Digital Commons Network^™

Pacific Coast Producers: Picked And Canned At The Peak Of Ripeness, Alondra Bains, Brandon Hunt, Amanda Nichols, Xavier Rodriquez

Case Studies in Agribusiness

Pacific Coast Producers is a cooperative which processes, packs and ships tomatoes, peaches, pears and grapes. It started in 1971, when the bankruptcy of U.S. Products forced ten ranchers to look for a new outlet for their produce. They have since grown into a major co-packer, supplying over 5,000 labels for retailers across the U.S. As a California based packer, they face a number of issues, including environmental concerns, labor shortages and water supply reliability. However, their long-term outlook is positive

Sierra Nevada Brewing Company: Pioneering Craft Beer In America, Connor Deck, Josh Heinicke, Michael Hoo, Bianca Ramirez

Case Studies in Agribusiness

No abstract provided.

Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira

Case Studies in Agribusiness

The case explores what led Opolo Winery to become a Sustainability in Practice winery.

Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira

Case Studies in Agribusiness

Opolo Vineyard decided to pursue a "Sustainability in Practice" certification for their winery operation. The process is discussed along with how Opolo plans to communicate what the certification means.

The Link, Fall 2013, College Of Liberal Arts

College of Liberal Arts e-Newsletter

No abstract provided.

Agribusiness Department Recruitment Study, Zoe Alyssa Sanchez

Agribusiness

The Agribusiness (AGB) Department within the College of Agriculture, Food, and Environmental Sciences (CAFES) of California Polytechnic State University (Cal Poly) is interested in understanding why AGB freshmen are motivated to choose AGB as their major. Consequently, this recruitment study was undertaken to assist the Department in determining why freshmen chose AGB as their major. This study also attempts to assist the Department in understanding freshmen’s overall experience applying to Cal Poly and their perceptions related to agricultural business.

Two surveys were created and used to collect data on freshmen’s overall application experience and perceptions surrounding agricultural business. The collected …

Egardenseed.Com’S Inaugural Newsletter And Seasonally Based Newsletter Template, Alysha Sousa

Agricultural Education and Communication

The purpose of this project was to develop a seasonally based newsletter template for egardenseed.com’s customers to have access to in store and online. After many discussions with the owner, Jessica Boian decided that a newsletter would be a great marketing addition to the company. The newsletter template was created after research was done on existing newsletter designs and contents. The newsletter template was constructed using ideas from egardenseed.com and outside sources. If the template should be used, egardenseed.com will have the opportunity to incorporate their products, advice, and expertise into marketing and educational materials that can be shared with …

Cinema In The Digital Age: A Rebuttal To Lev Manovich, Barbara Cail

Philosophy

In his book The Language of New Media, Lev Manovich claims the index is an ontological condition of cinema. Manovich asserts digital cinema can never be indexical and therefore has fundamentally altered the very nature of cinema, reducing it to a form of animation. This paper offers a refutation of Manovich’s redefinition of cinema, showing that digital cinema can be indexical, but indexicality is not an ontological condition of cinema.

Presenting: The Liberal Arts & Engineering Studies Program, Lauren Cabrales

Liberal Arts and Engineering Studies

No abstract provided.

Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth

Recreation, Parks, and Tourism Administration

Green with Envy Events is a sustainable event planning company based out of San Diego, California. This company was used when conducting a case study examining sustainable wedding practices. The research was gathered using internet research, academic journals, and information from the Green with Envy Events website. The company demographics were examined and the company’s sustainable practices were analyzed by comparing various aspects to a complete checklist. It was found that there are numerous sustainable materials and services that can be used, that sustainable materials and services are a better option than non-sustainable materials and services, and that the company …

An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews

Recreation, Parks, and Tourism Administration

In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …

Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird

Recreation, Parks, and Tourism Administration

Social media is rapidly becoming one of the most efficient, wide-reaching and successful forms of marketing used by organizations all over the world. Destination magazines, for example, offer a wide variety of services and products, and one of the most effective ways to reach loyal customers as well as potential customers is through social media outlets. The purpose of this study was to determine the best practices of social media marketing techniques amongst Sunset Magazine, Travel + Leisure Magazine, and Coastal Living Magazine. The instrument used was a checklist and matrix that were developed to analyze the most effective use …

Restorative Agriculture: Reclamation Of Marginal Agricultural Land For A Volunteer-Run Community Farm, Darin P. Laity

Agricultural Education: Graduate Internship Reports

This project explores the variety of community benefits that can be achieved through a small-scale, non-profit, volunteer-run farm that was established to produce and donate fresh, high quality, organically grown produce for the Food Bank. In addition to the restorative social, health, economic, and environmental effects of the farm effort, the project explores the idea of agriculture beyond sustainability. The report details the processes undertaken to organize volunteers, gather resources, revitalize the farm land, and sustain operations. A discussion of the results from the first year of production, as well as some of the future goals for the farm project, …

Quality Criteria Narrative- Gonzales High School, Lauren N. Fontes

Agricultural Education: Graduate Internship Reports

The teacher internship report includes reflections and supporting documents related to the twelve quality criteria for Agriculture Education Programs in the State of California. The quality criteria address the quality of an agriculture program in twelve areas and determine program eligibility for Agriculture Incentive Grant funds. This report was created for the Agriculture Program at Gonzales High School, which is located in California's Salinas Valley.

Queen B: A Modern Feminist Critique Of Beyoncé, Catherine Demi Ray

Communication Studies

No abstract provided.

Subway Rail Car Filter Sampling Tool, Brian Hong, Julia Pollard, Philip Ybarra

Mechanical Engineering

The following design report has been prepared by Team Slice for both Cal Poly’s Mechanical Engineering Department and Lawrence Livermore National Laboratory. This report provides an overview of the design ideation process of creating a subway rail car filter sampling tool. This cutting tool will take samples of HVAC filters from subway railcars in New York City, NY. These samples will then be used for processing in biological terror emergency response situations. This device will provide an easy, safe, and user friendly tool to cut filter samples. The current method of cutting is a pair of scissors or shears, which …

Measuring The Counter/Assumption Model's Effect On Argumentation Quality, Evan D G Ovadia

Master's Theses

This thesis presents a new platform called See the Reason, built upon a tree- structured argumentation model called the Counter/Assumption model. In the Counter/Assumption model, a topic is posted first, then under that topic, reasons for and against, and for each reason, counterarguments, and for any counterargu- ment, more counterarguments. The model enables us to systematically determine whether a claim is “tentatively true” or “tentatively false,” in an effort to motivate people to make their side’s claims tentatively true and the opposing side’s claims tentatively false, thus encouraging conflict. Research suggests that debates with more conflict are better, so this …

Pedagogical Development Of Zen Buddhism And Taoism For Taos Ed. Ventures, Kelsey Tyler

Social Sciences

Taos Ed. Ventures is an outdoor guiding company that will be offering backpacking trips in Taos, New Mexico to high school and college students, with ages ranging from 16 – 29, starting the summer of 2015. Along with backpacking skills, the philosophies of Zen Buddhism and Taoism will be taught while on the trail. To teach these philosophies, a pedagogy was created, combining aspects of Sentipensante and Contemplative pedagogies that seeks to teach the daily applications of Zen Buddhism and Taoism through experiential and innovative learning methods, such as journaling, meditation, and mindfulness practices. The benefits of these alternative learning …

Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program, Kevin Mould

Recreation, Parks, and Tourism Administration

Official supporter groups are a critical component of any athletic program. One sport in which this concept is particularly apparent is soccer, a large part of the athletic culture at Cal Poly, San Luis Obispo. In order for these supporter groups to function at their highest level, they must be continually evaluated. The purpose of this study was to evaluate the official supporter groups of the Cal Poly Men’s Soccer program. Data were collected online from websites and social media outlets associated with each of Cal Poly Soccer’s official supporter groups, the Green Army and the Manglers. The instrument used …

The Rise Of Viral Videos, Erika Clingerman

Graphic Communication

No abstract provided.

A Study On Rebranding Strategies, Megan Bryant

Graphic Communication

This project is a study on rebranding strategies. Companies go through a rebrand to change their strategy and direction. Many companies succeed by going through these processes, while many others fail.

In addition to extensive research on past company rebrands, a questionnaire was conducted on a sample of 25 individuals of various ages about their experiences with brands and rebranding in order to compare their responses with actual company decisions.

Participants provided insight on their own personal behaviors, decisions, and perceptions about brands and purchasing products. The study concluded that, on average, quality was more important than price in almost …

The Branding Of Missfit: Using Market Research To Strategically Brand A Pole Dancing Fitness Company In A Way That Helps Reshape The Public's Perception Of Pole Dancing, Lauren Kate Rubcic

Journalism

The following study is an investigation of how to strategically brand a pole dancing company called MissFit in a way that helps reshape the public’s current perceptions of pole dancing. Although it originated as an exotic dance form inside strip clubs, pole dancing has transitioned into the mainstream world. It continues to grow in popularity as many women have begun to realize its various physical and mental health benefits. Pole dancing competitions are now held all over the world, legitimizing it as a competitive sport and art form. However, much of the public, especially older generations, still view the activity …

Laminar Flow Hood System Design, Sophie Schneider

Electrical Engineering

In 2011 health care costs for transplants were over 12 billion dollars in the United States for evaluation, procurement, facilities use, physicians, and post-transplant check-ups. In 2012 burns hospitalized 40,000 people and over 17,000 people received organ transplants. Sadly, the number of organ donors greatly lags the number of people on the transplant waiting list and the gap has widened over the decades. While preventative health care is extremely important, researching tissue engineering (TE) to treat patients in fatal condition provides alternatives for replacing or repairing a variety of damaged tissue. These alternative treatments can considerably reduce the supply-demand gap …

Sodhana Environmental - Final Design Report, Eric Taylor, Corissa Bellis, Cody Perez, Cameron Zeller

Mechanical Engineering

A fully designed cost-effective, sustainable, toilet for the developing world.

Turn And Brake Signal System For A Bicycle, Steven Thomas Hamilton, Christian Michael Orsi

Electrical Engineering

The common motorist views bicyclists as unpredictable on city streets and often lack experience sharing the road with motorists. The key to integrating bicyclists and motor vehicles on the same road with both parties feeling comfortable around one another lies in a common means of communication. Bicycles lack a signaling system based on lights, like that of a motor vehicle, which other motorists easily read and interpret. The proposed system integrates Cypress Semiconductor’s Programmable System on Chip 5 (PSoC 5) and an array of sensors to detect key changes in the bikes behavior. The PSoC 5 analyzes the data from …

After The Final Rose: Effects Of The Bachelor On Viewers’ Perceived Realism, Relationship Satisfaction, And Expectation Of Sexual Timing, Macy Boschee

Communication Studies

The purpose of this study was to determine the effect of ABC’s The Bachelor on viewers’ ideology of dating and relationships. Ninety-eight participants voluntarily took part in a survey, posted to Facebook. The survey measured whether increased exposure to The Bachelor affects viewers’ perceived realism of television, relationship satisfaction, or expectations of sexual timing. The role of viewing habits on each of these factors was also examined. The effects of exposure to The Bachelor on the dependent variables, perceived realism and relationship satisfaction, were measured using an analysis of variance (ANOVA). Effects of exposure on expectations of sexual timing were …

Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business, Emily Branson

Journalism

No abstract provided.

2013 Performance Horse Sale At The Cal Poly Equine Center, Jennifer Rauch

Animal Science

No abstract provided.

Reassessment Of Biowish Activation Procedure For Denitrification, William Wah Yee

Master's Theses

BiOWiSH^TM – Aqua is a blend of preserved multi-bacteria culture with the capability of denitrification. If an anaerobic nitrate rich activation procedure is used instead of the standard aerobic activation procedure, the denitrification rate is increased by 28 percent under the conditions of 30°C, 1C:1N, 200mg/L of carbon, and 200mg/L nitrogen.