Digital Commons Network^™

Exploring The Drivers Of Customers’ Willingness To Accept Chatbot Intervention In Service Recovery, Wen-Hai Chih, Kai-Yu Wang, Hope W. Banda

AMTP Proceedings 2025

This study investigates the factors influencing customers' acceptance of chatbot intervention in service recovery. Drawing on the realism maximization theory (RMT) and the service robot acceptance model (SRAM), we examine the effects of chatbot message warmth and relevance on service recovery outcomes. Our findings, based on data from 319 participants, reveal that message warmth and message relevance reduce uniqueness neglect, which in turn increases perceived chatbot artificiality and reduces perceived chatbot rapport and perceived chatbot intelligence. Perceived chatbot rapport and perceived chatbot intelligence, in turn, positively impact customers' willingness to accept chatbot intervention. The mediating roles of uniqueness neglect, perceived …

“Do I Stand On My Own” Or “Are We All In This Together”? The Effect Of Collectivist Marketing Messages During Challenging Times Like Pandemic, Milad Hour, Golshad Parsimoghadam

AMTP Proceedings 2025

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Exploring The Role Of Artificial Intelligence In Higher Education: A Comparative Study On Grading Methods And The Technology Acceptance Model, Roberto Bello

AMTP Proceedings 2025

The integration of artificial intelligence (AI) and large language models (LLMs) like ChatGPT has transformed higher education, offering innovative solutions for personalized learning and grading. This study investigates students’ perceptions and acceptance of AI-assisted grading compared to traditional teaching assistant (TA) grading using the Technology Acceptance Model (TAM). The research explores how grading methods and exam formats influence key TAM constructs such as perceived usefulness, ease of use, and behavioral intentions. Findings suggest that mixed exam formats (70% multiple-choice, 30% short-answer) yield the highest acceptance rates for AI-assisted grading, emphasizing the importance of balanced assessment structures. The study highlights the …

Transforming Undergraduate Marketing Research: Building An Industry-Driven Research Incubator, Kristy C. Grayson, David Olsen

AMTP Proceedings 2025

This study presents a transformative approach to preparing undergraduate Marketing Research students for the data-driven workforce by creating the Research Incubator Framework (RIF). Drawing on an entrepreneurial philosophy, this adaptable model integrates open-source statistical tools such as Python and Google Colab, collaborative pedagogies, and strategic partnerships with local businesses to create a dynamic and iterative learning environment. Through hands-on projects with real-world datasets, students developed technical proficiency, critical thinking, and actionable problem-solving skills. The incubator emphasized iterative learning, cross-disciplinary collaboration, and alignment with industry standards, offering a scalable and cost-effective solution for modern marketing education. This study contributes empirical evidence …

Pedagogical Approaches For Marketing Ethics And Legal Issues, Ellen Raineri, Erin Brennan

AMTP Proceedings 2025

Lapses and violations in marketing ethics and law can result in employee turnover, revenue losses, decreased customer loyalty, criminal prosecution, and civil liability. Although these topics are addressed in some marketing classes, students noted insufficient coverage. Also, inadequate discussion of legal topics can stem from new regulations and faculty lacking legal acumen and experience. To supplement teaching of marketing ethics and law, eight learning activities were developed: marketing ethics audit to identify organizations’ ethical lapses, vulnerabilities, and illegal activities; deceptive marketing campaigns; podcast analysis of marketing and branding legal issues; analysis of photography privacy and property issues within a …

Susceptibility To Online Shopping Influence And Online Shopping Advocacy Behavior: Role Of Trust In Online Retailers, Ainsworth Anthony Bailey, Mojisola Tiamiyu

AMTP Proceedings 2025

Despite the significant increased pace of online shopping, there remains a lack of insights on individual personality factors that drive consumers’ online shopping behaviors and their online shopping advocacy. Consequently, this research project introduces the concept of consumer susceptibility to online shopping influence (CSOSI) and explores its role in driving consumer online shopping advocacy intentions and behavior. The conceptual model contends that CSOSI drives online shopping enjoyment and satisfaction, which in turn affect consumer online shopping disposition; this disposition leads consumers to engage in greater levels of online shopping advocacy. The proposed research study also investigates the moderating role of …

Out Of Many: The Study Of African American Diasporas On Social Media, Brianna M. Savage, Sindy Chapa

AMTP Proceedings 2025

This study uses a one-ad experimental design to test the effect of African American Vernacular English (AAVE) on Black Twitter, employing an online survey with a convenience sample. It examines cultural differences within Black African co-cultures, emphasizing how language variation influences consumer behavior in social media advertising. The findings indicate that Black consumers with positive attitudes toward advertisements featuring AAVE are more likely to engage with the content on Twitter and subsequently purchase the promoted brand. This supports attitude theory (Fishbein & Ajzen, 1975) and social distinctiveness theory (Grier, 2001), demonstrating a significant correlation between ethnic resolution and purchasing behavior.

The Listening Challenge: Fostering Soft Skill Development Through A Four-Week Practice And Reflective Journaling Assignment, Monica A. Hodis, Patricia L. Wollan

AMTP Proceedings 2025

In response to the growing emphasis on soft skills in business, this study addresses the persistent gap between employer needs and graduates’ abilities by introducing the Listening Challenge. This four-week individual learning assignment, grounded in Kolb’s experiential learning model, aims to enhance students’ listening skills through intentional practice and reflective journaling. Conducted over three semesters with 101 undergraduate students in a Personal Selling course, the study utilized qualitative data analysis to assess the effectiveness of the assignment. Results indicate significant progress in students’ listening abilities, increased self-awareness, and heightened motivation to improve. Students reported enhanced listening self-efficacy and expressed intentions …

The Impact Of Online Vs. In-Person Classes On College Students' Social Functioning And Well-Being: A Pilot Study, Aron Levin, Irwin Levin, J. Charlene Davis, C. Edward Heath

AMTP Proceedings 2025

This paper examines the relationship between undergraduate college students’ mix of online and in-person classes on their well-being and mental health. We first examine the research on consumer well-being and Quality of Social Functioning and then apply these streams of research to our pilot study, an online survey. In our pilot study, we find some statistical differences in students’ well-being, depending on whether they take predominantly in-person or online classes. Students who take about one half of their classes online are more satisfied with their academic performance than those who take all or mostly in-person classes. Those who take all …

Marketing For Musicians And Artists: A Pedagogical Model For Creative Business Education, Aron Levin, Jose Luis Saavedra Torres

AMTP Proceedings 2025

The myth of the "starving artist" persists, but marketing and entrepreneurial skills can empower creatives to thrive in the gig economy. This paper presents a pedagogical framework for a marketing course tailored to non-business students, particularly those in the creative arts. Using Sam Ryder, a musician who leveraged digital platforms to achieve meteoric success, as a case study, we explore the role of higher education in equipping artists with business skills. Grounded in experiential learning theory, the course integrates modules on branding, digital marketing, pricing, and work-life balance, emphasizing hands-on projects like SWOT analyses, brand identity design, and marketing strategy …

Motivators And Barriers To Healthy Food Consumption: Qualitative Study With Gen Z Living In Bratislava, Emel Yarimoglu, Lucia Vilcekova

AMTP Proceedings 2025

People in Europe have been caring about physical activity, healthy eating, and healthy body weight. The study aimed to explore the motivators and barriers to healthy food consumption among university students living in Bratislava, Slovakia. Qualitative research was conducted with sixteen students, and data were collected by written text. Self-reported written data were collected by convenience sampling and analyzed via content analysis. Four motivators of healthy food consumption were revealed (personal appearance, health-consciousness, physical activity, and social), and four barriers to healthy food consumption were obtained (functional, personal, psychological, and social). This research is original since it demonstrated motivators and …

Adoption Of Virtual Influencers By The Healthcare Industry: Benefits And Drawbacks, Jessica L. Holden, Ismet Anitsal, Melek Meral Anitsal

AMTP Proceedings 2025

Social media influencers are thought leaders and influence others' attitudes, opinions, and behaviors (Pourkarim et al., 2023. Laszkiewicz & Kalinska, 2023). The healthcare industry currently utilizes social media and social media influencers to provide generalized health advice and opinions on and experiences with different providers (Reed & Feilding, 2022). However, the use of social media by healthcare businesses is still relatively novel (Gijsen et al., 2020), although it is becoming increasingly used for healthcare education and decision-making (Stellefson et al., 2020). Within the social media marketing space, there has been a rise in the use of virtual influencers. A Virtual …

Do Nursing Students Perceive That They Are Educationally Prepared To Care For Minority And Ethnically Diverse Populations Upon Graduation?, Trinity T. Brisbane, Trinity T. Brisbane

Honors College Theses

Every individual has the right to receive safe and efficient care in the healthcare setting. As healthcare grows and demographics evolve rapidly, it is crucial that frontline workers, especially nurses, are adequately prepared to address the unique needs of minority and ethnically diverse populations. However, a significant gap exists in understanding how effective current nursing school curricula is in preparing students for this critical aspect of patient care. This research utilizes a quantitative survey methodology to address the central question: “Do Nursing Students Perceive That They Are Educationally Prepared to Care for Minority and Ethnically Diverse Populations upon Graduation?” The …

Faculty Senate Minutes, Georgia Southern University, Faculty Senate

Faculty Senate Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Departmental Coordinator Program

Business & Finance Policies

The Departmental Coordinator program provides an official means of direction, coordination and communication between Georgia Southern University services, entities and occupants of buildings located on a University campus.

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Artificial Intelligence Approaches To Energy Management In Hvac Systems A Systematic Review, Seyed Abolfazl Aghili, Amin Haji Mohammad Rezaei, Mohammadsoroush Tafazzoli, Mostafa Khanzadi, Morteza Rahbar

Civil Engineering & Construction: Faculty Publications

Heating, Ventilation, and Air Conditioning (HVAC) systems contribute a considerable share of total global energy consumption and carbon dioxide emissions, putting them at the heart of the issues of decarbonization and removing barriers to achieving net-zero emissions and sustainable development goals. Nevertheless, the effective implementation of artificial intelligence (AI)-based methods to optimize energy efficiency while ensuring occupant comfort in multifarious settings remains to be fully realized. This paper provides a systematic review of state-of-the-art practices (2018 and later) using AI algorithms like machine learning (ML), deep learning (DL), and other computation-based techniques that have been deployed to boost HVAC system …

Library Liaisons Work Team Records

Committees, Task Forces, & Work Groups

This record contains files collected from the following legacy collections:

• Liaisons/Scholarly Communications Work Team Essence Notes
• Library Liaisons Work Team Charges
• Library Liaisons Meetings Essence Notes

Scholarly Communications Work Team Records

Committees, Task Forces, & Work Groups

This record contains files collected from the following legacy collections:

• Scholarly Communications Work Team Charges
• Scholarly Communications Work Team Essence Notes

The Masters Program: A Model For Teaching Adolescents Soft Skills For Career Readiness, Jewrell Rivers

National Youth Advocacy & Resilience Conference

This workshop will introduce conference participants to the MASTERS Program, a model for teaching adolescents soft skills for career readiness. Participants will engage in small group discussions, simulation activities and interactive exercises to fulfill learning objectives. Participants will be provided with guidance on how to implement the MASTERS Program at their school for preparing students for success in the workplace.

Non-Aversive Social And Academic Interventions For Youth With Challenging Behavior, Tom Clees

National Youth Advocacy & Resilience Conference

Differential reinforcement procedures (DR) will be the focus of this presentation, including differential reinforcement of appropriate behavior that is alternative to (DRA), or incompatible with (DRI), targeted challenging behavior, and differential reinforcement of the absence of challenging behavior for specified intervals (DRO). In addition, combined strategies (DR with changing criteria and/or social skills instruction) will be presented. Novel applications will also be highlighted.

When Grief Comes To Court: Supporting Bereaved Court Involved Youth, Lane Pease, Erin Richter

National Youth Advocacy & Resilience Conference

Youth who are court involved have higher rates of bereavement than the general population. Learn how grief impacts youth involved in the Juvenile Court. This session will focus on how bringing together court stakeholders and partnering with outside experts to provide grief support can decrease further court involvement and lead to positive outcomes.

Importance Of Principal-School Counselor Relationship, Moya A. Pope Ed.S, Monica Y. Pace Ed.S

National Youth Advocacy & Resilience Conference

Principals and School Counselors - y'all alright?!? What's your relationship like: Good? Bad? Ugly? The relationship between the school counselor and principal can affect the school as a whole - and when they have a strong relationship, the school community is stronger. This presentation will give you tips on how to strengthen your relationship, become better leaders and positively affect student achievement and school climate.

The Importance Of Country Of Origin In Vaccine Messaging For H-2a Farmworkers, Anna M. Scheyett, Maria Bowie, Virginia Brown, Andrea Scarrow

Journal of the Georgia Public Health Association

Background: H-2A farmworkers are disproportionately vulnerable to COVID-19 and understanding their beliefs regarding COVID-19 vaccines is important for public health outreach, yet to date little research has examined the influence of country of origin (COO) on the vaccine beliefs of this uniquely transient population.

Methods: Three focus groups (N=30) were held with H-2A farmworkers in South Georgia to explore their beliefs on COVID-19 vaccines, using thematic analyses to identify COO influences on these beliefs.

Results: Family in COO influenced worker vaccine beliefs through direct advice, commonly held beliefs in COO about harmful government agendas via vaccines increased worker vaccine fears, …

Deacon Bernard Carr

African American Funeral Programs

Deacon_Bernard_Carr.pdf - Funeral program for Bernard Carr

Supporting The Needs Of High School Students With Disabilities Transitioning To College, Barbara Serianni, Karin Fisher, Stephanie Devine

Empowering Educators Conference

The number of students with disabilities (SWD) attending college has increased, but they have lower graduation rates in comparison to students without disabilities. Our research aims to determine the experiences of college SWD at GSU, and to link this data with interventions to aid SWD transitioning to higher education.

Harnessing The Power Of Applied Behavior Analysis: Evidence Based Interventions For Children With Autism, Sandrene Foster

Empowering Educators Conference

Applied Behavior Analysis (ABA) is a proven therapy improving behavior, academics, and social skills, widely used for Autism Spectrum Disorder (ASD) and other needs. With ASD diagnoses rising, early intervention is essential. This presentation explores ABA fundamentals, effective early interventions, and continuous assessment to maximize outcomes for children with ASD.

Faculty Senate Minutes, Georgia Southern University, Faculty Senate

Faculty Senate Minutes

No abstract provided.

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.