Digital Commons Network^™

“Betches,” “Slams,” And Gender Construction: Satire (Mis)Use In Total Frat Move And Betches Love This, Jenna Gollands

Communication Studies

No abstract provided.

Music Dynamic Animations, Thuy-Vy Do

Computer Engineering

Audio visualization gives a graphical representation to beats, intensity, and the fluctuating sounds heard in music. Music dynamic animation, deriving from this concept of audio visualizers, implements a hard coded range styled beat detection. This algorithm prioritizes graphical representations of classical and instrumental music. These graphical representations are intended to provide a sense of imagery.

How To Create A Successful Kickstarter Campaign (With A Case Study On Picobrew, Inc.), Mickayla Preston

Graphic Communication

No abstract provided.

A Three-Dimensional Anatomically Accurate Finite Element Model For Nerve Fiber Activation Simulation Coupling, Shain Ann Fischer

Master's Theses

Improved knowledge of human nerve function and recruitment would enable innovation in the Biomedical Engineering field. Better understanding holds the potential for greater integration between devices and the nervous system as well as the ability to develop therapeutic devices to treat conditions affecting the nervous system. This work presents a three-dimensional volume conductor model of the human arm for coupling with code describing nerve membrane characteristics. The model utilizes an inhomogeneous medium composed of bone, muscle, skin, nerve, artery, and vein. Dielectric properties of each tissue were collected from the literature and applied to corresponding material subdomains. Both a fully …

Parametric Performance-Driven Passive Solar Designed Facade Systems, Thomas Paul Shorey Jr.

Master's Theses

Buildings in the United States account for nearly 68% of all U.S. energy consumption due to their reliance on electrical lighting and mechanical systems. Beginning in the 20^th century, emphasis on developing the glass curtain wall created increased energy demands on lighting and mechanical systems. Consequently, the building’s curtain wall is a direct cause of significant energy loads. This research project investigated how current parametric design tools and energy analysis software are used during a performance-driven passive solar design process to develop facade systems that lower the energy use intensity (EUI) of a building and increase natural daylight to …

Effects Of Breastfeeding And Breastfeeding In Public, Morgan Doshier

Psychology and Child Development

No abstract provided.

Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline

Recreation, Parks, and Tourism Administration

In recent years the United States has seen a growing trend in rural travel, which has increased the awareness of rural destinations. However, in order to compete with larger destinations, rural destinations must market themselves through various online outlets. The purpose of this study was to examine the web based marketing practices of five selected rural tourism destinations in the Western United States. The destinations studied were: Tonopah, Nevada; Ajo, Arizona; Creede, Colorado; Taos, New Mexico; and Marfa, Texas. These destinations were analyzed through an examination of destination websites and social media accounts. The results showed that in order to …

Management Styles Within The Graphic Communication Industry, Natalie Duner

Graphic Communication

No abstract provided.

Social Media Marketing In The Film Industry, Kerynne Tejada

Graphic Communication

The purpose of this study was to evaluate social media marketing and its impact on the relationship between the users (audience) and movie profiles (production studios). The research from this study was to help understand if social media would help promote movies. A survey was conducted to determine what social media people were invested in, how they learned about movies, and if a movie’s social media profile had any impact on people. The results of this study can be used to develop a production studio’s marketing plan with the usage of social media.

Wine Club Shipment Package Redesign, Emily E. Prescott

Industrial and Manufacturing Engineering

This report shows the design, manufacturing, and testing process for the product development of a wine club shipment package for Niner Wine Estates. Niner has two different shipment sizes, 4 bottles and 6 bottles, and wishes to improve their current package by giving it a more “high-class” feel. After the new package was designed and prototyped, it went through standardized quality testing to be cleared for commercial use. This testing is intended to simulate the distribution cycle the package will experience and subject it to potential hazards such as being dropped and vehicle vibration during transportation.

After the package passed …

The Nest: Nursery & Trails, Brianna Graham

Landscape Architecture

The Nest is the development of a wholesale and retail nursery in

Nipomo, California, with accompanying residence. Phased project

additions include planting display gardens, developing a trail system,

installing the necessary facilities to accommodate weddings, establishing

a natural adventure playground, and opening a Bed & Breakfast.

The display gardens will not only teach about ecology, plant communities,

and planting design but serve as a lovely outdoor venue

for special events and as especially attractive backdrops for photography.

Visualizing Relationships Between Related Variables: Improving Physics Education Through D3.Js Network Visualizations, Stephanie Friend

Liberal Arts and Engineering Studies

phiMap is a web application started by Cal Poly professors and students to aid professors in teaching physics. I developed Javascript visualizations for phiMap that serve to simplify the processes of both teaching and learning physics. These visualizations aim to present relationships between physics variables in an easy to understand manner, and they could eventually have a huge impact on physics education.

Sustainability In The Craft Brewing Industry: An Analysis Of Tertiary Wastewater Treatments, Jessica Uibel

Liberal Arts and Engineering Studies

In 2014, Firestone Walker began the implementation of an onsite Wastewater Treatment Plant to treat the brewery’s process wastewater. Although the secondary treatment of aerated lagoons was capable of lowering the effluent to Paso Robles discharge requirements, Firestone Walker considered investing in a tertiary treatment to reclaim water for industrial reuse in wash down, evaporative coolers, and steam generation.

The information required to determine to optimal tertiary treatment system included the effluent levels leaving the lagoons, the influent requirements for the reclamation uses, the discharge requirements from Paso Robles, and the flow rate of the process wastewater. With this information, …

Outdoor Adventure Therapy To Increase Physical Activity In Young Adult Cancer Survivors, Elizabeth C. Gill, Suzanne Phelan, Marni Goldenberg, Heather Starnes

Master's Theses

Physical activity (PA) has numerous benefits for cancer survivors, but limited research exists on PA interventions in young adult cancer survivors. Outdoor adventure therapy is a potential method of increasing PA in this demographic. The primary purpose of this non-randomized parallel group study was to determine whether the outdoor adventure camp experience (vs. wait list control) would increase participants’ PA levels immediately following the 7-day camp, as well as three months later. Secondary aims examined correlates of greater PA, including pre-post camp changes in sedentary behavior, exercise self-efficacy, environmental change self-efficacy, perceived barriers to exercise, physical activity enjoyment, and physical …

Bicycle Tourism Plan For Economic Development: A Template For Rural Agricultural Towns And A Case Study For The City Of Winters, California, Marisa Rene Lee

Master's Theses

Bicycling is a method of tourism transportation that is healthy, non-invasive, environmentally responsible, and economically sustainable. It allows freedom, mobility, and sightseeing potential that is not made possible by other modes of transit. Thousands of bicycle tourists travel from all over the globe annually to explore California on touring bikes via established cycling routes and robust determination. Thousands of additional domestic and international visitors take weekend trips, plan family vacations, travel for business, or tour California from abroad, many of whom are excellent candidates for local and regional bicycle touring at a more gentle intensity level.

The increasing popularity and …

A Critical-Cultural Analysis Of Evolving Music Technology And Human Communication: Should We Let The Music Do The Talking?, Erin Warren

Communication Studies

Noted media communication scholar Marshall McLuhan said it best when he famously asserted “the medium is the message.” He continues on, recognizing that “the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale Warren 5 that is introduced into our affairs by each extension of ourselves, or by any new technology” (McLuhan 7). One category of mediums it applies best to is music. This interests me, as a communication studies student and as someone who aims to understand the role that human interaction plays in music technology. In …

The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany

Communication Studies

No abstract provided.

Does Scenic Make Cents?, Sara Ann Sanders

Master's Theses

The stretch of California Route One (Highway 1) from the City of San Luis Obispo reaching north to the Monterey County line is one of the most scenic drives in the United States. This stretch of highway is a destination in its own right; so much so, the San Luis Obispo North Coast Scenic Byway is federally designated as an All-American Road, the highest scenic designation of any road or highway in the nation. There has been a history for funding the preservation and enhancement of these roads; however, it was removed in 2012. Even with the lack of current …

Nutrient Removal From Clarified Municipal Wastewater Using Microalgae Raceway Ponds, Justin Andrew Kraetsch

Master's Theses

Shallow, mixed raceway ponds can be used to grow microalgae for the dual purposes of wastewater treatment and biofuel feedstock production. To improve the environmental sustainability of microalgae biofuels and to alleviate resource limitations, nutrients remaining after biofuel production should be recycled for additional cultivation. This thesis considers three topics: wastewater treatment by algae, nitrogen and phosphorus assimilation by algae, and algae cell disruption to facilitate nutrient recovery.

The main experimental work was done in pilot raceway ponds growing polycultures of microalgae on clarified municipal wastewater. In addition, two lab-scale pretreatment technologies were tested for their ability to disrupt cells, …

Health In Social Media: The Pros And Cons To The Effect It Has On Readers, Sam Gilbert

Journalism

No abstract provided.

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.

Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi

Journalism

Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …

The Strategies And Tactics Used To Create A Successful Personal Brand: The Implications For Career Development In Public Relations, Jane Redmond

Journalism

With the technology and access to information that is available in today’s day and age, people are learning to become more cautious in how they are presenting themselves. In a professional sense, it is important that people are aware of the image they portray and that they are doing so in a consistent manner. Professionals can do this by defining their own personal brand in order to benefit their career and demonstrate who they are as an individual in a consistent manner. This project will study how one can be effective in creating their own personal brand and what strategies …

Video Production For Inaugural Agb Alumni Gala: A Collaborative Project Between The Journalism And Agribusiness Departments, Katheryn Jaymes Mcdermott

Journalism

This project was designed to provide an overview of the Agribusiness department and its history at Cal Poly. It was designed to be used for purposes having to do with alumni relations. The goal of the project was to describe, through the use of video, the history of the department and its impact on the Agriculture department at Cal Poly. Ultimately the project is intended to demonstrate the history of where the department started, where it is now, and where it is headed in the future.

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …

Late Night Comedy And Its Effect On The Public’S Political Opinion, Emily Kucera

Journalism

This study investigates the relationship between late night humor and the public’s political opinion. This study looks closely at how humor affects audience learning, how late night humor affects the public’s political awareness, whether or not late night humor is ethical, how late night humor is protected, how late night humor has evolved in regards to its political focus, and if late night humor has created political change.

Late night humor is increasingly focusing on politics. Many people turn to late night humor as a source of news, although late night humor is not considered a news source. This study …

Cal Poly's International Printing Week 2015 Draws Record Numbers, Public Affairs Office

Press Releases

No abstract provided.

February 25, 2015 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Cal Poly's Agricultural Communications Program Ranks In The Top 10 Nationwide, Public Affairs Office

Press Releases

No abstract provided.

February 18, 2015 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.