Digital Commons Network^™

Earl Thomas Sr.

African American Funeral Programs

No abstract provided.

Chiquora Thomas

African American Funeral Programs

No abstract provided.

Herman Thompson

African American Funeral Programs

No abstract provided.

Service Robots Effect On Branding And Consumers' Intentions Through Online Reviews, Haeden Overby, Wei Wang Ph.D, Banu Elmadag Ph.D.

AMTP Proceedings 2024

With an increase in technology, a number of consumers are having new interactions with technology they experience when staying in hotels. A social media content analysis was conducted of Google Reviews of a number of hotels with service robots deployed. Hotels from the United States and Japan were analyzed. Reviews were scraped using online software and analyzed. The first round was a sentiment analysis to see the perceptions of online reviews containing information about the service robots. The majority of online reviews featuring robots were positive, with an overwhelmingly positive response from online reviewers in the U.S. After the sentiment …

Health Disparities: The Influence Of Black Celebrity Endorsers And Social Media Influencers On Consumption Habits Among African American Consumers, Dale A. Cake, Wooyang Kim

AMTP Proceedings 2024

This study examines the impact of celebrity and social media influencer endorsements on the dietary choices of African Americans, a group disproportionately affected by obesity and diabetes. It focuses on the role of limited access to healthy foods in impoverished communities and cultural influences. Using the source credibility model, the research assesses endorsements based on the endorser's attractiveness, expertise, and trustworthiness. The methodology involves a two-step approach: conducting semi-structured interviews with African American students to understand perceptions of food-related celebrity endorsements, followed by an experimental design using eye-tracking and galvanic skin response (GSR) technology. This design will evaluate reactions to …

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

AMTP Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

Messages From The Provost

Messages from the Provost

• A Message from the Provost
• Excellence in Action
• SOTL Commons Conference

Like Riding A Bike: Roles Of Wisdom Of A Seasoned Marketing Academic When Developing Scholarly Research, Jack A. Lesser

AMTP Proceedings 2024

The concept of wisdom is concerned with determining what is true, right, and lasting. Individuals learn to make more true, right, and lasting decisions by thinking about wisdom. A seasoned academic in marketing cares about what is true, right, and lasting. This individual generally wishes to develop a legacy around what is true, right, and lasting. Many seasoned academics are resuming their publication careers after having earlier, strong records. Psychologically, how should a seasoned marketing academic manage the later parts of her or his publishing career? What are some general considerations that follow from psychological theories of wisdom about how …

A Study On The Incentives And Barriers For The Adoption Of Electric Vehicles In South Alabama, Marianne Loes, Daniela Wolter Ferreira Touma, Jennifer C. Zoghby

AMTP Proceedings 2024

ABSTRACT

Through a series of public policy incentives and consumer demand, more electric vehicles are being sold nationwide than ever before. Although electric vehicles (EVs) are being adopted nationwide by many consumers in recent years, car-buyers across South Alabama have not followed the trend. This research considers different stakeholders in the complex consumer buying process of car purchases, and it uses the extant technology adoption models to assess the public policy incentives, as well as statewide roadblocks, to EV adoption.

Managing Supply Chains Through The Covid-19 Pandemic: Lessons From The Field, Scott B. Keller Ph.D., Stephen A. Lemay Dba, Nicole Ann E. Dela Rosa

AMTP Proceedings 2024

As the Coronavirus shifted into a worldwide pandemic supply chains everywhere began experiencing comprehensive breakdowns. From continent to continent, suppliers, producers, distributors, and all services facilitating the movement and storage of products scrambled to alter plans in effort to secure enough product to meet customer demand. At one time or another during the pandemic most all failed to keep product flowing. During this time, supply chain faculty at a southeastern U.S. comprehensive regional university began weekly Zoom sessions to learn first-hand what business alumni were doing to help their firms survive. These are their stories and the lessons they learned …

Unraveling The Impact Of Political Identity On Artificial Intelligence Interactions, Michael Thomas, Yuan Li

AMTP Proceedings 2024

Marketing environment becomes more dynamic with technology advancement and the salience of political identity. Yet how political identity influences consumers’ interaction with technology, particularly with AI, remains unknown. This study examines this important question and proposes that political identity can have a subtle influence on consumers’ intention to interact with AI. Specifically, conservatives are more likely to have a favorable intention to interact with chatbots, a better evaluation of customers, and a more positive brand attitude. The findings of our research will contribute to the nuanced understanding about political identity and human technology interaction.

Ai-Assisted Stakeholder Management And Organizational Learning: Evidence From The U.S. Intelligent Service Community, Jiyoon An

AMTP Proceedings 2024

Artificial intelligence (AI) has changed business practices, including stakeholder management and organizational learning. Scant research attention has been dedicated to examining methodology to implement for workflow-aware and skillset-savvy, AI-assisted stakeholder management. This paper has conducted natural language processing (bigram) and network analysis to understand AI-assisted stakeholder management practices in the U.S. intelligent service community. Theoretical and managerial implications are discussed.

Sarah Lou Hilton

African American Funeral Programs

Sarah Lou Hilton and Lewis Thomas Hilton Sr. had a joint funeral service

K. C. Thomas

African American Funeral Programs

No abstract provided.

Distilling The Dispositions Necessary For Success In Curriculum And Instruction Roles, Winifred C. Nweke, Comfort Y. Afolabi, Tasha P. Perkins

Georgia Educational Research Association Conference

Curriculum and Instruction personnel, typically former teachers, take on roles within schools and districts in which they have some influence over curriculum, assessment, and instructional practices. It is paramount these educators embody the dispositions necessary to understand, examine, and address students’ multifaceted educational experiences and academic outcomes. Additionally, it is essential to prepare future Curriculum and Instruction personnel to possess the dispositions necessary for ensuring that all students have access to accurate, truthful, valuable, and representative curriculum. Thus, this study seeks to identify the dispositions necessary for teachers aspiring to Curriculum and Instruction positions. Through document analysis, we analyzed state-level …

Education For The Future: Higher Education’S Evolving Role In Entrepreneurial And Innovative Learning, Elnora D. Farmer

Georgia Educational Research Association Conference

Policymakers, educators, and employers have argued that higher education should play a pivotal role in shaping the professions of tomorrow as the traditional workforce evolves into an increasingly entrepreneurial, innovative, and global workspace (Srinivasan et al., 2022). From their perspective, an entrepreneurial approach to learning can prepare students for occupational uncertainties, unique professional opportunities, and organizational fluidity (Hua et al, 2022; Salem, 2014). Although many colleges and universities perceive the importance of cultivating entrepreneurial skills, challenges concerning adaptive curriculum design, faculty development, and resource allocation can impact institutions’ ability to effectively impart entrepreneurial knowledge to students. This presentation offers insights …

Learning Science With Arts-Integrated Lessons: Student Experiences, Oliver Ellis, Lorraine C. Schmertzing, Richard Schmertzing

Georgia Educational Research Association Conference

Using a narrative approach (Clandinin & Connelly, 2004; Kim, 2016) to collect stories and explore the meaning six fine arts school graduates found in their arts-integrated learning (AIL) experiences in their science classes, vignettes (Seidman, 2019) of participants were developed to tell their stories and maintain the context (Maxwell & Miller, 2008) of their unique experiences while coding and categorizing strategies were used during data analysis to construct four themes that ran across participant experiences. Themes focused were supported by participants’ qualitative data (Maxwell, 2013) that were gathered using Seidman’s (2019) three-phase interview series and analyzed using Saldaña’s (2015) in …

Theater Therapy : Using Stage Management To Teach Students With Disabilities, Melvin S. Marsh

Georgia Educational Research Association Conference

While much of theater therapy has focused on acting, there are other sections of the theatrical world which might be useful to help teach and focus other useful skills to students who have special needs. Stage managers, the unsung and often times unnoticed heroes of the theater community, require many basic skills that could be very helpful for students to learn and practice including organization skills, time management, social skills, basic leadership skills, and at higher ends project management. While not every student with special needs will be able to manage and master all of the skills that a stage …

The Importance Of Stem In Early Education, Haley Neuhausen

Georgia Educational Research Association Conference

The Importance of STEM in Early Education

STEM (Science, Technology, Engineering, and Mathematics) education has gained widespread recognition as a critical component of early childhood education. This abstract highlights the significance of integrating STEM concepts and skills into the early education curriculum and the benefits it offers to young learners.

Early childhood is a crucial period for cognitive and skill development, and STEM education provides a foundation for fostering curiosity, problem-solving abilities, and a love for learning from an early age. By introducing STEM concepts to young children, educators can help them develop a strong foundation in these disciplines and …

Should We Teach Handwriting In Elementary School? A Meta-Analysis, John Hobe

Georgia Educational Research Association Conference

Should we teach handwriting during elementary school? This complex activity is

debated and left out of some elementary school curriculums. Babarro & Perez

Lopez (2022) provide evidence explaining handwriting should be taught in

elementary school using a meta-analysis and meta-synthesis of research from

2000 to 2020. The authors selected 31 studies including 2,030 students in grades

kindergarten through 6. When compared to no instruction different handwriting

interventions yielded a 0.64 effect size. Strategies used to improve handwriting

fluency provided a 0.49 effect size. Hemphill (2003) supplied quantitatively based

guidelines from two meta-analyses to explain an effect size of .30 and …

Publishing With The Journal Of Case Learning And Exceptional Learners (Jclel), Devon Jernigan, Katy Haughney

Georgia Educational Research Association Conference

This presentation outlines a new opportunity for practitioners and researchers to publish case studies describing students with moderate to extensive support needs (M-ESN). The Journal of Case Learning and Exceptional Learners (JCLEL) is designed to provide high-quality case studies with consistent and thorough descriptions of real learning experiences. For researchers, this journal is an opportunity for professionals in special education and individuals with disabilities to collaborate in anonymous information sharing with a national reach.

Attendees will learn about publishing opportunities and examine quality case study components and the JCLEL website resources.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

Elizha King

African American Funeral Programs

No abstract provided.

The Last True Roman: The Influence Of Justinian The Great On Early Medieval Byzantium, 527-1025, Reece P. Pockat

Armstrong Undergraduate Journal of History

This paper deals with the long-term impacts of the reign of Byzantine emperor Justinian the Great within the realms of military, political, and religious affairs. By utilizing the writings of the Byzantine historian Procopius, a contemporary of Justinian, as well as the writings of modern historians, the goal of the paper is to show the extent to which Justinian's influence is felt throughout the Early Middle Ages, defined in this essay as the period from 467 to 1100.

The Stained Portrait Of The Victor Of Verdun: Philippe PéTain's Controversial Legacy, Hamza Elshakankiri

Armstrong Undergraduate Journal of History

The paper analyzes the public image of Marshal Philippe Petain during a critical point in French history—the year 1940. Beginning with Petain’s fame as the “Victor of Verdun” to his controversial role as the leader of Vichy France, the paper examines how Petain’s public image transformed from glowing into a tainted portrait.

Vietnam War Through The Lens, Caitlyn Mccranie, Abby Noonan, Sutton Patterson

Armstrong Undergraduate Journal of History

No abstract provided.

Mrs. Willie Pearl Tanner

African American Funeral Programs

Mrs_Willie_Pearl_Tanner.pdf - Funeral program for Mrs. Willie Pearl Tanner

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

What Is The Vita Activa –The Active Life– In A World Of Labor, Work, And Screens?, Philosopher's Discussion Group

The Philosopher's Stone

• What is the vita activa –the active life– in a world of labor, work, and screens?

John W. Lawton

African American Funeral Programs

No abstract provided.