Digital Commons Network^™

A Comparative Analysis Of Advertising Appeals In Anti- Smoking Advertisements (Print And Online Display Ads) From 1990s To 2020s In The U.K, Ayomide Adebare Mr, Jill Nash Dr

Journal of Applied Marketing Theory

This study provides a comparative analysis of advertising appeals in static anti-smoking advertisements in the U.K. from the 1990s to the 2020s, using quantitative content analysis. The research evaluates print and online display advertisements, focusing on the prevalence of rational (gain-framed and statistical) and emotional (fear and guilt) appeals. The study investigates shifts in appeal usage over time and the broader societal and regulatory influences driving these changes. Findings indicate a strategic shift in public health messaging, moving from fear-based appeals in the 1990s to increased reliance on gain-framed appeals by the 2020s. This study enhances academic understanding of how …

Parental Involvement In Latinx Motherhood, Mayra Garcia-Diaz

GS4 Student Scholars Symposium

No abstract provided.

Testimonio Research Design, Mayra Garcia-Diaz

GS4 Student Scholars Symposium

No abstract provided.

Decolonial Critical Qualitative Research Design, Mayra Garcia-Diaz

GS4 Student Scholars Symposium

No abstract provided.

Voces, Poemas E Historias, Miguel García, Teresa Buzo Salas

World Languages & Cultures: Faculty Bookshelf

This collection includes Spanish poems written by students enrolled in elementary- and intermediate-level Spanish courses at Georgia Southern University. These poems were written between Fall 2020 and Spring 2024 and counted as the students’ final written projects.

Esta colección incluye poemas en español escritos por estudiantes inscritos en cursos de Español de nivel elemental e intermedio en la Universidad de Georgia Southern. Estos poemas fueron escritos entre el otoño del 2020 y la primavera del 2024, y contaron como el proyecto final escrito.

Colonial Legacies And Co-Ethnic Repatriation: A Comparative Analysis Of Germany And South Korea, Eunjin Yong

Armstrong Undergraduate Journal of History

The paper examines the contrasting approaches of Germany and Korea in handling co-ethnic repatriation during the early Cold War era (1940-1950s). Focusing on Germany’s Federal Expellee Law of 1953 and Korea’s absence of formal policies for Korean-Chinese immigrants, the paper illustrates how colonial histories influenced their respective ethnic projects and provides a nuanced understanding of how repatriation policies are shaped by historical and political contexts.

Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic

AMTP Proceedings 2025

Considering the rapid growth and relevance of the Hispanic market in the U.S., this study explores strategies employed by brands in their communication efforts to connect with this consumer base. Through a qualitative content analysis, the study analyzes emerging themes and patterns in terms of language use and cultural values employed in marketing and advertising campaigns directed to the U.S. Hispanic market. Results reveal a prevalent use of Spanish, with a rise in the use of English reflective of changing demographic trends of Hispanics in the U.S. Cultural values resonant with Hispanic identity are also employed in campaigns. Important implications …

“Do I Stand On My Own” Or “Are We All In This Together”? The Effect Of Collectivist Marketing Messages During Challenging Times Like Pandemic, Milad Hour, Golshad Parsimoghadam

AMTP Proceedings 2025

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Out Of Many: The Study Of African American Diasporas On Social Media, Brianna M. Savage, Sindy Chapa

AMTP Proceedings 2025

This study uses a one-ad experimental design to test the effect of African American Vernacular English (AAVE) on Black Twitter, employing an online survey with a convenience sample. It examines cultural differences within Black African co-cultures, emphasizing how language variation influences consumer behavior in social media advertising. The findings indicate that Black consumers with positive attitudes toward advertisements featuring AAVE are more likely to engage with the content on Twitter and subsequently purchase the promoted brand. This supports attitude theory (Fishbein & Ajzen, 1975) and social distinctiveness theory (Grier, 2001), demonstrating a significant correlation between ethnic resolution and purchasing behavior.

Judaism In Modernity: Franz Rosenzweig’S ‘On Jewish Learning’ And Its Philosophical Impacts, Simon E. Rosenbaum

Armstrong Undergraduate Journal of History

This paper examines the works from Franz Rosenzweig and other Jewish philosophers to demonstrate how modernity led to religious and philosophical shifts in global Jewry in the early 20 th century.

When Grief Comes To Court: Supporting Bereaved Court Involved Youth, Lane Pease, Erin Richter

National Youth Advocacy & Resilience Conference

Youth who are court involved have higher rates of bereavement than the general population. Learn how grief impacts youth involved in the Juvenile Court. This session will focus on how bringing together court stakeholders and partnering with outside experts to provide grief support can decrease further court involvement and lead to positive outcomes.

Innovative Instruction To Cultivate Young Adolescents’ Creativity In A Virtual Environment, Stacie K. Pettit, Christi L. Pace, Dawn Jeffers, Emily Harrison

Current Issues in Middle Level Education

The unique needs of high-ability young adolescents should be met just as those students with other diverse needs even when instruction becomes virtual. This paper highlights the work of two teachers who overcame the challenges of remote and hybrid learning to provide quality lessons on creativity, logic, and problem solving. They are accomplishing this for 4th and 5th grade students in their gifted program through project-based learning and other lessons situated around creativity. The strategies presented that encourage students to exercise creativity would be beneficial for all students.

Teaching The Researched Family Profile Essay As Meaningful Culturally Sustaining Pedagogy And Counterstory, Amy L. Garrett Brown

Georgia International Conference on Information Literacy

My students have been asked to create a researched narrative about their family history (the definition of “family” is loose and includes families of choice) using personal interviews, artifacts, research and reflection. They will mix the voices of their family members with the voices of scholars and historians from the university library and databases. This is a conversation. In many ways, these are counterstories. In order to focus on using Culturally Sustaining Pedagogy (Alim and Paris) with this assignment, I thought about several of the tenets of CSP: “Instead of being oppressive, homogenizing forces, CSP asks us to reimagine schools …

Fresh Looks, Familiar Voices: Balancing Conformity And Differentiation In Young Adult Literature Market, Nami Kim, Jiyoon An

AMTP Proceedings 2025

This study examines optimal distinctiveness strategies in the Young Adult (YA) literature market, analyzing bestseller data across visual representation, author concentration, content diversification, and linguistic evolution. Results reveal increasing visual differentiation in book covers, growing reliance on established authors, gradual expansion of content diversity, and linguistic convergence in book descriptions. These findings demonstrate how publishers dynamically adjust various product aspects to achieve optimal distinctiveness, extending optimal distinctiveness theory to brand-level strategies in cultural industries.

2025 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

Store-By-Voice: A Voice-Controlled Putaway And Stocktaking System, Thorsten Schmidt, Heiner Ludwig, Mathias Kühn

17th IMHRC Proceedings (Trondheim, Norway-2025)

No abstract provided.

Journeys Of Love, Hope, And Possibility: Testimonios Of The Strength And Struggles Of Immigrant Latina Mothers Supporting Their Children's Educational Success, Mayra Endira Garcia-Diaz

College of Graduate Studies: Theses & Dissertations

This study explores the intersection of socio-cultural perspectives, cultural identity, and cultural motherhood involvement through the lived experiences of ten first-generation Latina immigrant mothers. The purpose is to analyze immigrant Latina mothers’ experiences, communications, and activities that support their children’s educational success. It fills the gaps in Latinx curriculum orientations by positioning cultural, emotional, and value-laden forms of learning at home as spaces of opportunity, places of possibility, and sites where ancestral wisdom meets everyday resistance. The study is grounded in testimonio as a Chicana/Latina feminist methodology and epistemology. Data were collected through in-depth semi-structured interviews conducted in Spanish to …

Embodied Mythology Of Rhetoric: The Dialectic Of The Gender Binary Logos, Isaac A. Lacap

Honors College Theses

Gender is often described as a social construct. This description usually contrasts social construction with other unchanging, unambiguous concepts. Through Chiara Bottici's analysis, I argue the concept of myth breaks us from this dichotomy. By understanding myth as the persistent creation of significance through narratives, we no longer leave myth to the ambit of untruth and unreality. Instead, we see myths as a way to direct people’s actions by giving them a way to see the world. By integrating Bottici with Merleau-Ponty's phenomenology, I argue the significance of myth occurs through embodiment by organizing gestures. These gestures form a system …

English Language Learners In The Classroom: Perspectives And Teaching Approaches Using Art Integration, Kimberly M. Rodriguez

Honors College Theses

Art is a sensory language. In language learning, visual literacy is an essential factor in developing interlanguage. Art can interchange cultural understanding and promote social learning. The research gathered is based on the perspectives of teachers in the neighboring schools located in Georgia. The purpose of this paper is to examine how teachers can support language learning using visual literacy. Teachers are asked to participate in an interview to record their experiences in language learning. In the completion of the data collected, the analysis gives a deeper understanding of how to improve accommodating language learners in the classroom using visual …

Graduate Catalog, Georgia Southern University

Graduate Catalogs

No abstract provided.

2025 Fall Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

2025 Program, Georgia Southern University

Curriculum Studies Summer Collaborative (2011-2025)

2025 Schedule

The Rescue Of Wahutedew’Á And The Epistemological Reforestation: An Analysis Of Time In A Terra Dos Mil Povos, By Kaká Werá Jecupé, Ivo Cruz

The Coastal Review

It is estimated that in 1500, the year the Portuguese arrived in America, there was a population of 2,431,000 inhabitants, according to historian John Hemming (1978), who occupied the lands that we now know as Brazil. These peoples had their own culture whose cosmology was destroyed and erased over time by a violent process of colonization. Even though entire groups were decimated, much of their influence is still alive in Brazilian culture. This influence can be found in vocabulary, cuisine, and even religious practices. With the aim of rescuing ancestral narratives and knowledge of various native peoples, Kaká Werá Jecupé …

Light And Darkness For Aesthetic Pleasure: An Exploration Of J.M.G. Le Clézio’S Early Writings And Jun’Ichiro Tanizaki’S In Praise Of Shadows, Kenichiro Otani

The Coastal Review

Building upon comparative principles, this semantic reading of Jun’ichirō Tanizaki’s essay In Praise of Shadows and J.M.G. Le Clézio’s early writings illustrates how both the Franco-Mauritian author and the Japanese writer problematize modern Western perception laden with concepts stifling flexible imagination through the mysterious worldview of light/darkness. They also simultaneously express the hope that another way of life leading to liberation is possible. Delving into the spiritual confinement of the subject, they demonstrate how keeping rich creativity within one’s heart can be an escape from a stagnant society. Albeit in very different mediums, Tanizaki and Le Clézio assert that the …

Teaching Cuba In Georgia Today, Eric Kartchner

The Coastal Review

This essay details a college professor's approach to teaching a course on Cuban history and culture. The professor's pedagogical choices were influenced by Ada Ferrer's book, Cuba: An American History, and José Antonio Bowen's work on fostering independent thinking. The syllabus covered pre-Columbian Cuba, Spanish rule, the wars of independence, the Castro era, and significant cultural aspects like music and religion. The course emphasized multiple perspectives and encouraged student-led research, challenging preconceived notions about Cuba's complex relationship with the United States. The professor aimed to promote critical thinking and understanding through student-driven inquiry.

Leer La Pintura Las Meninas: Niveles B Y C De Español L2, Nydia Jeffers

The Coastal Review

La pintura española Las meninas (1656) de Diego Velázquez ha sido examinada por especialistas de las artes y las ciencias. Esta propuesta didáctica invita a los estudiantes de español de los niveles B y C a practicar la lectura mediante las conexiones curriculares de la obra. Para ilustrar su potencial educativo, se conecta la pintura con más de veinte investigadores de distintas disciplinas. El diseño de las actividades se apoya en teóricos de la adquisición de segundas lenguas y en referentes de artes plásticas del Plan Curricular del Instituto Cervantes (2007) y abarca las competencias lingüísticas del Marco Común Europeo …

Navigating Challenges In Teacher Preparation: Case Studies In Practice And Innovation, Kathleen M. Randolph

Journal of Case Learning & Exceptional Learners

No abstract provided.

Unique Challenges Of Small Special Educator Preparation Program Faculty At Hbcus, Priscilla Spencer, Rachel Juergensen

Journal of Case Learning & Exceptional Learners

Evolving special educator preparation programs face distinct challenges that impact faculty and influence the quality of the programs for preservice teachers. This unique challenge case study is designed to describe the experiences of two special educator preparation faculty members serving at Historically Black Universities with small, evolving special educator preparation programs. This paper discusses challenges such as mentorship, course loads, resources, service to the community, and collaboration that these faculty members face and the methods that have been developed to moderate these challenges. This case also highlights the value of acknowledging challenges that exist in small special educator preparation programs …

Resilience And Grit In Children And Adolescents With Autism Spectrum Disorder, Danielle Oehring

College of Graduate Studies: Theses & Dissertations

Resilience is the way in which an individual positively adapts to challenging or difficult life experiences. This process is marked by adjustments to external and internal demands through mental, emotional, and behavioral flexibility. Grit is perseverance and passion for long-term goals. Although grit and resilience have been researched in children and adolescents, there is a gap in the literature for how these variables relate to developmental disorders, like autism spectrum disorder, in children and adolescents. This study aimed to explore the relationship between autism spectrum disorder and internalizing and externalizing symptoms and whether grit and resilience moderates these relationships. Based …

Application Of Machine Learning And Large Language Models In Healthcare For Data Prediction And Summarization, Chiazam Chisom Izuchukwu

College of Graduate Studies: Theses & Dissertations

This study aims to examine the use of machine learning (ML) and large language models (LLMs) in healthcare to enhance disease prediction, clinical decision-making, and information management. Five supervised ML models—Logistic Regression (LR), Support Vector Machine (SVM), Random Forest (RF), Decision Trees (DT), and Naïve Bayes (NB)—on three different computing platforms—Google Colab, Databricks, and Snowflake—were employed for disease classification. Data preprocessing included treating missing values, encoding categorical variables utilizing one-hot-encoding, feature scaling when needed, and tackling class imbalance with Synthetic Minority Over-sampling Technique (SMOTE) before an 80-20 train-test separation. Models were created with Scikit-learn (Google Collab), Spark MLlib (Databricks), and …