOs. Key findings underline the importance of technology-driven marketing, intelligent financial management, and robust communication networks. This paper offers practical recommendations for startups and nonprofits to tackle commercialization challenges effectively.

Integrating Consumer Behavior Theories: Understanding Modern Consumer Decision-Making, Khusbu Rahman

AMTP Proceedings 2025

This paper synthesizes recent consumer behavior research published in the Journal of Consumer Research between 2020-2024, addressing a significant gap in the consistent application of established theories across different contexts. The study examines key theoretical frameworks, including the Theory of Planned Behavior and the Stimulus-Organism-Response model, and their application in understanding modern consumer decision-making. Through a systematic literature review of 105 articles, the research highlights the complex interplay between rational and emotional factors in consumer behavior, the importance of psychological comfort and attachment in product relationships, and the role of framing and context in decision-making. The findings emphasize the need …

Tournament Theory – A Marketing-Oriented Examination, Ada V. Campbell

AMTP Proceedings 2025

This paper delves into tournament theory from a marketing perspective, particularly its application in sales contests and other marketing phenomena. The aim is to unravel how tournament theory elucidates wage inequality and drives individuals based on relative performance. Key insights include the pivotal role of prize structures in sales contests and the advantages of multiple-winner formats, which bolster performance. The paper also underscores the limitations and assumptions of tournament theory that necessitate attention and advocates for its integration with other theories to enhance its practical applicability.

“Do I Stand On My Own” Or “Are We All In This Together”? The Effect Of Collectivist Marketing Messages During Challenging Times Like Pandemic, Milad Hour, Golshad Parsimoghadam

AMTP Proceedings 2025

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Out Of Many: The Study Of African American Diasporas On Social Media, Brianna M. Savage, Sindy Chapa

AMTP Proceedings 2025

This study uses a one-ad experimental design to test the effect of African American Vernacular English (AAVE) on Black Twitter, employing an online survey with a convenience sample. It examines cultural differences within Black African co-cultures, emphasizing how language variation influences consumer behavior in social media advertising. The findings indicate that Black consumers with positive attitudes toward advertisements featuring AAVE are more likely to engage with the content on Twitter and subsequently purchase the promoted brand. This supports attitude theory (Fishbein & Ajzen, 1975) and social distinctiveness theory (Grier, 2001), demonstrating a significant correlation between ethnic resolution and purchasing behavior.

Membership Support For A Professional Organization Based On Member Satisfaction, Value, And Commitment, Shawn F, Clouse, Simona Stan, Nader Shooshtari

AMTP Proceedings 2025

Members of professional associations join these associations for reasons that include benefits and services to members, advocacy and lobbying on behalf of members and their interests, networking opportunities and a sense of community and identification with fellow association members. Members are likely to commit to the association and remain as members to the extent they are satisfied with what the association provides and if they perceive the benefits to exceed the cost (not just monetary) of membership. This survey of members of a professional association investigates the relationship between personal benefits, professional benefits, customer service satisfaction, membership satisfaction, membership value, …

Marketing For Musicians And Artists: A Pedagogical Model For Creative Business Education, Aron Levin, Jose Luis Saavedra Torres

AMTP Proceedings 2025

The myth of the "starving artist" persists, but marketing and entrepreneurial skills can empower creatives to thrive in the gig economy. This paper presents a pedagogical framework for a marketing course tailored to non-business students, particularly those in the creative arts. Using Sam Ryder, a musician who leveraged digital platforms to achieve meteoric success, as a case study, we explore the role of higher education in equipping artists with business skills. Grounded in experiential learning theory, the course integrates modules on branding, digital marketing, pricing, and work-life balance, emphasizing hands-on projects like SWOT analyses, brand identity design, and marketing strategy …

Do Nursing Students Perceive That They Are Educationally Prepared To Care For Minority And Ethnically Diverse Populations Upon Graduation?, Trinity T. Brisbane, Trinity T. Brisbane

Honors College Theses

Every individual has the right to receive safe and efficient care in the healthcare setting. As healthcare grows and demographics evolve rapidly, it is crucial that frontline workers, especially nurses, are adequately prepared to address the unique needs of minority and ethnically diverse populations. However, a significant gap exists in understanding how effective current nursing school curricula is in preparing students for this critical aspect of patient care. This research utilizes a quantitative survey methodology to address the central question: “Do Nursing Students Perceive That They Are Educationally Prepared to Care for Minority and Ethnically Diverse Populations upon Graduation?” The …

The Masters Program: A Model For Teaching Adolescents Soft Skills For Career Readiness, Jewrell Rivers

National Youth Advocacy & Resilience Conference

This workshop will introduce conference participants to the MASTERS Program, a model for teaching adolescents soft skills for career readiness. Participants will engage in small group discussions, simulation activities and interactive exercises to fulfill learning objectives. Participants will be provided with guidance on how to implement the MASTERS Program at their school for preparing students for success in the workplace.

Teaching Information Literacy In A Genai World: A 5cs Framework For Fostering Critical Engagement, Paul Cook, Adam Maksl

Georgia International Conference on Information Literacy

Teaching Information Literacy in a GenAI World:
A 5Cs Framework for Fostering Critical Engagement

This interactive workshop will equip participants with a robust framework for teaching students the knowledge and skills necessary to understand the modern, multifaceted information ecosystems upon which GenAI is built and operates. The 5Cs of news literacy (context, creation, content, circulation, and consumption), as outlined in Tully, Maksl, Ashley, Vraga, and Craft (2021), will be adapted to information literacy more broadly and we will explain how that framework presents an excellent foundation upon which broader information literacy knowledge and skills can be built. As GenAI becomes …

The Disinformation Vaccine: A Case For Integrating Comprehensive Disinformation Education Into First Year Writing Classes, Benjamin F. Jackson

Georgia International Conference on Information Literacy

Students’ exposure to disinformation and misinformation is far greater than it has ever been. As the ability of generative AI to produce image, video, and audio deepfakes grows more sophisticated, disinformation will become even easier to spread and harder to detect. The rapid spread of social, political, scientific, and medical disinformation has been deadly and its potential is disastrous. Security experts now warn that dis/misinformation is the greatest threat to national security. Americans at large and students in particular have a demonstrated lack of information literacy when it comes to detecting false information, and bad actors nationally and globally are …

2025 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

Geophysics, And Capturing Ethnographic Interviews Of A Tidal Plantation Burial Ground, Kristin M. Meeuwen (Dew)

College of Graduate Studies: Theses & Dissertations

Plantation development in Chatham County has a rich but incomplete history. Silk Hope, an Ogeechee District tidal plantation, is located seven miles from the city of Savannah on the Northern banks of the Little Ogeechee River. This project focuses on identifying the site boundaries of portions of Silk Hope Plantation and its historical background. Specifically, the project focused on delineating the boundaries of the associated cemetery and/or burial grounds, while estimating the number of individuals interred there using ground-penetrating radar (GPR). Finally, collaborative work with community members, including stakeholder and descendant interviews, will provide ethnographic insights into the site's history …

Shared Autonomy Open Logistics Systems: Definitions, Examples, And Related Literature, Jennifer Pazour

17th IMHRC Proceedings (Trondheim, Norway-2025)

No abstract provided.

Graduate Catalog, Georgia Southern University

Graduate Catalogs

No abstract provided.

2025 Conference Program, Georgia Southern University

SoTL Commons Conference

2025 Conference Program

Perceived Credibility Of Allegations Of Sexual Assault Across Victim Race And Mental Health History, Liyah C. Morgan

College of Graduate Studies: Theses & Dissertations

Previous research examined the effect of victim gender and rape myth acceptance (RMA) on perceptions of victim credibility; however, little attention has been given to the impact of victim race and mental health history, and even fewer studies have explored the intersection of these two identities. The primary purpose of the current study was to identify factors affecting understanding of perceived credibility of victims of sexual assault, specifically in terms of victim race and mental health history. The study also examined the role of RMA on perceptions of credibility and explored participant attitudes related to color-blind racial attitudes and mental …

Does Friend Groups’ Co-Rumination Explain Depression Homophily Among Undergraduate Women's Friendship Groups?, Alyssa D. C. Klas

College of Graduate Studies: Theses & Dissertations

The transition to college is a period known for changes in social support and increases in depression risk. Undergraduate women are particularly vulnerable to developing internalizing symptoms like depression in response to relational stressors and social norm pressures associated with college life. Co-rumination, defined as excessive and ongoing discussion about problems and emotionally distressing topics, both fosters connection and intimacy between friends and increases risk of depressive symptoms. Thus, relationships that are typically seen as buffers from depression may, paradoxically, contribute to risk when support-seeking becomes maladaptive. Most research on co-rumination’s effects is limited to friendship dyads. However, within larger …

Student Centers: The Intersection Of Campus Ecology And Sense Of Community, Caitlyn A. Wine

College of Graduate Studies: Theses & Dissertations

Student centers are more than physical structures as they function as dynamic environments that serve as the hearthstone of campus, providing spaces for students to gather, connect, and engage. However, their role in fostering students’ sense of community remains underexplored. Grounded in campus ecology theory, this study explored whether time spent in the student center and specific forms of interaction predicted students’ sense of community. A quantitative survey design was employed, the Student Center and Sense of Community Intersection Survey (SCSCIS), to assess student center usage and perceived sense of community. Results indicated that time spent in the student center …

People Of The Ogeechee: Subsistence And Landscape Use In The Late Archaic Ogeechee River Valley, Caleb R. Jeck

College of Graduate Studies: Theses & Dissertations

Precontact life in the Ogeechee River valley of Georgia’s Coastal Plain is significantly understudied in contrast to the adjacent Savannah River valley and the coast of Georgia. Research in these regions has provided a substantial amount of archaeological data that has helped us to understand Late Archaic period dynamics and the settlement patterns of precontact people, primarily those associated with Stallings culture. The Ogeechee River valley figured prominently during the Late Archaic period, especially during Classic Stallings times, yet the region’s archaeological record is largely unexamined. Settlement patterns for coastal Georgia and the middle Savannah River valley have been proposed …

The Affordable Care Act And The For-Profit Congregate Care Industry: How Good Policy Intent Turned A Fringe Industry Into A Taxpayer-Funded Multi Billion Dollar Industry, Erin Viehmann

College of Graduate Studies: Theses & Dissertations

The Affordable Care Act significantly transformed the for-profit congregate care (FPCC) industry, which provides residential treatment for adolescents with behavioral and mental health issues. This study analyzes financial records from Universal Health Services (UHS), the largest provider in the industry, to examine how healthcare policy changes and economic conditions affected the industry's growth and funding structure. Through analysis of SEC Form 10-K filings from 2006-2016, the research documents how the ACA's mental health coverage mandates created new revenue streams that enabled dramatic industry expansion. Findings show that following ACA passage in 2010, UHS more than doubled its behavioral health capacity …

Advocacy Across Divides: Attorney Aaron L. Buchsbaum In Savannah, Georgia, 1963-1969, Sydney Jolene Kelly

College of Graduate Studies: Theses & Dissertations

This thesis explores the early life and career of Aaron Levy Buchsbaum, a Jewish lawyer from Savannah, Georgia. Buchsbaum's Jewish family upbringing, Southern childhood, and legal education all combined to mold him into an individual who used the profession to support those facing unjust treatment by the Savannah-Chatham County court system. By focusing on three of Buchsbaum's legal cases involving the Civil Rights Movement and his partnership with humanitarian organizations, this thesis contextualizes local conflicts in Savannah in the 1960s. Rather than safeguard the civil rights of all citizens, these cases demonstrate that the authorities, including judges, district attorneys, and …

A Phenomenological Study Exploring The Lived Experiences Of First-Generation African American Students To Improve Retention Rates, Jaleesa Porter

College of Graduate Studies: Theses & Dissertations

Colleges and universities play an important role in maintaining high retention rates and getting students from matriculation to graduation. There are several studies related to the reasons and barriers that result in low retention rates. This qualitative study examined how one university in southeast Georgia can improve retention rates among first-generation African American students by enhancing its practices. The findings from this study the revealed lived experiences of college students that resulted in a range of emotions, resources and barriers, and communication. Discussion and implications of the findings provide recommendations for practice and future research.

Exploring Lgbtq+ Competency In Healthcare, Jordan Whiteman

Honors College Theses

Marginalized groups such as the LGBTQ+ community are known to face healthcare disparities that negatively affect their process of navigating healthcare systems. This project explores the perceived lack of representation and understanding of the LGBTQ+ community within healthcare settings, exposing the deficits in knowledge for unique challenges and inequalities these patients may face. By viewing the literature, a myriad of complications faced by LGBTQ+ people in clinical settings can be identified. They possess a generalized feeling of mistrust towards the healthcare system. Healthcare staff overall describe low confidence with caring for this demographic. Heteronormativity’s presence in the field of healthcare …

Advancing Theory In Psychographic Market Segmentation Research, Jack A. Lesser, Suanne M. Barthol

Journal of Applied Marketing Theory

For decades, marketing research has focused on identifying psychographic segments to develop corporate strategy. However, as this article contends, psychographic segmentation research has often lacked sufficient theoretical grounding, particularly in the selection of variables and underlying theories guiding these studies. To address this gap, the present study systematically reviews a broad range of segmentation studies to evaluate their theoretical contributions and identify promising directions for future research. The analysis begins by examining the theories in a comprehensive psychographic segmentation study by Lesser and Hughes (1986a), followed by a review of 38 additional studies to uncover relevant underlying theories. The study …

Understanding Global Street Food Consumer Behavior And Experience: A Narrative Review Of Literature And Development Of Framework, Samit Chakravorti

Journal of Applied Marketing Theory

This paper explores global street food consumer behavior and consumption experience. The aim of this paper is to gain a holistic comprehension of street food consumption decision making and experience through exploring nature and sources of perceptions, attitude and expectations surrounding street food, the characteristics of the product offering and the domain within which it is served and consumed. To achieve this aim the author engages in a narrative review of academic research on consumer behavior of street food, provides a holistic picture of consumption experience of street food through consolidating and interpreting research findings, and extends the theoretical understanding …

Measuring Social Influence In Online Social Networks - Focused Literature Review On Human Behaviors, Shyamala N. Chalakudi, Gnana Bharathy, Dildar Hussain, Dakshinamurthy Kolluru

Journal of Applied Marketing Theory

Measuring an individual's social influence (SI) capability is gaining traction with the rapid growth and expansive reach of online social networks (OSN). However, most existing frameworks and methods are confined to graphical theories or the structural properties of these networks. Even behavioral investigations are often limited to a narrow set of influencing behaviors and confront significant challenges in encompassing the breadth of human psychological characteristics. This study aims to address this gap through an exhaustive and focused literature review, concentrating on the definitions of human behavior characteristics rooted in established sociology and psychology theories. Beyond providing a comprehensive overview, the …

The George-Anne, Georgia Southern University

The George-Anne

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