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Students’ Mental Health Needs Supported Through The School System, Jon Eyler, Gail Angus

Southeast Conference on School Climate

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2022 Conference Schedule, Georgia Southern University

Southeast Conference on School Climate

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Strategies For Building A Positive School Climate: Keeping Teachers Happy And Students Motivated!, Katherine L. Kelbaugh

Southeast Conference on School Climate

School climate matters. Principals are the primary drivers of school climate. Principals deserve direct instruction as it relates to how to intentionally shape positive school climate. This information is valuable and meaningful considering the significant impact school climate has on teacher and student outcomes. This session will offer principals much-needed, detailed strategies for shaping school climate. Following this session, principals will be able to implement positive school climate features immediately.

The session will thoroughly explore specific strategies for shaping school climate and dive into proven, practical examples of these strategies. As a result of the session, participants will gain a …

Portrait Of A School Shooter: A Threat Assessment Perspective, Wanda C. Shelton

Southeast Conference on School Climate

Part one of this presentation will lead the learner through a school shooting event, but will include not just the events that led up to the shooting, but the events that led to better understanding the shooting. Data will be presented from interviews with the shooter himself over a two year period, his teachers, and his friends. Rarely has an educator been allowed access to a convicted school shooter to learn about how the school could improve its safety measures for the future. Part two will look at school violence in communities across American and attendees will see how supports …

Social Media Influencers: Talk Is Not Cheap!, Antoinette Okono

AMTP Proceedings 2022

Social media influencers are digital opinion leaders who have amassed large followings on social media. Through their content and communication on social commerce platforms, and social networking sites, social media influencers can influence their audience's attitude towards brands and encourage purchase decisions. This paper explores the impact of social media influencers on the relationship between social commerce and purchase intention. Since the relationship between social commerce and purchase intention has been thoroughly examined by researchers, I discover through reviewing the literature how an independent entity can impact social media consumers' attitudes and purchase decisions. Specifically, I analyze the social commerce …

Nostalgia As A Tactic For Marketers: The Use Of Retro Marketing To Entice Consumer Purchase, Cortnee Y. Bunch

AMTP Proceedings 2022

In marketing, nostalgia involves linking a product, service, or brand to the past to create an emotional connection. While it has existed in marketing positioning for some time, it has become a strategy that marketers can take advantage of through retro marketing. Retro marketing involves relaunching a product or service brand from an earlier period, by using familiar packaging or product designs, to evoke a nostalgic connection among consumers (Brown et al., 2003). Through the effective use of brand attitude, product experience, and brand preference, companies small and large can use retro marketing to create a competitive advantage and entice …

Empathy, Altruism, Csr, And Consumer Buycott Behavior During Covid 19: Lessons Learned, Ania Izabela Rynerzewska, Eliza Hetrick

AMTP Proceedings 2022

As Covid-19 became a global pandemic, life as businesses and consumers know it changed dramatically. Suddenly, in-person shopping became rare while social distancing and working remotely became common practice. The impact of Covid-19 reached beyond the obvious death toll and economic recession and contributed to a shift in what is considered relevant and what is secondary. This study analyzed the impact of consumer levels of altruism and empathy on interest in Covid-19 exacerbated topics like employee treatment, social justice, and the environment. Further, this study emphasized the importance of CSR efforts supporting current topics, which have been found to contribute …

The Application Of Kahneman’S Concepts To Marketing Police In Ontario, Canada, Pritpal Thind, Steve Lemay, Dave Mcmahon

AMTP Proceedings 2022

Marketing concepts are rarely applied to policing, although for most modern societies it is an essential function and part of the social contract between governments at all levels and the publics they serve. In this paper, we look specifically at how marketing concepts apply to policing in Ontario, Canada. We frame our examination with concepts like the halo effect, the availability effect, and other ideas outlined by Kahneman (2013).

Investigating Consumer Choice Criteria For Free Services, Samer Elhajjar, Shaheen Borna, Russ Wahlers

AMTP Proceedings 2022

Behavioral sciences recognize the following steps in the consumer purchase decision process: recognition of a problem or a need, search for information, alternative evaluation, purchase decision, and post-purchase evaluation. There is a plethora of research related to the aforementioned consumer decision-making process. The unanswered question in the marketing literature is: what changes, if any, in the consumer's decision process will be observed if they can obtain the product free of charge. Results of our study indicate that when consumers are spending their money on themselves, they are very careful and want to get the most for their money. On the …

“Just Hanging With My Friends”: U.S. Latina/O/X’S Perspectives On Parasocial Relationships In Podcast Listening During Covid-19, Arthur D. Soto-Vasquez, Olga Vilceanu, Kristine Johnson

AMTP Proceedings 2022

There is a need to delve into major subgroups among Latina/o/xs and identify emerging patterns in their understanding and consumption of new media. This study used six small-group interviews to explore the fluidity of parasocial dynamics with podcasts in the context of young Latina/o/x podcast listeners experiencing the COVID-19 lockdown. The conceptual acronym EASY (Engaged Experience, Accessible Authenticity, Socialization in Solitude, and Youth and YouTube) was developed to interpret pandemic listening amount Latina/o/x podcast users.

Brand Love And Purchase Intention: Does A Sports Team Name Matter?, Kristy C. Grayson Dba, Katie Kamachi Phd, David Olsen Phd

AMTP Proceedings 2022

This study aims to explore the relationship between the construct of brand love, the strength of fan allegiance to a sport team brand name, fan past purchase behavior, and future purchase intention should a team change its controversial name. The overall research question that bounds this study is: How does consumer brand love and a change to a sport team name impact fan purchase behavior?

The Perceptions And Experiences Of Human Resources Recruiters Regarding Linkedin As An Online Personal Branding Representation Of Recent Business Graduates, Carlos Valdez, Carole Ann Creque, David Penn, James Gallo

AMTP Proceedings 2022

This study aimed to explore the perceptions and experiences of Human Resource Recruiters regarding LinkedIn as an online personal branding representation of recent business program graduates by using a phenomenological approach. The population of interest comprises Human Resource Recruiters that use LinkedIn and hire recent business graduates.The recordings and or transcripts of the interviews were utilized to conduct an interpretative phenomenological analysis to identify broader themes across the data set. The identified themes follow the same order as the questions conducted during the sessions. The five themes that emerged are (1) Social platforms utilized by HR recruiters, (2) HR recruiters' …

From Customizing Products To Possessive Bonds: The Role Of Consumer Involvement And Consumer Privacy Concern, Hua Chang, Lingling Zhang

AMTP Proceedings 2022

Despite the prevalence of customized products and service in the marketplace, little research has examined the impact of customization on consumers. The current research investigates the role of brand customization on consumers’ brand relationship and brand attitude. The findings from two experiments demonstrate that consumers with high involvement (vs. low) will have more positive brand relationship and brand attitude. In addition, consumer’s privacy concern moderates this relationship such that the identified positive effect exists only for those with a low privacy concern.

The Need For Non-Market Strategy: Epistemic Communities, Globesity And The Marketing Of Fast Food, Amit Mukherjee, Naz Onel

AMTP Proceedings 2022

Our preliminary research indicates the gradual coalescence of several disparate pressure groups into an epistemic community on the issue of curbing marketing practices in the quest for global obesity control. The epistemic community has converged on the WHO as the most receptive political venue and is engaged in information politics, symbolic politics, leverage politics, and accountability politics in its attempt to guide the WHO toward the path of a global regulatory regime on the marketing of fast food.

An Exploration Of How Having A Materialistic Value Is Related To An Environmentally Sensitive Personality., Sooyeon Choi

AMTP Proceedings 2022

This study aims to examine how having materialistic value is related to an environmentally sensitive personality. The proposed model has been empirically tested using the survey data collected from 150 consumers in the United States. The results showed that different aspects of materialism have a different effect on pro-environmental belief and attitude, indicating the potentially complex implications of materialism on sustainable practices.

Trends In Global Bridal Industry: Emergence Of Online Bridal Stores And Survival Of Brick-And-Mortar Stores, Libby Jones, Ismet Anitsal, Melek Meral Anitsal

AMTP Proceedings 2022

The growing global bridal industry and the different trends, traditions, and aspects of specific countries’ bridal industries are explored in this paper. It outlines western and eastern practices and how globalization contributes to their spread. A deeper focus is dedicated to the United States’ bridal industry and the issues brick-and-mortar bridal boutiques face as more brides have started shopping at online bridal stores. The relationship between brick-and-mortar and online bridal stores is explored based on various propositions about the bridal industry’s emerging challenges. Each proposition is evaluated according to each retail format’s reaction.

Trust issues in the retail environment, convenience, …

College Sport Ethics: Moral Versus Consequentialist Drivers Of Student Ethics In Sport Activities Extended Abstract, Arturo Z. Vasquez-Parraga, Miguel A. Sahagun, Jason Flores

AMTP Proceedings 2022

This study aims at explaining why college students cheat in sport activities. Knowing what induces students to cheat from their own rationale for cheating is the first objective and uncovers the first gap. Understanding how students solve ethical dilemmas in general and how such routine is applied to sport activities is the second objective and leads to visualize the second gap. Based on empirical research, this study evaluates the competing roles of morality or deontological norms and the consequences or teleological norms in the formation of ethical judgment and ethical intentions (Hunt and Vitell, 1986). Previous research shows that the …

Slogans As Persuasive Accelerants Of Electronic Word-Of-Mouth Communication: A Preliminary Conceptual Model, Theo Lynn, Pierangelo Rosati, Charles M. Wood

AMTP Proceedings 2022

Brands have been conceptualized as being made up of three different components: name, logo and slogan (Keller 1993, Dass, Kumar, Kohli, & Thomas, 2014). Slogans are short, memorable phrases that are often used to sign off on advertisements. They characterize a large proportion of brand advertising and are designed to attract consumer attention, crystallize brand positioning, increase advertising memorability, and improve brand affinity (Keller, 1993). Slogans have been part of our world for millennia, and a staple in the advertising world since its inception. Less complex messages – i.e., slogans – have been associated with improved advertising effectiveness (Lowrey 1998). …

When The Going Gets Tough: Motivations Of Customer Helpers’ Further Green Helping Behavior Intentions, Estelle Van Tonder, Boitshepo Cl Mkhondo, Christo Bisschoff, Sam Fullerton

AMTP Proceedings 2022

Environmental conservation is a global concern. Consumers may contribute by persuading their reluctant peers to support green purchasing, but these influencers need to persevere when their advice is not followed. This study provides more insight into the cognitive, affective, and behavioral factors influencing further green helping behavior intentions. Survey data were collected from 452 green product supporters who previously advised someone about green purchasing behavior. Six hypotheses were tested using structural equation modeling and bootstrapping. Affective commitment toward fellow customers and green helping behavior in general influences further green helping behavior intentions. Subjective norm and perceived behavioral control only have …

Exploring The Impact Of Brands Roasting On Social Media, Sphurti Sewak, William F. Humphrey Jr., Jayati Sinha

AMTP Proceedings 2022

Brands regularly post content on social media and look for consumer engagement through these posts. However, this research uncovers a novel domain that shows increased consumer engagement but decreased persuasion: when brands resort to roasting on Twitter. We find that the perceived inappropriateness of the roasting posts lead to lower brand preference when brands choose to roast on social media and tease apart the difference between B2B and B2C roasting. This research establishes that not everything that goes viral leads to a favorable offline behavior. Social media managers of brands can use the findings of this research by understanding why …

The Effect Of Flipped Instruction On Special Education Preservice Teachers' Perceptions, Cynthia C. Massey, Selcuk Dogan, Edward Anthony Muhammad, Eric Hogan, Cindy N. Head, Jackie Kim

International Journal for the Scholarship of Teaching & Learning

This study analyzes the flipped instruction model used in three special education educator preparation courses to examine which components preservice teachers perceived most contributed to their content knowledge, motivation, and engagement (n=50). Weekly pre-class asynchronous assignments included the use of educational technology tools such as an interactive e-textbook site, Perusall, and online academic activities such as Khan Academy to strengthen their content knowledge. This allowed more time for a student-centered approach during synchronous instruction to incorporate tools such as Nearpod, Pear Deck, Flipgrid and digital badges to strength-en their motivation and engagement. Data were collected through a post-course survey; results …

Professional Networking And Personal Branding With Linkedin During The Covid-19 Pandemic: Personality, Impression Management, And Dirtiness In Digital Contexts, Carlos Valdez, Leslie Connell, Christopher Leo, Jennifer Morin

AMTP Proceedings 2022

The National Center for Education Statistics in the United States reported that the undergraduate program with the most graduates in 2016 were business programs with 372,000 degrees (National Center for Education Statistics, n.d.). According to Robinson (2018), the total enrollment of undergraduate business programs globally among universities accredited by the Association to Advance Collegiate Schools of Business (AACSB) from 2012 to 2017 reported a 10% increase. The popularity of the business college degree presents a unique challenge to recent business graduates of how to differentiate from other business graduates to achieve the desired job or promotion in the new COVID-19 …

Epidemiological Models, Parameters, And Prediction Of The Covid-19 Outbreak In A Southwest Georgia Hotspot, Daniel F. Linder, William M. Sewell Iii, Jack D. Owens, Jim Franklin, Mark Miller, Casey Newton, Priyank Shah

Journal of the Georgia Public Health Association

Background: We investigate epidemiological models, their parameters, and the models’ predictive performance of daily new cases during the first three weeks of the SARS-CoV-2 outbreak in a southwest Georgia hotspot.

Methods: We fit stochastic versions of the classical SIR, a network-based SIR, an SEIR model with two different priors on the latent period rate parameter, and a simple doubling time model to SARS-CoV-2 patients’ date of hospital admission and length of symptoms data from the Phoebe Putney Health System.

Results: The estimated basic reproductive numbers and 95% Bayesian credible intervals for each of the models were: 1.98 (1.63, 2.45) for …

Addressing Maternal Mental Health Among Black Perinatal Women In Atlanta, Georgia: A Cbpr Approach, Natalie Hernandez, Sherilyn Francis, Brielle Evans, Andrea G. Parker, Jemea Dorsey, Danette Mclaurin Glass, Mica Whitfield, Elise Blasingame, Pamela Braxton, Rasheeta Chandler

Journal of the Georgia Public Health Association

Background: Perinatal mood and anxiety disorders (PMADs) are the most common complication of pregnancy, affecting up to 1 in 5 childbearing women, with higher rates among low-income minority women. One in seven women suffer from perinatal depression. This study aimed to (1) assess the mental and emotional health challenges of underserved Black perinatal women in Atlanta, Georgia (GA) and (2) examine local priorities and sources of care for mental health among underserved women in Atlanta, GA.

Methods: A community-based participatory research partnership between Morehouse School of Medicine (MSM) and the Center for Black Women’s Wellness (CBWW)’s Atlanta Healthy Start Community …

Reflector Magazine, Georgia Southern University

Reflector Magazine

• Letters from the Editors
• Jessica Baytea
• Kaz Thomas Defining Non-Binary
• The Female Gaze
• 100th Edition Photoshoot
• Men Embrace Femininity
• Ode to Nail Polish
• The Power in Expressing Femininity

The Ethicality And Political Skill Of Leaders And Subordinate Job Satisfaction: A Study Of Accounting Faculty, Donald L. Ariail

College of Graduate Studies: Theses & Dissertations

Using a sample of 539 accounting faculty teaching in the United States, this study explored perceptions of the ethicality and political skill of their direct supervisors and self-reported levels of job satisfaction. Ethicality was measured with the Ethical Leadership Scale (ELS) and the Behavioral Integrity (BI) Scale. These measures, which were highly correlated, were proxy measures for accounting faculty perceptions of the tone-at-the-top (TATT)—the ethical leadership under which faculty teach and research. The results indicated that while the majority of accounting faculty perceived their direct supervisor as being ethical, about a third (28% BI, 34.8% ELS) of them did not …

Voices Rising: Exploring The Tensions Of Homeschooled Women Defining Themselves Within A Religious Culture, Natalie S. Immings

College of Graduate Studies: Theses & Dissertations

Homeschooling is a familiar form of education, but nuances such as purposes, curriculum and impact on students are less understood due to minimal studies and lack of participation. Existing research has focused on motivations for homeschooling; however glaring gaps exist regarding the impact on student development. This study is essential due to concerns regarding the impact on student identity as well as the recent increase in the number of homeschoolers from a pandemic and other political trends. In an effort to pull back the curtain on the dominant conservative Christian homeschool milieu this study employed a qualitative ethnographic methodology which …

A Virtual Camp For Adolescents With Developmental Disabilities During The Covid-19 Pandemic: Changes In Physical Activity, Function, And Psychosocial Health, Sarah Creveling

College of Graduate Studies: Theses & Dissertations

Adolescents with developmental disabilities (DD) have low levels of physical activity (PA), are more likely to be overweight or obese, and are at an increased risk of developing secondary conditions compared to their typically developing peers. Participation in PA has been linked to a myriad of benefits including improvements in psychosocial health, decreased risk of developing secondary conditions, and opportunities for socialization. Summer camps provide opportunities for adolescents with DD to participate in meaningful activities while being physically active during the summer months when school is out and there is a change in routines, skill and learning loss is a …

The Use Of An Evidenced Based Mobile App For Ptsd Treatment: A Randomized Controlled Trial Of Stair Coach, Jason Brooks

College of Graduate Studies: Theses & Dissertations

Many individuals experience traumatic events within their lifetime and between 7 and 9% will be diagnosed with PTSD (Kilpatrick et al., 2013; National Center for PTSD, 2018); however, many will not receive treatment due to a variety of barriers, including stigma, limited mental health literacy, high cost, lack of transportation, and other factors (Blais et al., 2014; Chikovani et al., 2015; Hom et al., 2017; Gavrilovic Kantor et al., 2017; Kulesza et al., 2015). Mobile apps may offer a way to overcome some these barriers (Kantor et al., 2017). Prior research demonstrated the feasibility and efficacy of mobile apps for …

How Cultural Factors Affect Chinese Americans’ Attitudes Towards Seeking Mental Health Services, Arlene Q. Chen, Xinji Xiao, Yueting Wu, Xuan Zhang, Sindy Chapa

AMTP Proceedings 2022

Chinese Americans are the largest ethnic group among Asian Americans. However, the treatment rate for mental illness among Chinese Americans is much lower compared to other ethnic groups. Studies have been conducted on cultural barriers that prevent Asian Americans from seeking mental health treatment, but there is a lack of research on specific ethnic groups, such as Chinese Americans or Korean Americans because they are frequently grouped into homogenous clusters. This study will identify the cultural factors that influence Chinese Americans’ attitudes towards seeking mental health treatment and analyze how these factors affect their behaviors in seeking mental health treatment.