Digital Commons Network^™

Understanding The Chaos: Poly Royal Riots In 1990, Coraal Dadon

Cal Poly's History: Student Research Reports

In April of 1990, Cal Poly’s President Warren J. Baker made the decision to indefinitely cancel the annual open house event, Poly Royal. The decision was made easy because of the violent and disruptive riots that broke out during the weekend of the event that year. Primarily the result of binge drinking among young students, the riots included: arson, destruction of property, and over a hundred injuries. This paper will explore all the precautionary measures taken by city officials to combat the riots and examine the measures that could have been taken to prevent the riots from happening. Using sources …

More Than Music: A Case Study On The Marketing Of Outside Lands Music Festival, Emily Haworth

Recreation, Parks, and Tourism Administration

The evolution of marketing has shown a general progression towards experiential and digital marketing, and away from traditional marketing. Digital and experiential marketing are at the forefront of many company’s marketing strategies due to their ability to form lasting brand relationships with consumers. The purpose of this study was to examine the marketing techniques of the Outside Lands Music Festival and their draw on millennials. Research for this study was gathered using a case study guide established by the researcher, which highlighted the past experiential and digital marketing efforts of Outside Lands and their sponsors. The results of this study …

Building A Database For A Startup: Boltabout, Danielle Tran

Industrial and Manufacturing Engineering

BoltAbout is a young start-up based out of San Luis Obispo, CA. Their primary business is renting out bikes via monthly-subscription with the opportunity to lease to own. BoltAbout has seen great success over the past 2 years and is looking to expand. The company currently has 200 bikes, but the demand is far outweighing the supply. The CEO of BoltAbout hopes to grow to grow the company’s inventory to 500 bikes by the end of 2017 and 1500 by the end of the school year. As the company continues to expand, it will need to be able to accurately …

Biophilia: Alienation And Solidarity, Ralph Acampora

Between the Species

Biophilia, theorized by Fromm, Wilson, and Kellert, is examined as a potential support for a pro-animal ethos. First, I look at the idea and its definitions at the hands of its chief theorizers. Then I investigate how different stages of human cultural development (foraging, pastoralism, industrial agriculture) have influenced different aspects of biophilia—especially as this bears on animal alienation. Finally, I consider possible remedies in the form of renewed patterns of solidarity with other species, one of which transforms Marx’ concept of species-being. The article has ethical implications, but it is essentially a work in philosophical anthropology.

Cal Poly Farmers Picnic, Emily Anne Dale, Riley Nilsen, Jack Gavron

Agricultural Education and Communication

Agriculture can be seen as the world’s most essential industry. Many products people use daily come directly from agriculture, including the food placed on people’s tables. Knowing where that food comes from, and the overall importance of agricultural education is vital in the United States and the world. This message needs to be shared beyond the classroom: we need agriculture to survive.

According to the United States Department of Agriculture, “in 2012, there were 3.2 million farmers, ranchers and other agricultural managers and an estimated 757,900 agricultural workers legally employed in the U.S.” (USDA, 2012). These findings concluded that less …

Spark: The Key To Their Success, Brittany L. Bromberg

Communication Studies

This study looks at what motivates students to chose a particular yoga studio in the San Luis Obispo area. The four flows of organizational communication were applied to discover what allows yoga studios to be successful. The study will uncover the research question: Using the four flows of organizational communication, why do students attend Spark Yoga over other studios in the San Luis Obispo area? Surveys and interviews were conducted to collect data in order to answer the research question. Overall, the findings showed that students attend Spark yoga over other studios in the area due to strong word of …

Forging Relationships: How Communication Theories Can Help Long-Term Residents In Animal Shelters Get Adopted, Andrea F. Tucker

Communication Studies

No abstract provided.

“Perspective By Incongruity” Applied To Depictions Of Race In The Media, Darren Nana Yaw Adjei

Communication Studies

The city of Atlanta has become new center-point of cultural convergence in America. The profile of the city has grown due to the influx of money, flowing from several different areas of commerce. These include increased business ventures in Atlanta’s metropolitan area, expanding film production, and the development of a billion-dollar sports stadium. Not only does the city thrive in its business ventures, but music and television production in Atlanta have a profound effect on its artistic community. Artists such as Andre 3000, Migos, and Childish Gambino enjoy commercial success with accolades such as Grammy wins and nominations.

To Be The Golden Girl: Disordered Eating Within Figure Skating, Giulia Christine Thomas

Communication Studies

No abstract provided.

Characterization Of Botrytis Cinerea Resistance To Fungicides In California Strawberry Production, Scott D. Cosseboom

Master's Theses

Gray mold of strawberry, caused by Botrytis cinerea, is a very destructive pre- and post-harvest fruit rot. Outside of California, fungicide resistance in B. cinerea has been reported to every site-specific chemical class labeled for use against gray mold. One objective of this study was to characterize the resistance of 888 isolates of B. cinerea from California strawberry fields to ten active ingredients. Isolates were collected from the same planting block in 47 fields during the early-season (0 to 8 fungicide applications) and late-season (16 to 26 fungicide applications) of 2016. Sensitivity of each isolate was determined using the …

Predicting The Vote Using Legislative Speech, Aditya Budhwar

Master's Theses

As most dedicated observers of voting bodies like the U.S. Supreme Court can attest, it is possible to guess vote outcomes based on statements made during deliberations or questioning by the voting members. In most forms of representative democracy, citizens can actively petition or lobby their representatives, and that often means understanding their intentions to vote for or against an issue of interest. In some U.S. state legislators, professional lobby groups and dedicated press members are highly informed and engaged, but the process is basically closed to ordinary citizens because they do not have enough background and familiarity with the …

Showing Programmers That They Already Know How To Write Well, Alanna Buss

Master's Theses

Being able to communicate effectively through writing is an important skill for computer scientists and software engineers. In addition to being able to write code, programmers need to write clearly and concisely for everything from comments in their code to documentation. Despite writing being essential to their future careers, many programming students from Cal Poly find writing to be unimportant and many of them believe that they are not capable of writing good papers. How can Cal Poly help these students?

This paper describes a pedagogy to help students improve their writing skills. It is based heavily on the belief …

Manufacture Of Complex Geometry Component For Advanced Material Stiffness, David Russell Bydalek

Master's Theses

The manufacture, laminate design, and modeling of a part with complex geometry are explored. The ultimate goal of the research is to produce a model that accurately predicts part stiffness. This is validated with experimental results of composite parts, which refine material properties for use in a final prototype part model. The secondary goal of this project is to explore manufacturing methods for improved manufacturability of the complex part. The manufacturing portion of the thesis and feedback into material model has incorporated a senior project team to perform research on manufacturing and create composite part to be used for experimental …

San Luis Ranch - Design Vision, Maddie Pritchard, Mackenzie Wrage

City and Regional Planning

No abstract provided.

An Empirical Study Of Css Code Smells In Web Frameworks, Tobias Paul Bleisch

Master's Theses

Cascading Style Sheets (CSS) has become essential to front-end web development for the specification of style. But despite its simple syntax and the theoretical advantages attained through the separation of style from content and behavior, CSS authoring today is regarded as a complex task. As a result, developers are increasingly turning to CSS preprocessor languages and web frameworks to aid in development. However, previous studies show that even highly popular websites which are known to be developed with web frameworks contain CSS code smells such as duplicated rules and hard-coded values. Such code smells have the potential to cause adverse …

The Impacts Of Sex And Myogenic Cell Transplantation On Collateral Capillary Arteriogenesis, Padon Mary Sivesind

Master's Theses

Current treatments for peripheral arterial occlusive disease (PAOD) have limited success, so there is a need to develop more effective treatments. Because patients with native collaterals have a better prognosis, promoting collateral arteriogenesis is a potential PAOD treatment. Additionally, female PAOD patients have a worse response to treatment and a worse prognosis compared to males, which could be due to impaired collateralization. Cell transplantation is a potential treatment option to promote collateral arteriogenesis. Bone marrow derived stem cells are the main cell type that has been investigated, but they have had limited clinical success. Delivering a stem cell type native …

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study found …

Manufacturing Of A Carbon Fiber Part With Complex Geometry, Caitlyn Pellemeier, Eric Rodan, Alex King, Nicolas Carlucci

Mechanical Engineering

The purpose of this study is to determine the best method for manufacturing a part with precision tolerances and a small deflection requirement. The desired tolerances include a flatness of 0.002in, parallelism of 0.005in, heat tolerance of 60℃, and a max deflection at the loaded end of the part of 0.28mm. To accomplish this, our team uses carbon fiber as the part material because compared to traditional metals it is stiffer and lighter. Carbon fiber molding processes are explored and narrowed down to Liquid Composite Molding (LCM) and Resin Transfer Molding (RTM). These processes use dry fiber combined with epoxy …

Mobile Security Education With Android Labs, Siavash Rezaie

Master's Theses

The recent consumer explosion of smartphones and tablets has led to the proliferation of sensitive data stored on mobile devices and the cloud. In 2015, it was reported that 16.2% of files uploaded to file sharing services contain sensitive data (Skyhigh Networks). With users having so much personal data on their devices and the cloud, security becomes an imperative subject. Unfortunately, security is often overlooked or implemented improperly in many commercial devices. Knowledge of security fundamentals is essential to ensure users maintain their privacy and security.

The work in this thesis designs and implements five labs for a potential undergraduate …

Egg Awareness, Hailee J. French

Agricultural Education and Communication

In 2008, Proposition 2 passed, forcing all egg producers in California to provide more room inside of cages to their laying hens. The Humane Society of the United States [HSUS] initiated this battle and won but, less than a decade later decided that still wasn’t enough room for the birds. HSUS is now pushing to have a new measure on the ballot in November 2018 forcing all egg producers in California to produce their eggs cage free.

This project will survey the California Polytechnic State University, San Luis Obispo campus to gauge the campus’s understanding of egg production in California. …

Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh

Journalism

The following study investigates the strategies and tactics that are most important when developing and implementing a public relations campaign geared towards university students. It analyzes the best practices of researching, creating and evaluating awareness programs. This study serves as the basis for the “Bringing Awareness of Associated Students, Inc. Club Funding Opportunities to Cal Poly Clubs: Increasing Participation Through Public Relations” campaign. In this campaign, Associated Students, Inc (ASI) Club Services is seeking to increase awareness and participation in its club funding program. The campaign includes a situation analysis, SWOT analysis, goals, objectives, target audience, media, strategies, tactics, evaluation, …

The Biased Language In Media Commentary At The 2018 Winter Olympic Games, Gabriella Adriana Barattolo

Communication Studies

This paper examines the media commentary at the 2018 Winter Olympic Games. It focuses on the commentary of five sports: Women’s Snowboarding Halfpipe, Men’s Snowboarding Halfpipe, Individual Figure Skating, Pairs Figure Skating, and Curling. The goal of this paper is to study the language choices that the media commentators made and uncover the gender bias within their language. The differences in how the commentators discuss athletes is significant to understand because it reveals the overall gender bias in sports that is still present in our society today.

Student Shop Access And Inventory Control In The College Of Architecture And Environmental Design Shops, Ryan Raj Mattel, Chris Steven Chen, Kevin Michael Gallagher

Industrial and Manufacturing Engineering

The Cal Poly College of Architecture and Environmental Design shops, directed by David Kempken, give the opportunity for thousands of students to use the “Learn By Doing” philosophy and operate various machinery, tooling, and devices to complete projects inside and outside of the classroom. These students are able to check out tools and machinery to complete these projects on a weekly basis. This report will discuss the complexities and shortcomings of the current database system, FileMaker Pro, that is used for these transactions. The report will furthermore discuss the design and methodology of replacing this system with an improved integrated …

Interspecies Political Agency In The Total Liberation Movement, Michael P. Allen, Erica Von Essen

Between the Species

In this paper, we examine the possibility of interspecies political agency at the level of social movements. We ask to what extent animals and humans can be co-participants in one another’s liberation from oppression. To do so, we assess arguments for and against including animals in the ‘total liberation package’, taken as the liberation from oppressive societal structures. These are not pragmatic-political arguments, but conceptual-philosophical arguments that have been put before animal liberationists attempting to ‘piggy-back’ on human liberation movements. In discrediting these philosophical arguments, we argue that animals have capacities for self-liberation that humans can facilitate and that animals, …

Executive Committee - Agenda, 2/13/2018, Academic Senate

Academic Senate Agendas

No abstract provided.

Heganism, Thomas E. Randall

Between the Species

An emblematic association exists between meat consumption and the gender identity hegemonic masculinity. This association is so strong that men who pursue meatless diets (especially vegans) are likely to be socially ostracized. Heganism is a diet/gender identity that aims to reconstruct hegemonic masculinity with the goal of removing these stigmas attached to male veganism. Yet heganism fails to do this, and, in fact, worsens the marginalization of male vegans. Therefore, heganism ought to be rejected. Instead, an alternative option for reducing the marginalization of male vegans could be found in the emergent literature on non-hegemonic masculinities. By rejecting hegemonic …

Social Class, Jean Williams

Diversity and Inclusion Resource Modules

Social class affects social opportunities and arrangements, economic and political issues, and public policies; it is fundamentally connected to power differentials across all these areas. This module proposes to provide an overview of social class as an analytical concept and social location, to assist faculty with key articles and books to attain a solid background in the topic, and to provide sample activities to teach students about social class. The module will theorize and define class intersectionally, in order to demonstrate the ways that it is constructed in concert with race, ethnicity, gender, sexuality, and other aspects of identity. The …

Discrimination In The Workplace: Using Psychological Research For Prevention, Carrie A. Langner

Diversity and Inclusion Resource Modules

Bias in the workplace is a problem across the private and public sector. There are a set of tools in social psychology that are useful to other disciplines in preventing and responding to discriminatory behavior. An awareness of these largely unconscious processes and potential interventions for combatting bias can make the difference for an organization that aims to treat applicants and employees fairly. Most employers do not want to discriminate and almost all would like to avoid lawsuits. Knowledge about addressing discrimination is a valuable feature for Cal Poly graduates on the job market. Further, organizations benefit from diversity due …

Affinity Groups, Megan Lambertz-Berndt

Diversity and Inclusion Resource Modules

No abstract provided.

Nosce Te Ipsum (Know Thyself): Recognizing Privilege In Yourself And Society, Ryan Alaniz

Diversity and Inclusion Resource Modules

This module will enable faculty and students from across colleges to critically examine their own privileges through reading, dialogue, and Learn By Doing activities. The pragmatic focus will be on self-reflexivity and empowering users to wrestle with how their social identity provides advantages or disadvantages in each of their social relationships. It also clearly addresses two of the four of the university diversity learning objectives. On the one hand, through self-reflection about one’s privileges one innately becomes aware of how privilege may shape social relationships. Ideally, this engenders empathy and consideration of other’s perspectives. On the other hand, as noted …