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Fictional Brand Design. Evolution, Strategies, And An Attempt To A History Of Visual Identities In Audiovisual Narratives., Francesco E. Guida, Lorenzo Bernini Oct 2023

Fictional Brand Design. Evolution, Strategies, And An Attempt To A History Of Visual Identities In Audiovisual Narratives., Francesco E. Guida, Lorenzo Bernini

IASDR Conference Series

Brands tell stories to affirm their values, positioning, and identity. They tell stories that allow people to recognise themselves in them, to share them, to feel part of them. That occurs in the real world as in the world of fiction. The term fictional branding refers to the design and use of brands that do not refer to any existing service, product, company or organisation. They can include any brand referring to products or commercial services, political institutions, military organisations, and more. This paper aims to offer a comprehensive look at the topic through historical and theoretical research and analyse …


New Textile Transmissions: Reviving Traditional Textile Crafts Through Replication, Unlearning And Prototyping, Yuxi {Leona} Wang, Donna Cleveland, Frances Joseph Jun 2023

New Textile Transmissions: Reviving Traditional Textile Crafts Through Replication, Unlearning And Prototyping, Yuxi {Leona} Wang, Donna Cleveland, Frances Joseph

Experiential Knowledge (EKSIG) Conference Series

Heritage arts and crafts are vital to a nation as they are an artistic expression of its cultural connotations as well as a reflection of its historical development. They are visual communication tools utilised to present and sustain the cultural characteristics and artistic traditions of a particular region. Many of these skills, however, are on the verge of extinction. According to the research published by the Heritage Craft Association [HCA] in May 2021, the total number of ‘endangered’ crafts increased to seventy-four, along with an additional twenty new ‘critically endangered’ crafts added between March 2019 and May 2021. Finding solutions …


To Prototype To Learn Fronting Uncertainties. A Pedagogy Based On Anti-Disciplinarity, Thinkering And Speculation, Francesco E. Guida Jun 2023

To Prototype To Learn Fronting Uncertainties. A Pedagogy Based On Anti-Disciplinarity, Thinkering And Speculation, Francesco E. Guida

Experiential Knowledge (EKSIG) Conference Series

This paper aims to present and discuss how teaching visual identity and experience design in Communication Design undergraduate education may be developed within an anti-disciplinary approach, adopting a speculative design framework. By adopting this approach, students become familiar with design as a problem-seeking and problem-finding practice, which encourages the development of concepts, scenarios, and results without any predetermined function. Moreover, they assume an open approach to final results and learn more about a design field intended as an open context with blurred borders. The project’s development is based on the principle of learning by doing, which consists of thinkering, making …


Using Machine Learning As A Material To Generate And Refine Aircraft Design Prototypes, Linus Tan, Thom Luke, Adriano Di Pietro, Anita Kocsis Jun 2023

Using Machine Learning As A Material To Generate And Refine Aircraft Design Prototypes, Linus Tan, Thom Luke, Adriano Di Pietro, Anita Kocsis

Experiential Knowledge (EKSIG) Conference Series

In this paper, we explore the role of machine learning (ML) as a design material in prototyping new aircraft designs. This will be increasingly significant in the future, as new industry looks to meet the emerging demands of Advanced Air Mobility (AAM). With increasing budget constraints, regulations and lengthy certification processes, traditional aerospace companies invest the majority of their efforts in prototyping incremental improvements of their existing aircraft designs. Many such prototyping efforts focus on producing (e.g. rapid prototyping and additive manufacturing) and evaluating (e.g. modelling and simulation) to optimize designs. The investment to explore different aircraft designs pales in …


Creating Translational Knowledge: The Role Of Visual Communication Design And Prototyping Methods In The Research Process, Cathryn Anneka Hall, Laura Knight, Veronika Kapsali Jun 2023

Creating Translational Knowledge: The Role Of Visual Communication Design And Prototyping Methods In The Research Process, Cathryn Anneka Hall, Laura Knight, Veronika Kapsali

Experiential Knowledge (EKSIG) Conference Series

This paper explores the role visual prototyping by visual communication designers can play in the navigation and communication of textile design research. Typically, visual communication is only applied to dissemination of research activities – which happens at the end of a project. The authors argue that visual communication has more to offer when it is included as core element of the research process supported by visual prototyping. Using an illustrative case study of the Bio-Inspired Textile research project at University of the Arts London in collaboration with students from the Graduate Diploma Graphic Design course, the authors discuss how this …


Design Implications Of Feeling Playful: Play Moods + Atmospheres In Dialogue, Helle Marie Skovbjerg, Shanti Sumartojo Jun 2023

Design Implications Of Feeling Playful: Play Moods + Atmospheres In Dialogue, Helle Marie Skovbjerg, Shanti Sumartojo

Nordes Conference Series

Based on a research project Play Stories the aim of this paper is to explore how a combination of theories about play moods and concepts of atmosphere can enrich the field of play design. The paper explores pairing through two design experiments. It shows how play’s atmospheric qualities insist that designers attend to how these moods emerge, and the shifts that happens when the moods emerge. The contribution of the paper is: Atmospheres help us understand the dynamic of moods, and we therefore have to design for several moods; atmospheres show us the multiple elements that can configure when designing …


Missing Species: Discursive Design Activism, Margaret Rynning Jun 2023

Missing Species: Discursive Design Activism, Margaret Rynning

Nordes Conference Series

Through a design case, “Missing species”, this article presents how design activism can be applied to a discursive design project and proposes a model for discursive design activism. The case study addresses the issue of biodiversity and invading plants due to humans’ interaction with nature and suggests how design may inform and engage societies and individuals through critical imageries, possibly leading to local engagement. Design activism and presenting design outside of galleries and spaces for designers may lead to a larger and more targeted audience for discursive design.


“Ear Opening”: Conceptualizing Auditory Representations In Service Design, Ana Kustrak Korper, Vanessa Rodrigues Jun 2023

“Ear Opening”: Conceptualizing Auditory Representations In Service Design, Ana Kustrak Korper, Vanessa Rodrigues

Nordes Conference Series

Many design practices rely heavily on visual and enacted representations, and service design is no exception. Sounds are an inevitable part of a service. As an integral part of a servicescape, they provide cues for action and and signal how we interact with the environment. This study explores how auditory representations can be used for the purpose of developing a more holistic and nuanced understanding of service experience through a conceptual exploration that integrates literature with empirical insights. The study contributes to the growing knowledge about service design, by suggesting that auditory representations can be approached from the perspectives of …


Proceedings Of Inaugural Designing Retail And Service Futures Colloquium, Katelijn Quartier, Bethan Alexander, Zakkiya Khan, Francesca Murialdo, Mia Münster Mar 2023

Proceedings Of Inaugural Designing Retail And Service Futures Colloquium, Katelijn Quartier, Bethan Alexander, Zakkiya Khan, Francesca Murialdo, Mia Münster

DRS Conference Volumes

These proceedings were created by compiling the papers presented at the first colloquium of the Special Interest Group (SIG) Designing Retail & Service Futures from the Design Research Society (DRS). The SIG was established in 2021. The SIG strives to gain a better understanding of the value of design in the commercial sector, including disciplines, such as interior design, architecture, retail and hospitality, branding, marketing, strategic design, design management and consumer psychology. Design and its value have been a subject of study for many years and from many different disciplinary perspectives (ranging from product design to marketing, business economics, service …


Who Designs For Policy?, Federico Vaz, Sofía Bosch Gomez Jun 2022

Who Designs For Policy?, Federico Vaz, Sofía Bosch Gomez

DRS Biennial Conference Series

This conversation asked participants to inquire about the skills and compe- tencies of those engaging in the practice of design for policy. We discussed the profes- sional background and training of people currently working as ‘policy designers’ and the knowledge and abilities these designers contribute when developing and imple- menting public policies, services, and governance. Likewise, we aimed to bring to- gether practitioners and researchers to debate the implications of creating specific dis- ciplinary profiles and how this can shape career paths within public administration. During the conversation, participants offered a set of mindsets, skills, and knowledge that they deemed …


Design For Wellbeing, Happiness And Health, Ann Petermans, Tiiu Poldma, Rebecca Cain, Deger Ozkaramanli-Leerkes, Leandro Tonetto, Anna Pohlmeyer, Marc Hassenzahl, Matthias Laschke, Pieter Desmet Jun 2022

Design For Wellbeing, Happiness And Health, Ann Petermans, Tiiu Poldma, Rebecca Cain, Deger Ozkaramanli-Leerkes, Leandro Tonetto, Anna Pohlmeyer, Marc Hassenzahl, Matthias Laschke, Pieter Desmet

DRS Biennial Conference Series

The chairs' editorial for the theme track of SIGWELL, the Design Research Society's Special Interest Group (SIG) focusing on Design for Wellbeing, Happiness and Health.


Design For Behaviour Change: Taking The Long View Fast, Kristina Niedderer, Geke Ludden, Shital Desai, Sander Hermsen Jun 2022

Design For Behaviour Change: Taking The Long View Fast, Kristina Niedderer, Geke Ludden, Shital Desai, Sander Hermsen

DRS Biennial Conference Series

The Design for Behaviour Change Group was established in 2014 and seeks to promote knowledge, understanding and action in how to improve sustainable social and environmental change. It researches ways in which design can support ethical and responsible behaviour change to achieve these goals. The current strand for DRS2022 explores methods to address recent opportunities in the light of environmental and health challenges.


Graphic Design And Artificial Intelligence: Interdisciplinary Challenges For Designers In The Search For Research Collaboration, Yaron Meron Jun 2022

Graphic Design And Artificial Intelligence: Interdisciplinary Challenges For Designers In The Search For Research Collaboration, Yaron Meron

DRS Biennial Conference Series

The introduction of electronic publishing, multimedia, the web and social media have influenced and presented challenges for graphic design. Now the implementation of artificial intelligence (AI) features within graphic design software enables practitioners to automate many design processes. However, this threatens to deskill the profession and create a second tier of ‘non-professional’ designers, particularly within less creative work that emphasises fast turnover and functional artefact production. Research at the intersection of AI and graphic design has been led by computer scientists. This paper argues, from a designer’s perspective, that a paucity of scholarly engagement by graphic designers with their own …


Applying Design-Led Approaches To Public Sector Innovation: A Case Study Of New Zealand’S Service Innovation Lab, Jane Lehtinen Jun 2022

Applying Design-Led Approaches To Public Sector Innovation: A Case Study Of New Zealand’S Service Innovation Lab, Jane Lehtinen

DRS Biennial Conference Series

This paper adds to emerging research on the application of design-led approaches to public policy and services by public sector innovation labs. It presents key findings from the first in-depth case study on the New Zealand government Service Innovation Lab, which operated between 2017 and 2020 as part of broader public sector efforts for citizen-centric digital transformation. Based on a thematic analysis of semi-structured interviews and organizational documentation, it discusses how the challenges of applying the Lab’s design-led approach in this public sector context were navigated by professionals involved with the Lab over time. The findings reveal that to navigate …


Developing Play Tarot Cards To Support Playful Learning In Teacher Education, Helle Marie Skovbjerg, Helle Hovgaard Jørgensen, Keila Zarl Perez Quinones, Tilde Bekker Jun 2022

Developing Play Tarot Cards To Support Playful Learning In Teacher Education, Helle Marie Skovbjerg, Helle Hovgaard Jørgensen, Keila Zarl Perez Quinones, Tilde Bekker

DRS Biennial Conference Series

Via two design-based research experiments, this paper explores how we can design a tool to support designing for playful learning in teacher education. Several recent review studies show that integrating play qualities into a learning context is not always easy. We design a set of tarot cards with the aim of exploring actions in learning situations and play qualities for those specific actions. Our experiments show that using the tarot cards as a way for students and teachers to reflect and come up with further playful learning designs brings in a broader diversity of play qualities, especially qualities that are …


Beyond Progress: Exploring Alternative Trajectories For Design Museums, Anja Neidhardt, Heather Wiltse, Anna Croon Jun 2022

Beyond Progress: Exploring Alternative Trajectories For Design Museums, Anja Neidhardt, Heather Wiltse, Anna Croon

DRS Biennial Conference Series

How can design museums be disentangled from systems like patriarchy, so that they become able to support change towards more justice? To explore this question, we use our standpoint as design researchers in combination with a feminist perspective. Historically, most design museums supported a path of progress which supposedly leads straight from the past into the future. Even though today attempts to change design museums can be observed, criteria for good design and methods for collecting and exhibiting mainly stay unchanged. However, when questioning them, it becomes clear that they were shaped by a white, male, imperialist perspective. Through shifting …


Ai In Design Idea Development: A Workshop On Creativity And Human-Ai Collaboration, Fabio Antonio Figoli, Lucia Rampino, Francesca Mattioli Jun 2022

Ai In Design Idea Development: A Workshop On Creativity And Human-Ai Collaboration, Fabio Antonio Figoli, Lucia Rampino, Francesca Mattioli

DRS Biennial Conference Series

In a fast-paced society, AI systems can prove to be reliable teammates alongside human agents during the early stages of the design process, capable of helping to manage the increasing complexity of projects. Therefore, the introduction of AI systems into the design process is analysed according to the implications on the designer’s creativity and the kind of human-AI collaboration that is established, highlighting trust balance and the new role played by the designer. The main aspects covered by the study were tested in a workshop, in which continuous and discontinuous human-AI collaboration were compared. In the case of continuous collaboration, …


From Wine Tasting To Materials Sensorial Perception: A Framework For Materials Experience, Niki Boukouvala, Spyros Bofylatos Jun 2022

From Wine Tasting To Materials Sensorial Perception: A Framework For Materials Experience, Niki Boukouvala, Spyros Bofylatos

DRS Biennial Conference Series

This paper puts forward a novel approach to study material experience leaning on the wine tasting protocols. The framework proposed in this paper aims to help new (biofabricated and non-biofabricated) "growing" and "living" materials make a good name out of themselves by deploying all their unique sensorial qualities in a more poetic manner. We believe that adopting wine tasting philosophy and techniques in the field of (aesthetic) materials experience and the synthesis of a materials experience lexicon will enable the commercialization process of new materials. We identify three layers of the material experience and point to how adapting the wine …


Touch Ground: Introducing Design Inquiry In Higher Education, Guido Stompff, Manon Joosten, Andrea Prince, Marleen Claessens, Willy Geurts, Anja Köppchen Jun 2022

Touch Ground: Introducing Design Inquiry In Higher Education, Guido Stompff, Manon Joosten, Andrea Prince, Marleen Claessens, Willy Geurts, Anja Köppchen

DRS Biennial Conference Series

In higher education, design thinking is often taught as a process. Yet design cognition resides in action and design practices. Dewey’s pragmatism offers a solid epistemology for design thinking. This paper describes a design research whereby Dewey’s inquiry served as the foundation for educating students. Three extensive educational case studies are presented whereby a design inquiry was introduced and became part of the curricula. It was found that students and coaches struggled with doubts experienced as a result of the co-evolution of problem and solution, means and ends. Four coping mechanisms were observed: (1) focus on problems, risking analysis paralysis; …


Ceci N’Est Pas Une Chaise: Emerging Practices In Designer-Ai Collaboration, Vera Van Der Burg, Almila Akdag Salah, Senthil Chandrasegaran, Peter Lloyd Jun 2022

Ceci N’Est Pas Une Chaise: Emerging Practices In Designer-Ai Collaboration, Vera Van Der Burg, Almila Akdag Salah, Senthil Chandrasegaran, Peter Lloyd

DRS Biennial Conference Series

Emerging practices of using ‘off the shelf’ AI as a creative partner in design processes are receiving increasing attention in design research. This paper takes the well-known concept of ‘framing’ in design, along with the Schönian concept of ‘surprise’ to explore how a human-AI dialogue could work. The approach taken is practice-based, with the human designer documenting her process of inquiry and decision making. We show how artificial creativity is expressed through misfiring object detection algorithms, and further how these ‘mistakes’ can be perceived and interpreted by the human designer. The contribution of the research is in laying the foundations …


Redefining The Structure: A Design For Remote Studio Learning, Suzanne E. Martin Jun 2022

Redefining The Structure: A Design For Remote Studio Learning, Suzanne E. Martin

DRS Biennial Conference Series

Paula Antonelli stated that it was up to designers to teach the world how to use them well. Taking a change-led, research-led perspective on design learning, could encourage future designers “to exercise the acute critical sense that comes from their analytical training in order to help other citizens slow down, stop, reassess, and continue or change course.” (Antonelli, 2019). The sector, and discipline, has a propensity toward disaggregation, to operate as silos that are defined by their distinction. This paper sets out and discusses a Design Case, a Restorative Learning Thing, as an model for how remote design studio learning …


Liberatory Legal Design And Radical Imagination, Hallie Jay Pope Jun 2022

Liberatory Legal Design And Radical Imagination, Hallie Jay Pope

DRS Biennial Conference Series

This paper briefly summarizes the concept of radical imagination, urges legal designers, advocates, and organizers to engage in radical imagination whenever confronting problems of subordination, and suggests a practical, playful method for doing so.


Promoting Climate Awareness Through The Design Of Interactive Moving Posters, Ricardo Gonçalves, Sérgio M. Rebelo, Daniel Lopes, Artur Rebelo Jun 2022

Promoting Climate Awareness Through The Design Of Interactive Moving Posters, Ricardo Gonçalves, Sérgio M. Rebelo, Daniel Lopes, Artur Rebelo

DRS Biennial Conference Series

Nowadays, the ubiquity of digital media has promoted the establishment of novel Graphic Design practices that seek to better catch the audience’s attention. In the Poster Design scenario, we observed the appearance of moving posters, digital-based artefacts that include animated elements; nevertheless, as moving posters get increasingly common, the search for more effective communication approaches should be conducted. This paper studies the impact of interactivity on poster design. Computational and Artificial Intelligence approaches have been employed to design a set of interactive moving posters which can adapt according to the viewer’s actions and the surrounding environment. The current environmental issues …


Arabic Type In Urban Environments: A Graphic Heritage, Shaima Elbardawil Jun 2022

Arabic Type In Urban Environments: A Graphic Heritage, Shaima Elbardawil

DRS Biennial Conference Series

Graphic design as a cultural object can contribute to the design of heritage in various ways. This study investigates the meaning of heritage and graphic design in relation to culture and communication. It discusses cultural heritage in Arab states with reference to Arabic type and introduces Naskh-style typefaces in wayfinding systems and signage as a graphic urban heritage. This is done using a framework for analyzing urban graphic heritage alongside empirical field study from the United Arab Emirates and the Hashemite Kingdom of Jordan. The study reveals that graphic design provides a unique framework toward understanding the role of typographic …


Talking About Food: Reflecting On Transitions Of Practice In People With Lived Experience Of Food Poverty, David Perez, Roger Whitham, Gemma Coupe, Leon Cruickshank Jun 2022

Talking About Food: Reflecting On Transitions Of Practice In People With Lived Experience Of Food Poverty, David Perez, Roger Whitham, Gemma Coupe, Leon Cruickshank

DRS Biennial Conference Series

In this paper, we deploy a practice theory lens to explore how co-design activities have enabled individuals to transition to new and different advocacy, inquiry and engagement practices. The co-design project we describe sought to bring about change in a national network of organisations addressing food poverty in the UK. The aim of the project was to collaborate with young people and adults from different communities of the North of England to co-design tools for gathering stories and enabling advocacy relating to food insecurity. We use a practice theory lens to describe the relationships between co-design activities and transitions in …


Positioning Design In Transdisciplinary Collaborations: Experiences From A Smart City Consortium Project, Anouk Geenen, Deger Özkaramanli, Julieta Matos-Castaño, Mascha Van Der Voort Jun 2022

Positioning Design In Transdisciplinary Collaborations: Experiences From A Smart City Consortium Project, Anouk Geenen, Deger Özkaramanli, Julieta Matos-Castaño, Mascha Van Der Voort

DRS Biennial Conference Series

This paper explores the positioning of design in transdisciplinary collaborations. Design is increasingly positioned as a promising way of working in complex, multi-stakeholder collaborations. In this paper, we want to deepen and challenge this positioning in order to better clarify the contribution of design. Building on literature and experiences from an ongoing consortium-type research project in the context of smart cities, we concep-tualize five preliminary roles that design adopts in collaborative settings: (1) generator; (2) communicator; (3) facilitator; (4) mediator and (5) provocateur. We argue that the latter two roles, namely the mediator and provocateur, are the most recent and …


Value-Drive Design Approach To Envision Speculative Futures, Yihyun Lim, Bumjin Kim Jun 2022

Value-Drive Design Approach To Envision Speculative Futures, Yihyun Lim, Bumjin Kim

DRS Biennial Conference Series

This paper presents a design approach that brings together speculative design, value-sensitive design, and emotion-based ethnographic method to identify value-experiences for the design of value-driven speculative futures. The paper discusses the approach in five steps; 1) emotion-based design ethnography, 2) visual mapping and value-extraction, 3) secondary research of technology and socio-cultural trends and filtering of technologies based on its interpreted value-experiences, 4) design of value-driven future scenarios, 5) materializing scenarios as discursive prototypes. We explore COVID19 pandemic as a context of research-through-design inquiry in developing this approach.


Whose Place Is It? Enacted Territories In The Museum, Jennie Andersson Schaeffer, Ksenija Komazec, Elsa Vaara, Andreea Strineholm, Helena Tobiasson Jun 2022

Whose Place Is It? Enacted Territories In The Museum, Jennie Andersson Schaeffer, Ksenija Komazec, Elsa Vaara, Andreea Strineholm, Helena Tobiasson

DRS Biennial Conference Series

There is a growing trend to embrace the idea of public participation in the work of museums, from exhibition design to collections. To further develop participatory cultures in museums, these negotiations and emerging practices should be examined more closely. This paper explores a museum’s whole-hearted attempt to engage with the societal issue of climate change and work with a high degree of participation from civic society when staging a temporary exhibition. We investigate experiences in the process of building, measuring, separating and transgressing during the collaboration. Based on these explorations the paper presents three emerging and interconnected territories in the …


Envisioning Personal Finance And Expense Tracking For A Sustainable Future, Young-Ae Hahn, Jiyoun Lee, Minhyuk Kim Jun 2022

Envisioning Personal Finance And Expense Tracking For A Sustainable Future, Young-Ae Hahn, Jiyoun Lee, Minhyuk Kim

DRS Biennial Conference Series

Young Koreans who are financially inexperienced and unconcerned about environmen-tal and social issues cannot achieve balanced goals—economic self-sufficiency, envi-ronmental-health sustainability and ethical consumption—for a sustainable future. Although current personal finance apps provide daily, weekly and monthly spending trends, they do not effectively raise awareness of these goals. In response, we envi-sioned an alternative expense tracking app UI with two reference points against which a user can compare his/her current spending: (1) the user’s peer age/household/income group spending averages and (2) expert recommendations on the appropriate savings rate, energy consumption limits and ethically manufactured products. According to a survey questionnaire that …


“What Makes You Feel Relaxed In Nature?”: Exploring Nature-Based Stimuli As Inspiration For Designing Relaxing Experiences, Chan Mi Kim, Thomas Van Rompay, Geke Ludden Jun 2022

“What Makes You Feel Relaxed In Nature?”: Exploring Nature-Based Stimuli As Inspiration For Designing Relaxing Experiences, Chan Mi Kim, Thomas Van Rompay, Geke Ludden

DRS Biennial Conference Series

Nature experiences promote relaxation and wellbeing. To bring these benefits to people with limited access to nature, digital technologies can be used to provide nature experiences. However, we do not yet completely understand which exact qualities of nature and what mechanisms are involved in eliciting relaxation. To close this gap, we conducted a diary exercise (n=25) to explore interactions and qualities that stimulate relaxation in nature. Results revealed a typology comprising three pathways to promote relaxation through nature experiences: relaxation by sensing, thinking, and doing. In addition, 8 sensorial and 6 contextual qualities were identified, and a visual summary was …