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Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler Dec 2012

Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler

Graphic Communication

This research project focused on factors influencing consumers’ purchasing behavior. Specifically, the project focused on sustainability of packaging and attempted to find if sustainability of a package (represented by post-consumer content) affected a consumer’s decision to buy that product. The specific question asked was: “Are consumers willing to purchase a product based on the environmental friendliness of its package even if it goes against the consumer’s brand preference, or if it has a higher price point than competing products?” Research data was gathered through a multi-page survey comprised of seven questions of varying complexity. Participants were primarily aged 18-25 and …


The Effects Of Growth Hormone On Primary Bovine Mammary Cell Models, Lisa Mcdonnell Dec 2012

The Effects Of Growth Hormone On Primary Bovine Mammary Cell Models, Lisa Mcdonnell

Master's Theses

The ability of exogenous growth hormone (GH) to increase milk yield through insulin-like growth factor-1 (IGF-I) in dairy cows is well characterized. However, recent studies utilizing mammary epithelial cell lines indicate a direct effect of GH on mammary epithelial cells (MEC). To test if these observations are relevant in vivo and if this response differs between dairy breeds, three mammary models were utilized. Mammary explants from a lactating Jersey cow were cultured in classical lactogenic media (dexamethasone, insulin, and prolactin) with 0 or 10 ng/mL of recombinant bovine GH for 12h. Primary MEC from lactating Holstein and Jersey cows were …


Effect Of Short-Term Estrogen Depletion On Compact Bone Microdensitometry In The Ewe, Cailyn Bugbee Dec 2012

Effect Of Short-Term Estrogen Depletion On Compact Bone Microdensitometry In The Ewe, Cailyn Bugbee

Master's Theses

Osteoporosis affects the human skeleton through the direct effects of the disease on the function and structure of bone. Individuals who are affected by osteoporosis may be subject to serious fractures and it is estimated that annually approximately 1.5 million fractures can be attributed to this disease [1]. The disease is categorized as the direct side effect of increased bone porosity and bone loss and is directly linked to estrogen deprivation [2]. Animal models are often used to make initial conclusions about the effects of the disease or pharmacological treatments. In this study, sheep were chosen as a representative animal …


Cal Poly Graphic Communication Students Support Ffa Rally To Fight Hunger, Public Affairs Office Nov 2012

Cal Poly Graphic Communication Students Support Ffa Rally To Fight Hunger, Public Affairs Office

Press Releases

No abstract provided.


The Economics Of Health And Vitamin Consumption, Christiane Schroeter, Sven Anders, Andrea Carlson Nov 2012

The Economics Of Health And Vitamin Consumption, Christiane Schroeter, Sven Anders, Andrea Carlson

Agribusiness

We estimate the impact of vitamin supplement intake, lifestyle, health indicators, food culture, and demographics on diet quality outcomes as measured by the Healthy Eating Index–2005 (HEI). Our data consists of U.S. adults who participated in the 2003–2004 National Health and Nutrition Examination Survey. Alternative instrumental variable estimators explicitly address issues of endogeneity and complex sample design. Our empirical analysis demonstrates that diet quality is strongly interrelated with food culture. We suggest that vitamin consumption serves as another marker for healthy eating. This finding emphasizes the need to employ economic modeling when developing public policy to reduce obesity.


When Do Fat Taxes Increase Consumer Welfare?, Jayson L. Lusk, Christiane Schroeter Nov 2012

When Do Fat Taxes Increase Consumer Welfare?, Jayson L. Lusk, Christiane Schroeter

Agribusiness

Previous analyses of fat taxes have generally worked within an empirical framework in which it is difficult to determine whether consumers benefit from the policy. This note outlines on simple means to determine whether consumers benefit from a fat tax by comparing the ratio of expenditures on the taxed good to the weight effect of the tax against the individual's willingness to pay for a one-pound weight reduction. Our empirical calculations suggest that an individual would have to be willing to pay about $1500 to reduce weight by one pound for a tax on sugary beverages to be welfare enhancing. …


The Impact Of Food Environment On Private Label Versus Branded Produce Choice, Christiane Schroeter, Xiaowei Cai Nov 2012

The Impact Of Food Environment On Private Label Versus Branded Produce Choice, Christiane Schroeter, Xiaowei Cai

Agribusiness

Over the past two decades, retailers are providing more Private label foods (PL), which are directly competing with the National brand (NB) products. For years, PLs competed as generic and cheaper versions with their high-priced NB substitute. However, modern PLs have improved in product quality relative to NBs and are available in the premium, organic, and even produce sections with the goal to distinguish themselves from their competitors’ product lines. One of the fastest growing segments in the produce industry consists of triple-washed cello-packed spinach. Using a two-step Heckman model, we determine the impact of household purchase information, demographics, and …


Consumer Attention To An Over-The-Counter Warning In Four Different Styles Of Design, Abhishek Gawasane, Laura Bix, Javier De La Fuente, Raghav Prashant Sundar, Timothy J. Smith Nov 2012

Consumer Attention To An Over-The-Counter Warning In Four Different Styles Of Design, Abhishek Gawasane, Laura Bix, Javier De La Fuente, Raghav Prashant Sundar, Timothy J. Smith

Industrial Technology and Packaging

The study consisted of three objectives: (a) to test the relative prominence and conspicuousness of a warning required by US law to be conspicuous; (b) to explore whether or not the conspicuousness of the said warning can be enhanced graphically; and (c) to develop preliminary data for power analysis that would guide decisions related to sample size in future studies.

Seventeen subjects viewed four over-the-counter drug packages (each with a different style of warning) along with five other products while wearing an eye tracking device. Four styles of warning were used on the over-the-counter drug packages: no outline and no …


October 24, 2012 Cal Poly Report, Public Affairs Office Oct 2012

October 24, 2012 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.


October 3, 2012 Cal Poly Report, Public Affairs Office Oct 2012

October 3, 2012 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.


Theses And Professional Projects Abstracts Oct 2012

Theses And Professional Projects Abstracts

Focus

No abstract provided.


Fall 2012 Fact Book, Office Of Institutional Planning & Analysis Oct 2012

Fall 2012 Fact Book, Office Of Institutional Planning & Analysis

Office of Institutional Research

The Fact Book is an annual comprehensive publication of historical trend data on admissions, enrollment, degrees awarded, faculty/staff data, and financial aid.


Food Fortification Improves The Intake Of All Fortified Nutrients, But Fails To Meet The Estimated Dietary Requirements For Vitamins A And B6, In Lactating South African Women, Peggy C. Papathakis, Kerry E. Pearson Oct 2012

Food Fortification Improves The Intake Of All Fortified Nutrients, But Fails To Meet The Estimated Dietary Requirements For Vitamins A And B6, In Lactating South African Women, Peggy C. Papathakis, Kerry E. Pearson

Food Science and Nutrition

Objective To investigate the impact of fortification by comparing food records and selected biochemical indicators of nutritional status pre- and post-fortification.

Design Mean intake from 24 h recalls (n 142) was compared with the Estimated Average Requirement (EAR) to determine the proportion with inadequate intake. In a subsample (n 34), diet and serum retinol, folate, ferritin and Zn were compared pre- and post-fortification for fortified nutrients vitamin A, thiamin, riboflavin, niacin, folic acid, Fe and Zn.

Setting South Africa.

Subjects Breast-feeding women (ninety-four HIV-infected, forty eight HIV-uninfected) measured at ∼6, 14, 24 weeks, and 9 and 12 months …


Executive Committee - Agenda, 9/20/2012, Academic Senate Sep 2012

Executive Committee - Agenda, 9/20/2012, Academic Senate

Academic Senate Agendas

No abstract provided.


What The Wild Things Are: A Critique On Clare Palmer’S “What (If Anything) Do We Owe Wild Animals?”, Joel P. Macclellan Sep 2012

What The Wild Things Are: A Critique On Clare Palmer’S “What (If Anything) Do We Owe Wild Animals?”, Joel P. Macclellan

Between the Species

In this critique of “Clare Palmer’s “What (if anything) do we owe wild animals?”, I develop three points. First, I consider the case study which opens her essay and argue that that there are good empirical reasons to think that we should assist domesticated horses and not wild deer. Then, I critique Palmer’s claim that “wildness is not a capacity”, arguing that wildness connotes certain capacities which wild animals generally have and which domesticated animals generally lack. Lastly, I develop what I call the “supererogation problem” against Palmer’s preferred contextualist view, claiming that while the contextualist view doesn’t obligate us …


Cultures And Stabilizers In Cultured Dairy Foods, Phillip S. Tong Sep 2012

Cultures And Stabilizers In Cultured Dairy Foods, Phillip S. Tong

Dairy Science

No abstract provided.


The Finest Of First Impressions, Matt Lazier Sep 2012

The Finest Of First Impressions, Matt Lazier

Cal Poly Magazine

No abstract provided.


Cal Poly Magazine, Fall 2012 Sep 2012

Cal Poly Magazine, Fall 2012

Cal Poly Magazine

No abstract provided.


Who Is Eating The Fruits And Vegetables: Couch Potato Or Internet Junkie?, Christiane Schroeter, Marianne Mcgarry Wolf Aug 2012

Who Is Eating The Fruits And Vegetables: Couch Potato Or Internet Junkie?, Christiane Schroeter, Marianne Mcgarry Wolf

Agribusiness

About 21% of U.S. college students are overweight. However, aside from the 1995 National College Health Risk Behavior Survey (NCHRBS), the prevalence of health-risk behavior among college students has not been well characterized. The objective of this study is to investigate how college student’s body fruit and vegetable intake is affected by (1) demographics, (2) dietary habits, and (3) lifestyle. We collected data of college students enrolled at California Polytechnic State University. Sedentary habits such as watching TV, playing computer games, and surfing the web negatively impact both fruit and vegetable intake, which emphasizes the need to improve on-campus health …


Characterization Of A Vibrio Fischeri Aminopeptidase And Evidence For Its Influence On An Early Stage Of Squid Colonization, Pat M. Fidopiastis, Bethany A. Rader, David G. Gerling, Nestor A. Gutierrez, Katherine H. Watkins, Michelle West Frey, Spencer V. Nyholm, Cheryl A. Whistler Aug 2012

Characterization Of A Vibrio Fischeri Aminopeptidase And Evidence For Its Influence On An Early Stage Of Squid Colonization, Pat M. Fidopiastis, Bethany A. Rader, David G. Gerling, Nestor A. Gutierrez, Katherine H. Watkins, Michelle West Frey, Spencer V. Nyholm, Cheryl A. Whistler

Biological Sciences

Vibrio fischeri cells are the sole colonists of a specialized light organ in the mantle cavity of the sepiolid squid Euprymna scolopes. The process begins when the bacteria aggregate in mucus secretions outside the light organ. The cells eventually leave the aggregate, enter the light organ, and encounter a rich supply of peptides. The need to dissociate from mucus and presumably utilize peptides led us to hypothesize that protease activity is integral to the colonization process. Protease activity associated with whole cells of Vibrio fischeri strain ES114 was identified as the product of a putative cell membrane-associated aminopeptidase (PepN). To …


How Do Host Sex And Reproductive State Affect Host Preference And Feeding Duration Of Ticks?, Nicholas B. Pollock, Larisa K. Vredevoe, Emily N. Taylor Aug 2012

How Do Host Sex And Reproductive State Affect Host Preference And Feeding Duration Of Ticks?, Nicholas B. Pollock, Larisa K. Vredevoe, Emily N. Taylor

Biological Sciences

Parasitism is one of the most notable forms of symbiosis in the biological world, with nearly all organisms hosting parasites. In many vertebrates, males have higher ectoparasite burdens than females, especially when testosterone concentrations are elevated. Furthermore, reproductive females may have higher ectoparasite burdens than non-reproductive females. It is possible that testosterone-stimulated behaviors in males and offspring investment by females incur energetic costs that inhibit immune function. If questing ticks can sense host sex or reproductive condition prior to attachment, they could potentially choose hosts with the poorest immune function, thereby leading to improved feeding success and decreased feeding duration. …


Obesity And Hyperbolic Discounting: An Experimental Analysis, Timothy J. Richards, Stephen F. Hamilton Aug 2012

Obesity And Hyperbolic Discounting: An Experimental Analysis, Timothy J. Richards, Stephen F. Hamilton

Economics

Models of rational addiction suggest that obesity is consistent with time-consistent preferences. Behavioral economists maintain that addictions such as alcoholism, smoking and over-eating represent examples of present-bias in decision making that is fundamentally irrational. In this article, conduct an experiment to test whether individual discount schedules are time-consistent and whether discount rates are higher for subjects who exhibit patterns of risky behavior. Our results show that discount functions are quasi-hyperbolic in shape, and that obesity and drinking are positively related to the discount rate. Anti-obesity policy, therefore, would be best directed to informing individuals as to the long-term implications of …


High School Horticulture Curriculum, Margaret Maratsos Aug 2012

High School Horticulture Curriculum, Margaret Maratsos

Horticulture and Crop Science

Horticulture is just one of the many topics covered in a high school agriculture curriculum, and yet, there are very few lesson plans or resources available to teachers for these classes specifically. The objectives of this project were to compile a set of lesson plans, lab plans, and tests that would emphasize interactive and investigative learning. The lesson plans were written in such a way that they reflected a certain set of standards, set down by the state of California, and were meant to serve as a bare outline of topics that would be discussed within a week’s worth of …


In Vivo And In Vitro Digestibility Of A Complete Pelleted Feed In Horses, Cassandra Renee Sweeney Aug 2012

In Vivo And In Vitro Digestibility Of A Complete Pelleted Feed In Horses, Cassandra Renee Sweeney

Master's Theses

ABSTRACT

COMPLETION OF AN IN VIVO DIGESTIBILITY TRIAL IN HORSES AND IN VITRO DIGESTIBILITY ASSAY DEVELOPMENT

Cassandra Renee Sweeney

In vivo analysis of equine feed digestibility has been the gold standard since the late 1800's, although it can be time consuming, costly, and labor intensive. In vitro digestibility analysis may be more economical and beneficial to both feed manufacturers and consumers. The availability of accurate in vivo data is crucial for critical evaluation and validation of any potential in vitro method (Coles et al., 2005). Ten adult American quarter horse geldings were used in the in vivo digestibility evaluation of …


Effects Of Compost, Legume Cover Cropping And Vermicompost Extract Foliar Applications On Nutrition And Yield Of Washington Navel Oranges, William Payton Carling Aug 2012

Effects Of Compost, Legume Cover Cropping And Vermicompost Extract Foliar Applications On Nutrition And Yield Of Washington Navel Oranges, William Payton Carling

Master's Theses

ABSTRACT

Effects of Compost, Legume Cover Cropping and Vermicompost Extract Foliar Applications on Nutrition and Yield of Washington Navel Oranges

William Payton Carling

An experiment was conducted to test the effects of four treatments on Washington navel orange (Citrus sinensis) trees in regards to nutrient content of the leaves and fruit, soil nutrient content and properties, and fruit yield. The four treatments included: compost (C) and vermicompost extract foliar (VEF) applications, legume cover cropping (LCC) and VEF applications, VEF applications, and a control. The treatments were implemented from February 2010 to April 2011 and sampling occurred in May …


Nutritional Content Of Rhinoceros Auklet (Cerorhinca Monocerata) Bill Loads, Dustin Taylor, Ron Heintz Aug 2012

Nutritional Content Of Rhinoceros Auklet (Cerorhinca Monocerata) Bill Loads, Dustin Taylor, Ron Heintz

STAR Program Research Presentations

Nutritional Content of Rhinoceros Auklet Bill Loads

Dustin E Taylor

Abstract

An adult Rhinoceros Auklet (Cerorhinca monocerata) can only catch and carry a limited amount of prey to their nestlings after a foraging trip. The auklets therefore must maximize their efficiency by bringing back the most proportionally nutritious prey items to their nestlings. The prey carried back to the nesting sites (known as a ‘bill load’) can contain whole fish, as well as parts, most commonly fish heads. This study is aimed to determine whether returning with just heads to the nestlings was proportionally more nutritious than bringing …


Free Amino Acid Content In Infant Formulas, Alison K. Ventura, Ana San Gabriel, Mariko Hirota, Julie A. Mennella Aug 2012

Free Amino Acid Content In Infant Formulas, Alison K. Ventura, Ana San Gabriel, Mariko Hirota, Julie A. Mennella

Kinesiology and Public Health

Purpose

– Infant formula is the sole nutrition and food source for many infants. Information on the free amino acid (FAA) content of formulas, particularly those that are protein hydrolysate based, is limited, despite emerging evidence for the role of FAAs in regulating eating behaviour. The purpose of this paper is to measure levels of essential, semi‐essential, and nonessential FAAs in commercially available infant formulas to provide a foundation for future research examining the influence of FAAs on infant development.

Design/methodology/approach

– Using an automatic amino acid analyzer, we measured the concentrations of FAAs in four types of formula: two …


July 17, 2012 Cal Poly Report, Public Affairs Office Jul 2012

July 17, 2012 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.


Cal Poly Grad Student Takes First With Dairy Products Research, Public Affairs Office Jul 2012

Cal Poly Grad Student Takes First With Dairy Products Research, Public Affairs Office

Press Releases

No abstract provided.


The Spatial Distribution Of K-Factor Values Across A Toposequence And A Soil Survey Map Unit, Jacqueline Elizabeth Tilligkeit Jul 2012

The Spatial Distribution Of K-Factor Values Across A Toposequence And A Soil Survey Map Unit, Jacqueline Elizabeth Tilligkeit

Master's Theses

Rivers and streams are adversely affected by an increase in sedimentation in their waters from eroding land. High sediment loads in streams can bury fish eggs and prevent hatching, increasing nutrients in the water causing algae blooms, or even contaminating the water with heavy metals carried in or on the aggregates. The erodibility of soil is valuable knowledge to all land users so that we may predict soil loss and its potential to pollute streams. This is done by using the Revised Universal Soil Loss Equation (RUSLE). By predicting soil loss from a given landscape, land managers can take mitigation …