Digital Commons Network^™

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

College Students’ Purchase Behaviors Of Single-Serve Premium Juices, Robin Hardin, Michelle L. Childs, Win G-Y Koo, Kwangho Park

Journal of Applied Marketing Theory

There has been a surge in demand for premium single-serve juices, and college students may be in the forefront of this growing trend because of the perceived social status accompanied by their consumption. External influence (i.e., peer influence and social status) emerged as a component of motivation for the use of premium juices. Findings contribute to Veblen’s theory of conspicuous consumption, demonstrating that consumer motivation for status-laden products occurs even for consumable products that are relatively low cost.

Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee

Journal of Applied Marketing Theory

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, …

Gata Now!, Georgia Southern University

Athletics: News & Publications

• Sun Belt Opener
• Welcome to Statesboro
• Men's Soccer Kids Game
• Volley Let's Get Hectic!
• Volleyball Blue Out
• 2022 Georgia Southern Football Single Game Tickets
• Pledge Per Win
• True Blue Tailgate
• Volleyball Schedule
• Women's Soccer Schedule
• Men's Soccer Schedule
• Headlines

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

Gata Now!, Georgia Southern University

Athletics: News & Publications

• Sun Belt Opener
• Welcome to Statesboro
• Men's Soccer Kids Game
• Volley Let's Get Hectic!
• Volleyball Blue Out
• 2022 Georgia Southern Football Single Game Tickets
• Pledge Per Win
• True Blue Tailgate
• Volleyball Schedule
• Women's Soccer Schedule
• Men's Soccer Schedule
• Headlines

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The Intersection Between Race, Ethnicity, And Identity Formation: Implications For Counseling Multiracial Clients, Diana Garcia, Chantel Johnson, Quietya D. Walker

National Cross-Cultural Counseling & Education Conference for Research, Action & Change (2016-2024)

Learning Outcome 1: Participants will understand the lived experiences of multiracial individuals whose parents are from two or more minority statuses.

Learning Outcome 2: Participants will be able to explore the determinants of racial and ethnic self‐identities and the potential consequences of adopting one of these labels on an individual's self‐esteem and perceptions of discrimination.

Learning Outcome 3: Participants will understand the counseling and educational implications of working with multiracial clients.

Senate Executive Committee Minutes, Georgia Southern University, Faculty Senate Sec

Faculty Senate Executive Committee Minutes

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Betty Foy Sanders Department Of Art Newsletter, Georgia Southern University

Art: News & Publications (2008-2023)

• Gaddy’s Work Accepted into ‘Leave a Mark: Works on Paper’ Exhibition

College Of Business News, Georgia Southern University

College of Business: News & Publications

• Triple Eagle Named to Georgia Southern 40 Under 40 List

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Gata Now!, Georgia Southern University

Athletics: News & Publications

• Homecoming 2022
• Armstrong Shuttle Bus
• Back to the 2000's
• Single Game Tickets
• Pick 3 Mini Plans on Sale Now
• Pledge Now Per Win
• 2022 Football Schedule
• Tailgate
• Volleyball Schedule
• Women's Soccer Schedule
• Men's Soccer Schedule
• Full Schedule
• Headlines

Gata Now!, Georgia Southern University

Athletics: News & Publications

• Homecoming 2022
• Armstrong Shuttle Bus
• Back to the 2000's
• Single Game Tickets
• Pick 3 Mini Plans on Sale Now
• Pledge Now Per Win
• 2022 Football Schedule
• Tailgate
• Volleyball Schedule
• Women's Soccer Schedule
• Men's Soccer Schedule
• Full Schedule
• Headlines

College Of Business News, Georgia Southern University

College of Business: News & Publications

• In Memoriam: Whitaker and Coe
• SHRM Receives Superior Merit Award
• SOA Student First Recipient of Scholarship
• Flight Path with the YAB

Betty Foy Sanders Department Of Art Newsletter, Georgia Southern University

Art: News & Publications (2008-2023)

• Hines Invited for Residency at Sunnhordland Museum
• Merlin, Gaddy Selected for Eyedrum Gallery Juried Exhibition

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Gata Now!, Georgia Southern University

Athletics: News & Publications

• Back in Bama
• Offensive Player of the Week
• Volleyball GATA Challenge
• Men's Soccer Sunbelt Opener
• Single Game Tickets
• Pick 3 Mini Plans
• 2022 Premium Seating at Paulson Stadium
• Pledge Per Win
• 2022 Football Schedule
• True Blue Tailgate
• Volleyball Schedule
• Women's Soccer Schedule
• Men's Soccer Schedule
• Full Schedule
• Headlines

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

Eagle Insider, Georgia Southern University

Athletics: News & Publications

• The Benko Briefing
• Join the Erk Russell Fund

Gata Now!, Georgia Southern University

Athletics: News & Publications

• Back in Bama
• Offensive Player of the Week
• Volleyball GATA Challenge
• Men's Soccer Sunbelt Opener
• Single Game Tickets
• Pick 3 Mini Plans
• 2022 Premium Seating at Paulson Stadium
• Pledge Per Win
• 2022 Football Schedule
• True Blue Tailgate
• Volleyball Schedule
• Women's Soccer Schedule
• Men's Soccer Schedule
• Full Schedule
• Headlines

Eagle Insider, Georgia Southern University

Athletics: News & Publications

• The Benko Briefing
• Join the Erk Russell Fund

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.