Digital Commons Network^™

Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny

Experience Industry Management

Digital marketing is a marketing strategy that helps companies grow in multiple ways. Digital marketing and the five Ds (digital devices, digital platforms, digital media, digital date, digital technology) represents the evolution of marketing in the modern era. The purpose of this study was to examine the digital marketing practices of Coachella Valley Music and Arts Festival. Coachella and its digital marketing techniques are strategically planned in order for the festival to reach its target audience. Research for this study was conducted using a case study. The results indicated that Coachella’s digital marketing is effective in reaching the target audience …

Setting The Stage: A Comparative Analysis Of The Sustainability Practices Employed At Selected Music Festivals, Tori E. Aronow

Experience Industry Management

Music festivals are more than a social gathering. They hold the power to inspire great change in the world and continue to evolve with time. The purpose of this study was to compare and contrast the sustainability measures employed by Bonnaroo music festival in Tennessee and Splendour in the Grass music festival in Australia. The research for this study was conducted using a best practices instrument, designed by the researcher, to evaluate the sustainability practices of Bonnaroo and Splendour in the Grass. The study found that both festivals implement effective sustainability measures that inspire attendees to contribute in the conservation …

Journal Staff

The Forum: Journal of History

No abstract provided.

Darkness In The Parlor: Prostitution And Narratives Of Urban Exploration In London’S West End, Aiden Evans

The Forum: Journal of History

Prostitution in London’s West End came to constitute a multidimensional transgression for middle-class observers during the late-Victorian period, contesting traditional distinctions between West and East, middle-class and working-class, and public and private life. First, through the use of Late Victorian urban exploration narratives, I will show that urban explorers applied a rigid conceptual framework to identify the working-class prostitutes occupying London’s affluent West-End. Rooted in class-based hierarchies, these systems of identification presumed that working-class prostitutes were categorically distinct, visible, and undisguisable in London’s West End. Moreover, I argue that this conceptual framework reveals the authors’ binary understandings of prostitutes’ public …

Sedentary Flesh: Nineteenth-Century French Orientalists And Bodies Of The Female Other, Amelia Aitchison

The Forum: Journal of History

As visual texts of subjectivity and ideology, paintings are uniquely useful tools for historical analysis. Peaking in popularity in nineteenth-century Europe, the enduring erotic mystification of the Turkish seraglio manifested frequently in the form of paintings. At this time, French academicism and realism rose in status internationally and, bolstered by the esteem of the Paris Salon and the competitiveness generated by the advent of photography, so too did elaborately (and misleadingly) detailed depictions of the Orient. This paper concerns the inherent politics of French depictions of Turkish odalisques, focusing on the orientalist discourse generated by the quasi-realistic style of nineteenth-century …

Noble Animals, Brutish Animals, Marcus William Hunt

Between the Species

The paper begins with a description of a grey seal performing conspecific infanticide. The paper then gives an account of “nobleness” and “brutishness.” Roughly, a behavioural-disposition is noble/brutish if it is one that would be a moral virtue/vice if the possessor of the behavioural-disposition were a moral agent. The paper then advances two pairs of axiological claims. The first pair of claims is that nobleness is good and that brutishness is bad. The second pair of claims is about an axiological interaction between nobleness/brutishness and well-being. That any non-human animal lacks well-being is bad. Yet, it is worse that …

What Didn’T Happen: Analyzing Cal Poly’S Proposed Educational Assistance Program Following The Korean War, Sam Mcclintock

The Forum: Journal of History

Following the Korean War, Cal Poly was approached to take part in a program to provide technical education assistance to vocational schools in the Republic of Korea by the newly formed United States Foreign Operations Administration. This paper seeks to analyze that program in the context of Cal Poly’s history, especially in comparison to other international education programs and other dealings between the University and the United States Government. Although Cal Poly ultimately never took part in the Korea Program, the negotiation process still provides insight into the priorities of the college and its place in the context of US …

The Midnight Ride Of Sybil Ludington: A Forgotten Hero In The Shadow Of Paul Revere, Jessica Kay Rebollo

History

The American historical narrative has always been dominated by men; the achievements of women are often left to the past. One such woman who has been forgotten is Sybil Ludington, who in 1777 at the age of sixteen, rode forty miles to alert a unit of the Continental Army of advancing British troops. In this paper, I will compare Sybil Ludington to history’s most renowned nightrider, Paul Revere. I will study the way in which Sybil Ludington and Paul Revere are memorialized in American history, and expose the reason for the lack of Sybil Ludington’s popularity in the American historical …

Phrenology, Physical Anthropology And Ethnology: Nineteenth-Century Race Science And The Foundations Of Eurocentrism, Mckenzie Jayne Leeds

History

This paper explores phrenology, physical anthropology, and ethnology--each a nineteenth-century scientific discipline that significantly influenced racial beliefs. These sciences were integral in forming and perpetuating racial hierarchies and the belief of perceived European superiority. The main goal of this project was to deconstruct the European superiority narrative, and to argue that these disciplines created a network of continued racism.

Silence Over Their Tombs: A Microhistory Of American Perceptions Of Alcoholism In The Late Eighteenth And Early Nineteenth Centuries Using The Adams Family Papers, Lucy Rebecca Wickstrom

History

The perception of alcohol addiction in the United States of America has changed numerous times throughout the nation’s history, with people accepting it as a mere part of life in the colonial era before preachers and thinkers began to denounce it as a vice and a moral failure. The influential writings of respected patriot Dr. Benjamin Rush, however, initiated a fundamental shift in the way that Americans understood alcoholism, as he was the first to make the argument that it was a disease beyond the control of its sufferers. This paper uses the example of the famous Adams family to …

The Holocaust And Human Experimentation: The Nazi Approach To Medicine, Samantha Miller

History

The beginning months of 1945 marked the commencement of the swift downfall of the Nazi regime and the end of the tyrannical, oppressive ruling power it held over most of Europe for close to a decade. As Allied Forces invaded Nazi Germany and the remaining Nazi-occupied territories, they undoubtedly expected to encounter the incredible devastation that World War II had left upon most of the Western European continent, from toppled cities, to separated families, to the rising death toll. However, Allied soldiers would soon have to come face to face with another side-effect of the war, something unforeseen and unimaginable, …

Otter Vector Extension, Alexis A. Peralta

Computer Engineering

This paper offers an implementation of a subset of the "RISC-V 'V' Vector Extension", v0.7.x. The "RISC-V 'V' Vector Extension" is the proposed vector instruction set for RISC-V open-source architecture. Vectors are inherently data-parallel, allowing for significant performance increases. Vectors have applications in fields such as cryptography, graphics, and machine learning. A vector processing unit was added to Cal Poly's RISC-V multi-cycle architecture, known as the OTTER. Computationally intensive programs running on the OTTER Vector Extension ran over three times faster when compared to the baseline multi-cycle implementation. Memory intensive applications saw similar performance increases.

How Does Eco-Label Competition Affect Environmental Benefits? The Case Of Central Africa’S Forests, Jacqueline M. Doremus

Economics

Increasingly, non-governmental organization (NGO) and industry eco-labels compete. Environmental benefits may increase or decrease with entry by an industry label, depending on the shape of consumers’ willingness to pay and the shape of the distribution of forest compliance costs. Using geospatial data from forests in Cameroon and Gabon to proxy for compliance costs, I test whether lower compliance cost forests are more likely to participate in stricter labels. Next, I use a semi-nonparametric estimator to estimate parameters for willingness to pay and the distribution of forest compliance costs to calculate benefits with and without label competition. I find that, in …

Development Of Gluten-Free And Vegan Pies At Spaans Cookie Company, Brittney Lane Thompson

Agricultural Education and Communication

The trend of healthy and innovative products in a myriad of stores have spread like wildfire in the past decade, and the food industry is no exception. With words like “keto,” “paleo,” “vegan” and “gluten-free” being plastered onto several products in grocery stores, the demand has gone up exponentially. Social media has adopted these types of goods, and created aesthetic feeds to show users how healthy eating can be fun. Regardless of consumer knowledge on the matter, shoppers are gaining headway on the “healthy diet lifestyle” idea.

With the introduction of products that are cultivating a healthy and “trendy” future, …

Freedom’S Paradoxes: A Case Study Of The Slave Schooner Julita, Lucy Wickstrom

The Forum: Journal of History

After Great Britain abolished the slave trade in 1807, the British Royal Navy committed one-fifth of its manpower to the cause of capturing other nations’ illegal slave ships. This effort to enforce abolition liberated 250,000 displaced Africans over the course of the nineteenth century and brought the crews that had carried them before officials to have their cases tried. Because of the careful documentation of these cases by the Mixed Commissions, there is a wealth of primary sources detailing the circumstances of these captures and the human beings claimed as cargo. This paper utilizes a case study of one such …

Public Relations Of Cal Poly Avocado Rootstock Trial, Angel Daniel Carrillo

Agricultural Education and Communication

Avocados have been one of California’s specialty crops for quite some time now. The industry has been motivating growers to implement the best management practices to ensure stable and increased production as much as they possibly can. California is the leading state in the country for avocado production. In 2019, California alone produced 109 tons of avocados (US Department of Agriculture, 2020). Unfortunately, root rot has made it a challenge to do so.

Root rot is a disease derived from the Phytophthora cinnamomi pathogen. This is an issue for avocado production worldwide. In efforts to find a method of decreasing …

Product Photography For Agricultural Products, Madison Ann Somerday

Agricultural Education and Communication

The E-commerce space is growing and E-commerce is dependent upon product photography. The product photograph is one of the most important elements of an online visual marketing strategy. When selling online, the only sense a customer can use to judge the product is sight. The picture is what your customers will utilize to decide whether they want to purchase the product or not. In the 2017 Bazaarvoice’s Shopper Experience Index, product photos are shown to be able to create a 111% conversion boost and a 180% revenue boost per visitor for top retailers and brands. The picture of a product …

How To Incorporate Agriculture Into Family Stem Night, Hannah Jolan Kondratko

Agricultural Education and Communication

Family STEM Night is an evening for students and their families to come together and complete hands-on science, math, and engineering activities. This event will usually include a variety of interactive projects in different topics and connections to STEM careers. Incorporating agriculture science is a beneficial and productive way to connect people in the community to agriculture. The author will research the importance of agriculture in STEM, create and implement an agriculture-based STEM project to present at Monarch Grove Elementary School’s STEM night in San Luis Obispo, California.

The need for agriculture in STEM education is prevalent. When asking a …

Central Coast Creamery Marketing Pamphlet, Camille E. Silvera

Agricultural Education and Communication

The author researched how to create an efficient pamphlet to effectively market and promote Central Coast Creamery's new catering services.

Towards Equitable Communication: An Exploratory Study To Guide Knowledge Translation In Kinesiology, Akuekegbe Y. Uwadiale, Jafra D. Thomas

Kinesiology and Public Health

Resources at or below the 8th grade reading level is key if behavioral resources are to support end-user health literacy, a strong predictor of prevention-oriented health behaviors and health risk. To understand how readability issues effect physical activity resources, we performed a systematic review of the kinesiology literature. A sample of 18 original studies was obtained (M publication date=2010, SD=7.45), which on average reported public resources exceeded the 8th grade reading level by at least two grades. Thematic analysis resulted in 14 general ways material readability could be easily improved. Project findings will be discussed and next steps presented.

Fire Protection And Life Safety Analysis Of A Chicago Hotel, Thomas Hampton

Fire Protection Engineering: Culminating Experience Project Reports

The following report contains an analysis of the life safety and fire protection features of a Chicago Hotel. The report is intended to meet the requirements for the Culminating Experience of the Cal Poly Master of Science Fire Protection Engineering Program.

The Chicago Hotel building chosen for the analysis is a mixed-use 7-story hotel. On the 1st, 2nd, and 7th floors of the building are spaces for mercantile and restaurant tenants as well as other spaces necessary for the operation of the building such as back of house space for the hotel, storage, employee locker rooms, hotel and retail lobbies, …

"Obstinate, Impertinent, Ill-Conditioned": Child Labor, Exploitation And Xenophobia In The British Home Children Movement, Hannah Lauren Palma

History

An examination of the British Home Children program as a movement rooted in child labor, misguided philanthropy, and the exploitation of poor child immigrants.

Cal Poly Engineering Iv Building, Kai Liu

Fire Protection Engineering: Culminating Experience Project Reports

This report analyzes the fire protection systems of Engineering IV building at California Polytechnic State University, San Luis Obispo. It is a cumulative project of the Fire Protection Engineering Program at Cal Poly. The report consists of a prescriptive analysis and a performance-based design analysis. The building contains dry laboratories, classrooms, offices, and administrative spaces. The building is a three-story structure. There is an atrium that connects the first floor to the third floor. However, the building has a horizontal enclosure to separate the connection between the second floor and the third floor.

The prescriptive analysis is based on the …

Elewexe – Building 172b, California Polytechnic State University – San Luis Obispo, Anna M. Santoro

Fire Protection Engineering: Culminating Experience Project Reports

California Polytechnic State University at San Luis Obispo recently finished constructing a new multimillion student housing project on campus. One of the six buildings, elewexe or 172B, from this housing complex was selected for a full evaluation of the fire and life safety systems using both prescriptive and performance based approaches. The building is a Type II-B four story dormitory with an R-2 occupancy classification.

For the prescriptive approach, the building was evaluated against the most current editions of the IBC and relevant NFPA code editions for building requirements, sprinkler design and fire alarm and detection. When looking at the …

Second Baptist Church, Cypress Campus, David Kalinec

Fire Protection Engineering: Culminating Experience Project Reports

This report was created as part of the Master of Science Fire Protection Engineering degree program at California Polytechnic State University at San Luis Obispo. This project summarized the covered subjects during the course of each quarter of the program. The site chosen for this project is Second Baptist Church, Cypress Campus, located in Cypress, TX. This building was chosen because Churches are mixed use buildings that include assembly occupancies and large occupant loads.

A prescriptive-based code evaluation was performed on the building according to the 2012 editions of the international building code and fire code, adopted at the time …

Fire And Life Safety Analysis: Robert E Kennedy Library, Cal Poly San Luis Obispo Campus, Christopher Olmstead

Fire Protection Engineering: Culminating Experience Project Reports

This report provides a fire safety analysis on the Robert E. Kennedy Library located on the Cal Poly University campus San Luis Obispo, California. In the course of this analysis, a prescriptive and performance-based approached was used. The goal was to review and obtain an understanding of the features of the building’s design and use that provide fire safety. During the analysis, areas of deficiency will be identified. Recommendations will be made based on the analysis and the nature of the deficiencies.

The overall goal is to abide by the NPFA Life Safety standard: (1) Protection of occupants not intimate …

Fire And Life Safety Analysis: San Francisco Museum Of Modern Art, Jason Woo

Fire Protection Engineering: Culminating Experience Project Reports

A fire and life safety analysis was conducted to fulfill a requirement for the Master of Science Degree in Fire Protection Engineering from California Polytechnic State University. A prescriptive and performance-based analysis was conducted on the San Francisco Museum of Modern Art. The SFMOMA is a 10-story, 460,000 𝑓𝑡2 , Type 1A mixed occupancy building. Located in the northwest corner of San Francisco, SFMOMA houses a collection of over 33,000 works of painting, sculpture, design and media making it one of the largest museums in the world for modern and contemporary art.

Four features of the prescriptive based analysis include: …

Research Laboratory: Fire, Explosion, And Life Safety Analysis, Dennis A. Tuma

Fire Protection Engineering: Culminating Experience Project Reports

This culminating report is a fire, explosion, and life safety evaluation of a Research Laboratory ("Laboratory") where significant quantities of flammable, combustible, and hazardous materials are used and stored. The report's initial portion provides a prescriptive-based analysis using applicable sections of the 2016 California Building Standard Codes and National Fire Protection Association (NFPA) standards. Because of the unique challenges to hazardous laboratory spaces, the prescriptive- based analysis includes both a review of codes applicable to all occupancies (e.g., egress, fire-resistance, building area), and codes applicable to Group H and L occupancies (e.g., electrical area classification maps, control areas). Unfortunately, detailed …

Powell Building, David John Devinney

Fire Protection Engineering: Culminating Experience Project Reports

A detailed study of the fire and life safety systems was performed on the Powell Building located in Oak Ridge, TN. This report consists of both prescriptive and performance-based analysis. The prescriptive based analysis reviews the fire and life safety requirements in accordance with the applicable codes. The prescriptive portion of this report included life safety, fire suppression systems, fire alarm and detection systems, and structural fire protection. The performance-based analysis was used with viable fire scenarios to ensure that occupants could safely egress the building. This was accomplished by comparing the Required Safe Egress Time (RSET) with the Available …

New Campus Life Center Fire Protection Evaluation, Shawn R. Block

Fire Protection Engineering: Culminating Experience Project Reports

This project report is a fire and life safety evaluation of a newly constructed building. The new Campus Life Center (CLC) building is located on the campus of Emory University in Atlanta, Georgia. The CLC is a student center where students, staff, and guests can gather to socialize, study, eat and attend conferences. The prescriptive requirements were based on the Georgia State Fire Codes, adopted on January 2014 and served as code of record for this facility. Occupant classification was established from both International Building Code (IBC) and Life Safety Code (LSC), NFPA 101, to determine construction type, interior finish …