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History Happenings, Georgia Southern University

History: News & Publications

No abstract provided.

Marketing As Practice: Resolving The Hunt-Anderson Stalemate Through Practice Theory, Stephen A. Lemay, Martin Svendsen

Journal of Applied Marketing Theory

This paper revisits methodological debates in marketing theory, tracing the progression from Sidney Levy’s work on symbolic consumption to the Hunt–Anderson empiricist–relativist debate. We argue that this debate rests on a category error: marketing has been misclassified as either a science or an interpretive discipline. Drawing on contemporary practice theory, we reconceptualize marketing as a professional practice oriented toward creating and managing exchange relationships within cultural contexts. This perspective resolves the Hunt–Anderson stalemate, clarifies the epistemological foundations of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR), and generates distinct research questions and methods. Through comparative exemplars, we show how …

Deep Or Surface? Understanding Learning Approaches Among Undergraduate Students, Kelzang Tentsho, Jigme Wangchuk, Kencho Pelzom

International Journal for the Scholarship of Teaching & Learning

Student approaches to learning (SAL) have a significant impact on the quality of their learning and academic achievement. In this study, we examined the preferred learning approaches of undergraduate students and how these approaches change over time. The Revised Study Process Questionnaire (R-SPQ-2F) was administered to 75 students enrolled in the Anthropology program to evaluate students’ preferred learning approaches. The qualitative data were collected through focus group discussions involving 20 participants. Results showed a significantly higher deep score than surface score. Final year students had the highest deep approach score compared to other cohorts. The results also indicated that students …

Honoring Survivors’ Wholeness: Recommendations For University Offices Of Wellness, Maeve Jillian King

GS4 Student Scholars Symposium

Rates of child abuse are nationally significant, especially after considering how much violence goes unreported. Many college students have experienced sexual violence prior to arriving on campus, where incidents of sexual victimization are prominent. With this in mind, how can university offices of wellness support survivors wherever they are in their journey of survivorship? Previous research rarely considers both realities of victimization, but displays large concerns surrounding survivor’s mental health and educational obtainment. Additionally peer and social support play significant roles in survivor outcomes. This interdisciplinary literature review examines current university practices, mental health realities, and impacts of culture on …

2026 Conference Program, Georgia Southern University

GS4 Student Scholars Symposium

Conference Program

2026 Conference Program, Georgia Southern University

GS4 Student Scholars Symposium

Conference Program

The Open Secret: Drugs And Fishing In Georgia, Makala L. Collins

Honors College Theses

Substance use and overdose deaths have been disproportionally disrupting families and communities in rural America. Increasing rates of drug use in these areas can be traced to the outsourcing of blue-collar work to outside of the United States, which economically restructured these areas by decreasing the profitability of generational industries. This is the story playing out in Georgia’s commercial shrimping industry and the communities it used to support. This research uses qualitative data collected over the past ten years to understand the perceptions and impacts of drug use on Georgia’s shrimping community. Using a lens of critical medical anthropology, environmental …

2026 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

Community Care During Austerity: Mutual Aid And Online Connection Among Disabled Americans, Maeve J. King

College of Graduate Studies: Theses & Dissertations

Amidst a mental health epidemic and rising inequality, online communities offer a medium for peer support networks for disabled Americans. Community care, especially in the form of mutual aid, has increased in popularity since the beginning of the COVID-19 pandemic. Considering troubling increases in eugenics-based messaging and disproportionate economic inequality, disabled Americans in particular have leaned into community care. Previous research establishes social media as a hub for resource mobilization and safe space for members of marginalized communities to connect. This research aims to explore the impacts of social, political, and economic unrest on the development of community care and …

The Battle Of Eden Station: Locating The Linchpin In Sherman’S Savannah Campaign, Roberto J. Jorge Jr

College of Graduate Studies: Theses & Dissertations

In December 1864, General William T. Sherman’s Union army approached Savannah, Georgia, towards the end of his “March to the Sea.” The Fifteenth Army Corps, part of Sherman’s Right Wing and commanded by General P. J. Osterhaus, crossed the Ogeechee River at Jencks and Wright’s Bridges, and advanced towards Station No.2 on the Central of Georgia Railway and the crossroads at Eden Station, located in Effingham County, Georgia. Three companies of the Tenth Battalion, North Carolina Heavy Artillery contested the crossing, falling back to multiple defensive positions before escaping by train in an effort to delay Sherman’s inevitable advance on …

Geospatial Investigations Of Big Buckhead Cemetery, Millen, Ga, Audrey E. Popard

College of Graduate Studies: Theses & Dissertations

Geospatial investigations of burials are increasingly recognized as the most efficient and ethical means of determining grave locations in forensic and bioarchaeological research. A methodology of multi-tiered geospatial investigation has been applied to the Big Buckhead Baptist Church cemetery in Millen, GA. Using the systematic layering of geospatial technologies, the present study seeks to identify ground surface anomalies, with the objective of delineating known and potential unknown burial locations. It is hypothesized that the layered use of Light Detection and Ranging (LiDAR), Geographic Information Systems (GIS), and Ground Penetrating Radar (GPR), will allow for the most efficient and accurate demarcation …

Using Culturally Familiar Readings In A Predominantly Latinx Middle School To Bolster Self-Efficacy, Heather M. Kelley Ph.D., Morgan Adams, Meagan Chisholm, Kate Warner

Georgia Educational Researcher

Twenty-eight seventh graders from a predominantly Latinx middle school participated in an instructional intervention involving both a culturally familiar and unfamiliar reading task. Immediately after reading, students joined focus groups to discuss their experiences. These sessions were recorded, transcribed, and analyzed using a discourse analysis framework. The analysis revealed that students based their reading self-efficacy on three key factors: their ability to relate to the text, their interest in the story, and the perceived difficulty of the task. The findings suggest that implementing culturally sustaining pedagogy—through the use of culturally relevant texts—can enhance reading self-efficacy and support academic achievement for …

History Happenings, Georgia Southern University

History: News & Publications

• Editorial - Max Besselman: Internet Histories
• Our Students
• Preserving Community Memory at Willow Hill
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Faculty Senate Agenda, Georgia Southern University, Faculty Senate

Faculty Senate Agendas

No abstract provided.

"I Probably Wouldn't Be As Happy": Childhood Parental Separation And Posttraumatic Growth Narratives From Eight College Students, Meagan C. Arrastia-Chisholm, Hoa Nguyen, Africa Pippin, Heather M. Kelley Ph.D.

Journal of Higher Education & Student Affairs

Parental separation during childhood leads to long-lasting psychological and socioemotional impact on the lives of emerging adults as they transition into higher education. The long-term effects of childhood parental separation on college students' academic performance, physical health, and overall mental wellbeing are well-documented. However, students can develop resilience to cope with challenging family and life experiences and even demonstrate post-traumatic growth. Post-traumatic growth refers to the positive changes and experiences college students discover after enduring life disruptions, such as being separated from their parents at an early age. To better understand the connection between parental separation and posttraumatic growth, a …

History Happenings, Georgia Southern University

History: News & Publications

• Chair’s Corner

• History Chats with Phoenix Henry

• Our Students

• CURIO

• Student Awards

• Events Spotlight

• Faculty Spotlight

• Alumni Stories

Construction Of A Cure Community To Empower Faculty And Accelerate Pedagogical Change, Laura M. Christian, Kristin M. Fox, Anthony J. Bell Jr., Dechenne-Peters, Joseph Provost Phd, Jessica K. Bell, J. Ellis Bell

International Journal for the Scholarship of Teaching & Learning

Labs that incorporate a course-based undergraduate research experience (CURE) increase student gains in discovery, ownership, and scientific identity. One barrier for faculty developing CURE courses is finding support for the scientific and pedagogical methods necessary for offering a CURE. The Malate Dehydrogenase (MDH) CUREs Community (MCC) was created as part of an NSF-IUSE grant to fill a need for protein-based CUREs. To evaluate the role of the MCC in development and teaching of CUREs, a survey was submitted to MCC faculty. Survey data showed that community-building activities and resources were supportive components in the development of the MCC. Survey responses …

From Interactions To Brand Value Co-Creation: How Internal And External Stakeholders Drive Consumer-Generated Branding, Vaibhav Shwetangbhai Diwanji, Juliann Cortese

Journal of Applied Marketing Theory

Brand value co-creation (BVCC), a key concept in service-dominant logic (SDL) and identity-based brand management approach (IBBMA), plays a critical role in branding. However, the integrated roles of internal stakeholders (e.g., brand practitioners) and external stakeholders (e.g., consumers) in this process are not fully understood. Existing research has focused on either internal or external perspectives in isolation. This study addresses this gap by exploring the concept of consumer-generated branding (CGB) through the combined lens of both internal and external brand stakeholders. The findings show that as brand value becomes more experience-driven, meaningful interactions between consumers and marketers can lead to …

Voces, Poemas E Historias, Miguel García, Teresa Buzo Salas

World Languages & Cultures: Faculty Bookshelf

This collection includes Spanish poems written by students enrolled in elementary- and intermediate-level Spanish courses at Georgia Southern University. These poems were written between Fall 2020 and Spring 2024 and counted as the students’ final written projects.

Esta colección incluye poemas en español escritos por estudiantes inscritos en cursos de Español de nivel elemental e intermedio en la Universidad de Georgia Southern. Estos poemas fueron escritos entre el otoño del 2020 y la primavera del 2024, y contaron como el proyecto final escrito.

Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic

AMTP Proceedings 2025

Considering the rapid growth and relevance of the Hispanic market in the U.S., this study explores strategies employed by brands in their communication efforts to connect with this consumer base. Through a qualitative content analysis, the study analyzes emerging themes and patterns in terms of language use and cultural values employed in marketing and advertising campaigns directed to the U.S. Hispanic market. Results reveal a prevalent use of Spanish, with a rise in the use of English reflective of changing demographic trends of Hispanics in the U.S. Cultural values resonant with Hispanic identity are also employed in campaigns. Important implications …

Out Of Many: The Study Of African American Diasporas On Social Media, Brianna M. Savage, Sindy Chapa

AMTP Proceedings 2025

This study uses a one-ad experimental design to test the effect of African American Vernacular English (AAVE) on Black Twitter, employing an online survey with a convenience sample. It examines cultural differences within Black African co-cultures, emphasizing how language variation influences consumer behavior in social media advertising. The findings indicate that Black consumers with positive attitudes toward advertisements featuring AAVE are more likely to engage with the content on Twitter and subsequently purchase the promoted brand. This supports attitude theory (Fishbein & Ajzen, 1975) and social distinctiveness theory (Grier, 2001), demonstrating a significant correlation between ethnic resolution and purchasing behavior.

Non-Aversive Social And Academic Interventions For Youth With Challenging Behavior, Tom Clees

National Youth Advocacy & Resilience Conference

Differential reinforcement procedures (DR) will be the focus of this presentation, including differential reinforcement of appropriate behavior that is alternative to (DRA), or incompatible with (DRI), targeted challenging behavior, and differential reinforcement of the absence of challenging behavior for specified intervals (DRO). In addition, combined strategies (DR with changing criteria and/or social skills instruction) will be presented. Novel applications will also be highlighted.

2025 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

Geophysics, And Capturing Ethnographic Interviews Of A Tidal Plantation Burial Ground, Kristin M. Meeuwen (Dew)

College of Graduate Studies: Theses & Dissertations

Plantation development in Chatham County has a rich but incomplete history. Silk Hope, an Ogeechee District tidal plantation, is located seven miles from the city of Savannah on the Northern banks of the Little Ogeechee River. This project focuses on identifying the site boundaries of portions of Silk Hope Plantation and its historical background. Specifically, the project focused on delineating the boundaries of the associated cemetery and/or burial grounds, while estimating the number of individuals interred there using ground-penetrating radar (GPR). Finally, collaborative work with community members, including stakeholder and descendant interviews, will provide ethnographic insights into the site's history …

Journeys Of Love, Hope, And Possibility: Testimonios Of The Strength And Struggles Of Immigrant Latina Mothers Supporting Their Children's Educational Success, Mayra Endira Garcia-Diaz

College of Graduate Studies: Theses & Dissertations

This study explores the intersection of socio-cultural perspectives, cultural identity, and cultural motherhood involvement through the lived experiences of ten first-generation Latina immigrant mothers. The purpose is to analyze immigrant Latina mothers’ experiences, communications, and activities that support their children’s educational success. It fills the gaps in Latinx curriculum orientations by positioning cultural, emotional, and value-laden forms of learning at home as spaces of opportunity, places of possibility, and sites where ancestral wisdom meets everyday resistance. The study is grounded in testimonio as a Chicana/Latina feminist methodology and epistemology. Data were collected through in-depth semi-structured interviews conducted in Spanish to …

Graduate Catalog, Georgia Southern University

Graduate Catalogs

No abstract provided.

2025 Fall Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

Light And Darkness For Aesthetic Pleasure: An Exploration Of J.M.G. Le Clézio’S Early Writings And Jun’Ichiro Tanizaki’S In Praise Of Shadows, Kenichiro Otani

The Coastal Review

Building upon comparative principles, this semantic reading of Jun’ichirō Tanizaki’s essay In Praise of Shadows and J.M.G. Le Clézio’s early writings illustrates how both the Franco-Mauritian author and the Japanese writer problematize modern Western perception laden with concepts stifling flexible imagination through the mysterious worldview of light/darkness. They also simultaneously express the hope that another way of life leading to liberation is possible. Delving into the spiritual confinement of the subject, they demonstrate how keeping rich creativity within one’s heart can be an escape from a stagnant society. Albeit in very different mediums, Tanizaki and Le Clézio assert that the …

People Of The Ogeechee: Subsistence And Landscape Use In The Late Archaic Ogeechee River Valley, Caleb R. Jeck

College of Graduate Studies: Theses & Dissertations

Precontact life in the Ogeechee River valley of Georgia’s Coastal Plain is significantly understudied in contrast to the adjacent Savannah River valley and the coast of Georgia. Research in these regions has provided a substantial amount of archaeological data that has helped us to understand Late Archaic period dynamics and the settlement patterns of precontact people, primarily those associated with Stallings culture. The Ogeechee River valley figured prominently during the Late Archaic period, especially during Classic Stallings times, yet the region’s archaeological record is largely unexamined. Settlement patterns for coastal Georgia and the middle Savannah River valley have been proposed …