Digital Commons Network^™

Eagle Insider, Georgia Southern University

Athletics: News & Publications

A Georgia Southern University Athletics Foundation Newsletter.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Eagle Insider, Georgia Southern University

Athletics: News & Publications

A Georgia Southern University Athletics Foundation Newsletter.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Points Of Pride, Georgia Southern University

Points of Pride (2013-2023)

• Rankings
• Academics
• Athletics
• Facilities
• Outreach
• Research

Women's Soccer Announces 2021 Signees, Georgia Southern University

Athletics: News & Publications

• Women's Soccer Announces 2021 Signees

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Mentoring In A Cooperative Learning Classroom, Jacqueline Gilbert

International Journal for the Scholarship of Teaching & Learning

This manuscript introduces an experiential model of cooperative learning, and a public/private partnership between industry and higher education—one that included mentors as an integral part of the classroom experience. Each of thirty-seven students in a Principles of Management Experiential Learning class was assigned an experienced executive/professional who served as their mentor. These individuals had experience congruent with students’ career goals and aspirations, and they were able to help them craft a reflective end-of-term paper. Interview data from mentors illustrates the type of career guidance and advice they offered to their mentees, and why they thought that mentoring was important for …

Development And Use Of Open Educational Resources In Research Methods For Psychology, Stephanie Da Silva Phd, Katherine White

International Journal for the Scholarship of Teaching & Learning

Research methods course(s), a standard in psychology programs, often use multiple textbooks to address conceptual and data-analytic information. This study involved transitioning from traditional textbooks to open educational resources in a research methods course. Two psychology instructors, each offering course sections, identified open-access textbooks that aligned with course learning objectives and developed instructional materials to accompany those textbooks. All materials were organized publicly in an institutional subject guide. We compared students’ grades, pretest-posttest scores, and survey reports of resource use and evaluation in a spring semester, when traditional/costly textbooks were used, to the following fall semester, when no-cost textbooks were …

Educators’ Use And Views Of Simulations As Teaching Tools Within A Discipline: The Example Of Hospitality And Tourism, Cynthia S. Deale, Stephanie Bae, Seung-Hyun Lee

International Journal for the Scholarship of Teaching & Learning

This Scholarship of Teaching and Learning study investigated hospitality faculty members’ perceptions and use of industry-related simulations in hospitality and tourism education to help the authors understand how simulations are and can be used as educational tools. Using learning engagement theory as a framework, respondents to a survey perceived that simulations help students develop decision-making skills, increase problem-solving skills, integrate knowledge from other classes, learn to work with others, and link theory to practice, and noted that simulations are fun to use. A significant positive relationship was found between the number of semesters educators have used simulations and their satisfaction …

The Morass Of Misconceptions: How Unjustified Beliefs Influence Pedagogy And Learning, Morgan Mcafee, Bobby Hoffman

International Journal for the Scholarship of Teaching & Learning

When teachers harbor misconceptions or unjustified beliefs about teaching, learning, and academic motivation, the pedagogical consequences can be severe. It is likely these teachers will unintentionally perpetuate such false beliefs upon students through ineffective teaching strategies or misinterpretations of learning science. Misconceptions among K-12 teachers are particularly deleterious due to the substantial influence teacher beliefs exert upon curriculum development, pedagogy, and the construction of effective learning environments. Prior research has explicated the prevalence of erroneous beliefs about general psychology and neuroscience among various populations but has rarely examined teachers’ misconceptions about pertinent topics in educational psychology. Consequently, this review highlights …

The Sotl Body: Identifying And Navigating Points Of Entry, Jessica Raffoul, Michael K. Potter, David M. Andrews

International Journal for the Scholarship of Teaching & Learning

The scholarship of teaching and learning (SoTL) as a field invites researchers to examine their teaching practice with the goal of understanding its impact and effect on student learning (Hutchings & Shulman, 1999). Though inclusive by nature – belonging to no discipline yet informing practice in all – SoTL does have its own discourse, assumptions, and literature that may intimidate disciplinary scholars. This paper uses the human body as a metaphor to explain how researchers from diverse disciplines can use familiar entry points to ease their transition into SoTL. We identify and analyze parts and systems of the human and …

Reflector Magazine, Georgia Southern University, Student Media

Reflector Magazine

• Letters from the Editors
• Hustle Culture
• Melanin
• The Suave Life in Statesboro
• The Rise of Maximalist Fashion
• Ashley Monaghan
• Astrology Explained
• Doing the Most: Lindsay Lee

The Luckiest Girl In Music City, Mazzer D'Orazio

Wraparound South (Archived)

No abstract provided.

Using A Smart Phone To Learn Spanish: Does It Work And Will Students Use It?, Andrew J. Demil, Alysha Assaf, Ryan Cragun

The Coastal Review

Over time, mobile devices have penetrated the classroom, requiring new and beneficial ways to implement classroom instruction. Research suggests that Short Message Service (SMS) based instruction is an effective tool for acquiring second language (L2) vocabulary and idiom knowledge (Hayati, Jalilifar, & Mashhadi; Lu,). Additionally, studies have found that students believe that mobile learning (m-learning) is beneficial to acquiring a second language (Cavus & Ibrahim; Hayati, Jalilifar, & Mashhadi; Lu, 2008). This study examined whether m-learning can lead to Spanish vocabulary familiarity and if sentence comprehension outperforms reading definitions. Participants were 29 native English speakers studying Spanish as a second …

Analysis Of 30°-90° Blended Winglet Additions To Cessna 172, Piper Malibu, And Boeing 737 Wings, John Crowe, Fernando Ramos

NSF REU: Propulsion, Aerodynamics & Controls of Aerial Vehicles (2021)

The objective of this research is to determine the effect of different cant angle winglet additions to multiple types of aircraft throughout various angles of attack. The winglet design to be studied is the blended winglet. Its cant angle is altered to be 30, 60, and 90 degrees. Three different wings were chosen to be modeled and simulated, each with different geometry to attempt to encompass a wide range of wing types. The three wings were a rectangular wing, a tapered wing, and a swept wing. Those models are represented by the Cessna 172, Piper PA-46, and the Boeing 737-300, …

Contributors

Wraparound South (Archived)

No abstract provided.

Bridging The Gap Between Customer Value And Firm Performance: Strategic Implications Of Social Media Marketing Relationships, Manisha Mathur

AMTP Proceedings 2021

No abstract provided.

As (Un)Real As It Gets – Exploring The Persuasiveness Of Advertising Posts By Virtual Influencers, Sphurti Sewak

AMTP Proceedings 2021

No abstract provided.

Wine Consumer Culture Positioning: Case Of The Global Success Of Yellow Tail And Casillero Del Diablo, Samit Chakravorti

AMTP Proceedings 2021

This paper qualitatively discusses through the lens of consumer cultural positioning literature the global success of two wine brands: Yellow Tail of Casella Wines of Australia and Casillero del Diablo of Concha Y Toro of Chile. These two brands have made meaningful gains in many markets across the globe despite the high fragmentation in the world of wine and have mad themselves stand out as icons of “global” brands in the wine world. Analysis of secondary data reveals that the marketing actions of the two brands align with findings from branding literature. Both brands identified different but meaningful consumer cultural …

Engaging With Customers On Social Media: Insights From Business-To-Business Companies, Emory Serviss

AMTP Proceedings 2021

Social media are an important part of a company’s ability to directly engage with customers. However, the lack of an established definition of engagement creates challenges for scholars and practitioners attempting to assess return on investment derived from social media marketing. In addition, limited scholarly literature exists regarding how B2B customers specifically react to social media. To enhance understanding of how a B2B company’s social media activity affects customer engagement, this manuscript will examine social media utilization and customer response.

B2b Social Media Marketing: A Content Analysis Of The Role Of Scope On Firm Performance, Nicole Beachum, Marianne Loes, Stacy Wellborn, Catherine Hessick

AMTP Proceedings 2021

Both in the literature and in practice, social media marketing is encouraged for organizations looking to build and maintain relationships with their target markets. However, there is a need to better understand the value of social media marketing specifically for B2B organizations. A review of the literature finds that social network theory, social capital theory, and resource advantage theory offer support for the use of social media marketing to ultimately improve firm performance. This paper leverages text mining and content analysis methodologies to examine the relationship of B2B social media use (in terms of frequency of posts and platforms) and …

Using Fomo To Promote Sports Events: Exploring Technology Usage And Involvement Effects, Julia E. Blose Dr., Rhonda W. Mack, Robert Pitts, Y. Xie

AMTP Proceedings 2021

No abstract provided.

The Youtube - Savoring Model: Youtube As A Means Of Increasing Savoring For An Upcoming Consumption Experience, Marc P. Dupont

AMTP Proceedings 2021

YouTube started primarily as a means of entertainment. However, in recent years it has become a platform for both information-seeking and information-giving behaviors. Using the consumption, participation, and production framework for user generated media, YouTube is examined as a platform to influence an individual’s savoring and remembered enjoyment of a consumption experience. This study proposes a model for utilizing YouTube as a means of increasing savoring for an upcoming consumption experience through elaborative processing, minimizing distractions, and encouraging remembered enjoyment.

Consumer Perceptions Of Podcast Advertising: Theater Of The Mind And Story Selling, M. Olguta (Olga) Vilceanu, Kristine Johnson, Alexis Burns

AMTP Proceedings 2021

COVID-19 has changed the ways in which people manage education, work, and entertainment. This study sought to identify the types of attitudes and behaviors which promote mutually rewarding connections between podcasts, audiences, and advertisers. Survey results underlined the utmost importance for the podcast advertising industry to connect and engage listeners, in order for the overall billion-dollar ad buys to have the desired effect. About two-thirds of the participants listen to 6 or more shows during an average week and prefer live-narrated ads where podcast hosts banter and tell convincing stories about their experiences with advertised products. Key findings indicate that …

Turn The Other Cheek Or An Eye For Eye: Exploring Brand-To-Brand Dialogue On Social Media, Veronica Thomas, Kendra Fowler

AMTP Proceedings 2021

While popular press articles frequently highlight humorous, snarky exchanges between brands on social media, academically, this behavior is relatively unexplored. As consumers’ perceptions of the use of humor in brand-to-brand dialogue may have meaningful managerial and theoretical implications, this research examines consumers’ perceptions of brands that engage in dialogue with one another on social media. To understand the dyadic relationship between two brands who engage with one another on social media, we explore two different types of humorous comments (low aggression and high aggression) and how the type of humor employed affects consumers’ perceptions of both the brand initiating the …

Adapting To Slow-Moving Crises: The Personal Protection Equipment Supply Chain In The Time Of Covid19, Jennifer Shullih, Stephen Lemay

AMTP Proceedings 2021

In this paper, we look at the supply chain for PPE during the COVID-19 pandemic of 2020. We look at the way the supply chain has responded to the pandemic, the coordination of the supply chain relative to the needs of primary users, and the consequences of its use. We find that the supply chain has continued to function more as a commercial supply chain than as an emergency supply chain largely because of a lack of centralized coordination. We include an analysis of existing concepts as they apply to this supply chain, but also incorporate preliminary results from a …

Post-Pandemic Impulse Buying Behavior: Exploring The Antecedents Of Impulsive Buying Across Product Categories During Post Covid-19 Era In The China, Pei Wang, Sindy Chapa

AMTP Proceedings 2021

Due to COVID-19 pandemic, online purchases have become the new normal. Based on the S-O-R framework, this study proposed a model to understand consumers’ impulsive shopping behavior during post COVID-19 era in China. This study investigated the antecedents of impulsive purchase behavior, while exploring the product categories most likely to be consumed because of the pandemic. An online survey was employed using a convenience national sample frame in China. A total sample of 322 was used to test the proposed model, hypotheses and answer the research questions. Theoretically, the study provides an alternative model that explains the role of website …

Are Virtual Assistants Effective In Generating Customer-Firm Engagement? The Role Of Social Media As A Component Of Marketing Strategies., Neda Mossaei

AMTP Proceedings 2021

ABSTRACT

This paper examines the effects of utilizing voice assistants in addition to integrating social media in firms’ communication strategies. Many consumers are increasingly using voice assistants to communicate with companies. At the same time, the Covid-19 pandemic has impacted the way customers are interacting with companies due to social distancing, stay-at-home orders, and mental overload during this unprecedented time. Firms that provide consumers with easier ways of communication, such as utilizing a voice assistant in customer service, could benefit from higher consumer engagement. The cognitive load theory is proposed to explore its applicability in assessing whether less mental effort …

Effects Of An Educational Intervention On Students’ Knowledge And Attitude Towards Working With Older Adults, Johnna L. Kelley

College of Graduate Studies: Theses & Dissertations

Many individuals report reservations about working with an older adult population. A potential factor that may influence this is openness to experience. Additionally, research shows that educational interventions are effective in increasing individuals’ level of knowledge on various topics including older adults and aging. This increased level of knowledge contributes to a higher level of willingness to work with an older adult population. In order to support and extend the existing literature on this topic, we examined the effect of a short-term education session on undergraduate students’ willingness to work with older adults in a variety of positions and settings. …