Digital Commons Network^™

Distribution And Setting Of Farmers' Markets In The United States, Kirsten Shea Harrison

City and Regional Planning

No abstract provided.

Cal Poly Institute For Advanced Technology And Public Policy Secures $1.2 Million To Build Online Transparency Platform For California Legislature, Public Affairs Office

Press Releases

No abstract provided.

Binoculars: Management Strategies In Film, Kamryn Fall

Liberal Arts and Engineering Studies

No abstract provided.

The Trouble With Tourism, Steven J. Hollenhorst, Susan Houge Mackenzie, David M. Ostergren

Recreation, Parks and Tourism Administration

The hegemonic view of tourism is as a global panacea for struggling peoples, environments and economies (Smith and Brent 2001). This article begins by arguing that increasing worldwide risks from human-induced climate change fundamentally alter the veracity of this prediction claim. As one of the world’s largest industries, tourism is also one of the largest emitters of carbon, primarily from air transport. Far from standing apart from our carbon-dependent economy, tourism is quite profoundly a creation of that economy and cannot be an antidote to the very stuff of which it is made. Further, to the extent that tourism functions …

Searching For Lodging: An Analysis Of Selected Pismo Beach Hotels' Search Engine Marketing Practices, Christopher J. Kumata

Recreation, Parks, and Tourism Administration

Search engines connect users to websites and became a distribution channel for many products. In the case of hotels, it is essential that the hotel’s website appears among the top results when potential customers search for lodging in a certain area. The purpose of this study was to examine search engine marketing best practices and performance among non-national hotels in Pismo Beach, California. The researcher performed popular keyword searches to evaluate performance and examine strategies of the top performing hotels. The analysis discovered that the top hotels shared website design characteristics, the majority of search engine optimization is performed by …

Re:Find Distillery, Ronald Cain, Kasey Urman, Taylor Frias

Case Studies in Agribusiness

When Alex and Monica Villicana started their winery in 2002, they had no intention of starting a distillery. But in order to have the right ratio of skins to juice they had to bleed off and dispose juice. Trying to find a use for the excess juice, they distilled it into vodka and gin. Much to their surprise, they quickly sold out. The case discusses licensing and technical issues of starting a distrillery.

Lagunitas Brewing Company, Maria Camozzi, Kelsey Guttchen, Amy Robertson

Case Studies in Agribusiness

The story of Lagunitas Beer is presented, from its start as a hobby for the founder Tony Magee to its current production of over 600,000 barrels per year, making it the 5th largest craft brewer in the US in 2013. To add perspective, a brief history of beer and the emergence of craft beer is included.

Tap It Brewing Company: Raising The Bar, One Pint At A Time, Alex Flint, Jordan Long, Keith Inokuchi, Meera Vyas

Case Studies in Agribusiness

Johns and Miles Gordon had started and sold a successful pet food company in Texas and decided to move to the Central Coast. Their shared love of beer led to starting Tap It as a craft brewery in San Luis Obispo. The case discusses the history of beer, the emergence of craft beer in the US, and the issues and problems a small brewery faces as it gets started.

Relative Expression Of Germination Genes Sleb, Gerac, And Gpr In Heat Treated Bacillus Licheniformis And Bacillus Subtilis, Valerie Paige Arechiga

Master's Theses

Endospore-forming bacteria of the genus Bacillus are of significant importance to the food industry. Species from this genus exhibit the ability to form metabolically dormant endospores characterized by resistance to heat, UV, and chemical treatment. Spores have undetectable metabolic activity and remain impervious to the harsh conditions of their environment, but they can detect environmental cues signaling favorable growth conditions and begin the process of germination. Once germination and outgrowth are complete, the fully viable cell is capable of reproducing and forming colonies. The resistance of these endospores has been a topic of decades of research, particularly because of their …

Pacific Plug & Liner Crop Shrinkage Evaluation, Jillian Balli

Horticulture and Crop Science

Crop Shrinkage has a major impact on a company’s bottom line. There are many ways to combat shrinkage. This report focuses on shrinkage reduction by adjusting buffer planting numbers to reflect the actual number of plants lost in production. Inaccurate buffer can cause the cost of production to be inaccurate as well. This report evaluates crop shrinkage of a greenhouse located in Watsonville, CA called Pacific Plug & Liner.

Root Stimulation Using Vermi-Products In Grape Vine Propagations, Katerina M. Flores

Wine and Viticulture

Vermi-products are byproducts produced from earthworms digesting and decomposing a natural material into another. Liquid teas or extracts of vermi-products are another form of leachate material found in the completed compost bin. These products are not high in essential plant macronutrients, have an average neutral pH (around 7.0), and are known for living microbial population. Grapevine propagations cut from the Trestle Vineyard at California Polytechnic State University, San Luis Obispo were used to observe root growth development using steer compost, vermicompost, and vermi-extract. Propagations used were dormant Pinot Noir clone 777. Compost subsamples tested 5%, 10%, 20%, and 40% by …

Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi

Recreation, Parks, and Tourism Administration

Marketing is a key element in a company’s development. Remaining in the public eye helps ensure business as well as generate new clients. A continuous marketing tool companies use to remain visible is a website. In order to be effective, a website needs to engage and encourage users to connect with a company. The purpose of this study was to analyze the visual appeal and aesthetic design of websites for selected corporate event planning companies. The researcher studied certain components that reflect a successful website and then created a matrix based off research to collect data. The data helped to …

Rapdb: The Rapid Social Application Deployment Service, Lance Tyler, Matthew Morris

Computer Science and Software Engineering

No abstract provided.

A Case Study On The Apple Hill Grower's Association: An Agritourism Area In Camino, Ca, Christine J. Delfino

Master's Theses

The current research is a case study on the Apple Hill Grower’s Association (AHGA). The purpose of this case study was to gain a full understanding of the AHGA with a focus on the economic and social motivations of the original farmers to bring tourism to the farm. A majority of the past research on agritourism involves quantitative studies that are survey based; this study gives qualitative research perspective based on focus groups and personal interviews. In addition, past research is focused on other states (i.e. Michigan, Missouri, Montana) and countries (i.e Italy and Australia). This case study adds research …

Wirelessly Controlled Smart Outlet, Andrew Godsil, Ariel Dubinsky

Electrical Engineering

Popularity of home automation devices has increased greatly in recent years due to higher affordability and simplicity through smartphone and tablet connectivity. For the purpose of this experiment, we have developed the Smart Outlet: a stand-alone communication unit, used to connect home outlets to the internet. The Smart Outlet controls lighting and simple appliances throughout the home, remotely, using wireless commands from the web. A Google Calendar interface directly controls the outlets’ function by scheduling them with dedicated calendar events. The calendar’s interface can even be accessed from multiple different platforms (i.e. phones, computers, tablets) for the convenience of all …

"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher

Communication Studies

No abstract provided.

Entering A Musical Haze: How Music Festivals Have Created Their Own Culture, Kaitlyn Weaver

Communication Studies

No abstract provided.

Proposal For A Media Effects Study: What Preschoolers And Kindergartners Retain From Animated Children's Films With Intricate Storylines, Samantha Lynne Tanner

Communication Studies

No abstract provided.

Protective Effects Of Milk Phospholipids Against Uv-Induced Dna Damage In Human Skin Cells, Lan-Anh Nguyen

Master's Theses

Skin cancer is the most common type of cancer in the US. The American Academy of Dermatology estimated that more than 3.5 million new cases of skin cancer are diagnosed in the US each year and 1 in 5 Americans will likely to develop skin cancer in their life time. Most cases of skin cancer are caused by exposure to ultraviolet (UV) radiation from the sun. Some of the most common sunscreen ingredients are unstable and can form harmful radicals upon exposure to UV radiation. There is a strong clinical need for a more stable and effective sunscreen ingredient such …

A Performance Study And Characterization Of A Single Use Pharmaceutical Vibrational Mixer Using Computational Fluid Dynamics, Michael C. Eichermueller

Master's Theses

A single use pharmaceutical mixer was analyzed for performance with various system configurations using Computational Fluid Dynamics. The analysis was conducted across a range of oscillation frequencies and liquid fill levels within a fully sealed mixing tank to determine the rate of fluid homogenization, liquid shear, velocity profiles and force application utilizing a single and dual mixer flat plate head configuration. These characteristics are useful for predicting the expected mixing time of a fluid and how much fluid shear is acting on protein cultures that are intended to be grown in the mixing vessel. General trends show that larger fill …

Growth Media And Lipid Determination Comparison Of High Rate Algae Ponds, Eric Alexander Nicolai

Master's Theses

Growth Media and Lipid Determination Comparison

of High Rate Algae Ponds

Eric Alexander Nicolai

The feasibility of algal biofuel production relies on the use of a non-potable water source. Municipal wastewater is nutrient-rich and a cost effective option as a growth media in algae ponds. However, this resource may be too valuable for algal biomass production, as reclaimed wastewater is needed for surface irrigation and groundwater recharge. This thesis compares the performance of 4.2 m² high rate algal raceway ponds (HRAPs) to 33 m² HRAPs grown on primary settled wastewater during a media recycling study and a growth …

Aeroponic/Hydroponic Growth Module, Sean Marrs, Joshua Moreno

Mechanical Engineering

No abstract provided.

Printed Electronics Applications For Publications, Abel Marquez

Graphic Communication

The purpose of this research was to demonstrate that the printing industry can potentially benefit from the incorporation of printed electronics into the publications and packaging fields. Taking advantage of this technology would attract more consumers, especially younger generations who are immersed in the digital world and feel more engaged with products that offer user interactivity.

Experts in the field were interviewed to get information and feedback about the project. Also, a survey was conducted. Cal Poly students, from different areas and departments were included to see if they would be interested in subscribing or buying a magazine that incorporates …

Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto

Graphic Communication

The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.

Fresh Bytes - Connected Hydroponics For Small-Scale Growing, Jack Bowen

Liberal Arts and Engineering Studies

Many users are now transitioning to small-scale hydroponics and aquaponics at home. There can be a barrier to entry with these systems as there is a delicate balance of chemicals, pH, etc. that must be maintained. There are sensors for these various components but they are either aimed at commercial production or are un-automated. Fresh Bytes is a microcomputer with sensors to detect all of these unseen components in a hydroponic system. A prototype of this microcomputer is produced along with CAD plans for more professional versions of it. The sensors are verified and future development is contemplated.

Aquaponics Art, Alexander Horton

Liberal Arts and Engineering Studies

Aquaponics has enormous potential to change the way we farm. I wanted to connect more people to Cal Poly's first aquaponics club by creating a functioning aquaponics art installation that allows people to plant their own plants. This paper is catalog of the design process as a reflection of what this project hopes to accomplish.

High Speed Control Of Atom Transfer Sequence From Magneto-Optical To Dipole Trap For Quantum Computing, Jason Garvey Schray

Physics

Two circuits were designed, built, and tested for the purpose of aiding in the transfer of 87Rb atoms from a MOT to dipole traps and for characterizing the final dipole traps. The first circuit was a current switch designed to quickly turn the magnetic fields of the MOT off. The magnetic coil switch was able to reduce the magnetic field intensity to 5 % of its initial value after 81 μs. The second circuit was an analog signal switch designed to turn the modulation signal of an AOM off. The analog switch was able to reduce the modulation signal intensity …

Mhttu Implementation Final Project Report, Angelica Ramirez, Julian Samayoa, Matt Keeble

Mechanical Engineering

Lawrence Livermore National Laboratory has invested considerable effort in developing fireproof high-efficiency particulate air (HEPA) filters. Due to the nature of LLNL’s research, the air leaving its lab facilities must be filtered before it is released into the atmosphere; thus, each laboratory is equipped with large banks of HEPA filters through which all internal air is exhausted. Over the years, however, fires have erupted in the labs and entire banks of HEPA filters have been destroyed, resulting in repairs and crucial downtime that prove costly.

Engineers and scientists alike have been seeking a permanent solution to this problem, and one …

Irrigation Drip System Design For A Vineyard, Riley Way

BioResource and Agricultural Engineering

No abstract provided.

Lady Gaga: Performer, Persona, And Political Advocate, Cassidy Burns

Communication Studies

No abstract provided.