Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (19)
- Arts and Humanities (18)
- Communication (13)
- Education (10)
- Engineering (8)
-
- Sign Languages (6)
- Architecture (5)
- Fine Arts (5)
- Rhetoric and Composition (5)
- Computer Sciences (4)
- Physical Sciences and Mathematics (4)
- American Sign Language (3)
- Engineering Science and Materials (3)
- Landscape Architecture (3)
- Public Affairs, Public Policy and Public Administration (3)
- Business (2)
- Civil Engineering (2)
- Civil and Environmental Engineering (2)
- Communication Technology and New Media (2)
- Psychology (2)
- Recreation, Parks and Tourism Administration (2)
- Architectural Engineering (1)
- Art Education (1)
- Art Practice (1)
- Art and Design (1)
- Book and Paper (1)
- Business and Corporate Communications (1)
- Child Psychology (1)
- Civic and Community Engagement (1)
- Cognition and Perception (1)
- Keyword
-
- Rhetoric (6)
- Design (5)
- Color (3)
- Communication (3)
- Composition (3)
-
- Visual (3)
- American (2)
- Animation (2)
- Chinese (2)
- Ethics (2)
- Eye tracking (2)
- Locative media (2)
- Mobile media (2)
- Multimodal (2)
- Packaging (2)
- Professional Communication (2)
- Sculpture (2)
- Smartphones (2)
- Video Games (2)
- 2-Alternative Forced Choice (2-AFC) (1)
- 3D (1)
- 3D Virtual Worlds (1)
- AEC (1)
- ASL (1)
- Absurdity (1)
- Accelerometer (1)
- Active learning (1)
- Advertising (1)
- Aesthetics (1)
- Affect (1)
- Publication Year
- Publication
-
- All Theses (37)
- All Dissertations (20)
- Tiger Newspapers (5)
- International Journal of Interpreter Education (4)
- Publications (4)
-
- Society for American Sign Language Journal (3)
- Liz Smith, Research Methods: Studying Civic Engagement and Voting Behavior (2)
- Staff Senate Minutes (2)
- A repository of copyright educational resources for higher education (1)
- All CEDAR Publications (1)
- Environmental Studies (1)
- Institutional Effectiveness Reports (1)
- Journal of Youth Development (1)
- Olena Kolupayeva, Human Rights and Media (1)
- Publication Type
Articles 61 - 83 of 83
Full-Text Articles in Entire DC Network
Cultural Variation In The Visual Aspects Of Television Commercials: Comparing The Use And Effect Of Field Information In Chinese And Us Television Commercials, Jin Liu
All Theses
Cross-cultural psychology literature demonstrates cultural variation in visual perception patterns and field information inclusion in static visual designs between Chinese and American cultures. This study attempts to empirically investigate whether such variation exists in these two cultures' video images such as television commercials, and whether the commercials customized to cultural preference are more effective than others as previous research suggests. The research results correspond to previous claims about the visual design patterns in Chinese and American cultures, based on which suggestions for cinematic practice are provided. This research contends that variation in information inclusion and exclusion rules manifests differences in …
Re-Engineering A Trash/Recycling Collection Vehicle Based On Challenging Customer Requirements, Edward Smith
Re-Engineering A Trash/Recycling Collection Vehicle Based On Challenging Customer Requirements, Edward Smith
All Theses
Engineering design starts with the definition of design requirements. These requirements define the design problem and must be satisfied for a solution to be acceptable. While many design methodologies exist for defining design requirements, none presently provides a systematic approach for designers to challenge requirements. Yet, Pahl and Beitz, Hazelrigg, and Suh all argue that a designer should continually question the need for each requirement and refine them as the product evolves. Thus, there exists a need to develop a comprehensive method that enables a designer to verify, review/question, and revise requirements throughout the design process. This research uses the …
Image-Based Modeling Techniques For Artistic Rendering, Bynum Murray Iii
Image-Based Modeling Techniques For Artistic Rendering, Bynum Murray Iii
All Theses
This thesis presents various techniques for recreating and enhancing two-dimensional paintings and images in three-dimensional ways. The techniques include camera projection modeling, digital relief sculpture, and digital impasto. We also explore current problems of replicating and enhancing natural media and describe various solutions, along with their relative strengths and weaknesses. The importance of artistic skill in the implementation of these techniques is covered, along with implementation within the current industry applications Autodesk Maya, Adobe Photoshop, Corel Painter, and Pixologic Zbrush. The result is a set of methods for the digital artist to create effects that would not otherwise be possible.
Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan
Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan
All Theses
As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials.
This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally. After …
Identifying And Comparing Key Process Attributes For Sustainable Building Delivery In India And The U.S., Prashanth Palanisamy
Identifying And Comparing Key Process Attributes For Sustainable Building Delivery In India And The U.S., Prashanth Palanisamy
All Theses
India is a rapidly developing nation with the associated brisk pace of construction. More sustainable building practices for construction in India would have social, environmental, and economic benefits. However, the key process attributes for successfully planning, designing, and constructing sustainable buildings in India are largely undefined. Other projects in India would benefit from a rigorous identification of these key process attributes which could help leapfrogging the sustainable building delivery in India to the best available practices.
Sustainable buildings require different delivery processes than traditional buildings; this can lead to process wastes due to unfamiliarity or incompatibility of the processes. These …
Staff Senate Minutes, 2009 November 10, Clemson University
Staff Senate Minutes, 2009 November 10, Clemson University
Staff Senate Minutes
No abstract provided.
Exploring How Residential Communities In The Rural Southern Appalachian Mountains Are Branded As 'Green:' A Qualitative Analysis, Ole Sleipness
Exploring How Residential Communities In The Rural Southern Appalachian Mountains Are Branded As 'Green:' A Qualitative Analysis, Ole Sleipness
All Dissertations
As environmental issues have gained media prominence, a majority of Americans now consider themselves to be environmentalists. Producers of real estate development have responded with communities, branded to differentiate themselves from their competition through sagas, imagery, and symbols that communicate the values and identities that align with those of their targeted consumers. Host to a rapidly expanding population, the Southern Appalachians are home to a wealth of new communities, many of them branded as 'green.' Building on theoretical foundations in visual design, environmental rhetoric, and landscape interpretation, this research utilizes a collective case study analysis to illustrate how texts, images, …
Deus Ex Machinima: A Rhetorical Analysis Of User-Generated Machinima, Sean Callot
Deus Ex Machinima: A Rhetorical Analysis Of User-Generated Machinima, Sean Callot
All Theses
Beginning with corporate demonstrations and continuously evolving into today, machinima has become a major expressive art form for the gamer generation. Machinima is the user-centered production of video presentations using pre-rendered animated content, as generated from video games. The term 'machinima' is a combination of 'machine' (from which the video content is derived) and 'cinema' (the ultimate end product). According to Paul Marino and other members of the machinima community, Hugh Hancock, the creator of Machinima.com, first coined the term in 2000. Video productions of this kind have been used in various capacities for the past several years, including instruction …
Color Rhetoric: The Social Construction Of Neutrality In Real Estate Design, April Davis
Color Rhetoric: The Social Construction Of Neutrality In Real Estate Design, April Davis
All Theses
Many interior designers believe that the key to selling a house is using conventionally labeled neutral colors. Yet, in relying solely on what convention dictates as a universal real estate rule, designers are promoting an ideology that privileges conventional standards to audience analysis, and consequently, call into question the usefulness of their own careers. Using Lloyd Bitzer's rhetorical situation principles, this thesis will analyze pictures taken from homes on the real estate market. Examining these pictures will establish the concept of neutrality as a rhetorical social construction that is shaped within historical, social, and cultural contexts. Moreover, this thesis presents …
Visual Argument Reconsidered: 'Objective' Theory And A Classical Rhetorical Approach, Daniel Richards
Visual Argument Reconsidered: 'Objective' Theory And A Classical Rhetorical Approach, Daniel Richards
All Theses
Visual argument is a relatively new discipline within the field of visual rhetorics. Consequently, visual rhetoricians have presented new theories of visual argumentation without fully considering the possibilities of existing textual methodologies as explanatory tools—especially classical rhetorical devices. This thesis presents a methodology for examining and creating visual arguments based on the concepts of topoi and figures of speech. I contend that these classical rhetorical devises embody an “objective” understanding of visual communication that shows one way of bridging the empiricism/rationalism debate in epistemology. By demonstrating that knowledge comes from the necessary interplay of perception and conception, I attempt to …
The Tiger Vol. 103 Issue 6 2009-02-20, Clemson University
The Tiger Vol. 103 Issue 6 2009-02-20, Clemson University
Tiger Newspapers
No abstract provided.
The Design Of A Data Recorder To Test The Effects Of Color Contrast On 'This Side Up' Pictorial Markings On Package Orientation Within Ups Ground, Rupert Hurley
All Theses
A data recorder was built and qualified to record package orientation over time. The device was then used to observe the effects on package orientation during UPS ground shipping of current and modified ASTM D5445-03 'This Side Up' symbols. Modified symbols on packages demonstrated the effects of contrasting color relationships on symbol noticeability and human compliance. Shipping trials were conducted through UPS distribution centers for cube-shaped packages equipped with custom designed tri-axial accelerometers. Data recorded on 112 shipments provide comparisons of four ASTM D5445-03 'This Side Up' symbols: unmodified, modified blue, modified 'black and white', and control (no symbol). Data …
Virtual Aesthetics And Ethical Communication: Towards Virtuous Reality Design, David Williams
Virtual Aesthetics And Ethical Communication: Towards Virtuous Reality Design, David Williams
All Theses
This thesis argues that ethics can and should be applied to Second Life avatar design and behavior. Second Life is a unique virtual reality due to its connection to the physical world primarily through financial devices. Users buy and sell virtual and physical goods over these networks; the avatar, it is argued, is the primary instrument for persuasion in these contexts. Avatars facilitate a virtual aesthetic that is primarily 'natural.' By creating aesthetic avatars, the developers of Second Life enable audiences to affectively associate with other 'residents.' Not only is the avatar designed for aesthetic appeal, but it enables users …
Code Of Best Practices In Fair Use For Media Literacy Education, Cmsi Center For Media And Social Impact
Code Of Best Practices In Fair Use For Media Literacy Education, Cmsi Center For Media And Social Impact
A repository of copyright educational resources for higher education
This document is a code of best practices that helps educators using media literacy concepts and techniques to interpret the copyright doctrine of fair use. Also includes a “common myths about fair use section” which can be used for discussion.
Importance And Availability Of Content And Communication Skills Among Entry-Level Interpretive Naturalists, Jonathan Ivey
Importance And Availability Of Content And Communication Skills Among Entry-Level Interpretive Naturalists, Jonathan Ivey
All Theses
Interpretation seeks to help visitors to make intellectual and emotional connections between themselves and park resources through a communication process. To accomplish this goal, interpreters must be intimately knowledgeable of park resources as well as excellent communicators. The details of what types of knowledge and communication skills are most important to interpretive naturalists have not been formally documented. Likewise, little is formally known about the availability of each skill in pools of entry-level applicants for interpretive positions. This study documented the varying importance and availability of content and communication skills for entry-level interpretive naturalists, based on the perceptions of experienced …
Figuring The Digital, Molly Morin
Figuring The Digital, Molly Morin
All Theses
This body of work is a way of understanding, reflecting on, and contributing to a contemporary dialogue about the impact of digital technology and the Internet on society by looking at the organization of information that lies behind the computer screen, and creating work that is sourced directly from the Internet but becomes a tangible object in the physical world. I use methods of mass production and marketing to create artwork that values individuality over homogenization and complexity over efficiency, co-opting practical digital technology for the purposes of physical beauty. The work should inspire a sense of wonder through its …
The Impact Of Visual Design On Web Persuasiveness, Megan Nelson
The Impact Of Visual Design On Web Persuasiveness, Megan Nelson
All Theses
Many commentators of web persuasion have suggested that content is the key factor responsible for creating credible (and therefore persuasive) websites. Research in a variety of fields has been devoted to identifying accurate methods of determining a website's trustworthiness in order to help organizations promote credibility and teach users to critically analyze it. By focusing on the credibility of content, however, researchers are promoting an unbalanced perspective of web persuasiveness that privileges textual content over visual design.
This thesis hypothesizes that visual design significantly impacts web persuasiveness. First, exploration of current theories of web persuasiveness reveals the importance of persuasion …
Τέχνη And Quest-Oriented Learning, Sarah Matzko
Τέχνη And Quest-Oriented Learning, Sarah Matzko
All Dissertations
A new approach for teaching undergraduate computer science courses is presented. A general teaching approach that is its basis is also described. Summaries and guides to several introductory courses are provided. Results from the use of the curriculum are presented, and other applications of the approach are suggested.
1999 Summary Report On Institutional Effectiveness, Clemson University
1999 Summary Report On Institutional Effectiveness, Clemson University
Institutional Effectiveness Reports
No abstract provided.
The Tiger Vol. 92 Issue 6 1998-10-02, Clemson University
The Tiger Vol. 92 Issue 6 1998-10-02, Clemson University
Tiger Newspapers
No abstract provided.
The Tiger Vol. 73 Issue 3 1979-09-07, Clemson University
The Tiger Vol. 73 Issue 3 1979-09-07, Clemson University
Tiger Newspapers
No abstract provided.
The Tiger Vol. 72 Issue 7 1978-10-06, Clemson University
The Tiger Vol. 72 Issue 7 1978-10-06, Clemson University
Tiger Newspapers
No abstract provided.
The Tiger Vol. 72 Issue 2 1978-09-01, Clemson University
The Tiger Vol. 72 Issue 2 1978-09-01, Clemson University
Tiger Newspapers
No abstract provided.