Digital Commons Network^™

Navigating The Landscape Of Csr And Inclusive-Exclusive Marketing: Leveraging Authenticity, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, Darlene Natale

AMTP Proceedings 2024

This research investigates the inclusive and exclusive nature of marketing and Corporate Social Responsibility (CSR). The researchers conducted an extensive literature review as a prerequisite to a future quantitative study, investigating research about the key differences between inclusive and exclusive marketing strategies. Further investigation explored the impact of inclusive and exclusive marketing on a company's image and reputation, citing specific examples of marketing efforts from various organizations. This paper offers insights into the challenges organizations face while striving for inclusive marketing practices and explores ways to overcome obstacles and leverage advantages in developing CSR initiatives. Additionally, it discusses the role …

Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez

AMTP Proceedings 2024

This study aimed to identify the technological factors influencing personal branding in counseling and education. This research used the qualitative-quantitative method to create a deeper understanding and a comprehensive view of the study subject. Several factors were extracted using library studies and semi-structured interviews with ten experts and professors. These factors were divided into the general format of 2 technological factors influencing information and communication technology and three factors, including personal branding of individual, job, and environmental-cultural. The questionnaire was distributed among a sample of 110 members of the statistical population, and a statistical analysis of the data was …

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

Midweek Memo, Georgia Southern University

Midweek Memo

• Applaud
• Remember
• Share
• Experience
• You May Have Heard

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Service Robots Effect On Branding And Consumers' Intentions Through Online Reviews, Haeden Overby, Wei Wang Ph.D, Banu Elmadag Ph.D.

AMTP Proceedings 2024

With an increase in technology, a number of consumers are having new interactions with technology they experience when staying in hotels. A social media content analysis was conducted of Google Reviews of a number of hotels with service robots deployed. Hotels from the United States and Japan were analyzed. Reviews were scraped using online software and analyzed. The first round was a sentiment analysis to see the perceptions of online reviews containing information about the service robots. The majority of online reviews featuring robots were positive, with an overwhelmingly positive response from online reviewers in the U.S. After the sentiment …

Health Disparities: The Influence Of Black Celebrity Endorsers And Social Media Influencers On Consumption Habits Among African American Consumers, Dale A. Cake, Wooyang Kim

AMTP Proceedings 2024

This study examines the impact of celebrity and social media influencer endorsements on the dietary choices of African Americans, a group disproportionately affected by obesity and diabetes. It focuses on the role of limited access to healthy foods in impoverished communities and cultural influences. Using the source credibility model, the research assesses endorsements based on the endorser's attractiveness, expertise, and trustworthiness. The methodology involves a two-step approach: conducting semi-structured interviews with African American students to understand perceptions of food-related celebrity endorsements, followed by an experimental design using eye-tracking and galvanic skin response (GSR) technology. This design will evaluate reactions to …

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

AMTP Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

Swipe, Shop, Signal: Exploring The Dynamics Of Status-Seeking And Mobile Engagement In The Luxury Market, Aaron C. Lawry, Niland Mortimer

AMTP Proceedings 2024

This paper explores the dynamics of luxury mobile experiences and focuses on status-seeking as a key driver of engagement. By synthesizing the luxury research and mobile commerce literature, the authors argue that fashion opinion leaders and younger consumers shown to exhibit status-seeking propensities and demonstrate high involvement with fashion and smartphones, which likely increases their adoption of luxury mobile apps. Therefore, five hypotheses were drawn from Vigneron and Johnson's (1999) prestige-seeking consumer behavior framework to develop a theoretical model and empirically test these assumptions. This model enabled the researchers to conceptualize and investigate the relationships between fashion opinion leadership, age, …

A Study On The Incentives And Barriers For The Adoption Of Electric Vehicles In South Alabama, Marianne Loes, Daniela Wolter Ferreira Touma, Jennifer C. Zoghby

AMTP Proceedings 2024

ABSTRACT

Through a series of public policy incentives and consumer demand, more electric vehicles are being sold nationwide than ever before. Although electric vehicles (EVs) are being adopted nationwide by many consumers in recent years, car-buyers across South Alabama have not followed the trend. This research considers different stakeholders in the complex consumer buying process of car purchases, and it uses the extant technology adoption models to assess the public policy incentives, as well as statewide roadblocks, to EV adoption.

Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers

AMTP Proceedings 2024

As the business world continues to evolve, the demand for skilled digital marketers is on the rise. In response to this industry need, educational institutions are tasked with developing innovative pedagogical approaches to equip students with the practical skills necessary for success in the digital marketing field. This paper presents a novel educational initiative implemented at a Midwestern university, where a mock digital ad agency class serves as a preparatory course for students entering an immersive digital marketing course as part of a digital marketing minor.

The mock digital ad agency class is designed to bridge the gap between theoretical …

Learning Science With Arts-Integrated Lessons: Student Experiences, Oliver Ellis, Lorraine C. Schmertzing, Richard Schmertzing

Georgia Educational Research Association Conference

Using a narrative approach (Clandinin & Connelly, 2004; Kim, 2016) to collect stories and explore the meaning six fine arts school graduates found in their arts-integrated learning (AIL) experiences in their science classes, vignettes (Seidman, 2019) of participants were developed to tell their stories and maintain the context (Maxwell & Miller, 2008) of their unique experiences while coding and categorizing strategies were used during data analysis to construct four themes that ran across participant experiences. Themes focused were supported by participants’ qualitative data (Maxwell, 2013) that were gathered using Seidman’s (2019) three-phase interview series and analyzed using Saldaña’s (2015) in …

Publishing With The Journal Of Case Learning And Exceptional Learners (Jclel), Devon Jernigan, Katy Haughney

Georgia Educational Research Association Conference

This presentation outlines a new opportunity for practitioners and researchers to publish case studies describing students with moderate to extensive support needs (M-ESN). The Journal of Case Learning and Exceptional Learners (JCLEL) is designed to provide high-quality case studies with consistent and thorough descriptions of real learning experiences. For researchers, this journal is an opportunity for professionals in special education and individuals with disabilities to collaborate in anonymous information sharing with a national reach.

Attendees will learn about publishing opportunities and examine quality case study components and the JCLEL website resources.

The Importance Of Stem In Early Education, Haley Neuhausen

Georgia Educational Research Association Conference

The Importance of STEM in Early Education

STEM (Science, Technology, Engineering, and Mathematics) education has gained widespread recognition as a critical component of early childhood education. This abstract highlights the significance of integrating STEM concepts and skills into the early education curriculum and the benefits it offers to young learners.

Early childhood is a crucial period for cognitive and skill development, and STEM education provides a foundation for fostering curiosity, problem-solving abilities, and a love for learning from an early age. By introducing STEM concepts to young children, educators can help them develop a strong foundation in these disciplines and …

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

Vietnam War Through The Lens, Caitlyn Mccranie, Abby Noonan, Sutton Patterson

Armstrong Undergraduate Journal of History

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

History Happenings, Georgia Southern University

History: News & Publications

• Message from Dr. Carol Herringer, Department Chair

• News

• Phi Alpha Theta

• Apply for Department of History scholarships!

• Faculty Accomplishments

• Alumni News

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Melissa Brown Collection Of "A Loud Absence" Project Materials, Zach S. Henderson Library, Special Collections

Finding Aids

This collection consists of photographs and digital files created by artist Melissa Brown as part of her project, titled "A Loud Absence." According to the artist, the project sought to discover what happens to a space after great injustice has been committed in it. The project examines whether a community's choice of what to do with such an area reflects healing or reveals that they have not moved forward from their past.

The U.S. Southern Mothers Perspective On Affection, Destiny M. Rose

College of Graduate Studies: Theses & Dissertations

This qualitative research study utilizes Murray Bowen’s Family Systems Theory and Kimberlé Crenshaw’s Intersectionality Theory to examine how ten mothers residing in what is identified as the U.S. Deep South (Georgia, Alabama, and South Carolina) perceive affection shown to their children by adults outside of their nuclear family. Additionally, this study considers the influence social class plays in how parents in the Deep South navigate and negotiate social and cultural norms when it comes to affection displays shown to their children. Data was collected using thematic analysis to describe how parents in parts of the Deep South perceive affection shown …

Scattering Of Electromagnetic Radiation By Bianisotropic Spheres, Maxwell A. Wallace

College of Graduate Studies: Theses & Dissertations

Modern developments in materials science have led to the increased demand for the ability to control electromagnetic radiation at scales smaller than ever. One of the most important areas of research for controlling the manipulation of electromagnetic radiation, has been the studying of novel optical metamaterials, including the most general and complex form, bianisotropic metamaterials (BAMs). With modern developments in nano- engineering, paired with the advancement of more robust theoretical studies of BAMs, the demand for more novel BAM technologies has increased. With the advent of research of unbounded BAM media, as well as the recent extensions of Mie theory …

Development Of A New Green Infrastructure By Using Biochar Amended Topsoil For On-Site Stormwater Runoff Treatment, Ayesha Sadia

College of Graduate Studies: Theses & Dissertations

This Research Project aimed to design, build, operate and maintain, and monitor a new green infrastructure (GI) using biochar-amended topsoil for on-site stormwater runoff treatment in urban areas. The project involved evaluating the removal efficiencies of pollutants from stormwater runoff such as total suspended solid (TSS), nutrients including nitrogen and phosphorous, heavy metals including lead (Pb), zinc (Zn) and copper (Cu) and oil and grease etc. from the media of biochar amended topsoil. In this Project, a full-scale Field Test Site with a total area of 500 and 1 ft depth was built to on-site treat stormwater runoff from a …